Earning money from traveling and writing about your journeys is an undeniably alluring concept. However, as with any business venture, success doesn’t come easily. After all, travel blogging isn’t just about constantly waiting for good deals from travel portals. You need to make sure that you’re doing everything correctly if you want to make your travel blog a sustainable source of income. Otherwise, you’ll just end up burning out and giving up before you can enjoy the fruits of your labor. In this article, we’ll discuss a few mistakes that newbie travel bloggers tend to make and how you can avoid them.
1. Not Setting Up Google Analytics from the Start
Most newbie bloggers start writing without installing Google Analytics, thinking that they’ll focus on numbers once their blog has gotten off the ground. However, you need to have data on hand so that you can understand what’s working and what isn’t. Indeed, you should have Google Analytics installed from the beginning if you want to understand your audience’s behaviors and how well your articles are performing. Otherwise, you’ll just keep writing posts that won’t get you the results you were hoping for.
2. Ripping Off Other People’s Popular Blog Posts
A lot of newbies think that the key to success is to create blog posts based on those that already rank highly in search engines. By doing this, however, you may just end up creating a poor imitation, pushing your blog to the very bottom of the results instead. But those posts didn’t become popular by accident. So you can replicate their success in other ways. What these blog owners did was learn how to do SEO (Search Engine Optimization) so that they can determine the best content to post. You’ll have to invest in keyword research to figure out what people are searching for and how to attract that specific audience to your blog.
3. Not Devoting Enough Time to Social Media
In this day and age, social networks are crucial to your marketing efforts. However, you can’t just sign up for every single social media site out there and promote your content willy-nilly. You need to focus on the platforms where your target audience is most likely to be found. You’ll also want to automate your posts so that your accounts stay active even while you’re away on a trip. However, don’t make the mistake of automatically cross-posting the same content to every network at the same time. You’ll need to tweak your posts so that they cater to the demographic of the social network you’re posting to. Otherwise, people will catch on, viewing your content as lazy, robotic, or even on the same level as spam. Worst case scenario, they may even choose to stop following your accounts.
4. Posting Bad Quality Photographs
Eye-catching visuals are crucial to capturing your audience’s attention. Hence, you’ll need to use photographs that are crisp, clear, and large enough for your article’s needs. Indeed, using a bad quality photo can end up backfiring and drive readers away from your blog instead. But this doesn’t mean you should go and buy an expensive DSLR. For most purposes, you can get by with a smartphone that has a decent built-in camera. What matters more is how you take the shot. To really improve your photography game, try learning the most vital photography concepts. This includes things such as proper cropping, accurate focusing, and ideal lighting. Your readers will notice the difference in quality, and the photos may even be more than enough to keep readers glued to your content.
These are just a few of the many mistakes that newbie travel bloggers make, but don’t limit yourself to fixing only what we’ve listed here. You’ll need to keep yourself updated with the latest trends in order to stay on the right track. Keep these in mind so that you can improve the quality of your blog and put yourself one step ahead of the competition.