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August 30, 2013

Facebook for Bloggers with Scott Ayres

Facebook

Facebook is the world’s largest social network, and breaking through the noise is harder than ever. How do you get past the images with quotes, and reshares of funny photos?

I think it all depends on your goals for Facebook. Often times we fall into a pattern of just copying what everyone else is doing because that “worked”. But just because posting idiotic memes works for George Takei doesn’t mean it will work for me!

You have to be yourself and be consistent with that message. The challenge however is avoid the temptation to always post links to your product or company, especially when you’re in the online marketing world. Be human and interact with your followers/friends, and then every once in a while mix in a link or two. And yeah, sometimes posting a silly cat video is needed! read more

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June 6, 2013

Are You Oversharing On Your Business Facebook Page?

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Social media as we know it today is not even 10 years old, and like children that same age, it can be unruly, wild and amazing. But the opportunity to reach thousands and beyond with a single web page or a well-placed post is attractive to small business owners.

If you spend even a week on Facebook, you’ll discover that identifying and connecting with your “fans” takes real effort. Your target audience doesn’t just show up because your page exists. You have to engage them, consistently. You have to share and give a little insight into what your business does and the people behind your brand. The goal is to put out just the right amount of information so you don’t come off cold, distant and too corporate to connect; all while avoiding a deadly dose of TMI – too much information.  read more

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May 20, 2013

Google Glass Is Going Social With Facebook, Twitter, And Others

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Google Glass with Social

Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.

With that real-time connectivity, it was only a matter of time before social networks jumped on-board.

Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.

Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.

Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. read more

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May 6, 2013

Facebook: Stats of Dire Straits?

Facebook misuse
Who isn’t on Facebook these days? We’re all connected and joined together with pictures, status updates and a whole lot more – and most of us do it without an inkling of the perils that we face on the social media network, day in and day out. Facebook gets a lot of flak for being unsafe for kids, adding to an employer’s woes, and even messing up a relationship or two – and not without reason.

The social media giant has boomed in the last half decade or so, with more than a billion users to its name. The magnitude of the impact it can have on people has not gone unnoticed. The harmful stats are sure to throw anyone for a loop. From Facebook depression to stalkers, from a loss of productivity to slander – the problems that are part and parcel of the social media network are aplenty. read more

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April 25, 2013

Facebook Acquires App Infrastructure Provider ‘Parse’

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Facebook and ParseSocial network giant Facebook has agreed to purchase app infrastructure provider Parse. The company, which was founded two years ago, provides back-end support for cross-platform apps.

In a statement regarding the acquisition Facebook said:

“By making Parse a part of the Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices.”

Facebook should benefit from Parse’s ability to offer server support and software development kits (SDKs) that make app development easier.  read more

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April 24, 2013

Social Ads: Why Advertise Anywhere but Facebook

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Social Ads
Never has it been easier to get yourself seen or heard as it is today.

The Internet brings content to virtually every corner of the universe. This means that all you need for a little exposure is to get yourself on the Internet, and you have a market of billions of potential consumers.

Social media has spawned advertising, and the aim of every social media advertising campaign is to go viral. The question facing advertisers is where to advertise. There are so many platforms available from which to launch your assault on the unsuspecting public, that the choice of is almost mind numbing. read more

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ThingLink Bringing Interactive Images To Facebook

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Thinglink Interactive Images for Facebook

The team at ThingLink is bringing its specialized brand of interactive images to Facebook.

The Helsinki-based company allows users to create interactive images with its online tool, those images can then be shared in fun and unique ways.

Using the program, users can place links inside of multimedia content. Once added to a users timeline, ThingLink creates a new type of interactive photo that engages the curiosity of users.  read more

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April 19, 2013

Most People Won’t Friend A Boss On Facebook, Lose Respect For Co-Workers Actions, Study Finds

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FacebookHave you ever taken a job only to receive a Facebook friend request from your boss shortly after starting work? A new survey has found that most Facebook users don’t want to be friends with their boss.

Studying hundreds of Facebook users, the team at Fierce Inc. found that most social media users don’t want a personal social media relationship with the people they work for.

In polling 800 Facebook participants, the study found that a whopping 80 percent of workers use Facebook on the job while 50 percent of those surveyed thought it was a bad idea to mix Facebook with work.

16 percent of respondents also claimed that they have “lost respect for co-workers because of things they posted on Facebook.” read more

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April 16, 2013

Facebook Can Be A Powerful Tool For Selling Homes

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Facebook RealtyFacebook isn’t just a website where users go to complain about their boss and a bad day. The social network, when utilized properly can be a stepping stone towards real estate sales success. Thanks to its open level of communication, robust user base and ability to target users, Facebook should be one of the first stops for real estate professionals looking to extend and maintain their brands.

But exactly how do you maintain and build a real estate brand on Facebook? read more

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April 1, 2013

Racism And Facebook Share The Spotlight In New Study

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Facebook and Racism

Facebook’s automated systems and unfortunate choice of words might be directly effecting the perceptions of racism for some users. A new study has found that the social network is finding unexpected ways to spread racist messages.

While we often think of Facebook and racism as something that happens among bigoted commenters, the truth is the network’s user logs reveal a more prevalent problem. The study published in the Computers in Human Behavior examines racism based on how long a user remained logged into the social network.

The study finds that the longer one is logged in, the more a user absorbs negative racist sentiments. Examining more than 600 participants, including 70 percent females, the study asked each user to read three different Facebook “notes” about race. Each of the notes had a different focus.  read more

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