February 20, 2015
Dr. Mehmet Oz, host of “The Dr. Oz Show,” just been skewered by the U.S. Senate Subcommittee on Consumer Protection for promoting bogus weight loss supplements. He’d also been ridiculed on HBO’s “Last Week Tonight With John Oliver” in a segment that received over 5.4 million YouTube views. Even worse, every social media marketer had seen the #AskJenny debacle, in which former “The View” host Jenny McCarthy had been mocked for her quacky medical views. To connect with the audience, Dr. Oz’s social media team scheduled a Twitter Q&A with the hashtag #OzsInbox. It didn’t go well. In fact, it became one of Twitter’s most epic fails.
When they’re done well, scheduled at the right time, and handled by an experienced social marketing team, Twitter Q&As can be great for a brand. When they’re handled poorly or scheduled at the wrong time, they turn into public relations disasters. Twitter Q&As aren’t a great way to rebuild positive feelings around a struggling brand. If your organization is facing one of these scenarios, you should skip the Twitter chat. read more
Tags: fails, Marketing, Q &A, Twitter
September 24, 2014
Editor’s note: This post was written by Tim Soulo, who calls himself an MMA marketer (which stands for “Mixed Marketing Arts”) and his focus is tactics and strategies that bring you either money or clients. Make sure to visit his personal blog at: BloggerJet.
Get tons of traffic from Twitter
How come Twitter is so simple and yet every social media expert on the planet tries to make it look so complicated?
Twitter marketing is not a rocket science, and obviously you don’t need a PhD to run your Twitter account, right?
However, many bloggers seem to misunderstand how Twitter works and as they try to milk it for traffic they end up doing totally ineffective things: change their profile picture 3 times, order a custom twitter profile design, and rewrite their twitter bio twice a week. But all of that doesn’t help. read more
Tags: social media marketing, Twitter, twitter traffic
July 7, 2014
Editor’s Note: This post was written by Sophie Turton, a writer, editor and content strategist – fascinated by digital communication. You can also check out her web site: www.freelanceadvisor.co.uk.
Twitter has over 255 million active users a month – it is a massive database, buzzing with real-time information about individuals and communities around the world. Twitter is therefore a valuable source of information for online sales and digital content teams, as well as professional bloggers, who can benefit greatly from easy, personalised communication with prospects, as well as readers and consumers.
A Social Database
Twitter is an interconnected game of follow the leader – if you are savvy, you can use it to start far-reaching conversations, as well as plug into those conversations relevant to your publication or brand. read more
Tags: Hashtags, Twitter
July 3, 2014
Twitter cannot be ignored, point blank. If you and your business have written it off as a site simply for teenagers or idle youngsters to rant, make noise and post about every meal they’re having, you’re dead wrong. Any website that has 645 million active users with 58 million public conversations per day is not something you should be ignoring in your marketing strategy; and if you have an account but are not using it, I’m going to convince you to start doing otherwise.
Tags: networking, Twitter
September 20, 2013
Chris Reimer is a longtime Twitter evangelist, and when not posting far more than 140 characters, he’s got his game face on as VP of Social Media at Falk Harrison.
Why is Twitter a great platform, and how is it different from other social networks?
Twitter is brilliant. It allows for direct, one-on-one engagement and outreach to anyone on Earth (who uses Twitter). Humans love to communicate, and want to be heard. There are countless case studies of people using Twitter to move mountains – to launch products, to gain exposure via someone famous, to sell products, to reconnect with old friends, to build something out of nothing with no ad budget whatsoever!
This is a dumb example, but I was watching Piers Morgan interview Kyra Sedgwick. I can’t remember what they talked about, but it was a great discussion. I was able to tweet “Hey @kyrasedgwick, I really enjoyed your interview on @piersmorgan.” In this case neither responded, and yet I still was very pleased to be able to say this to them. I don’t know why – it’s just how we as humans roll. I hope to be a guest on Piers’ show some day (seriously, why not). Could it help even a little bit that I tweeted him about his Kyra Sedgwick interview? I don’t know, and herein lies the problem for people. read more
Tags: Chris Reimer, Twitter, Twitter Tips
May 24, 2013
Twitter is launching a new ad type that will target similar ads TV viewers have recently watched.
On Friday, the social network said it will offer targeted promoted tweets to users in order to provide a well rounded ad experience.
According to Twitter:
“Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable.”
Thanks to its acquisition of Bluefin Labs, the micro-blogging service now has the ability to closely monitor shared content in order to gain a reference point for television programming. The program works even if a user doesn’t explicitly reference the name of the TV show they just watched. read more
Tags: Twitter, Twitter Ads, Twitter Ads Targeting
May 22, 2013
Twitter, on Wednesday, delivered on its promise to bring two-factor authentication to its massive micro-blogging network.
The opt-in feature requires users to receive an access code on their smartphone via SMS text messaging.
Earlier in the month, it was announced that Twitter employees were currently testing the Twitter two-factor authentication setup. The tests began after several high profile accounts including Burger King and The Associated Press were hacked and disturbing messages were posted to their accounts.
There are some limitations to the type of two-factor authentication being used. Specifically, many high-profile account users have multiple workers who access their Twitter account. Because two-factor authentication relies on an SMS text message to a single smartphone, it won’t work for multiple users. read more
Tags: Twitter, Twitter Two-Factor Authentication, Two-Factor Authentication
May 20, 2013
Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.
With that real-time connectivity, it was only a matter of time before social networks jumped on-board.
Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.
Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.
Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. read more
Tags: Facebook, Google, Google Glass, Twitter
May 13, 2013
Twitter on Monday announced the acquisition of big data analytics firm Lucky Sort.
Lucky Sort is a firm that focuses on natural language data-mining and visualization tools that are used by various online partners.
The company StockTwits is powered in large part by the data provided from the Lucky Sort system.
Lucky Sort will begin to shut down its services over the next few months and the company’s employees will transition to new roles at Twitter’s San Francisco headquarters.
Tags: Lucky Sort, Twitter, Twitter Acquires Lucky Sort