September 20, 2013
Chris Reimer is a longtime Twitter evangelist, and when not posting far more than 140 characters, he’s got his game face on as VP of Social Media at Falk Harrison.
Why is Twitter a great platform, and how is it different from other social networks?
Twitter is brilliant. It allows for direct, one-on-one engagement and outreach to anyone on Earth (who uses Twitter). Humans love to communicate, and want to be heard. There are countless case studies of people using Twitter to move mountains – to launch products, to gain exposure via someone famous, to sell products, to reconnect with old friends, to build something out of nothing with no ad budget whatsoever!
This is a dumb example, but I was watching Piers Morgan interview Kyra Sedgwick. I can’t remember what they talked about, but it was a great discussion. I was able to tweet “Hey @kyrasedgwick, I really enjoyed your interview on @piersmorgan.” In this case neither responded, and yet I still was very pleased to be able to say this to them. I don’t know why – it’s just how we as humans roll. I hope to be a guest on Piers’ show some day (seriously, why not). Could it help even a little bit that I tweeted him about his Kyra Sedgwick interview? I don’t know, and herein lies the problem for people. read more
Tags: Chris Reimer, Twitter, Twitter Tips
May 24, 2013
Twitter is launching a new ad type that will target similar ads TV viewers have recently watched.
On Friday, the social network said it will offer targeted promoted tweets to users in order to provide a well rounded ad experience.
According to Twitter:
“Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable.”
Thanks to its acquisition of Bluefin Labs, the micro-blogging service now has the ability to closely monitor shared content in order to gain a reference point for television programming. The program works even if a user doesn’t explicitly reference the name of the TV show they just watched. read more
Tags: Twitter, Twitter Ads, Twitter Ads Targeting
May 22, 2013
Twitter, on Wednesday, delivered on its promise to bring two-factor authentication to its massive micro-blogging network.
The opt-in feature requires users to receive an access code on their smartphone via SMS text messaging.
Earlier in the month, it was announced that Twitter employees were currently testing the Twitter two-factor authentication setup. The tests began after several high profile accounts including Burger King and The Associated Press were hacked and disturbing messages were posted to their accounts.
There are some limitations to the type of two-factor authentication being used. Specifically, many high-profile account users have multiple workers who access their Twitter account. Because two-factor authentication relies on an SMS text message to a single smartphone, it won’t work for multiple users. read more
Tags: Twitter, Twitter Two-Factor Authentication, Two-Factor Authentication
May 20, 2013
Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.
With that real-time connectivity, it was only a matter of time before social networks jumped on-board.
Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.
Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.
Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. read more
Tags: Facebook, Google, Google Glass, Twitter
May 13, 2013
Twitter on Monday announced the acquisition of big data analytics firm Lucky Sort.
Lucky Sort is a firm that focuses on natural language data-mining and visualization tools that are used by various online partners.
The company StockTwits is powered in large part by the data provided from the Lucky Sort system.
Lucky Sort will begin to shut down its services over the next few months and the company’s employees will transition to new roles at Twitter’s San Francisco headquarters.
Tags: Lucky Sort, Twitter, Twitter Acquires Lucky Sort
May 8, 2013
Twitter launched Twitter #Music about a fortnight ago, a new service and app to discover new artists and music through Twitter. The system uses a platform which was acquired last year by Twitter, oWeAreHunted, but has been refined and expanded through integration with Spotify and Rdio, two large music streaming services.
Currently, the system extracts songs from iTunes, Spotify, and Rdio, but other sources will be added in the future. By default, users can only listen to short snippet of songs – 30 seconds – directly from iTunes but for Rdio and Spotify, you will need to use your credentials to log in. Based on the recent acquisition of “We Are Hunted” by Twitter, the system will help us to discover new songs and artists based on custom criteria, including the artists followed by us or our followers. read more
Tags: iTunes, Rdio, Social Music, Spotify, Twitter
April 30, 2013
Twitter on Tuesday announced that it is opening its self-serve advertising platform to all users in the United States.
The Twitter self-serve platform allows account administrators to run their own campaigns by promoting accounts or individuals Tweets to specific groups within the social network. Advertisers can also track the results of their campaigns via Twitter analytics.
The self-serve platform provides pay for engagement activities which includes favorites, replies, and retweets.
Twitter started the advertising platform as an invite-only option. Twitter used feedback to adjust the platform before taking it live. read more
Tags: Self-Serve Advertising, Twitter, Twitter Advertising
April 12, 2013
When Twitter cut off Instagram from its API there were questions about the effect the move would have on Twitter. As it turns out the shutdown hurt Twitter’s quarter-over-quarter engagement per photo fell, while Instagram’s own engagement increased by 30 percent.
While Twitter has put a lot of stock in the Twitter Cards system, specifically Twitter Photo Cards, it turns out that most users would rather click on a link to view Instagram photos.
The team at Column Five visualized the entire shift from Twitter to Instagram in a new infographic. Column Five worked with Simply Measured in February 2013 to determine the shift caused by the Twitter shut down of Instagram.
What Column Five and Simply Measured discovered was that engagement with brands since that time has grown by 35% on Instagram while brand follower count grew by 41%.
They also offer some helpful tips for tracking your social media photo sharing, for example, use Instagram for photo sharing on Facebook to increase engagement.
If you want to increase Twitter engagement you need to upload pictures directly to the Twitter photo sharing system and not through Instagram.
Tags: Infographic, Instagram, Twitter, Twitter API
April 8, 2013
The Twitter Vine app is now the number one downloaded free application in the Apple App Store.
Twitter purchased the popular app in late 2012 and launched Vine in January 2013.
Vine allows customers to record 6-second long videos and then share them on the Vine platform and through Twitter and Facebook.
Starting in March the Vine platform began allowing users to embed users with basic and postcard setups. The Vine embeds have begun to show up on various news reporting websites. read more
Tags: iOS App, Twitter, Twitter Vine, Twitter Vine App