We knew that big changes were coming to Twitter, and here at The Blog Herald, we’ve been following them closely, so the news that Twitter laid off 8% of its workforce (or 336 employees) was not too surprising. It’s all part of a much larger effort to refocus and restructure the massively popular microblogging website. Let’s break down the Twitter layoff.
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If you’ve been on Twitter recently, you might have noticed a new little tab, adorned with a lightning bolt, situated between your notifications and messages. It’s Twitter’s new Moments feature, and it’s here to help give Twitter its identity.
Twitter just gave us a new way to purchase things on the web: buying via tweets. Vendors using one of the three major e-commerce sites will now be able to sell to their customers directly through their Twitter timeline; merchants can now embed a buy now button into their tweets. Twitter’s buy now button will undoubtedly shake up e-commerce, making it easier for merchants to connect with and sell to their customers.
Since Twitter’s former CEO (and former stand-up comedian), Dick Costolo, left the social media giant on July 1, investors have been vehemently searching for Twitter’s new leader, and it looks as if Twitter co-founder Jack Dorsey, Twitter’s current interim leader of Twitter and Square’s chief executive, may be the best candidate. Will Dorsey be Twitter’s next CEO? Potentially.
Earlier today, Twitter added a new celebrity to its ranks: Edwards Snowden, the U.S. National Security Agency (NSA) whistleblower. Welcome to Twitter, Edward Snowden (you’re only basically a decade late). His bio reads, “I used to work for the government. Now I work for the public. Director at @FreedomofPress.”
A little after 10 AM eastern time, Donald Trump tweeted that he would be participating in a 2016 Q&A hosted by @TwitterNYC. Then, Twitter exploded. #AskTrump promptly started trending across the United States. Soon after, it started trending worldwide.
“There is no such thing as bad publicity,” as the saying goes.
However, there is such a thing as a PR nightmare.
This bad dream is the type that, even after years have passed, remains in your memory like carpet stain. Try as you might scrub it out from your mind, it will always be there as a reminder of this one terrible thing that happened a long time ago.
In this post, we shall return to PR mishaps that have left an indelible mark in PR history.
Keeping up with the theme of the site, we will feature PR nightmares that took place in this strange social networking site called Twitter.
Dr. Mehmet Oz, host of “The Dr. Oz Show,” just been skewered by the U.S. Senate Subcommittee on Consumer Protection for promoting bogus weight loss supplements. He’d also been ridiculed on HBO’s “Last Week Tonight With John Oliver” in a segment that received over 5.4 million YouTube views. Even worse, every social media marketer had seen the #AskJenny debacle, in which former “The View” host Jenny McCarthy had been mocked for her quacky medical views. To connect with the audience, Dr. Oz’s social media team scheduled a Twitter Q&A with the hashtag #OzsInbox. It didn’t go well. In fact, it became one of Twitter’s most epic fails.
When they’re done well, scheduled at the right time, and handled by an experienced social marketing team, Twitter Q&As can be great for a brand. When they’re handled poorly or scheduled at the wrong time, they turn into public relations disasters. Twitter Q&As aren’t a great way to rebuild positive feelings around a struggling brand. If your organization is facing one of these scenarios, you should skip the Twitter chat. [Read more…]
Editor’s note: This post was written by Tim Soulo, who calls himself an MMA marketer (which stands for “Mixed Marketing Arts”) and his focus is tactics and strategies that bring you either money or clients. Make sure to visit his personal blog at: BloggerJet.
Get tons of traffic from Twitter
How come Twitter is so simple and yet every social media expert on the planet tries to make it look so complicated?
Twitter marketing is not a rocket science, and obviously you don’t need a PhD to run your Twitter account, right?
However, many bloggers seem to misunderstand how Twitter works and as they try to milk it for traffic they end up doing totally ineffective things: change their profile picture 3 times, order a custom twitter profile design, and rewrite their twitter bio twice a week. But all of that doesn’t help. [Read more…]
Twitter has over 255 million active users a month – it is a massive database, buzzing with real-time information about individuals and communities around the world. Twitter is therefore a valuable source of information for online sales and digital content teams, as well as professional bloggers, who can benefit greatly from easy, personalised communication with prospects, as well as readers and consumers.
A Social Database
Twitter is an interconnected game of follow the leader – if you are savvy, you can use it to start far-reaching conversations, as well as plug into those conversations relevant to your publication or brand. [Read more…]