December 4, 2013
A paid search advertising campaign, sometimes called PPC (short for pay-per-click, which is the term that means an advertiser only pays on a per click basis, when a person clicks on their ad), are used by webmasters and marketers to push traffic to their websites and e-commerce sites. For many, the traffic they receive translates into massive amounts of sales or traffic, which not only brings more sales, but can allow the website to grow their online influence.
When it comes to blogging, more traffic from PPC campaigns have a lot of benefits, including:
- Charge higher rates to website advertisers
- Grow number of returning readers/users
- Drive sign-ups for newsletters or giveaways
- Promote important posts that highlight a new company service or event
- Grow engagement through more social shares and comments, as more traffic usually equals more audience engagement.
For the majority of blogs, PPC ads aren’t used to drive product sales. Because of this, it can be hard to justify the cost. While Google AdWords occasionally sends out credits and coupon codes for beginning PPC advertisers, starting a blog PPC campaign requires know-how, patience, and initial cost.
If you don’t know how to build, launch, and maintain a PPC campaign, it is worthwhile to either pay someone to do it for you or to learn the entire process yourself. Google offers an AdWords certification program, as does Bing. In Google’s case, even though there is a cost to become certified, you can view the majority of the course materials for free. This can help you begin to craft a PPC campaign.
It’s important to note that even though search engines are the main place for PPC campaigns, Twitter and Facebook also offer advertising (and Pinterest is also beginning to roll it out). This is a good solution if you want to target a specific demographic, based on their interests or profile details, like age or location. Facebook occasionally also offers promo codes for new advertisers as well.
In order to make sure any PPC campaign is worth its cost, be sure to track its traffic. Use UTM tags to verify when traffic is coming from PPC ads in Google Analytics and make sure it can be tracked all the way to a company’s other external pages that are outside of the blog, such as products or contact us. When you have analytical proof of your results, your PPC campaigns are much more likely to become invaluable.
photo credit: x-ray delta one via photopin cc
Tags: AdWords, blog PPC, Facebook Ads, pinterest ads, PPC, Twitter Ads
November 26, 2013
For bloggers and writers that put their heart and soul into the content they create, it can be soul crushing to find out that your content has been stolen and published somewhere else. However, there are steps you can take to prevent and monitor content theft online. read more
Tags: content theft, copyscape, plagiarism, stolen, thief
November 21, 2013
Chris Ducker is an entrepreneur, and Founder/CEO of Virtual Staff Finder and Live2Sell. In 2010, Chris ventured into blogging, and quickly became the outsourcing authority. In this interview, we talk about how he amassed a large following, the biggest blogging mistakes and more.
You’ve been very successful in business, most notably with Live2Sell, and it wasn’t until 2010 that you got serious about blogging. Were there tips/best practices that you applied from the business world?
Being original is number one in business. If you want to do anything in business now, you’ve got to be as original as possible because it’s becoming more and more complex. The second thing is just be consistent in what you’re doing whether it’s a podcast, building out a YouTube channel, or creating a blog.
I decided to make a quality design of the blog (Virtual Business Lifestyle) apparent from the outset. I didn’t want it to look just like any other blog out there. I wanted to try and stand out, and be as original as I possibly could. When I first started Virtual Business Lifestyle, I was blogging three times a week pretty religiously for almost a year, and it certainly helped to drive more traffic to the site, increase opt-ins, and overall get the blog in front of as many people as possible. read more
Tags: blogging tips, Building A Blog, Chris Ducker
November 19, 2013
Companies put the majority of their marketing efforts into creating content that they can distribute via their websites, brochures, online newsletters and other platforms they control. However, what they fail to consider is how well they are reaching out and targeting their core demographic in media they don’t control. This is starting to change as companies build their presence on social media platforms such as Facebook and Twitter, but the focus is still on direct communications with people that already know about their brand.
At the same time, companies are becoming increasingly vulnerable to online reputation damage from negative sentiment – some of which is real, and some of which is a result of malicious activity. Online smear campaigns are common, for instance, and result in significant commercial consequences for their victims. One example of this is the recent negative astroturfing – posting fake reviews – that Samsung carried out in Taiwan against its competitors, but there are many, many more. read more
Tags: astroturfing, online reputation management
November 11, 2013
If you’ve been following along with current social media trends, you already know that Google+ should be a large part of your social media strategy. The search engine giant’s social media site is a great way to expose your content and increase page views in a single swipe. Linking and posting your quality WordPress content to your verified Google+ account is a fantastic way to increase your audience and help your search results. read more
Tags: google plus
November 8, 2013
A little while ago I read this great post by Ken Mueller which got me thinking, “Where have I never been with my posts before?”
I was quite surprised to find that the answer was “The customer’s mind-set.” I have written posts in the past about providing great customer service and nurturing post-purchase, but never actually about how a business could be seen through the eyes of a customer. Most importantly though, how customers view the “little mistakes” that you decided to let slide or deal with later.
Here are ten little mistakes that I see quite often when browsing the web, and how they could be making your customers view your business in the wrong light!
Little mistake #1 – Not blogging or updating your social networks
It’s very easy to neglect things like your blog and social networks. What with more urgent work tasks, familial and social commitments and unexpected requests dominating many of our lives, the simplest solution is to try and alleviate the pressure by “just blogging tomorrow.” That tomorrow then becomes the day after, and the day after that and the day after that, as you can see from the lonely looking lambs in the example above (almost as lonely looking as the stagnant blog itself)!
It’s a vicious circle, and one that can leave both existing and potential customers seeing you as just as neglectful in other areas of your business as in your content. It can also come across as you simply not having anything interesting to say, so how could you have anything interesting to offer your customer too? read more
Tags: broken links, customer relations, keyword stuffing, SEO, social networks
November 6, 2013
Whether you’re thinking about monetizing a personal blog, you’ve recently been assigned the “blogger” for your company or you just want an avenue to share your insights (and a few more comments to boot), it’s easy to get overwhelmed with blogging. Sure, it’s exciting in the beginning when you’re picking your WordPress theme and drafting your first entry which will surely go viral. Right?
The simple truth is there are so many blogs out there, it’s not as easy as many people think to get a successful one off the ground. However, there are some basics to remember—but so easy to forget. Here are snippets of insight that you may have forgotten, but can quickly boost your readership, comments, likes and shares. read more
Tags: e-boooks, improving your blog
November 5, 2013
There are some great online alternatives available online that are worth considering if you’re looking to sell your digital work such as an ebook, blog theme or software, from your own website. When considering selling your work online there are some considerations that must be taken into account: read more
Tags: Blog Monetization, digital downloads
October 29, 2013
Google+ Hangouts enable anyone to host a group video chat, and with the On Air component, anyone can record and stream live to their YouTube account. When I first joined Google+ on its second day of existence, Hangouts really stood out. While, let’s be honest, a lot of the functionality of Google’s own social network is similar to Facebook and Twitter, no other social network offers such a robust group video chat tool…for absolutely free.
In the early days, the service had its ups and downs. There would be crashes, performance issues on Macs, and were even some cases of Hangouts On Airs completely failing to record. Yeah, not something you’re happy to find out after having an hour long conversation that’s now in Internet purgatory. However, those days have quickly been left in the dust, and Google+ Hangouts are more robust than ever.
In the past several years, bloggers have really embraced podcasting. With faster broadband connections, including affordable mics and high quality webcams, many have also incorporated video. While you can use a service like Skype to chat with guests, it comes at a price. You have to buy software to record conversations, the connection quality can be hit or miss, and video chat with more than two people requires a paid Premium account. read more
Tags: Google, Google+ Hangouts, Podcasting