Dos Equis was the beer of choice for Cinco de Mayo, at least that was the case on Twitter where it racked up the most social media mentions.
Social media management software company Expion examined all brand mentions for top beer brands and found that between April 24 and May 6 the Dos Equis brand was the top mentioned beer product.
The marketing geniuses at the beer manufacturer were helped along by the ‘Dos de Mayo’ campaign which helped it earn 4,746 brand mention. The next closest mexican beer manufacturer was Corono with 464 mentions.
According to Expion CMO Mike Heffring:
“For consistency’s sake, Expion is tracking only @ mentions of each brand, which may be why some of the numbers seem low. We feel that @ mentions are the best representation of users engaging or responding with the brand messages.” read more
“Love checking in and seeing that you’ve passed your record for weeks in a row at the gym? Now we’ve made it easier to share the insights you see after you check in on Twitter, Facebook, and more. Just tap the share button to show off your 30-week gym streak, an awesome special that you unlocked, or a great tip from a friend.”
When a user checks in they are shown how many similar businesses they have checked into recently and now data from their account can be shared with a users social networks. read more
Twitter launched Twitter #Music about a fortnight ago, a new service and app to discover new artists and music through Twitter. The system uses a platform which was acquired last year by Twitter, oWeAreHunted, but has been refined and expanded through integration with Spotify and Rdio, two large music streaming services.
Currently, the system extracts songs from iTunes, Spotify, and Rdio, but other sources will be added in the future. By default, users can only listen to short snippet of songs – 30 seconds – directly from iTunes but for Rdio and Spotify, you will need to use your credentials to log in. Based on the recent acquisition of “We Are Hunted” by Twitter, the system will help us to discover new songs and artists based on custom criteria, including the artists followed by us or our followers. read more
There have been a lot of jokes made at Google’s expense when it comes to Google+. While the social network may not have the mass appeal of Facebook, Twitter, and other competitors, it does offer a practical and worthwhile path along the paved road to SEO success.
Have you noticed the number of posts on Google.com that now feature Google Authorship? Every time you see a post with an authors name attached and their picture you are witnessing the start of Google+ SEO magic.
Getting started with Google+ optimization for SEO is simple and surprisingly not time consuming in the least. read more
Spotify has acquired Tunigo, a music platform that is powered by the Spotify API.
Employees from Tunigo will move to Spotify’s offices in Stockhom and New York City.
In the short term the Tunigo app will remain as its own entity within the Spotify eco-system.
The move echoes an industry shift towards stronger music discovery practices. Twitter most recently purchased We Are Hunted in an effort to gain access to the music discovery sector. Tunigo however is more closely related to apps such as Songza and 8tracks. Those apps curate playlists and then suggests lists to users based on genre, theme, and mood.
The company has a staff of 17 people and before the acquisition had raised €2.4 million.
Tunigo was built on the premise that pressing a single button can generate the perfect playlist for music lovers in real-time. read more
Twitter on Tuesday announced that it is opening its self-serve advertising platform to all users in the United States.
The Twitter self-serve platform allows account administrators to run their own campaigns by promoting accounts or individuals Tweets to specific groups within the social network. Advertisers can also track the results of their campaigns via Twitter analytics.
The self-serve platform provides pay for engagement activities which includes favorites, replies, and retweets.
Twitter started the advertising platform as an invite-only option. Twitter used feedback to adjust the platform before taking it live. read more
Never has it been easier to get yourself seen or heard as it is today.
The Internet brings content to virtually every corner of the universe. This means that all you need for a little exposure is to get yourself on the Internet, and you have a market of billions of potential consumers.
Social media has spawned advertising, and the aim of every social media advertising campaign is to go viral. The question facing advertisers is where to advertise. There are so many platforms available from which to launch your assault on the unsuspecting public, that the choice of is almost mind numbing. read more
Blogging as a platform has been around for nearly two decades and its popularity has only increased.
The team at web printing company Moo has compiled a list of some of the biggest blogging names and services on the planet.
Starting in 1994 when Justin Hall began blogging on links.net, the team quickly pushes forward to modern day heroes in micro-blogging, including Evan Williams and his launch of the Blogger.com network in 1999.
In 2003, gossip blogging becomes big with the launch of gossip network Gawker and Jason Calacanis’s Weblog network. By 2007, more than 70 million blogs are being indexed by Technorati and that growth has continued.
By 2009, Tumblr alone was hosting 11 million blogs, a number that has increased at a rapid rate over the last four years. read more
Remember when you used to take a trip to Hawaii and you would purchase a postcard to send home? Those days are long gone and social media is to blame.
The team at Skyscanner recently conducted a Social Media Use Poll in the UK and they discovered that most travelers have turned to social media in place of paper-based postcards.
The study found that only 6 percent of travels send postcards while 26 percent like to use Facebook to share their experiences. Two percent of users like to use Twitter for their vacation sharing needs. 14 percent of travelers also admitted that they would not attempt to contact anyone while taking their vacation, ruling out social media and paper-based postcards all together.
The study involved 1,200 travelers who took vacations to various locations.
As we move towards an ever increasing number connected social media users we will likely see less dependency on paper travel documents as a whole and more emphasis on digital products. read more