PR101

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For many bloggers, their experience of PR extends to a deep rooted distrust, borne out of reading about a company or celebrity PR masterstroke or, more likely, a PR disaster. Other bloggers may have actually witnessed the PR (flackus desperandi) in action; possibly due to a cack-handed approach made to them by the PR to get some coverage for whatever goods or services the PR is hawking that day. [Read more…]