5 Ways To Transform Your Blogger Outreach

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Editor’s note: This post was written by Jeff Foster, co-founder and CEO at Tomoson, the influencer marketplace. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses connect with targeted, niche audiences.

Over the last couple of decades, the web has completely changed the way we do marketing. We’ve gone from traditional advertising campaigns to a world where influence drives marketing success. If you’re starting out on a digital marketing campaign, it’s vital that you hook up with bloggers who can connect with your audience. Those who get it right reap huge rewards, but it isn’t as easy as it seems – many marketers make a complete mess of blogger outreach. In some ways, marketing to bloggers is nothing new – it’s another twist on word-of-mouth advertising – but reaching out to bloggers requires a very different approach than contacting traditional media outlets. [Read more…]

Freedom of Speech Isn’t So Free

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While the First Amendment certainly protects your right to free speech, you know that it’s really not that simple. Just because you have the right to say what you want, doesn’t mean you can always say what you want, where you want.

The catch is that regardless of where you say something, there are always consequences. If you say something to your spouse that’s laced with sarcasm, you may end up sleeping on the couch. If a child says something inappropriate to their teacher, they may find themselves in the principal’s office. If an athlete talks back to his coach, he’ll likely end up running or sitting on the bench.

In fact, one of the best examples of not being able to say what you want, where you want involved a recent case of not talking at all. Last NFL football season, Seattle Seahawks star running back Marshawn Lynch was fined multiple times for his refusal to speak with the media.

What do all of these examples have in common, and why are they relevant to you as a blogger? They all point to one important fact: Free speech may be allowed, but you must be wary of the consequences. Each of these instances is legal, but they come with significant results. [Read more…]

10 Things You Should Do When Starting an Online Store

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Starting an online store is one of the easiest ways to do business these days. However, what is tricky is to drive rankings on the search engines, converting the visitors into actual sales and retaining them so that they keep coming back. It is between these points where the success of online business lies.

You can consider these points before starting your own online store. While these steps may not be easy, it will definitely help your e-commerce business to get the throttle it needs!

[Read more…]

The Importance of Cybersecurity in Real Life

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We hear about cybersecurity all the time, and we know “everything” we need to do in order to make sure that we are safe from unscrupulous individuals who branch out their illegal activities online.

Or do we?

On a personal level, you might have to admit that you do not change your passwords regularly or that you use the same password across several accounts. We know what happens when hackers get into the databases of credit card companies and even gaming entities.

On a larger scale, cybersecurity is even a bigger issue.
[Read more…]

The Best Productivity Trends and Hacks of 2015

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Editor’s note: This post was written by Kanika Sharma, who works as a writer at ProofHub. For the past 2 years, she has been writing for various technology blogs. Being an engineering graduate, her background allows her to connect with cutting edge technologies and relate them with real world scenarios. Follow Kanika on Twitter to know more about her.

Every now and then, we see successful entrepreneurs around us or read stories about those who made it big, and we wonder how they did that! Well, they’ve got no super-brains or magic wands. They’re normal human beings, just like you and me. Then where’s the difference? Let me tell you the secret behind their success. Besides putting the best of their efforts, they resort to those ‘key points’ where others fail to make the stroke.

Productivity, i.e. getting the most out of your everyday, is one key area where most of the startup entrepreneurs, project managers and even employees lack. So, if you’re looking for ways to improve your own productivity along with that of your employees, this is how you should go about it. [Read more…]

3 Great New Ways Of Generating Money With Content Online

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Editor’s note: This post was written by Christopher Latter, co-founder of Trendii. He’s a digital marketer and entrepreneur. The majority of his experience is based in SEO and social media, and he also performs a range of other digital marketing techniques. He is a keen writer and enjoys bringing all his experiences together in an interesting way. He’s currently helping to launch a new social network as part of a new start-up incubator program called Start Tank, run by PayPal & Braintree. You can find him on LinkedIn.

Writers, artists, musicians, all us hopeless dreamers seem to have one thing in common. We like to sit back from our keyboards, easels and keyboards (the other kind of keyboards), and think, “if only I could make some money doing this”. Which we probably could if we spent less time fantasising and more time actually working on our art, because it turns out there are ways to make money from it. As always, whether you’re looking to promote your art, start a business or misinform the public about vaccines, the internet is here. [Read more…]

Local SEO 101 For Law Firms [Infographic]

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In the modern search environment local SEO is vital to ranking your business for your major keywords and search terms. If your business serves a particular location and its surrounding areas, making sure your website is optimised locally is crucial. If you are in a location and expect people to be able to find you on Google for that location, you should be optimising your web pages for your local area. The following infographic looks at how local SEO is important for lawyers. [Read more…]

6 Simple Steps to Improve Your Writing Skills

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Editor’s note: This post was written by Kelly Smith, who works at CourseFinder, an Australian online education resource. She also provides career advice for students and job seekers and is passionate about the Australian startup scene.

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Many bloggers find writing intimidating. Even if their idea for a post is great, its execution might not always be easy. The good news is writing skills can be perfected. It takes lots of motivation, discipline and a willingness to learn, but the results can substantially improve your style and help you create more engaging posts. Here are 6 simple steps to set you on the right track to help you improve your writing skills. [Read more…]

The Art of Creative Blog Writing

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Editor’s note: This post was written by Melinda Osteen, a blogger and an editor who features the latest blogging trends in her articles and intends to share her knowledges with young specialists. She works as a writing expert and an editor at Papersgear writing service.

You put a lot of work in promoting your blog. SEO strategies and marketing techniques are an important part of blog maintenance, but technicalities cannot replace state-of-the-art content. Attracting more traffic to your blog is important, but you need to keep those readers coming back by presenting high-quality creative blog content.

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Since the Internet is flooded with all types of content, it’s difficult to stand out with innovation and creativity. Nevertheless, you can’t fight ideas that keep coming out of nowhere. The following blogging tips will help you maintain your creativity on high levels.  [Read more…]