Introduction for Day Two
As always, if you want to see everything I am writing about nextMEDIA, please check out BrandingDavid.com where I’ve placed an index for all of the posts I am doing around the Splashpress Media network.
Only about 25% of people from last years nextMEDIA came to this years. The conversation has changed from definitions, to getting the big money through community models.
People want a $40CPM, does it exist and is it sustainable? Probably not, but they can be achieved through multiple revenue sources. Advertising, branded entertainment, e-commerce, pay per use, and licensing as a mix can earn more than direct ad sales or sponsorships alone.
Today we will hear more about engagement and reputation. There will be less about online video today, and more about immersive entertainment.
Immersive Branded Entertainment
As the introduction for day two ended, we were then introduced to Susan Bonds, CEO of 42 Entertainment. Who started by saying that there is a way to measure engagement, though not standardized, everyone keeps trying to push that there is engagement metrics.
“Let’s create entertainment that is native for today’s audience.” – Susan Bonds