You may be surprised to see a post about design and formatting in an SEO column. These elements have nothing to do with keywords. But in my experience, they can play a crucial role in link building.
I found this out from one of my blogs about a year ago. A couple weeks after I started the blog, I started getting links and some of the linkers commented about how they liked my blog’s design. This was the first blog I launched that had a custom design. In the past, I would start blogs but just use a common free theme. I would modify it a little bit, but you could still tell that it was a common design. (If you’ve seen all the similar Thesis themed blogs running around, you know what I’m talking about.) [Read more…]