Author Archive for Ed Lee

Micro-Marketing

May 11, 2007 | Filed Under Advertising, Announcements, Features, Public Relations | 6 Comments

Something I’ve been thinking about recently, and talking to clients about, is the ability Web 2.0 and the idea of the social Web gives them (and us) the ability to track conversations about them and their industry.
It’s not that this sort of peer-to-peer chatter hasn’t happened before, or that companies haven’t been trying to generate [...]

© Copyright 2007 The Blog Herald | Article written by Ed Lee

How to give a good interview

April 27, 2007 | Filed Under Features, Public Relations | Leave a Comment

It seems simple enough. Reporter contacts you for a quote or two to beef up an article he’s writing on a friend and business partner. All you need do is give the reporter your phone number and he’ll call you at an agreed time, you’ll have a friendly chat and he’ll try and draw something [...]

© Copyright 2007 The Blog Herald | Article written by Ed Lee

So, Public Relations…what DO you do all day?

April 13, 2007 | Filed Under Features, Public Relations | 2 Comments

“PR? Bunch of champagne charlies and sloane rangers harassing journalists and going out for long boozy lunches? That’s an easy job!”
So said one of my friends when I got my first job in public relations. In truth, I agreed with her, despite my complete lack of knowledge of the industry and the people who worked [...]

© Copyright 2007 The Blog Herald | Article written by Ed Lee

Perfect Planning Prevents Piss Poor Public Relations

March 30, 2007 | Filed Under Features, Journalism, Public Relations | 5 Comments

Let me tell you a couple of stories. The names have been changed to protect the innocent.
The Athlete
There was once an athlete who was great at training. He could thrash his personal bests, decimate the opposition and make his peers believe he was a superman.
In training.
On the day, he was a mess. His diet was [...]

© Copyright 2007 The Blog Herald | Article written by Ed Lee

Bloggers: An invaluable communications channel

March 16, 2007 | Filed Under Bloggers, Corporate Blogging, Features, Journalism, Public Relations, Technology | 3 Comments

If you’re a blogger with a decent readership and a prominent search engine ranking, you’ve probably encountered someone like me. Someone who sends you emails asking you to write something nice about one of my clients.
If you’ve got a huge readership you probably get a truck load of these requests.
Why?
PRs already have access to huge [...]

© Copyright 2007 The Blog Herald | Article written by Ed Lee

PR: The Lying Profession?

March 2, 2007 | Filed Under Ethics, Features, New Media, Public Relations, Publishing, Social Media | 5 Comments

I was shocked and appalled to hear that back in my native UK, the truth lost to subterfuge lies and deception. PRWeek, the industry trade publication, was hosting a debate where the motion discussed was PRs have a duty to tell the truth.
The motion was defeated by 138 votes to 124.
In my first post for [...]

© Copyright 2007 The Blog Herald | Article written by Ed Lee

Does PR need media relations?

February 16, 2007 | Filed Under Features, Public Relations | Leave a Comment

In my last posting, about the “New” News Release, I alluded to a sea-change in the job descriptions of the flackus desperandi (PR professional). In the past PR was predominantly “media relations” based – sending spam and harassing journalists.
Sure there was some internal communications thrown in, communicating on behalf of the government) communicating to the [...]

© Copyright 2007 The Blog Herald | Article written by Ed Lee

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