Two Engagement Tools Your Business Needs This Year

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Facebook_pillow_900_450_90_s_c1_smart_scale

For businesses, customer engagement should be the focus of every marketing initiative. Whether it’s a simple billboard or a highly-targeted Facebook advertisement, the goal is to engage with customers and build a relationship that results in a sale or conversion. Regardless of your product/service quality, brand name, or brand logo, you will still need specialized tools to help facilitate customer engagement. And while there are hundreds – even thousands – of different options available, two currently stand above the rest.   [Read more…]

An Artist’s Guide to Blogging

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55172952_thumbnail

Few professions can benefit more from blogging than artists. Because search engines favor text over images, it can be difficult for young or obscure artists to make a name for themselves in the same way that an excellent writer or poet may be able to. However, thanks to blogging, it is possible to increase visibility and promote your work by building a loyal audience. [Read more…]

Is Blogging the New Short Story?

books

Image by KristinNador

 

Edgar Allan Poe famously wrote about the short story in his essay, The Philosophy of Composition. He highlighted the importance of one idea and the ability to consume the text in one sitting.

What with modern time’s insistence that everything is immediate and the pressure to absorb information at lightning speed, the parallels between Poe’s thoughts in the 1900s and the blogging of today is remarkably clear.

Each of Poe’s commandments imposed upon the short story can be used to explore it with regard to the technological future of this type of writing, as I am going to explain: [Read more…]

The History of Data Storage:Infographic

Data storage technology has undergone an unprecedented explosion in development and evolution over the last three decades. You may have probably seen a photo about data storage that has been circulating in Facebook and other social media networks. In that clever photo, one panel showed a 250 MB hard disk developed by IBM. The hard disk was as huge as the external unit in a split type airconditioner and required a trolley for it to be transported. The other photo showed a 32GB microSD card. That photo clearly illustrated in stark contrast how much data storage technology has grown and developed – that data that used to fit in a storage medium as large as a refrigerator can now be just a blip in a storage medium as small as your fingernail. Even blog-software cannot fit in the very first hard drives!
[Read more…]

12 Unusual and Inspired Ideas for Blog Posts

unusual and inspired ideas for blog posts

unusual and inspired ideas for blog posts
I know that I have a lot of days where I do not think I have one good idea left in my brain. I have thought about every relevant blog post under the sun I could possibly ever write. There is no new news that is relevant to my blog niche and I am just in a rut. I know that a successful blog needs to have consistent posts, but I am just flat out of ideas. I know that in order for my blog to remain profitable I need to keep readers interested, but I just do not feel like I have anything interesting left to say.

Well, in order to fight this attack of the borings, I came up with a few blog post ideas to get me back on the right path. While all these ideas may not match your blog’s niche topic or audience, if you think about them long enough I am sure you can twist them to make them fit for your needs. Without further ado, here are 12 unusual and inspired ideas for blog posts for you to consider: [Read more…]

How Penguin 2.0 Puts Up A Tougher Fight Against Web Spam

penguin

penguin

Google’s website states that: Every day, millions of useless spam pages are created. We fight spam through a combination of computer algorithms and manual review. Penguin 2.0 is their latest spam-fighting algorithm update.

The problem with spam websites is that they saturate the internet and show up in search engine rankings. When these devious sites appear higher in search engine rankings, what do you think happens to your site? That’s right – it gets pushed to the bottom of the list. [Read more…]

Are You Oversharing On Your Business Facebook Page?

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5269295051_31a102e6ae

Social media as we know it today is not even 10 years old, and like children that same age, it can be unruly, wild and amazing. But the opportunity to reach thousands and beyond with a single web page or a well-placed post is attractive to small business owners.

If you spend even a week on Facebook, you’ll discover that identifying and connecting with your “fans” takes real effort. Your target audience doesn’t just show up because your page exists. You have to engage them, consistently. You have to share and give a little insight into what your business does and the people behind your brand. The goal is to put out just the right amount of information so you don’t come off cold, distant and too corporate to connect; all while avoiding a deadly dose of TMI – too much information.  [Read more…]

Blogger Nightmares: Are You Stuck in Blogging Hell?

blogging hell

blogging hell

Have you ever had a nightmare when you’re driving alone on an empty road and you find yourself suddenly veering off a cliff? We’ve all gone through it: cold sweats, crumpled sheets, shallow breathing, and panic-filled thoughts. We all have nightmares that keep blissful sleep at bay. But you can’t sneak into your parent’s bedroom now for a reassuring hug.

What am I talking about again?

Blogging nightmares! [Read more…]

Five Tips for Better Content Marketing

Search engine optimization (SEO)

Search engine optimization (SEO)

Content marketing is a crucial part of the success of your website. Without it, you will have to rely on unreliable methods of marketing your website’s content – which only results in your content not being seen by your intended audience.

You need content marketing to promote and develop awareness for your content. Here are five tips that will help you improve the content marketing efforts for any website (whether you had it made or you created it with IM Creator): [Read more…]

Reasons a Blogger Should Stick With WordPress

reasons a blogger should stick with wordpress

reasons a blogger should stick with wordpress
Ever since blogging became rather mainstream, there has been no lack of platforms for newbies and seasoned bloggers alike. Yet as we can see from the past 10 years, WordPress has more than held its own in this realm. With WordPress celebrating its 10th anniversary, there is a lot to be said about how good the platform is. But is it really the best? Should bloggers stick with WordPress or look elsewhere? [Read more…]