Twitter Continues ‘Big Data’ Buys, Acquires Lucky Sort

Twitter and Lucky Sort

Twitter and Lucky Sort

Twitter on Monday announced the acquisition of big data analytics firm Lucky Sort.

Lucky Sort is a firm that focuses on natural language data-mining and visualization tools that are used by various online partners.

The company StockTwits is powered in large part by the data provided from the Lucky Sort system.

Lucky Sort will begin to shut down its services over the next few months and the company’s employees will transition to new roles at Twitter’s San Francisco headquarters.

[Read more…]

Dos Equis: The Official Social Media Beer Of Cinco de Mayo

Dos Equis Beer

Dos Equis BeerDos Equis was the beer of choice for Cinco de Mayo, at least that was the case on Twitter where it racked up the most social media mentions.

Social media management software company Expion examined all brand mentions for top beer brands and found that between April 24 and May 6 the Dos Equis brand was the top mentioned beer product.

The marketing geniuses at the beer manufacturer were helped along by the ‘Dos de Mayo’ campaign which helped it earn 4,746 brand mention. The next closest mexican beer manufacturer was Corono with 464 mentions.

According to Expion CMO Mike Heffring:

“For consistency’s sake, Expion is tracking only @ mentions of each brand, which may be why some of the numbers seem low. We feel that @ mentions are the best representation of users engaging or responding with the brand messages.” [Read more…]

Foursquare iOS Update Delivers Check-In Incentives

Foursquare iOS Update

Foursquare Check-InFoursquare on Wednesday launched an updated iOS app that offers incentives when users share their check-in insights on Facebook and Twitter.

In describing the new app update Foursquare says:

“Love checking in and seeing that you’ve passed your record for weeks in a row at the gym? Now we’ve made it easier to share the insights you see after you check in on Twitter, Facebook, and more. Just tap the share button to show off your 30-week gym streak, an awesome special that you unlocked, or a great tip from a friend.”

When a user checks in they are shown how many similar businesses they have checked into recently and now data from their account can be shared with a users social networks.  [Read more…]

Wanna Work In Tech? The 7 Most Popular Business Degrees Of 2013 Can Help

Business Degrees

Business DegreesWe are huge fans of technology at The Blog Herald and after years of following the top trends in tech we get the importance of understanding the industries we enter.

The team at Potomac College recently examined the most sought after degrees in business and as expected they can all offer something to enterprising up and comers in the connected space.

As anyone who has ever started a new website can tell you there is a degree of entrepreneurship that can’t be understated. From learning about online marketing to building partnerships with other company’s to developing a strategic point of attack for your content or products, understanding how to build a business is an important first step.  [Read more…]

Spotify Acquires Songza Competitor ‘Tunigo’

Tunigo Music Discover Service

Tunigo Music Discover ServiceSpotify has acquired Tunigo, a music platform that is powered by the Spotify API.

Employees from Tunigo will move to Spotify’s offices in Stockhom and New York City.

In the short term the Tunigo app will remain as its own entity within the Spotify eco-system.

The move echoes an industry shift towards stronger music discovery practices. Twitter most recently purchased We Are Hunted in an effort to gain access to the music discovery sector.  Tunigo however is more closely related to apps such as Songza and 8tracks. Those apps curate playlists and then suggests lists to users based on genre, theme, and mood.

The company has a staff of 17 people and before the acquisition had raised €2.4 million.

Tunigo was built on the premise that pressing a single button can generate the perfect playlist for music lovers in real-time. [Read more…]

Happy 20th Birthday To … The Internet!

World Wide Web

Internet BirthdayHappy birthday to you, happy birthday to you, happy birthday dear modern day internet, happy birthday to you.

Okay, corny I know, but on April 30, 1993 the internet’s daddy Tim Berners-Lee and his employer CERN made available for free the very software that would eventually become what we now refer to as the internet.

In a statement released on the CERN website, the agency on Tuesday said:

“By making the software required to run a web server freely available, along with a basic browser and a library of code, the web was allowed to flourish. [Read more…]

Twitter Self-Serve Advertising Platform Now Open To Everyone

Twitter Self Serve Advertising

Twitter Self Serve AdvertisingTwitter on Tuesday announced that it is opening its self-serve advertising platform to all users in the United States.

The Twitter self-serve platform allows account administrators to run their own campaigns by promoting accounts or individuals Tweets to specific groups within the social network. Advertisers can also track the results of their campaigns via Twitter analytics.

The self-serve platform provides pay for engagement activities which includes favorites, replies, and retweets.

Twitter started the advertising platform as an invite-only option. Twitter used feedback to adjust the platform before taking it live.  [Read more…]

Foursquare Prepares Ad Retargeting And In-App Ads

Foursquare Ads

Foursquare AdsFoursquare has been shifting its platform lately in an attempt to realign itself as a Yelp web 3.0 of sorts, and on Monday the company rolled out ad retargeting and in-app ads support.

The company is currently seeking out advertisers who want to re-target ads to Web users based on their check-ins and to serve up interstitial ads via the Foursquare mobile apps platforms.

Foursquare has had a hard time raising money lately, relying on a funding round based around loans instead of outright investments. Many analysts have questioned whether or not the Foursquare business model is feasible.

Under the new system, users who check into stores might see a pop-up for that store’s products immediately upon check-in. Users might then see the same or similar ads the next time they are sitting at their desktop or using their notebook.  [Read more…]

Facebook Acquires App Infrastructure Provider ‘Parse’

Facebook and Parse

Facebook and ParseSocial network giant Facebook has agreed to purchase app infrastructure provider Parse. The company, which was founded two years ago, provides back-end support for cross-platform apps.

In a statement regarding the acquisition Facebook said:

“By making Parse a part of the Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices.”

Facebook should benefit from Parse’s ability to offer server support and software development kits (SDKs) that make app development easier.  [Read more…]

ThingLink Bringing Interactive Images To Facebook

Thinglink Interactive Images for Facebook

Thinglink Interactive Images for Facebook

The team at ThingLink is bringing its specialized brand of interactive images to Facebook.

The Helsinki-based company allows users to create interactive images with its online tool, those images can then be shared in fun and unique ways.

Using the program, users can place links inside of multimedia content. Once added to a users timeline, ThingLink creates a new type of interactive photo that engages the curiosity of users.  [Read more…]