Tumblr Launches Promoted Posts For Mobile Devices

Tumblr Promoted Posts On Mobile

Tumblr Promoted Posts On MobileTumblr on Monday began sending promoted posts to users of mobile devices alongside its desktop users.

On its official company blog a Tumblr employee writes:

“It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.”

Tumblr began offering and testing promoted posts to desktop users one year ago via the post highlighting Radar feature.

The blogging platform has not revealed its successes with promoted tweets but a shift to mobile devices appears to speak volumes for the programs success.

According to Tumblr:

“Our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions notes on their posts.”

The Radar platform currently receives 120 million pageviews per day.

Tumblr, a privately owned company earned $13 million in revenue through 2012. Tumblr is still seeking to become profitable.

The real question at hand will be whether or not Tumblr users, a younger and more tech savvy crowd, will continue to embrace the network if its ads give the appearance of a corporate culture. Many younger users turned away from MySpace and Facebook as those networks moved towards mainstream success.

Are you okay with Tumblr Promoted Posts showing up in your mobile dashboard?


The Rise Of Blogging [Infographic]

Rise of Blogging

Rise of bloggingBlogging as a platform has been around for nearly two decades and its popularity has only increased.

The team at web printing company Moo has compiled a list of some of the biggest blogging names and services on the planet.

Starting in 1994 when Justin Hall began blogging on links.net, the team quickly pushes forward to modern day heroes in micro-blogging, including Evan Williams and his launch of the Blogger.com network in 1999.

In 2003, gossip blogging becomes big with the launch of gossip network Gawker and Jason Calacanis’s Weblog network.  By 2007, more than 70 million blogs are being indexed by Technorati and that growth has continued.

By 2009, Tumblr alone was hosting 11 million blogs, a number that has increased at a rapid rate over the last four years.  [Read more…]

Most People Won’t Friend A Boss On Facebook, Lose Respect For Co-Workers Actions, Study Finds


FacebookHave you ever taken a job only to receive a Facebook friend request from your boss shortly after starting work? A new survey has found that most Facebook users don’t want to be friends with their boss.

Studying hundreds of Facebook users, the team at Fierce Inc. found that most social media users don’t want a personal social media relationship with the people they work for.

In polling 800 Facebook participants, the study found that a whopping 80 percent of workers use Facebook on the job while 50 percent of those surveyed thought it was a bad idea to mix Facebook with work.

16 percent of respondents also claimed that they have “lost respect for co-workers because of things they posted on Facebook.” [Read more…]

How Social Media Killed The Postcard [Infographic]

When was the last time you sent a postcard while you were on vacation? If it’s been a while, you’re not alone. According to a recent survey, 28 percent of travelers now use social media to tell friends about their trip, while only 6 percent are sending postcards. Out of the travelers who prefer social media, 26 percent said that Facebook was the best platform for this purpose and 2 percent said Twitter. See more statistics in this infographic that visualizes the social media habits of 1,200 travelers who responded to Skyscanner’s Social Media Use Poll, conducted in the UK.

Postcard and social mediaRemember when you used to take a trip to Hawaii and you would purchase a postcard to send home? Those days are long gone and social media is to blame.

The team at Skyscanner recently conducted a Social Media Use Poll in the UK and they discovered that most travelers have turned to social media in place of paper-based postcards.

The study found that only 6 percent of travels send postcards while 26 percent like to use Facebook to share their experiences. Two percent of users like to use Twitter for their vacation sharing needs. 14 percent of travelers also admitted that they would not attempt to contact anyone while taking their vacation, ruling out social media and paper-based postcards all together.

The study involved 1,200 travelers who took vacations to various locations.

As we move towards an ever increasing number connected social media users we will likely see less dependency on paper travel documents as a whole and more emphasis on digital products.  [Read more…]

Instagram Shut Down Hurt Twitter [Infographic]

instagram shut down hurt Twitter

When Twitter cut off Instagram from its API there were questions about the effect the move would have on Twitter. As it turns out the shutdown hurt Twitter’s quarter-over-quarter engagement per photo fell, while Instagram’s own engagement increased by 30 percent.

While Twitter has put a lot of stock in the Twitter Cards system, specifically Twitter Photo Cards, it turns out that most users would rather click on a link to view Instagram photos.

The team at Column Five visualized the entire shift from Twitter to Instagram in a new infographic. Column Five worked with Simply Measured in February 2013 to determine the shift caused by the Twitter shut down of Instagram.

What Column Five and Simply Measured discovered was that engagement with brands since that time has grown by 35% on Instagram while brand follower count grew by 41%.

They also offer some helpful tips for tracking your social media photo sharing, for example, use Instagram for photo sharing on Facebook to increase engagement.

If you want to increase Twitter engagement you need to upload pictures directly to the Twitter photo sharing system and not through Instagram.

[Read more…]

Blab Says Its Social Analytics Can Predict The Future Of Social Conversions

Blab Social

Blab SocialSocial analytics start-up firm Blab launched in public beta today and it claims that its social analytics platform can predict the future of social conversations.

Blab works by listening to 60 million conversions that take place on 50,000 websites. The company uses both text and image matching to detect a websites pages content.

Blab then categorizes the conversations it collects into different general topic areas such as sports and news. Blab claims that it can take patterns from one conversation and then use them to compare new patterns as they emerge. The platform then makes an educated guess at the conversations that will occur over the next three days.

Essentially Blab is a trending tool that aims to predict trends rather than simply reporting on them. [Read more…]

Twitter’s Vine App Is Now Apple’s Top Downloaded Free Software

Twitter Vine

Twitter VineThe Twitter Vine app is now the number one downloaded free application in the Apple App Store.

Twitter purchased the popular app in late 2012 and launched Vine in January 2013.

Vine allows customers to record 6-second long videos and then share them on the Vine platform and through Twitter and Facebook.

Starting in March the Vine platform began allowing users to embed users with basic and postcard setups. The Vine embeds have begun to show up on various news reporting websites. [Read more…]

Gnip Adding Instagram, Reddit, Bitly And Panaramio To Its Data Pipeline


GnipGnip has added Instagram, Reddit, Bitly And Panaramio to its firehose of data licenses. The company was previously collecting data from  Twitter, Tumblr, WordPress and Disqus. Data collected by the company was then sold to brands so they could better understand how their products are being discussed on social media.

Gnip will now use public posts from its new services along with their APIs to fold further data into its subscription based reports.

In a blog post Gnip notes:

“Our customers care about every public conversation that happens online.”

Using the new platform marketers will be able to monitor Instagram posts by keyword or by geolocation. With Bitly and Reddit brands will be able to track links that are being shared about their products.  [Read more…]

LinkedIn Explains How Tech Buyers Use Social For Their Purchase Decisions

LinkedIn Member Suggestions

LinkedIn Member SuggestionsAre you a technology buyer who is getting ready to purchase a new smartphone, tablet, ultrabook, or other gadget? According to the team at LinkedIn there is a very good chance you are utilizing social media to decide on the product you will buy.

LinkedIn on Tuesday released its annual Consumer Technology study in which it learned that  “88 percent of LinkedIn members own smartphones, compared to 46 percent of the general population.” The company also found that “62 percent of LinkedIn members own tablets, compared to only 22 percent generally.”

Realizing the pull it has among tech savvy buyers the social network examined the purchasing behaviors of its users in December 2012.

According to LinkedIn Marketing Solutions lead Michael Weir, 56 percent of LinkedIn members turn to their social networks for advice before they make a purchase.

The study also found that 53 percent of LinkedIn members share information about what they buy after making the purchase. That information in turn helps other tech savvy buyers on LinkedIn make their next buying decision.  [Read more…]

Racism And Facebook Share The Spotlight In New Study

Facebook and Racism

Facebook and Racism

Facebook’s automated systems and unfortunate choice of words might be directly effecting the perceptions of racism for some users. A new study has found that the social network is finding unexpected ways to spread racist messages.

While we often think of Facebook and racism as something that happens among bigoted commenters, the truth is the network’s user logs reveal a more prevalent problem. The study published in the Computers in Human Behavior examines racism based on how long a user remained logged into the social network.

The study finds that the longer one is logged in, the more a user absorbs negative racist sentiments. Examining more than 600 participants, including 70 percent females, the study asked each user to read three different Facebook “notes” about race. Each of the notes had a different focus.  [Read more…]