Why Marketing Your Blog is Crucial to Its Success

Because blogging has become more mainstream, it’s not enough anymore for businesses to simply have a blog, publish some posts, and call it a day. Blogging has become its own unique cog in the overall branding and marketing machine, forcing companies and blog owners to additionally market their blog if they want to make it successful.

Marketing your blog and promoting the great content that you are focused on writing can help not only generate more blog traffic, but also get more referrals clicks to other pages of your website, especially if you are regularly linking to them within your blog posts (where appropriate). [Read more…]

The Places to Find Free Premium WordPress Themes

The Places to Find Free Premium WordPress Themes

As bloggers get more experienced with WordPress, many figure out that just because a theme is free, it doesn’t mean that it’s not full of its own problems and issues. Many free WordPress themes offer no support for any plug-in or programming errors, and your website may start sharing hidden links or contents buried deep within the theme without your knowledge.

The Places to Find Free Premium WordPress Themes [Read more…]

Blogger vs WordPress: Which is Better For You?

blogger-wordpress-features

With WordPress being the most popular CMS in the world (with over 72 million websites built on it as of March 2012, according to Yoast.com), old school blogging platform Blogger (which is now owned by Google), is still struggling to remain a competitor. During the battle of Blogger vs WordPress, there are several factors that come into play when deciding which platform is better for your blog.

Free Versions

Both Blogger and WordPress offer free and paid versions of their platform. The free versions have advertisements and other limitations, such as no FTP upload capability and the inability to upload themes and layouts. the FTC disclosure regulations, along with WordPress’ own Terms of Service, also prevent free WordPress.com bloggers to post any content that they are receiving any type of compensation for. The free versions of Blogger and WordPress have similar functionality, but there are more free WordPress themes available in their online gallery. WordPress also gives users more storage than Blogger (1gb versus 3gb), according to this chart by WebHostingGeeks.com:

blogger-wordpress-features [Read more…]

Why You Should Consider Syndicating Your Blog

why you should syndicate your blog

why you should syndicate your blog

The term syndication may bring up alarm bells for sound, as many people associated with duplicate content or spammers attempting to gain traffic off of your good writing efforts. However, syndication can be a great way to get more traffic and exposure to your blogs, as well as your social media profiles. As long as your syndication outlets give a link back to your blog where the original post was published, in most cases Google will not counted as duplicate content.

The most important thing to remember is that you need to choose high quality partners that are going to syndicate your most well-written posts and will give you more traffic in return.

[Read more…]

5 Little Things That Make a Big Difference in Your Blog’s SEO

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medium_5267464508

Many people start blogs because they are passionate about a topic and want to tell people about it. However, in order for a blog to be successful, we must go beyond writing about what interests us and focusing on the little things that make a big impact on SEO. Some tasks, like allowing for email subscription and verifying your blog’s URL with the major search engines, only take a few minutes but can create a huge difference in traffic, engagement, and overall growth.

[Read more…]

How Much Should You Charge For Sponsored Blog Posts?

what should you charge for sponsored blog posts?

what should you charge for sponsored blog posts?

Because of the increase emphasis on the value of content when it comes to your search engine marketing strategy, bloggers are getting more and more requests for sponsored posts. This puts bloggers who, up until recently, have been writing content out of their own passion and interests, in the position of figuring out how much they should charge for sponsored blog posts.

[Read more…]

Is Google+ Part of Your Blogging Strategy?

google authorship

google blogging

Google+ is one of the newest social media networks that has grown into millions of members. It allows you to integrate with Google services, which give you the ability to promote your content and other links, as well as to gain visibility with other Google products. Many bloggers do not realize the importance that Google+ may have been promoting their content. Google plus is no longer an optional network that people can decide to participate in when it comes to social media promotion.

[Read more…]

Would Your Blog Benefit From a Tumblr?

hootsuite-tumblr

Tumblr, recently bought by Yahoo, is one of the most popular micro-blogging platforms. The NBA has one, celebrities have them, and most importantly, your target audience more than likely has them. But would your blog and business specifically benefit from a Tumblr?

Do you share different forms of media?

If you are already regularly sharing different types of media, like photos, videos, and audio, then Tumblr would be an easy transition. You can set up auto-posting of your blog’s RSS feed and can post several different types of media, quickly and easily:

tumblr

[Read more…]

How to Perfect Your Blogger Bio

how to improve your blogger bio

how to improve your blogger bio

There are several reasons to blog, but notoriety is usually one of them. Regular blogging can increase your online presence and make you better known within your industry. However, your content isn’t the only thing that will make you better known. A well-written blogger bio (that usually appears on the sidebar or at the end of your post) can be your ticket to further engaging with your readers. If they find out that they both like your writing and you have a clever bio, they are more likely to connect with you through Twitter, Google+ or your website.

[Read more…]

How Pinterest Can Cure Writer’s Block

cure writer's block with pinterest

cure writer's block with pinterest

Pinterest is one of the coolest new social media networks to come along in a long time. For the creative types, it can bring an endless source of inspiration and motivation, especially because it is so visually appealing.

However, even though its focus is on images, when it comes to the written word, Pinterest can be a great source for blog post ideas, especially when you have writer’s block. By maintaining an active Pinterest presence, you can help keep your creative juices flowing without having to resort to writing exercises or another round-up post made of links or images.

[Read more…]