Rocawear gets into social networking with


roc4lifeStyle trendsetter Rocawear has launched, a social destination that offers exclusive lifestyle news, fashion, and cultural connections. The new social network is powered by and has partnered with several digital websites including,,,,,,, and

“For the past ten years, the people at Rocawear have been tapping into a vibrant and thriving culture in the real world,” said Ning’s CEO and co-founder, Gina Bianchini. “ gives them the opportunity to translate this conversation in their unique and authentic way online.”

Buzznet becomes Buzz Media; Raises $12.5 million new funding


buzzmediaBuzznet, which operates the web’s largest community of pop culture web sites with an audience of 40 million unique monthly users, has changed its name to Buzz Media. The newly-named company will focus on the continued growth of its socially programmed web sites, including Celebuzz, Buzznet, the Superficial, SocialiteLife, What Would Tyler Durden Do, Stereogum, Idolator, Just Jared and Absolute Punk.

Buzz Media announced that it has secured a new round of financing totaling $12.5 million. Focus Ventures joined the latest round. Existing investors, including Anthem Ventures, New Enterprise Associates, Redpoint Ventures and Sutter Hill Ventures, also participated in the round.

Buzz Media will use the funds for the continued growth of its portfolio of leading pop culture properties. More than 40 million people worldwide visit Buzz Media properties every month. The company’s pop culture focused portfolio includes leading online music and celebrity destinations.

The Root launches The Browntable Blog


therootThe Root, an online magazine that feature perspectives from emerging black thought leaders, has launched its political roundtable blog called “The Browntable.” The Root dubs this new blog as venue for smart reporting and analysis on politics, culture, and media.

Dayo Olopade (Washington reporter), Kai Wright (policy reporter), and David Swerdlick (political satirist) will anchor the daily conversation, with regular contributions from other writers from The Root and well known political and media figures. Olopade will focus primarily on politics, environment, religion and the Obama administration. Wright will focus on health care, the housing crisis and economic issues. Swerdlick will focus on the intersection of politics and pop culture.

Diddy launches “P. Twitty TV” via Twitter; Wanna follow?


iamdiddyIf you are looking for someone intersting to follow in Twitter, why not Sean “Diddy” Combs via Don’t worry, this is not like the fake Dalai Lama Twitter account. In fact, Diddy is taking the 140-character Twitter to another level by adding a video blog component through the launch of P. Twitty TV.

By launching “P. Twitty TV,” Diddy hopes to create a personal social networking experience with his Twitter followers, giving them a nearly real-time view of his daily happenings… like this one.

RentWiki integrates rental streams to help you find a place to live


logo-rentwikiTwitter is not just for answering the question “What are you doing?” anymore. How about using Twitter to help you look for a place to live? has added a feature that streams Twitter conversations of neighborhoods and allows renters to post specific questions via Twitter. Via live feeds, conversations give renters an idea of the local residents, social scene, and reviews of the area.

From the Twitter feeds posted on each wiki, renters can glean the type of people that live in the area, listen-in on the conversation, and interact with locals by asking for advice.

Not all neighborhoods though have conversations going on. Also, businesses can obviously ask people to talk about their neighborhood to get some traffic going. Any other downside?

All new connects members to other social networks within


updated_sparse1Marc Andreessen’s Ning, the patform that allows you to create easily your own social network, has unveiled a new

“Everyday millions of people are discovering new social networks across the Ning Platform,” said Gina Bianchini, CEO and co-founder of Ning. “The new makes it even easier and more natural for members to see a real-time snapshot of the latest activity on their social networks on Ning as well as discover new social networks across the Ning Platform.”

The new expects to benefit the creators of social networks on Ning with better discovery by millions of prospective members, as well as higher recurring usage by existing ones. Here’s a more detailed explanation straight from Ning’s blog.

Online Publishers Association introduces new display ad units


opaThe Online Publishers Association (OPA) announced a new initiative designed to help stimulate creative advertising on the Internet that meets the needs of marketers. With the announcement comes the commitment from a group of OPA members to implement new interactive and display advertising units across their websites.

The proposed new advertising units are:

  • The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a user scrolls.
  • The XXL Box (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.
  • The Pushdown (recommended dimension is 970 wide x 418 tall), which opens to display the advertisement and then rolls up to the top of the page.

The initial participating OPA members, with reach of 108.3 million visitors, are: BabyCenter, Bizjournals, Bloomberg, BusinessWeek, CBS Interactive, CNN, Conde Nast Digital, Discovery Communications, ESPN,, FOXNews Digital, IDG, iVillage Network, Martha Stewart Living Omnimedia, Meredith Interactive,, MTV Networks, NBC Universal, New York Media, The New York Times, Reed Business Information, Reuters, Time Inc., USA Today, Wall Street Journal Digital Network and, with more OPA members to be announced.

StatCounter launches free global stats tool for bloggers


statcounterTraffic information provider StatCounter has launched StatCounter Global Stats, a new online and free research tool for media, analysts, bloggers, researchers and members which will help them monitor Internet market share battles. Just like its traffic tracking tool, StatCounter Global Stats records market share of Search Engines, Browsers and Operating Systems including mobile.

StatCounter Global Stats will monitor issues such as how Google’s browser Chrome is doing against Microsoft Internet Explorer or how the iPhone is succeeding against traditional market leader Nokia in the mobile browser market.

The data is currently updated approximately five times per day. Users, who do not need to be one of StatCounter’s two million members, can sign on for alerts as well as customize and download charts.

Adjix introduces new way to advertise via Twitter “Tweets”


adjix-logoAdjix, a revenue-sharing advertising network, is introducing a new ad format that allows text ads to be embedded within Twitter tweets.

Benefits to advertisers include:

  • Advertisers set the price they’re willing to pay for an ad
  • Advertisers can allow anyone to run their ads, or limit them to specific Twitter accounts; they can also limit how frequently an ad can run within a specific Twitter account
  • Advertisers can target Twitter users in specific cities
  • Adjix offers precise targeting, transparent pricing, and link click data

[Read more…] launches; Predicts to surpass next month


dailyfillSlingshot Labs announced the launch of DailyFill, an entertainment news site catering to a celebrity-obsessed population. Through what it dubs as healthy dose of wit and humor, DailyFill provides a quick and entertaining way to access the most up-to-date information on celebrity news, fashion, and pop-culture.

DailyFill also announced a variety of content partnerships with leading entertainment publishers like New York Post, Elle, US Weekly, Gossip Girls, and Splash News.

DailyFill said that since its beta launch in late November 2008, its traffic has shown exponential growth and will surpass other celebrity and entertainment sites including Perez Hilton next month. Bold prediction.

By the way, Slingshot Labs is a division of Rupert Murdoch’s News Corporation. Given their resources, they should be able to surpass everyone by next month or stop giving this kind of bold prediction.