Shortly after filing for an IPO, LinkedIn has announced its extensive company search tool which will bring professionals more information about the companies their colleagues work at and allow them to connect with other businesses.
Since the advent of Social Bookmarking, share buttons have reigned supreme and have made sharing content much easier. As Social Networks evolved so did their share buttons. Facebook is taking a new step in how sharing is defined by retiring its share button and replacing it with the new like feature.
Facebook has introduced a new update to its like button which changes how content creators and users interact. The first major update is how a liked story is shared: a thumbnail, title and blurb are posted to your stream and will be prominent to your friends. Comments and additional likes are now supported to encourage friends to discuss a story or piece of interesting content via Facebook.
How liked stories are displayed on your wall
The goal of Facebook’s improved like button is to promote content and make it more visible amongst friends. The addition of friends being able to like a story and comment it will give content publishers more reason to consider using Facebook if they want more conversations generated.
By redefining how the share button works, Facebook is hoping to increase exposure of great content and promote the social validation associated with someone in your network liking something. The share button will be supported by Facebook but the new like button will be the future of content sharing.
The Internet and to an extent Social Media can do wonders. Being able to connect with anyone instantly whether you’re starting a revolution or selling something has it pros but another benefit afforded to us is transparency. Data is not only readily available but can be quickly transmitted. Combining these two should be able to tell us who’s good and bad at what they do – namely marketers – but time and time again there are always people being promoted who have no skills to back them up. Why do they thrive online?
For this post I’m going to focus on Social Media and Internet Marketers but let me preface this by saying I’ve met people who excel at whey the do and put quality before dollars. But there are some bad internet marketers out there. How do you define some as a bad marketer? I’ve got a few definitions but I tend to categorize them as people who put profit before results and because of their lack of knowledge are forced to take shortcuts to deliver less than stellar results.
Working with Internet Marketers and so called Social Media Experts has taught me a few things about how companies use new media. Being immersed in the day-to-day operations of using Social Media for a variety of uses has me wondering how other companies are connecting with people.
This being The Blog Herald I wanted to start an open discussion on your experiences with Social Media Marketing – the good, the bad and the ugly.
I’ve been intrigued by not only companies and brands using Social Media but the agencies powering their online campaigns. I’ve seen varied approaches that have worked or brought stress to the staff leading to a marketing meltdown. I’ve also run in to the bad side of Social Media Marketing but there good people out there doing great things, enough to make up for the lousy guys.
Google does not take a stance on what content it displays through search results. Content curation is something the search engine company staunchly opposes as it would dramatically alter the quality of its search results.
However, recent news reports of black hat SEO techniques have forced the company to rethink its search engine algorithm.
Google has been making preparations to improves its search engines results which would punish content farms and those that deliver poor quality content while capitalizing black hat SEO techniques.
IBM execs are raving about Watson’s David VS. Goliath battle with Ken Jennings. While machine triumphed over man, we’re still far away from a HAL-9000 scenario or a terminator dominated world. Watson’s victory in Jeopardy gives the machine access to assisting us in many different fields but what if Watson were used with Social Media?
The Social Sphere is huge and gauging its impact has created companies such as Radian6 and Infinigraph to provide sentiment analysis but no machine is perfect. Instead, humans have been tasked with sifting through data sets to guess what the Social Sphere is thinking. Watson could radically change the sentiment analysis landscape.
The biggest problem with current sentiment analysis tools is the difficulty in differentiating a negative, positive or neutral statement. Watson excels at not only recognizing conversations and texts, but at understanding the meaning of words.
I expected Watson’s bag of cognitive tricks to be fairly shallow, but I felt an uneasy sense of familiarity as its programmers briefed us before the big match: The computer’s techniques for unraveling Jeopardy! clues sounded just like mine. That machine zeroes in on key words in a clue, then combs its memory (in Watson’s case, a 15-terabyte data bank of human knowledge) for clusters of associations with those words. It rigorously checks the top hits against all the contextual information it can muster: the category name; the kind of answer being sought; the time, place, and gender hinted at in the clue; and so on. And when it feels “sure” enough, it decides to buzz. This is all an instant, intuitive process for a human Jeopardy! player, but I felt convinced that under the hood my brain was doing more or less the same thing.
Being able to put a Tweet in to context can give us a better understanding of how a brand is being perceived through the social sphere.
What Is Watson?
The specs on Watson are nothing to scoff at either. Watson is made up of a cluster of ninety IBM Power 750 servers (plus additional I/O, network and cluster controller nodes in 10 racks) with a total of 2,880 3.5 GHz POWER7 processor cores (or eight cores per processor). IBM didn’t skimp out on RAM either; 16 Terabytes or 4,096 times the average amount of RAM in an average consumer laptop.
In its most basic form Watson is the culmination of powerful custom IBM Hardware and Software.
Watson might be the precursor of our modern day SkyNet but I, for one am not welcoming our robot overlords just yet. I’m taking comfort in the fact that despite IBM’s massive leaps in supercomputing, Watson can’t be crammed so easily in to the Human form factor just yet.
AOL made waves a few weeks ago when an internal document titled “The AOL Way” was published and detailed the company’s intended direction for content creation. The gist of the document doesn’t look pretty: Is AOL on a content downward spiral?
BusinessInsider, which obtained the leaked “AOL Way” document breaks down the calamity. Writers are expected to put page views and revenue generation over great content. While great content and high revenue are often synonymous, AOL is taking a different approach and separating the two in the hopes of manufacturing blog posts in the most efficient way possible while expecting results only a New York Times best selling author could deliver.
WordPress is a widely used content management system that is typically associated with Blogs but can power any kind of setup from a portfolio to an e-commerce site. Whether you’re a Blogger, novice developer or avid web designer, understanding WordPress can greatly benefit your work. Here’s 3 tools to get a grip on WordPress.
I was first turned on to Smashing Magazine by a teacher and have pored through every nook and cranny of the site and its network since. Smashing Magazine, its collection of Blogs and well-written books are a tremendous source of knowledge and inspiration. The tutorials, collection of WordPress themes and books on development and design will help you master WordPress.
Following up on my previous post The Problem With Social Media Marketing” I thought about how to fix the problem of clients expecting more than they should from Social Media and what agencies need to do about better marketing their services.
To execute an awesome Social Media strategy you not only need to understand the client but the client also needs to understand what they’re buying and the impact it can make. Guiding them through the many uses of Social Media (from spamming to revolutions) and crafting a custom approach for them will help create more honest and organic results.
Corporate blogging can be tricky sometimes. One on end you have a brand’s image, red tape and potentially legal department to consider; on the other you have an audience to connect to. How do you balance them out?
Understanding what the company or brand is, being consistent and scheduling your content will make your job a lot easier and the client happy.
Eat, Live, Breath The Company
Bloggers and copywriters are generally creative folk but there comes a point when acting on your own will become a problem. You have to consider the company you’re writing for and even take in to consideration how much of an impact your connection makes. By doing so you walk a very fine line between creatively charged blogger and soulless marketing drone. Your happiness and to an extent your creativeness depends on you working for a company or brand you love. If it’s nothing short of passion, you’ll be miserable because your work requires to eat, live and breath the brand.
You will be writing on everything great about the company or brand and that means no fudging up facts. Even thinking you can get away with a little white lie now and then is a clear indicator you’re losing faith in something you should be wholeheartedly standing by. Even worse, someone is going to find a hole and not only point it out but Tweet it.