It seems like Google isn’t satisfied with not just “doing no evil”, but actively continuing to punish those it deems to *be* evil by pounding some blogs to a PageRank of zero. Just this past month, for example, Google went on the rampage against those who were selling links by lowering their PageRank (the BlogHerald included), and it looks like they’re not quite done.
While the scope if this most recent “correction” has still yet to be fully completed, it seems that the target of Google’s ire are those who are doing paid postings from
PayPerPost Izea. Andy Beard, of course is keeping an active track of things, and Ted Murphy, CEO of PayPerPost Izea has gone on record on his own blog, by claiming Google is actually targeting small time bloggers who are using his service to make a humble income. Furthermore, he tries to make the case that larger players are no different, such as TechCrunch, as advertising usually brings a free in-post link at the end of every month.
Now, what’s interesting, of course, is that many bloggers (and blogs) have noticed that after their pagerank drop — indeed, after their pagerank went to zero — their hasn’t been much change, if any, in their traffic levels. In light of this, EatonWeb is recalibrating is algorithm so that it now takes PageRank out of the equation (indeed, it devalues it).
But if there’s been no change in traffic levels, one does wonder what the purpose of this recent action is?