July 10, 2014
Launching and running a successful online business and publishing career depends greatly on your ability to continuously acquire and please clients and securing a healthy cash flow. Satisfied clients equal greater potential for profits and success. However, getting the client through the door, closing the sales and acquiring profitable traffic are only small pieces of the puzzle. Seeing projects through to completion and delivering on the clients expectations are key.
Unfortunately, many freelancers and businesses suffer and lack the dedication and organizational skills to follow through; leading to many frustrated and disappointed clients. Many failed projects are not necessarily from lack of skill on part of the web developer, writer or designer but due to poor time and project management skills. read more
June 17, 2014
Habits are formed, whether good or bad; and the sensible person will accept what bad habits he has formed. More so, he will go one step further and do something to rectify the situation.
When it comes to publishing online, bad habits are not uncommon. The question is whether or not you, the writer, have realized that you have some of those bad habits and if you are willing to get rid of them.
Here are some bad online publishing habits for you to peruse and get rid of (if you have them). read more
June 16, 2014
Editor’s note: This post was written by Karol K., a freelance blogger and writer. He is also founder of newInternetOrder.com. If you’d like to get in touch, he’s also on Twitter: @carlosinho.
When I first started blogging, I had the impression that it can all be done “in my spare time.” It was an impression that blogging doesn’t take that much effort on a day-to-day basis and that almost anyone can build a career during the afternoon coffee break.
Well, that wasn’t accurate. At all.
But in my defense, it’s hard to blame me. After all, the web is chock full of blogging advice preaching the part-time-blogging gospel and trying to sell you on yet another e-book on how to pull it off.
Unfortunately, it’s not that simple. read more
May 29, 2014
Authority is an oftentimes confused achievement which many bloggers attribute to raw vanity metrics such as likes, pins, shares and traffic. Although these indicators do often come as a result of authority, one has to dig a bit deeper to understand what’s driving this activity. Whether it’s a lucky placement in search engine result pages or traffic spikes from content that’s popular for a short period of time. The triggers count.
Authority, in my opinion, relates more to a blogger’s ability to create new ideas that spread throughout the internet, garner a responsive following, regardless of posting frequency or any other variables, command influence within a niche and drive readers to action and perform among the changing tides of search engine, for the long-term. Authority demands respect and value. read more
May 28, 2014
Conversion rate is a very important metric you need to be analyzing and aiming to improve when building and marketing yourself, content and services through your blog. It is a measure of how effective your content is in getting readers to interact with you and your services, or whatever else it is that you want them to do. Whether it’s a share, email subscribe, purchase or comments. The targets are all up to you. The metric is calculated by dividing the total number of conversions by the number of visitors to your site or specific page.
Your entire blog’s purpose, reason for being and level of success can be summed up in this single metric. Bearing in mind that your targets and goals are entirely up to you. Another site’s key performance indicators may not be yours. Only you can measure your success. read more
May 22, 2014
In the crazy rush to get fresh new content out to potential readers, many bloggers often find themselves in a very stressful position. Creating unique, hard hitting content is not easy work and depending on the niche you’re targeting, a “shot-gun blast” kind of approach may be killing both you and your blog’s potential.
Broad niches and categories like online money making ideas, web design, blogging tools or social media marketing are heavy subjects. It’s difficult to be competitive when there’s just so much information already available for consumption. There’s a good chance that whatever you decide to write, has already been covered really well by a major blogger. So how do you stand out from the crowd? And how do you keep true to yourself as a writer and stay on point in niches that seem to be saturated? read more
May 20, 2014
Blogging is more than just blurting out your emotions on the Internet. It’s a style of writing that requires honesty, accuracy and a little flamboyance. Be careful, though. Your online audience could either make you a viral sensation or a complete bust almost overnight.
Like any form of writing, there are standards and styles to abide when blogging. If you want your blog to get noticed, you also have to optimize your content to be recognized by Google and other search engines. read more
May 14, 2014
Over the past few years, Content Delivery Networks (CDN) have become increasingly popular and affordable as websites owners seek new ways to increase speed and improve security. In as few words as possible, CDN’s help to distribute your website’s content across the globe to ensure that wherever your visitors may be, your website can be loaded from a data center fairly close to their location. The closer website data centers are to your users, the faster websites will load for them. Therefore, a user in Australia trying to access a website hosted in the UK will load slower than one hosted nearby within the same continent or region. CDN’s eliminate the distance issue.
With all the hype and popularity that these systems have garnered, many site owners rushed to try out the many services on offer by providers on the web. Some experiences were great, some disappointing and others didn’t notice any differences in their site’s loading time. These mixed experiences are the result of a lack of information regarding one’s particular need of the service, how to implement it and what to expect. read more
May 8, 2014
Be careful who you follow and what advice you take to heart and execute. There’s a lot of fluff being touted around the web as good solid advice that often leave naive and unsuspecting bloggers with a handful of disappointments in the long-term. Due to the fact that there’s good and bad in everything, more bad than good, and it can be quite difficult sifting through what is valid and proven and the hyped up duds. However, I say, follow the tried and tested road, pay attention to the habits of the successful ones and emulate humility.
You’ll often discover that the more hype that surrounds something the faster it falls. And with the many internet marketing tactics and hypes in existence it’s really difficult to tell who and what are genuine. The hypes simply do not last. That’s my reason for shining the spotlight on a few bloggers who have fought their way from the bottom to the top and achieved and continue to maintain great success online. Study their stories and their journeys and you will find the gems and inspiration you need to seriously crush it as a blogger. read more
As you grow and develop as a blogger or writer you will need to continuously focus on how you’re going to drive traffic by providing content readers find interesting. Your ability to spark conversations and get people thinking and talking about you, your brand or commentary is what will help create relationships and build authority. Authority in search engines or in the minds of your readers is not about how much content you can create but how much value you can squeeze into every encounter.
As bloggers, how do we provide value for our users and readers? Your answer will depend on what your goals are and what niches you’re serving, but in our field, engaging conversations have proven to be particularly valuable. This is the reason many marketers who have ventured into the world of forum building have enjoy success beyond what they could ever imagine. Since this form of communication offers a richer, more personal and direct experience for individuals seeking answers to questions and a desire to interact. read more