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December 11, 2014

Stop Leaks in Your Blog Fast! 5 Ways to Keep Your Blog Visitors from Leaving

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A pipe burst is one of the most common household problem. However, that does not make it less annoying since the meter is still running when clean water is leaking from your pipe, on top of hiring licensed plumbers to fix the burst and a contractor for the damaged walls and ceiling.

The same can be said of low blog traffic despite having built up great content and shared it on social media. With this problem, you need to troubleshoot your traffic issues like a plumber would.

Below are five ways on how you can determine the source of the traffic problem in your blog to stop leaks fast!

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December 9, 2014

Four Ways to Boost Your Content’s Impact

Editor’s note: This post was written by Charlotte Park, the PR Lead for ClearVoice, a content marketing platform that empowers writers and businesses to connect and collaborate in a world-class content workflow environment. She graduated from Arizona State University with a degree in communications, and has since spent her time working alongside PR and social media moguls to learn the tricks of the trade.

boost content impact

It’s easy to have a love-hate relationship with blogging. You might have the passion and motivation to execute the perfect blog where readers can engage in conversations and build relationships. However, without the right tools and strategies, a blog can quickly dissolve into a wasteland of the massive amount of content that’s produced each day. Whether you are blogging for personal gain or for business, your content should engage readers, create conversations and eventually develop long-lasting relationships.

Accelerate your blog strategy with these four lessons. read more

December 8, 2014

5 Headline Types You Underestimate When Writing a Blog Post

Editor’s note: This post was written by Cari Bennette, a passionate blogger and writing consultant at jetwriters.com. Cari loves surfing websites for writers and sharing her advice on various forums and blogs.

Can you guess what’s the most important part of your blog post? I know, you probably think it’s quality content, right? Quality content builds your site’s credibility and keeps your readers coming back for more. What about visuals? A pretty picture draws the reader in, right? While both are important, neither of them are as important as a good headline.

headline types

Want some stats that quantify just how important the headline is? There’s the 50/50 rule which states that half of the time you spend writing a blog post should be spent composing the headline. And those who practice the 50/50 rule do so because of the 80/20 rule – 8 out of 10 people read a headline, but only 2 out of 10 read the post. read more

December 4, 2014

6 Creative Ways to Promote a Blog Post

Editor’s note: This post was written by Monique Craig, a passionate blogger and marketing specialist who works for Oneflare, an online marketplace which connects customers with local service providers. Find her on Twitter and Google+.

Even if your blog post is an exceptional and highly valuable piece of content, you’ll still need to do your best to promote it and help it reach a wider audience. Going for the obvious, you might forget that there are many alternative ways of promoting your blog post that often prove more efficient than popular methods. Here’s a list of top 6 creative ways to help your share count skyrocket in no time.

  1. Niche social media

promote blog post

Instead of sharing your post on sites like Facebook, Google+, LikendIn and Twitter, or posting a relevant picture on Pinterest and Instagram, consider niche social networks. Because of their popularity, Facebook and the likes will attract your competition and so your posts might gain a lot less attention than in small social networks. In niche social media, the competition is lower and audience is more focused and active. read more

November 27, 2014

7 Effective Ways to Grow Your Email List

List Building

It seems that just a few years ago, people were claiming that email was dead. There was a huge shift towards social media and everyone was talking about how to get more followers.

As it stands today though, your email list is likely to be a lot more engaged than your social media following.

Facebook is making it increasingly more difficult for people to see your posts and Twitter is getting just as noisy too. Recent stats suggest that each tweet you send may be seen by less than 3% of your followers. Compare that to a typical email open rate between 15% – 30% according to MailChimp stats. I’ve experienced even higher.

As you can see,  email is alive and well, and building an email list is one of the most powerful things you can do for your business.

In this article, I’m going to share 7 effective ways to do just that. read more

Buzzsumo for Blogging: How to Find Awesome Content Opportunities

As a blogger, you’re always challenged to post new content frequently. That leads to another challenge: coming up with new topics that will interest your readers and, in turn, be shared. There’s now an amazing freemium tool that can make this task easier than ever before and it’s called BuzzSumo.

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What Is BuzzSumo?

At its simplest, BuzzSumo is a way to see what kind of content is shared the most, while learning about the key influencers in the industry you write about. When BuzzSumo pulls this information and aggregates it for you, you’ll then be able to view how many shares a piece of content has received across all the major social media sites. Since the goal of any of your posts might be to go viral, this is a great tool to use to see what people are reading and sharing. Plus, it can serve to inspire you in a variety of ways too. read more

November 18, 2014

Should You Go After Scrapers or Just Don’t Bother?

Wall repair

Content scrapers refer to marketers who try to pass off existing content as their own on their site. If you have a blog where you publish high-quality posts at a consistent basis for years, there’s a great chance that somebody is scraping your content.

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November 12, 2014

Engage Visitors on Your Blog Before Turning to Social Media

Editor’s note: This post was written by Dustin Greene, a tech writer based out of North Carolina. He graduated from Caldwell Community College and Technical Institute in Hudson and spends most of his free time golfing… weather permitting. You can follow him on Google+.

A blog is an essential piece of the content marketing arsenal for any business. 57% of companies with a blog have acquired a customer from their blog. Your blog visitors come to your weblog, read your opinions and insights, and if you’re lucky they will share or comment on them before leaving.

engage blog visitors

Source: Desi Mendosa

Often, this accurately portrays the depth of onsite blogger-visitor engagement. Most bloggers will turn to social media as a means of gauging their blog visitors. But there are more strategic ways which provide a representative view of readership in order to better understand visitors’ habits and preferences and overall engagement.

Audry Larocque, the CEO of iPerceptions, was quoted on Market Watch last month stating “online communities need to measure more than unique visitors per month, conversions and goal completion to understand how to grow their audience.” Understanding your audience is critical to growing and further engaging with them as a marketer or a blogger. read more

November 11, 2014

Need Inspiration? See How These 5 Blog Post Ideas can Rocket Launch Your Traffic In a Hurry!

Need Inspiration? See How These 5 Blog Post Ideas can Rocket Launch Your Traffic In a Hurry!

A rocket launch is a sight to behold, but it won’t be possible without the many parts that seamlessly function together to push the entire weight of the rocket up in the air, past the earth’s atmosphere, leaving a cloud of smoke in its path. However, this event that only lasts seconds from start to finish takes months of intense preparation to ensure that the parts are working properly for a successful launch.

The same thing can be said of blog traffic. The concepts behind getting more visitors to your blog sound simple in principle, which is to use different online marketing tactics on top of writing great blog posts. Nonetheless, the rewards of increased readership is a thing of beauty, which is why you have to plow through the complicated and time-consuming process to get it right.

There are lots of parts involved in increasing blog traffic, all of which start with the writing of a blog post. Writing well-produced content is the foundation on which accumulating lots of visitors to your blog is based on.

To help you find inspiration for blog posts ideas, here are five to get you started.

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November 3, 2014

5 Steps to Writing Great How-To Content

The internet is a huge resource for people who are searching for solutions to basic or complex problems. It’s widely known that the best type of content which people love to engage with helps them solve a problem. Even though there are several blogs which provide the same solution, some have not been able to experience the same success as others because they don’t know how to write great “how-to” content. If you are going to be creating problem solving content for your readers, it’s important to implement these simple strategies before publishing.

writing how to content

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