When it comes to web design, most websites have a set of standard pages. There’s the homepage, about us, products and services, and contact us page. For some reason, the contact us page is often overlooked and haphazardly thrown together. But, if you really think about it, it’s actually one of the most important sections on your website. In particular, you’ll want to focus on the following tips and best practices. [Read more…]
Keeping your blog active is no small undertaking – it can be a career in and of itself. If you want to maintain your presence, you’ll need to update regularly. You may run into writer’s block. When you’re updating all the time in the same format, you’re bound to feel as though you’ve hit a wall eventually. Varying your content allows you to try new things, which will keep you from getting burnt out on one or two handy post formats that you would usually allow to do all the heavy lifting for you. [Read more…]
Social media is more of a time suck than a moneymaker for most people, but not you. You know that with a little research and a lot of hard work, you can make social media work for you. It’s a brave new world out there, and technology has forever revolutionized the way we socialize, shop and, most importantly, make money.
If you’re ready to take your blog to the next level, here are tips for making your Instagram account one of your best moneymakers. [Read more…]
When it comes to landing page design – or any web page, for that matter – the images you select have the ability to make or break your conversion rate. The good news is that you have total control over the images you choose, so you can directly influence those conversion rates. [Read more…]
You blog is nothing without readers, but keeping these readers around isn’t always easy. It’s difficult to find loyal followers who will subscribe to your blog and read every post. Without that, your chances of making money diminish significantly. [Read more…]
With all the content available on the internet, it’s difficult to stand out. It’s even harder to get your information shared. Since showing up in searches and getting shared are two of the most important aspects of getting readers, try these methods for writing shareable reviews. [Read more…]
When it comes to building a blog, we often spend time considering theme, layout, reader personas, content, plugins, and other features. However, it’s imperative that you add font to this list. While it may not appear to be a big deal, choosing one font over another can make a very big difference in how your blog is received. [Read more…]
If you are looking for any sort of information nowadays, the first place you will be looking for is the Internet. And it’s really easy to see why, because in addition to the convenience and the speed, the wealth and sheer volume of information online is more than reason enough.
However, because there is so much stuff out there, it also means there is a lot of filler and a lot of junk on any topic, so it can be a bit of challenge to sift through all of that information, especially if you are looking for something really specific.
It is no different when it comes to digital marketing, as marketing blogs are a dime a dozen. Of course, more experienced users know where to look, but if you are just starting out, it can be difficult to find the right sort of information. [Read more…]
You’ve probably heard the idea that controversy sells, but at the same time, controversy is scary. Branching out with a new idea or polarizing opinion makes your brand vulnerable, and runs you the risk of alienating a major section of your audience. However, there’s a distinct advantage and an enormous value to producing controversial content, especially when compared to the alternative—without controversy, you’re either sitting on the fence, or telling audiences what they already know. [Read more…]
Domain names have always had an impact in the branding and SEO of online businesses. In the past, online marketers used “Exact Match Domains” or EMDs, which are domain names that are the same as a key phrase they are targeting. Although this is no longer as effective after Google’s EMD update in 2012, coming up with a domain name that’s relevant and conveys a meaningful message to your would-be visitors. Adding a keyword or two in the domain name has also shown to increase a website’s performance in ads and SERP listings. [Read more…]