Approaching SEO Like the Dating Game

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The objective of search engine optimization is simple: get atop search rankings for your target keywords. However, as with all simple things, the process of ranking on the first page of search results is quite complicated.

By observing on- and off-page optimization practices over a period of time and implementing different SEO campaigns, you’ll eventually reach the first page of search results.

For those new to the SEO game, you will need to learn the technical aspects involved in applying the best practices and campaigns . This can be achieved much quicker if you can associate the process of SEO to a common activity that you have found yourself doing over and over.

If you have experience in the dating game, then SEO is definitely right up your alley.

Using the analogy of dating with SEO, you will understand the foundations that make for an effective SEO practice and campaign. [Read more…]

Ways to Find Out if a Ghost Blogger is Right for You

5 Ways to Find Out if a Ghost Blogger is Right for You

As a webmaster or marketer, your priority is to come up with a content and marketing plan that will be used for building your website or blog. By developing a content strategy that contains your SEO, content marketing, and social media strategies, you can build a highly targeted site with laser-focused content that caters to your audience. You can also promote your website or blog using your preferred social media channels and get it to rank for your target keyword on search results.

Even if you have covered the planning and the marketing of your website, the writing and publishing of content is a different animal. Aside from the ability to communicate your thoughts and ideas in a clear manner, you must possess the best web writing techniques such as the application of on-page optimization practices, use of visual content, composition of compelling copy for your CTA, and more.

For this, you may want to consider getting a ghost blogger to help you produce the content you need for your site or blog.

A ghost blogger is a writer willing to write on your behalf. He or she will provide the content from your plan you prepared without you lifting a finger.

You can find outsourced writers from this list of content writing sites and job board sites over at Socialnomics. Also, the Omnipapers.com blog for writers features a list of essay writing services that you can also use for building content for your site, especially if you are in the education niche.

With these resources in tow, should you hire ghost bloggers to write for you on your own site or blog? Below are possible reasons that you should consider when looking for the right writer for the job.

Develop online brand in your niche

Building content will be a problem if you are a non-writer. You can develop writing skills over time so you can produce articles on your own. But this could take months – if not years – to master, which could prove disadvantageous to you if you want to reap the benefits of your marketing plan now.

Through a constant stream of content from the ghost blogger you hired, you can build your online reputation as an influencer in your field and proceed with the progress of your site.

Has an impressive resume or portfolio

If you have posted the ghost blogging job for your business, expect to receive applications from different writers. To help you filter out which among the submissions you should highly consider, it all depends on the quality of work they produce.

Upon visiting their online portfolio to read their sample works, you should get a better idea on their writing style and see if this matches the tone of voice and communication skills that you want to build for your site or blog as well as your online profile.

Has a professional demeanor

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Writers are a volatile bunch. Since writing requires them to develop a creative process to become productive, each has a unique approach on how they write articles. However, what should differentiate good writers from the rest is how they conduct business with their clients.

Do they respond to your emails within 24 hours or are they available for chatting?

Can they deliver on time or do they inform you ahead of time why they can’t? If not, do they have a legitimate reason to excuse them from doing the assigned tasks?

There are many other factors to consider that will determine their professionalism, but how they present themselves to client should be deal-breaker, especially if they can’t deliver their end of the deal.

Provides guarantees

A ghost blogger understands that the satisfaction of their clients is of utmost importance. Therefore, the bloggers must be willing to do the job before receiving the total pay. Also, they should offer unlimited number of times that they will edit the written works according to your specifications after you review them.

Ensuring these from the ghost bloggers you will hire should help protect you from them submitting an unsatisfactory work because their pay is dependent on the quality of the work they will send.

As common practice, you need to deposit 50% of the total pay so that they have incentive to do the work for you.

Final thoughts: Hiring a ghost blogger can determine the success of your site or blog. By using the factors mentioned above to determine whether or not to hire this type of blogger for your website, you will be able to find the best one possible.

More on ghost blogger:

Ghost Bloggers Growing in Popularity?

The Outing of a Blogger: Social Transparency or Violation?

Why You SHOULDN’T Use WordPress as Your Blogging Platform

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In case you missed out previous post, the resurgence of minimalist blogging platforms is a reaction to the decentralization of content as the primary focus of a website or blog.

By using the platforms mentioned in that post, you will easily see their simplistic but sophisticated layout that favors content instead of the bells and whistles featured in other robust platforms.

Of course, when we say “robust platform,” we are referring to WordPress.

An argument can be made that the alternative blogging platforms are a backlash to the bulky CMS that WordPress has become. Originally started out as a publishing platform for writers, WordPress has exploded into popularity due to the flexibility and customization that it offers webmasters, not to mention the host of free plugins and themes you can download, to help boost their site performance.

While these advantages will sway any beginning blogger to build their site using WordPress, there are also a lot of reasons why it’s better to choose another platform to build your site on.

Just to be clear, I love WordPress as the platform to build site and blogs on due to the very same reasons mentioned above. Also, this post is not contrarian just for the sake of being one. There are indeed legitimate arguments as to why WordPress as a blogging platform may not be your cup of tea.

It is not a “blogging” platform

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If WordPress was the standard of blogging platform, then blogging as a writing activity is no longer about writing.

Blogging, in the strictest and purest sense, is the process writing and publishing content from your site. The main point of blogging is not to drive more subscribers to your email list, increase your social media followers, or shill for a product or service in the hopes of earning money from it.

Not that there’s anything bad about these things, but there’s a perfectly understandable reason for wanting to separate your professional life from your blogging endeavors. Besides, if you want to write for money, you can just find one from a writers job board for your financial fix.

In other words, blogging is all about communication and sharing of ideas to your audience.

That’s why WordPress is awesome because it does the reasons stated above using different plugins and applying certain marketing tactics to make it work.

Those are also the reasons why WordPress will no longer be a “blogging” platform.

If you want to blog for blogging’s sake, then you may want to try on another platform that puts the writing back in its rightful place online.

You may lose your online identity

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It could be difficult to stand out from the pack if you’re using WordPress as your platform.

As of writing, there are 74,652,825 sites (and counting) that run on WordPress. If you use this CMS, you will be one of the millions who will reap the benefits that come along with it.

However, this also means that you will be using the same tools that knowledgeable WordPress users will deploy on their site to achieve the feel and appearance they want.

While the chances are slim, there’s a possibility of a site that looks and feels exactly like yours.

As a blogger, you may want a platform that will let your personality and brand shine brighter. The sheer fact that over 74 million webmasters are using WordPress no longer makes you unique in the first place.

This is where the aforementioned minimalist blogging platforms come in – they allow you to make a more effective online presence through the content you produce, which is the emphasis of these sites. It is true that the design and layout offered in these platforms lend themselves to homogeneity. However, since the content remains the focus, there’s a tendency for the design to become moot at this point.

If you wish for a legitimate WordPress alternative, you can try out Joomla and Drupal, both of which are less popular CMSs capable of providing familiar features offered in WordPress, and then some. For more information on how to build your blog using either platform, check out this resource site.

Final thoughts: Blogging should never be complicated as long as you’re fully aware that the real reason to become a blogger is that you want to write and express your ideas to others. While WordPress as a blogging platform allows you to do this, it’s clear that it’s no longer the publishing tool that it once was. This is not meant to be as a bad thing, but if you want a simple and straightforward blogging platform, then you’re probably better off using other platforms out there.

More on WordPress alternatives:

How an Industry-Specific Writer Can Improve Your Company’s Blogging

5 Best Online Interviews About Blogging You Haven’t Read Yet

5 Best Online Interviews About Blogging You Haven’t Read Yet

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As a blogger, it is important that you keep abreast of blogging updates so that you are informed of the best practices and tactics that you should incorporate in your strategy.

Aside from dedicating time to read posts about blogging from trustworthy sites, you can also read up on interviews of the best and top bloggers within your niche.

If you have been doing exactly this to improve your craft, then you need to read the ones featured below to give you a better idea on what blogging is and how more it can be for you.

[Read more…]

Don’t Feed The Trolls: How to Stop Haters from Infiltrating Your Blog

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As your blog demands attention, everybody will take heed of your posts. This not only includes your target audience, but also trolls, who by far as the worst kind of people to interact with on your blog. You don’t even have to attract them – if trolls see something they can feast on your blog, they’ll do so without hesitation.

They take part in your blog by offering inane and useless vitriol for the sake of commenting on your posts. While most of your readers will deliver constructive criticism if they disagree with any of your ideas or thoughts, trolls will pounce on you using sweeping generalizations, poor sentence construction, and f-bombs that would make a sailor proud.

The psychology of trolls is traced to the sense of disinhibition they possess at the moment. Because their real identities are hidden behind an ambiguous username, they feel the compulsion to let go of social inhibitions and just unleash their true, inarticulate feelings against a blog.

It’s easy to give in and stoop down to their level especially when trolling comments come in droves. But before doing anything rash, below are some things that you should keep in mind to counter against these pesky online users.

[Read more…]

50 Blogging Tips From the Experts

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As of 2014, an estimated 6.7 million people blog via “traditional” blogging platforms. Think WordPress and Blogger among others.

This number has surely grown since the survey was done, with bloggers in every niche popping up like mushroom after the rain. We can’t deny that there are a lot of talented new bloggers today, but with the blogosphere already so crowded, it is crucial to find that special sauce that will give you an edge over everyone else in your niche.
[Read more…]

How an Industry-Specific Writer Can Improve Your Company’s Blogging

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As a business owner, you most likely don’t have time to be writing blogs for your company, even if you would like to. But according to LinkedIn, companies that post blogs 6 to 8 times a month get almost double the leads than companies that post 3 to 5 times a month. Can you afford to be missing out on those leads just because you don’t have the time to personally dedicate to blogging? No!

If you find yourself at this juncture, your best option may be to hire someone to write for your company. However, you can’t just hire anyone—as much as you may like to give your niece studying dentistry a job writing for your auto mechanic shop. No, in order to get the most out of your blogging and content marketing, you need someone who can both write extremely well and who knows about your industry. So what can an industry-specific writer offer your blogging efforts that your niece, or someone like her, can’t? [Read more…]

4 IFTTT Recipes to Boost Blogging Productivity

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As a blogger, you want to make the most of your time producing the best possible content for your blog. This means increasing your productivity and getting rid of roadblocks along the way that prevent you from doing your job.

Enter IFTTT.

This web-based service lets you create conditional statements referred to as “recipes” using third-party apps. Using recipes help you cut time in doing certain tasks online. For example, there is a recipe that lets you automatically save all your Instagram photos to your Dropbox. This way, you don’t have spend time manually transfering the images to your Dropbox. Using this trigger, IFTTT will do it for you.

Aside from using these indispensable time-saving recipes, there are specific conditional statements that will help you how to blog the right way. Below are four of them.

[Read more…]

Habits of Prolific Bloggers

habits of prolific bloggers

Blogging can be the easiest thing in the world, but it can also be the most frustrating activity; especially when you run out of steam after the first few months of being on a high.

habits of prolific bloggers

Some of you may wonder at how other bloggers seem to continue churning out post after post, seemingly without facing the issue of running out of things to write.

Do you want to be as prolific a blogger as those you admire? It’s not entirely impossible. Form these habits, and you’ll be well on your way to publishing posts constantly without sacrificing the quality of your writing. [Read more…]

5 Great Ways to Drive More Traffic to Your Blog

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So, you’ve got a blog – which makes you just like every other company with a heartbeat. How do you turn that blog from a content receptacle into a valuable branch of your business? Instead of mindlessly reading articles about why blogging is important, you need something tangible – something you can grab onto and use. How can you maximize the value of your posts?

In essence, it all comes down to your distribution strategy and how effectively you’re able to attract traffic to your posts. [Read more…]