5 Tips to Make a Video That Will Help Your Blog Stand Out

tips to make a video

These days, there are tons of blogs for almost any topic you can think of. What sets one blog apart from another is how connects with the intended audience.

Did you know that adding video to your blog can make that connection much more effective?

tips to make a video

Consider the fact that in a recent report put out by Video Statistics: The Marketer’s Summary 2014, 93% of marketers use video for online marketing, sales, or communication. They also report that in December 2013, Americans watched 52.4 billion online videos. People are drawn to video, and when done right, video can set your blog apart, increase traffic, boost SEO and create loyal viewers. [Read more…]

3 Easy Ways to Make Your Website Eco-Friendlier

Keyboard - green Internet key

Keyboard - green Internet key

Going green is not only beneficial for the environment, but also for your business.

One of the biggest problems business owners encounter is the carbon footprint they leave behind. The more waste they create, the more they’ll have to spend to clean it up.

This applies to you as a website owner as well. The slower your site loads, the more resources you use, the more expensive your overhead will be.

Having an eco-friendly website is not a choice, but a necessity to make your site more efficient. (Tweet this quote!)

The more efficient tools you use to run your website, the faster it loads. As a result, more users with visit your website, which helps in meeting your business goals online.

Here are some ideas to help you build up a cleaner and green website.

[Read more…]

Increase Traffic to Your Blog By Creating an Events Calendar

increase blog traffic events calendar

increase blog traffic events calendar

Why do you blog? Why did you start a blog in the first place?

You might have been an early adapter, with the idea of starting a blog purely for your own pleasure, but have reached the point where you want to make some money out of it. Or maybe you started a blog with monetization in mind from the get go.

Whichever the case may be, one critical element in creating a successful, profitable blog is to have a significant amount of traffic coming to your site every day. Not only that, you want the traffic to constantly grow from month to month.

With the proliferation of blogs today, it may not be that easy to garner as much traffic as you want; and unless you take certain steps to attract visitors – new and recurring – you probably won’t reach your goals.

One way to increase blog traffic is to create an events calendar. [Read more…]

5 FREE WordPress Video Plugins

free wordpress video plugin

Usually, the first thing that comes to mind for bloggers is to write text-based posts, with relevant visual aids. It has been established, however, that video content can considerably increase your readership and exposure.

wordpress video plugins

You can always provide a link to a video, say on YouTube, but a much better way is to embed videos in your posts. One reason is that you make it easier for your readers to access the information – they simply have to click play. Another reason is you increase the time on page.

You don’t need a lot of technical know-how to embed videos in your posts. There are a lot of plugins that will make your life easier. In this post, let’s look at some of the best FREE WordPress video plugins. [Read more…]

5 Tips on Picking a Niche That Will Make You Successful

tips on picking a niche

Editor’s note: This post was written by Chris Lee, a full time blogger teaching all the secrets to success over at aBlogOnBlogging.com.

tips on picking a niche

Throughout my career as a blogger, I’ve started many blogs in many different niches.

I’ve lost count after my 6th or 7th blog but if I have to guess, I’d say I’ve started around blogs in 10 different niches or so.

I just couldn’t understand why I get so bored with my niche after a few weeks of blogging on the subject.

But finally, after leaving a long trail of abandoned blogs on the world wide web, I’ve finally learned how to pick niches that really work – and that’s what I’ve got for you today. [Read more…]

4 Ways Your Internal Blog Can Help with Project Management

Multi-Ethnc Group of People in a Meeting and Success Concepts

Multi-Ethnc Group of People in a Meeting and Success Concepts

Project Portfolio Management (PPM) is a complex yet necessary system/tool for many businesses. However, much of the time it’s only the IT team and a few select “techies” at a business that really understand why a technology was selected, how it works, how it will benefit different departments, and the like. There’s a lot of jargon involved, and it’s easy to forget that some of the most important users (like the CEO) aren’t going to want to fess up to not knowing what customer configured applications are. Luckily there’s a way to introduce PPM and dynamic applications to even the least tech savvy in the crowd (or business): Your internal company blog.

Don’t forget that your major platform for sharing information (your blog) isn’t just for your customers. It can also be used to encourage communication between departments and within your company. The tech team might jump at the chance to provide a flow chart, presentation or training session, but these aren’t always conducive to more informal “talks” on blogs. Plus, they can be intimidating if anyone (or most people!) feel like everyone “get it” but them.

Here are a few ways to introduce your latest PPM technology to everyone who need to know about it with your blog, regardless of their tech prowess: [Read more…]

Algorithms and Auto-Captions: Tips for Keeping Up with Google

tips for keeping up with google

The folks at Google refuse to rest until search functions online have been perfected. As perfection is impossible to achieve, webmasters and business owners should get accustomed to Google rocking their world on occasion with new or updated algorithms and codes. Google rolls out a number of small changes on a weekly basis that tend to go unnoticed by the general public. However, when the Silicon Valley giant bothers to announce an algorithm change it usually means massive alterations are coming.

tips for keeping up with google

Such was the case with the release of Panda and Penguin in 2011 and 2012, respectively. Over the course of the last 11 years, Google has rolled out new fewer than 30 brand-new or updated algorithms that have altered the state of search on the Internet (view all Google updates since 2003 here). As it stands today, people maintain a tight focus on the Panda, Hummingbird, and Pigeon updates. What impact have these algorithms had, and why do they matter in today’s SEO climate?

Here are tips for keeping up with Google. [Read more…]

How to Avoid Getting Sued for Your Blog

Male Judge Writing On Paper

Male Judge Writing On Paper

Words can never hurt you, but it can cost you a fortune.

Ask Roy Ngerng, a Singaporean blogger who is being sued by the country’s PM Lee Hsien Loong for defamation. In May of last year, Ngerng accused PM Lee in this blog of mismanaging a federal social security fund for the elderly without proof.

Lawyers of PM Lee filed a defamation suit against Ngerng, who took down the incriminating posts and issued an apology. But the lawyer rejected the gesture and pursued the case in the amount of S$5,000.

[Read more…]

6 Lifesavers for Bloggers

Man typing on laptop

Man typing on laptop

Being a freelancer blogger is no easy task; after all, it’s pretty stressful not knowing when a project will end, figuring out where your next client is coming from, or making sure that you’re completing blogs in the right amount of time to lead to a lucrative hourly rate. Luckily, there’s a plethora of other professionals at the ready who can make your blogging career a little easier. Get them on your side, and on your payroll, to maximize your earnings.

There are new freelance opportunities popping up everywhere, and The Guardian is reporting on some of them, but did you know that freelance bloggers are the perfect match for other freelancers? “Freelancing” is an industry in itself, and blogging is just a small part of it. You can’t be expected to also be an expert accountant, attorney or HR specialist, so make sure you have these lifesavers at your fingertips:

1. AP/AR

Tracking your accounts payable and accounts receivable is crucial to keeping your bottom line intact. For the tech savvy blogger, there are many software options, but you might prefer relying on a bookkeeping specialist. Check out Business News Daily for tips on the best software for your needs, or find a local freelancer with a solid portfolio to take care of line items for you. However, AP/AR isn’t complete with itemizing your deductions. [Read more…]

Here Are Some of the Most Crippling Mistakes Bloggers Made in 2014 (and How to Correct Them!)

content is king

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If blogging was easy, then everybody would be doing it. Unfortunately, lots of people are doing it.

As of writing,  there are around 214 million Tumblr blogs in existence and 42.6 million posts published every month on WordPress that are viewed 409 million times. And that’s not considering the statistics of other blogging platforms!

While blogging is a fun activity for those who simply wish to write and publish stuff, blogging as a profession is serious business. Bloggers have the responsibility of not only sharing ideas and engaging with their audience, but also driving more leads and sales to their online business.

Therefore, if you’re not making enough with your blog, then you’re most likely doing it wrong. Considering that there are lots of bloggers now than ever before (and that number will only increase in the coming years), you need to cut through the noise by kicking the bad habits you’ve been making with your blog and let your voice be heard.

Below are some of the mistakes that you may have committed with your blog this year and ways on how to correct them.

[Read more…]