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August 3, 2011

How To Properly Hire An Outside Internet Marketing Consulting Firm

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Marketing OnlineWebsite owners often fall into a pattern of marketing for their websites that can leave their efforts lopsided, for example, they may choose to focus a majority of their effort with on-site SEO building, such as on-site-links  for posts or they may choose to focus on building off-site links in for their site to push up SERP. In other cases webmasters simply want to convert the highest number of visitors who visit their website. Unfortunately without the proper mix of all three types of efforts it’s almost certain that a website will fail, it’s the entire reason internet marketing consulting firms exist and are in abundance.

Regardless of why you are hiring an outside firm for optimization  purposes there are certain considerations that should be made.

First, it’s important to understand how a consultancy firm will attract off-site visitors and SERP to your website. In some cases an internet marketing consulting firm may own various websites where they will place your site links, you’ll want to find out if links to your site will be on websites that match your content. For example, a link to a tech product website from a health website will hold less authoritative weight since the sites are in different niches.  You’ll also want to ask the firm about their linking strategy, having 100 links appear overnight could be seen by search engines as inflated SEO which in turn could penalize your website. If the firm is offering a good mix of off-site links (.com, .edu sites), lifetime links to established directories, etc. they will likely help better secure future traffic for your website. read more

Facebook Sues 25 Alleged Typosquatters

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Mark Zuckerberg

Have you ever visited ‘facebobk.com’, ‘facemook.com’, ‘wwwfacefook.com’, ‘ffacebook.com’ and ‘faecbook.com’?

Well, Facebook is suing the holders of these domain names and 20 others, accusing them of infringing its trademark.  In its suit, the holders of these domain names were essentially referred to as typosquatters.  This practice relies on  typographical errors or wrong spelling made by Internet users when keying in a website address.  Should a user accidentally enter an incorrect website address, they may be led to an alternative website owned by a cybersquatter.

There are a number of ways in which a typosquatter can benefit from this and among them could be traffic from the wrongly spelled domain name, especially if it’s from a site as Facebook.

But then again, could there actually be a reason to think that suits for typosquatting can actually be nothing more than plain harassment or bullying?

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July 28, 2011

Why I blog?

After typing my last few dozen words for the day, I tweeted out advice that I follow whenever I feel as though I don’t have anything to blog about: Write. Don’t Blog.

Then, out of the blue, someone reacts to my vague tweet and gushes with short phrase describing their own blogging experience.  I am not all too sure about what the intent was and will probably never know because I really didn’t want to engage much further beyond acknowledging that I had read their reply to my tweet.

The real intent behind the tweet was to merely share a reminder of what I think blogging really is and should be: It is writing.

Some people first get into blogging thinking that it’ll give them some measure of acclaim and some level of popularity.  Some go into it thinking they’ll master the “new media” and make something of their skill.  Some people get into blogging for money and they’re not much different from those who put up websites with similar intent.  Some blog because they believe that it is actually the best way to raise awareness and build up support for a cause or an idea.  Some blog as a matter of personal expression or a personal mission.

These are all valid reasons for blogging, but sometimes these reasons get in the way of consistently writing a blog.

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July 22, 2011

Blog Awards… Do the Best Ones Really Win?

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Image source: juiciliciousssreviews.blogspot.com

Joining a “Blog Award” or “Blogging Contest” can be a great way to discover other blogs, network with other bloggers, and even if you don’t win, it can enrich your own blogging experience.  This is especially so if it is a genuine contest or a search for what is the “best” blog in a category and not a corporate promotions gimmick dressed up like a blogging contest.

It is only by closely looking at the criteria and the judges that one can get a sense of whether a “blogging contest” will result in real acclaim.

Then again, if you really think about it, what kind of criteria can be devised for a literary form that is still in the process of evolving with the technology that makes it possible? read more

July 13, 2011

Google+ to hit 20 Million by weekend

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Google+ (Plus) may already hit 10 million registered users and is expected to hit 20 million users by this weekend.  But it’s still a long way off from Facebook’s 750 million registered users.

If Google were just counting on its estimated Gmail subscriber base, it won’t catch up with Facebook at all.  But perhaps the bigger source of sign-ups will come from people who use Google search where people all over the world key in more than one billion searches a week.

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July 7, 2011

Business Owners Face Google+ Dilemma: Google+ Team to Shut Down Business Profiles Until Roll Out Later This Year [Updated]

Online business owners are to face a dilemma. In an announcement on Google+ team member Christian Oestlien announced that they will actively shut down business profiles.

Business profiles have been becoming more and more present on Google+, but were outlawed from Day 1 according to the ToS: read more

July 4, 2011

Zuckerberg is on Google+. Surprised?

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Word is going around that “Facebook founder Mark Zuckerberg registered a Google+ account” without any confirmation from the Facebook founder.
An article in International Business Times in San Francisco says:

As of Saturday evening, he had 22 people in his Circle and 2994 people added him on their Circles.

According to a tweet from allegedly from Robert Scoble:  “…Zuckerberg just texted me back. Says “Why are people so surprised that I’d have a Google account?”

Verifying any truth from the tweet seems problematic. read more

July 1, 2011

Myspace employees down to 200, will Justin Timberlake turn things around?

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Myspace. Does it really have a heart after firing more employees?

From 1,400 employees two years ago, the number of employees at Myspace now number just around 200.  This development follows after News Corp. sold the social networking site to Specific Media and after Justin Timberlake, who portrayed Sean Parker in the movie “Social Network”, joined the company.

Myspace, was sold for $580 million to Rupert Murdoch.  The plan back then, according to Business Insider was to “merge MySpace into Yahoo and save Yahoo from Microsoft’s clutches…as long as Yahoo agreed to value MySpace at something like $10 billion.”  Myspace was recently sold for just $30 million.

Tim Vanderhook, Specific Media CEO, is practically singing the same song.  According to an article in CNET plans to use Myspace to build a “digital media company on par with Yahoo, AOL, Facebook, and all the other big names out there.”

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June 30, 2011

First look at Google+

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Google plus invite

First wave of invites to Google+

The first wave of Google + (www.plus.google.com) invites will be going out soon and in the next few hours, we’ll probably see more posts with loaded with praises or criticisms.  The first few weeks of reviews won’t probably do much to prove or disprove the idea that the search giant’s social initiative will actually eat up Facebook as it inches towards its rumored 2012 IPO.

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June 28, 2011

Will selling through Ensogo and other social buying sites damage your brand?

Ensogo. Great for bargain hunters, but how about merchants?

I’ve been receiving pretty good offers from Ensogo over the past few weeks now and I am surprised by the amazingly low prices they have.  Almost every single thing is marked down or discounted by at least 50 percent and the quality of the stuff they are offering  seems pretty good.

Ensogo, like Groupon, is a social buying site and was recently acquired by LivingSocial, one of the major Groupon competitors.

In their e-mail to me today, two things interested me immediately: an offer for a Php600 (about US $ 15.00) Berting’s Grill gift certificate discounted at P300 (about US $ 7.50) and a 3-day, 2-night stay at the Boracay Terraces Hotel going for P7,700 (about US $180) when it would normally cost twice that much.

And, having just opened up a bank account that links up with PayPal (but you can also pay via ATM Peso Pay or bank transfer), I might just buy that gift certificate from Berting’s Grill and use it to buy several orders of their fabulous barbecued chicken ass and liempo or pork ribs.  As for Boracay Terraces Hotel, well, it’s something that I really got to discuss with my wife first — but it looks like a pretty good buy.

All in all, it’s almost a revolutionary site for bargain hunters like me but it may not be all that amazing for merchants who get into social buying sites expecting “magic” to happen.  A long time acquaintance who sells organic food online clued me in on a couple of caveats and cited a couple of reasons why he isn’t a fan of Ensogo — at least, not yet. read more