What do Moby Dick, The Hobbit, and The Odyssey have in common? They all rely on a narrative technique called the hero’s journey. It’s a ubiquitous theme across storytelling traditions: a hero must leave behind all that is familiar and safe and venture into the unknown. [Read more…]
The Internet has changed the world immensely. It’s hard to imagine what 2016 would look like without an Internet connection – or even without Wi-Fi. And the popularity of social media has just added to the Internet’s enormous impact on our world. Specifically, social media has changed the way business is done, and social media has totally changed the way that certain industries operate. We’ve compiled a list of the top 5 industries that have been changed by social media. [Read more…]
As bloggers, it’s easy to take the Internet for granted. The information superhighway has made it easier than ever imagined to move information from one part of the world to another.
In a dynamic and highly competitive industry, you simply can’t afford being left behind with last year’s trends, tactics, and strategies. The very least your business can do to survive is to become aware of the current trends that may influence the industry – no matter how significant the impact may be.
But of course, you should always focus your efforts on those that will yield maximum results. In the case of social media marketing, you should prioritize keeping up with the most relevant social media trends and industry shifts, especially when it comes to the major social platforms in 2016. [Read more…]
Blogging is not limited to writing and hitting the publish button anymore. Sure, you can do that, but you’re being lazy and irresponsible as a blogger if you do.
With the Internet overflowing with content, we know that bloggers cannot – and should not – sit back wait for eyeballs. Social media is the game changer. The way you handle your social media campaign can be the deal maker or breaker for your blog.
As such, it is critical that you know social media platforms, their ins and outs.
There are so many case studies, surveys, and statistics shared all over the place that it can be confusing at times. To help you gain some focus, here is the ultimate social media cheat sheet for 2016. [Read more…]
From a content marketing point of view, data visualization is extremely important. As we move through 2016, we’ll continue to shift away from text-based content and slowly gravitate towards visual mediums. However, that doesn’t mean people want less substance. They simply want to consume information in visually enticing ways. One such way is through the use of maps. [Read more…]
Looking to buy a franchise or to expand your current business? There’s no better place to get timely information and advice than a blog all about franchising. Fortunately, there are several blogs devoted to the practice that can increase your knowledge and help you to evaluate the best opportunities to start a new business. Here are ten of the most popular franchising blogs on the web. [Read more…]
We’d like to say a big thank you to all of you who supported us when we ran our survey last November. As we promised, we are sharing the results of the survey with everyone.
We asked freelance writers questions that provide insight into our work and industry as a whole and put together the data into one graphic.
To give you a quick overview of the results, here is a summary of the key points. [Read more…]
On an internal level, companies have become immersed in Big Data, gathering information at astronomical rates. This data often remains within the company – but when using data visualizations, there are many potential applications of company data for reader engagement.
Readers are more data savvy now than at any time before, so tell them a little of what you know. Here are a few creative uses for data visualization that can boost your reader engagement. [Read more…]
What do bloggers and Halloween have in common except for writing posts related to the season to get some eyeballs?
Well, quite a lot, actually. In fact, there are what I call “Halloween lessons for bloggers”, which can bring your blog significant benefits.
Do you want to learn a thing or two? Read on. [Read more…]