Believe it or not, Fortune 500 company blogs are few and far between. According to UMass Dartmouth research, less than a quarter of the F500 host regularly updated public blogs. However, those that do regularly update blogs definitely have it right. With consistent updates and positive, brand-relevant content, a number of these companies serve as amazing examples of corporate blogging masters. [Read more…]
Blogging involves many tasks – from conceptualization to creation to promotion – but at the center of it all, I believe, is writing.
It is true that you don’t have to be the best writer in the world to be a good blogger. You don’t have to be a badge-carrying member of the Grammar Police. It does pay to work on your writing skills, though, and when it comes to that, it’s best to listen to the some of the most recognized writers.
If you need a bit of inspiration or you want to pick up an insight or two, read these writing quotes for bloggers. You’ll walk away a better equipped writer. [Read more…]
It has been said that the title is the most important part of the article. And while this is true, even the best content can be hindered by very poor web design standards. There are companies like WSI that work on both sides of this equation, and it’s a holistic understanding like this which helps website and blog owners make the most out of their web traffic. [Read more…]
An infographic looking at engagement for brands.
Despite being one of the biggest industries to follow the birth of the internet, the word “blog” still has somewhat humble connotations. Perhaps it’s because it’s so ubiquitous with the “do-it-yourself” mentality of the web—who doesn’t know somebody who’s started their own? But what average internet users don’t realize is that some of the most popular (and profitable) sites on the web are actually highly successful blogs.
From pop news sites like Mashable to advice sites like LifeHacker, many of today’s most popular online destinations began life as simple blogs; the vision of one person transformed into businesses that rival well-established print and web magazines. Each one is a story of success, and a testament to the power of dedication, hard work, and the ample opportunities the internet provides aspiring entrepreneurs. [Read more…]
Blogging has come a long way since the days when it was utilized primarily as a tool for enabling individuals to discuss topics of interest. These days, any business that is not blogging is leaving a lot of potential customers out of the loop. In fact, blogging is now one of the most effective inbound marketing tools available. The best part is that maintaining a blog is free for companies that have a skilled writer on staff. Even those businesses that have to outsource this essential need can typically find what they need for a relatively inexpensive price from online content writers. [Read more…]
For those of you running an online store, the summer season is one of your favorite times of the year. However, in a competitive industry like clothing, there are thousands of other online stores vying for consumer attention, and some of them have a better stock in terms of quality/range than your store.
Despite the increase in competition in eCommerce space each year, there is always an opportunity to improve by focusing on increasing your conversions. This is essential if you want to improve revenue this financial year.
What often prevents online store owners from concentrating on the conversion metric is that improving it is time consuming, challenging, and complex. In reality, however, you can significantly increase conversions by making a few tweaks to your website and adding some features, such as the following: [Read more…]
Last time, I shared three easy ways to improve your writing. They’re really simple: read, write without thinking of SEO, etc. and get feedback.
Today, I want to raise the oft-talked about topic of bloggers being good writers yet again. Practice makes perfect, and the more you write, the better you get at it.
Make writing well a habit, and you’ll improve daily. [Read more…]
Starting an online store is one of the easiest ways to do business these days. However, what is tricky is to drive rankings on the search engines, converting the visitors into actual sales and retaining them so that they keep coming back. It is between these points where the success of online business lies.
You can consider these points before starting your own online store. While these steps may not be easy, it will definitely help your e-commerce business to get the throttle it needs!
Over the past several months is seems we have been hit with several horror stories coming out of the Middle East related to blogging. As more of the region has gained access to the internet, this has led to an influx of new people using this capability to express their opinions online in the form of a blog. Unfortunately, this has also led to more publicity for these people, and introduces them to people who disagree with their opinion. This has resulted in violent acts against these bloggers, sometimes even death. With the major news outlets picking up these stories, it can come across as the Middle East being very dangerous for bloggers. So we are here to try and answer the question, just how hazardous is it?