December 13, 2013
Whether you are a fan of the current White House Administration or not, there is little debate that the White House blog has done a great job when it comes to their online presence and strategy. There are several things the White House blog is doing right that other bloggers can emulate, which will hopefully translate into more traffic and better engagement.
The White House blog has a lot of great written content, but it also ties that in with a variety of media mediums that help illustrate its point. This includes embedding YouTube videos and SoundClouds (like the one below that they did of one of President Obama’s speeches), as well as including a lot of photos.
Screenshot taken 12/12/2013 read more
October 21, 2013
If you currently run a blog, there are a few simple tweaks you can probable make that will increase the return on your daily efforts. Granted, not everyone blogs for the sake of self-promotion or business. But in reality, anyone who can command an audience online should be able to monetize that if they so choose, and email lists are one of the most effective ways of capturing momentum to better realize this goal. When visitors hit your site, they have two options – they can delve deeper, potentially toward a purchase, or they can leave. With email sign-ups, you have a chance to invite these people back, time after time, to check out your content, your products and your business.
Anyone who runs a blog should also run a parallel email newsletter. For the sake of some additional content, it can be possible to build up a mailing list that hangs on your every word, similar to the audience you can command on your blog. An email list puts names and email addresses to your web traffic, so you can constantly engage with them for promotional purposes. Whatever you blog about, this gives you the advantage of on-demand traffic for your content, or for your self-promotion online. read more
September 6, 2013
Because of the increase emphasis on the value of content when it comes to your search engine marketing strategy, bloggers are getting more and more requests for sponsored posts. This puts bloggers who, up until recently, have been writing content out of their own passion and interests, in the position of figuring out how much they should charge for sponsored blog posts.
August 26, 2013
Life is unpredictable and you never know what surprises it stores up for you! What if one day you woke up and found out that:
- your web site was hacked,
- you deleted some important web site files by mistake, or
- your database got corrupted?
August 8, 2013
I bet I know what you’re thinking right now: What makes this guy’s set of blogging lessons special?
Honestly, there are more than enough posts like this online, so it seems like there’s really nothing that can distinguish my take on the matter.
Well, actually I hope there is. That’s why I promise not to give you any useless unactionable advice like “create quality content.” No, this will be genuine. read more
August 5, 2013
Once an arena reserved for overwhelmed moms who needed to vent, blogging has become big business for individuals and companies worldwide. And savvy job seekers are harnessing the power of blogging to find a job. If you’re not convinced about this point, here are reasons a blog can get you your next job. read more
July 25, 2013
Maybe you’ve read an article with this same or a similar title before. You know Twitter and Facebook are important for your brand, yet you just haven’t made yourself sign up for Twitter yet. And your LinkedIn profile is barren, with an incomplete job history and no portfolio examples. Your blog seems to be doing OK, but you know it could be better.
If this is you– I challenge you to get set-up with social media ASAP. And once you’ve done that, create time in your daily routine for social media. Even 15 minutes per day can help you craft a regular online presence.
You know you should be on social media, but if you are a blogger or representing any of your work online, not having a regular social media presence can hurt not only your blog traffic, but your online persona as well.
July 22, 2013
One of the main reasons bloggers enjoy writing posts is to generate comments from their content that they’ve published. However, for new blogs, it can be hard to begin generating the steady traffic that also is commenting regularly. Here are some ways you can encourage commenting and participation on your blog posts.
Write About Controversial Topics
When you decide on blog topics, always pick the most controversial. If you are in an industry where there is some leeway on best practices, focus on that grey area. Organizing your content in areas where people have the most questions will more than likely start getting you more views and users that are going to want to comment.
There is no discussion necessary when it comes to the entertaining merits of Reddit. The front page of the Internet has a lot of subpages, to be sure, and depending on which page/s you frequent, you will have various experiences. The bottom line is that you can find yourself browsing and reading Reddit for hours on end without realizing it. The epitome of a timesink.
But, aside from the entertaining value of the site, there are actually a lot of benefits to spending time on Reddit, especially for SEO professionals. It is no secret that search engine optimization, or SEO, has received a lot of flak over the years. While there are legit practices, there are some rotten apples (whether it’s an SEO company or individual) that have tainted the scene.
That is no reason to totally ignore SEO, though. The niche still has its merits and there are SEO pros who are actually good at what they do without having to resort to shady practices. If you’re one of these SEO pros, where do you go to interact with likeminded people? More so, where do you go to exchange ideas with people who are not shady at all?
Believe it or not, the answer is Reddit. read more
July 18, 2013
Telecommuting is getting a lot of attention lately. According to the Forrester Research, there are about 34 million Americans who telecommuted in 2009 alone. The report says that this will go up to about 63 million by the time that 2016 rolls in. Telecommuting can significantly improve employee recruitment efforts and other overhead costs. For telecommuters, this mean that they can work at home and save money in many areas, such as car repairs, dining out, travel expenses, clothes, etc.
However, having a telecommute job, whether it is on a part time basis or a full time job, is not without challenges. One of these problems is directly connected with productivity. So if you want to learn how to tackle and deal with productivity drains, here are some of the best ways to make telecommuting easier. read more