Blogging has come a long way since the days when it was utilized primarily as a tool for enabling individuals to discuss topics of interest. These days, any business that is not blogging is leaving a lot of potential customers out of the loop. In fact, blogging is now one of the most effective inbound marketing tools available. The best part is that maintaining a blog is free for companies that have a skilled writer on staff. Even those businesses that have to outsource this essential need can typically find what they need for a relatively inexpensive price from online content writers. [Read more…]
For those of you running an online store, the summer season is one of your favorite times of the year. However, in a competitive industry like clothing, there are thousands of other online stores vying for consumer attention, and some of them have a better stock in terms of quality/range than your store.
Despite the increase in competition in eCommerce space each year, there is always an opportunity to improve by focusing on increasing your conversions. This is essential if you want to improve revenue this financial year.
What often prevents online store owners from concentrating on the conversion metric is that improving it is time consuming, challenging, and complex. In reality, however, you can significantly increase conversions by making a few tweaks to your website and adding some features, such as the following: [Read more…]
Last time, I shared three easy ways to improve your writing. They’re really simple: read, write without thinking of SEO, etc. and get feedback.
Today, I want to raise the oft-talked about topic of bloggers being good writers yet again. Practice makes perfect, and the more you write, the better you get at it.
Make writing well a habit, and you’ll improve daily. [Read more…]
Starting an online store is one of the easiest ways to do business these days. However, what is tricky is to drive rankings on the search engines, converting the visitors into actual sales and retaining them so that they keep coming back. It is between these points where the success of online business lies.
You can consider these points before starting your own online store. While these steps may not be easy, it will definitely help your e-commerce business to get the throttle it needs!
Over the past several months is seems we have been hit with several horror stories coming out of the Middle East related to blogging. As more of the region has gained access to the internet, this has led to an influx of new people using this capability to express their opinions online in the form of a blog. Unfortunately, this has also led to more publicity for these people, and introduces them to people who disagree with their opinion. This has resulted in violent acts against these bloggers, sometimes even death. With the major news outlets picking up these stories, it can come across as the Middle East being very dangerous for bloggers. So we are here to try and answer the question, just how hazardous is it?
Editor’s note: This post was written by Christopher Latter, co-founder of Trendii. He’s a digital marketer and entrepreneur. The majority of his experience is based in SEO and social media, and he also performs a range of other digital marketing techniques. He is a keen writer and enjoys bringing all his experiences together in an interesting way. He’s currently helping to launch a new social network as part of a new start-up incubator program called Start Tank, run by PayPal & Braintree. You can find him on LinkedIn.
Note from the author: This article is largely speculation. The author cannot in fact see the future, much to his regret.
Thinking about what the future of social media might be is a funny thing. By its very nature, it’s a fast-moving magpie of an industry, jumping onto the next idea that comes along. Sure, I can make some speculations, but say ten years from now, anyone looking back at this article will probably find it laughably quaint, in-between fending off the invading alien legions. Like all those old science-fiction films where they thought we’d be living on moon bases by 1999. Oh, 70s sci-fi, you had such high hopes for us. [Read more…]
On the first day of this work week, the tech community was met with the sad news that the highly respected site Gigaom has shut down due to its inability to pay its creditors. In short, it has gone bankrupt.
The official statement released:
A brief note on our company
Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. All operations have ceased. We do not know at this time what the lenders intend to do with the assets or if there will be any future operations using those assets. The company does not currently intend to file bankruptcy. We would like to take a moment and thank our readers and our community for supporting us all along.
— Gigaom management
A blog serves as a platform to share your ideas and build a readership from your target audience.
Sounds simple enough, which is why lots of people own a blog to do exactly these things.
But you know what’s not simple? Blogging platforms.
Back then, platforms like WordPress, Blogger, and Tumblr offered an easy way to publish online content. Just sign up for an account, write your post, and hit publish.
While you can still do these things from the aforementioned sites, the platforms gravitated away from just blogging. You now have to worry about the plugins you’ll choose for your WordPress site and customize your Tumblr or Blogger theme to achieve a better look.
This isn’t a bad thing, mind you. WordPress has become a very flexible CMS allowing you to build a website that fits your needs. Tumblr is a great way to share your quirky humor through GIFs. Blogger now relies on custom themes to create a fully functional website.
But the focus now by these blogging platforms has moved away from writing.
As a writer, journalist, or storyteller who simply wants to let the words do the talking, setting up a blog has become more complicated than ever.
This is the very reason why Typed.com is in the works to provide writers with a blogging platform that will let them focus on their words.
All year we’ve been relying on the experts in the SEO industry to help us analyze Google news and figure out how to optimize our websites, get creative, and stay ahead of the curve. Let’s face it, 2014 wasn’t the easiest year when it came to SEO changes and moving forward in the online marketing industry, so researching different SEO articles and topics was probably a daily routine for most.
Below are some of the top SEO gurus we saw step up in 2014 and should keep an eye on as we continue into the New Year. [Read more…]
WordPress plugins are always the talk of the blogging town. While there are countless plugins available, there are always those that are not really useful. Then there are those which are cool, but may not add much value to your blog. Of course, there are the plugins which any blogger would want to install simply because they contribute in one way or another – SEO, user experience, and social sharing, among other things. [Read more…]