2013’s Top 5 Book Blogs

deliberate reader

deliberate reader

Just as Yelp helps shoppers and diners choose where to spend cash, blogs help busy people decide the best ways to spend their free time. This is no insignificant contribution. In commercialized world, it can be hard to decipher the “good” from the “well-promoted” (two qualities that are ever more mutually exclusive), and time spent deciding between movies, books, or video games is time spent working, not playing.

Since you’ve spent the last four weeks in hot pursuit of the best holiday gifts for everyone on your list, give yourself a break and check out a list that’s just for you. These excellent book blogs are guaranteed to save you time and get you geared up for the next big read. [Read more…]

4 Things the White House Blog is Doing Right

soundcloud

Whether you are a fan of the current White House Administration or not, there is little debate that the White House blog has done a great job when it comes to their online presence and strategy. There are several things the White House blog is doing right that other bloggers can emulate, which will hopefully translate into more traffic and better engagement.

Media

The White House blog has a lot of great written content, but it also ties that in with a variety of media mediums that help illustrate its point. This includes embedding YouTube videos and SoundClouds (like the one below that they did of one of President Obama’s speeches), as well as including a lot of photos.

soundcloud

Screenshot taken 12/12/2013 [Read more…]

Why Bloggers Should Always Run A Mailing List

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If you currently run a blog, there are a few simple tweaks you can probable make that will increase the return on your daily efforts. Granted, not everyone blogs for the sake of self-promotion or business. But in reality, anyone who can command an audience online should be able to monetize that if they so choose, and email lists are one of the most effective ways of capturing momentum to better realize this goal. When visitors hit your site, they have two options – they can delve deeper, potentially toward a purchase, or they can leave. With email sign-ups, you have a chance to invite these people back, time after time, to check out your content, your products and your business.

Anyone who runs a blog should also run a parallel email newsletter. For the sake of some additional content, it can be possible to build up a mailing list that hangs on your every word, similar to the audience you can command on your blog. An email list puts names and email addresses to your web traffic, so you can constantly engage with them for promotional purposes. Whatever you blog about, this gives you the advantage of on-demand traffic for your content, or for your self-promotion online. [Read more…]

How Much Should You Charge For Sponsored Blog Posts?

what should you charge for sponsored blog posts?

what should you charge for sponsored blog posts?

Because of the increase emphasis on the value of content when it comes to your search engine marketing strategy, bloggers are getting more and more requests for sponsored posts. This puts bloggers who, up until recently, have been writing content out of their own passion and interests, in the position of figuring out how much they should charge for sponsored blog posts.

[Read more…]

8 Things I Wish I Knew When I Started Blogging

blogging lessons

blogging lessons
I bet I know what you’re thinking right now: What makes this guy’s set of blogging lessons special?

Honestly, there are more than enough posts like this online, so it seems like there’s really nothing that can distinguish my take on the matter.

Well, actually I hope there is. That’s why I promise not to give you any useless unactionable advice like “create quality content.” No, this will be genuine. [Read more…]

You’re Hurting Your Blog: Get Involved in Social Media Before It’s Too Late

medium_3231178720

medium_3231178720

Maybe you’ve read an article with this same or a similar title before. You know Twitter and Facebook are important for your brand, yet you just haven’t made yourself sign up for Twitter yet. And your LinkedIn profile is barren, with an incomplete job  history and no portfolio examples. Your blog seems to be doing OK, but you know it could be better.

If this is you– I challenge you to get set-up with social media ASAP. And once you’ve done that, create time in your daily routine for social media. Even 15 minutes per day can help you craft a regular online presence.

You know you should be on social media, but if you are a blogger or representing any of your work online, not having a regular social media presence can hurt not only your blog traffic, but your online persona as well.

[Read more…]

How to Encourage Commenting on Your Blog Posts


One of the main reasons bloggers enjoy writing posts is to generate comments from their content that they’ve published. However, for new blogs, it can be hard to begin generating the steady traffic that also is commenting regularly. Here are some ways you can encourage commenting and participation on your blog posts.

Write About Controversial Topics

When you decide on blog topics, always pick the most controversial. If you are in an industry where there is some leeway on best practices, focus on that grey area. Organizing your content in areas where people have the most questions will more than likely start getting you more views and users that are going to want to comment.

[Read more…]

Why SEO Pros Should Be on Reddit

There is no discussion necessary when it comes to the entertaining merits of Reddit. The front page of the Internet has a lot of subpages, to be sure, and depending on which page/s you frequent, you will have various experiences. The bottom line is that you can find yourself browsing and reading Reddit for hours on end without realizing it. The epitome of a timesink.

Reddit

But, aside from the entertaining value of the site, there are actually a lot of benefits to spending time on Reddit, especially for SEO professionals. It is no secret that search engine optimization, or SEO, has received a lot of flak over the years. While there are legit practices, there are some rotten apples (whether it’s an SEO company or individual) that have tainted the scene.

That is no reason to totally ignore SEO, though. The niche still has its merits and there are SEO pros who are actually good at what they do without having to resort to shady practices. If you’re one of these SEO pros, where do you go to interact with likeminded people? More so, where do you go to exchange ideas with people who are not shady at all?

Believe it or not, the answer is Reddit. [Read more…]