June 6, 2013
Social media as we know it today is not even 10 years old, and like children that same age, it can be unruly, wild and amazing. But the opportunity to reach thousands and beyond with a single web page or a well-placed post is attractive to small business owners.
If you spend even a week on Facebook, you’ll discover that identifying and connecting with your “fans” takes real effort. Your target audience doesn’t just show up because your page exists. You have to engage them, consistently. You have to share and give a little insight into what your business does and the people behind your brand. The goal is to put out just the right amount of information so you don’t come off cold, distant and too corporate to connect; all while avoiding a deadly dose of TMI – too much information. read more
May 20, 2013
Even the best, most popular blogs in the world can get stale from time to time. Sooner or later, you’re going to get that nagging feeling that you’ve run out of things to write about. The next time you’re stuck for a blog subject, try one of these to get the creative juices flowing. read more
May 14, 2013
In the world of SEO and link building there are two separate camps. Those in the white-hat link building camp and those in the black-hat link building camp. Those in the white-hat camp choose to employ strategies and techniques that are generally accepted within the SEO community and believed to adhere to the qualifications of proper link building practices as determined by Google’s search algorithm. Those who perpetrate black-hat link building tactics attempt to game and manipulate this algorithm for faster easier results. In 2013, the division between white-hat and black-hat link building practices has become more clear and easier to discern. Link building in 2013 is certainly different from what old school pros may have gotten used to. read more
May 13, 2013
Interviews have the potential to be so much more than just another element to add to your blog. When conducted correctly, an interview can produce a post that is truly one-of-a-kind and unique within your niche. Crafting quality interviews require care, consideration and these 5 essentials. read more
May 10, 2013
In a world that is chock full of bloggers on every topic and in every niche imaginable, staying ahead of the curve is crucial if you want to be one of the more successful web workers among them. There are a number of things that you can do in order to stay ahead of the pack, but none is as useful as attending any one of the many blogging meetups and conferences that take place around the world every year.
Improve your skills, learn from your peers, and grow your contact list, all in the name of more success, with any one of these five blogging meetups to come in the summer of 2013: read more
April 26, 2013
Many websites consider allowing guest posting in order to help boost their ratings. On the other hand, some websites choose to guest post on other sites in order to help boost their rankings. In both of these cases, you can watch your ratings go through the roof so long as you execute your posts correctly.
For this reason, you might want to think about how guest posting can help your SEO value out. There are several different reasons behind how guest posting will help you, and it is important to understand how it can benefit you. By understanding how guest posts can help you, you will be able to make sure that you use them efficiently. read more
April 24, 2013
Never has it been easier to get yourself seen or heard as it is today.
The Internet brings content to virtually every corner of the universe. This means that all you need for a little exposure is to get yourself on the Internet, and you have a market of billions of potential consumers.
Social media has spawned advertising, and the aim of every social media advertising campaign is to go viral. The question facing advertisers is where to advertise. There are so many platforms available from which to launch your assault on the unsuspecting public, that the choice of is almost mind numbing. read more
March 3, 2013
Caution. This post is kind of long…
The New Year is already here (for a while, actually), so it’s probably a good moment to do a review of some kind and take a look at how well your blog was performing during the last 12 months.
Now, apart from some fairly common things (like taking a look at your traffic stats, for example) there’s also a range of other actions that may not be all that obvious at first, yet they can still provide some great insights into your blog’s current condition.
Image credit: Gravixar
First of all, why do you even need to do some review, instead of just blogging normally?
Well, okay, you’ve got me, I don’t intend to sound like a smartass and tell you that you absolutely have to review everything you do. You don’t. You can continue blogging in 2013 like nothing ever happened and you’ll probably be just about fine.
However, if you do perform a review, you can plan your next actions to capitalize on the strengths of your blog and to fix the weak spots in its armor. In other words, you can make everything more connected to the reality you’re in and the position your blog has in the niche.
December 9, 2012
Most bloggers don’t like the idea of their content expiring, especially if they publish a lot of it on a consistent basis. The thing is that the more you publish, the less time you have to review your past articles. And sorry to be the one to break this to you, but your content won’t stay evergreen till the end of time.
Well okay, if you publish articles on learning the Latin language then you’re safe, but for any other niche, things change quite fast. And if you’re in web technology, blogging, or making money then your content is like a bottle of freshly squeezed carrot juice in the fridge … so to speak.
I guess what I’m trying to say is that good, quality content has a short lifespan.
Essentially, content is like food. The better it is, the sooner you have to eat it. read more
November 29, 2012
There are a number of social media sites that have captured the hearts and attention span of the modern world. Internet users rely on social networking a great deal for any number of tasks, originally personal but not more along the lines of professional. In fact, using such sites for self promotion, business networking and marketing is becoming second nature to the site genre.
Some sites have been created specifically for this purpose, and one of the most well known is LinkedIn. Well established, full of people in every industry and very beneficial, you probably already have an account or have thought about getting one. It is recommended, as a quick means of making connections with others in relevant industries, or just maintaining and easily accessible online resume.
But beyond that, LinkedIn can provide a fantastic method of local marketing. This is a means of targeting a local audience to become a kind of celebrity of sorts to those in your immediate area. This is much more simple to achieve than gaining a mass notoriety within your industry. read more