October 10, 2012
(Photo credit: IvanWalsh.com)
Cloud computing is truly the tech du jour among business enterprises, but this tech buzz word is no passing fad, its gearing up to be that floating behemoth of data that’s here to stay. You’d be surprise to know that you’ve been using cloud-based services for quite some time now with Gmail, Google Docs and Dropbox. And with that realization, do you now understand the convenience of the Cloud?
As more company data and materials go on the cloud and away from any physical server at the office,
you can count on productivity and customer service to get a boost, as data can be accessed on demand
and traded among shared groups and even further improved on through customization. Well, you can think of Cloud computing in terms of the way a busy airport operates and with it comes its very own 4Cs- Capacity, Continuity, Checkpoints and Chokepoints. read more
September 7, 2012
Marketing professionals are realizing the immense power of using social media. It is a potent marketing tool when used correctly because it eliminates a lot of layers that separate the marketer from its target audience. The immediacy and intimacy of social media is a natural fit for the hotel industry because it is a service-oriented industry and benefits from the close relationships social media marketing establishes with its audience.
One great example of how social media is being used by a hotel is the Marriott. The prestigious hotel chain knows that it needs to incorporate social media marketing to its online efforts and has done this quite admirably by adding various social media options in its website when it was overhauled. It now provides links to various social networking sites like Facebook, Twitter, Flickr and Youtube. The site has also established a blog and a handy link resource that point to various business and operational aspects of Marriott International. read more
August 22, 2012
Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.
Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. read more
August 21, 2012
Google currently gets 30,000 searches per second. They aim to reduce webspam and constantly update their algorithms. SEO is getting harder, but they still continue to grow. One might predict that this trend will only grow and eventually that their following will increase, however is that really the case? How is the SEO industry going to face the future of Google?
The Future of Search Engines
Other search engines such as Bing and Yahoo are stepping their game up. They are improving the quality of their search engine algorithm, the algorithm that is used to rank websites that takes in factors such as the amount of quality links that link to the website. Competitors are taking their shot at Google, but can it really work?
Bing and Yahoo Merged, now showing the same results. This is an attempt to team up and maximize results to compete against Google. By combining their team working on the algorithm they now have more manpower and brains to implement a more complex efficient ranking system for websites and attempt to show better results than Google does. Is this enough though? Will users flock to other lesser known search engines just because it might provide for slightly better results? Only time will tell, and that is only if the competitors can manage to provide better results with a more user friendly interface. read more
August 7, 2012
Though the brutal social networking war has lost the interest of most news outlets, gruesome battles continue to take place behind the scenes as the arms race for users escalates. Facebook’s IPO has left the brand bloodied, and Google has seized on this moment of weakness to bolster their own offering, Google+, in the eyes of consumers. Meanwhile, MySpace seems to be taking a different strategy and reinventing itself as the music discovery service it was originally envisioned as. Shots continue to ring out across the digital ether, and with every blow levied, each social network has just one task ahead of them: Becoming distinct enough from other networks while pulling in more users. read more
August 1, 2012
If you are an online marketer and you are not using email, you’re missing out on one of the most powerful tools for reaching customers and increasing engagement. Email is a means to reach the people most interested in your products or services in a deeply personal way. It’s a way to stay in constant contact with your most loyal customers, fans and supporters. However, email marketing can be very tricky. If it’s done well, it can attract new people to your business and make current customers even better. If done poorly, it can turn away people who were, previously, excited about you and your brand.
So who can you turn to for help in mastering email marketing? Social networks are among the largest email senders in terms of volume and have spent an incredible amount of time and resources honing their email marketing. However, this is effort and energy you can tap as you can learn a great deal from these networks without having to duplicate their investment. You just have to be willing to step back and study what they are doing and why. read more
April 30, 2012
It’s not every day that a mobile app is acquired by a social media giant for a cool one billion dollars- which explains why Instagram’s acquisition by Facebook was one of the hottest topics a few weeks ago. Infographic Labs, which previously created an infographic on the Rise of Instagram, tracks Instagram’s journey to $1 billion with this infographic design:
March 19, 2012
Social networks are a juggernaut when it comes to online marketing. You can easily reach more people by using social networks in promoting a product or service, while directly communicating with your target audience, something that traditional advertising can never do. With social media marketing still in its relative infancy, new tactics and strategies are still being formed as we speak.
One of the new strategies for online branding is presenting a strong Facebook page. Facebook is arguably the most popular social network on earth. And unlike Twitter (that other social network giant), Facebook balances content with a more visual bent, which makes it a better vehicle for online branding. read more
January 30, 2012
As we all know, every blog has a beginning. The beauty of the web is that websites can be stored in a permanent cache; effectively taking a virtual snapshot of the way the blog exists at that moment in time and storing it for later retrieval. Wouldn’t it be neat if you could go back in time and see what certain blogs looked like then? Well, it turns out you can. Archive.org has a public cache that stores snapshots of websites at regular intervals. It is called the Wayback Machine, and works just like a regular search engine; I tapped into it to bring you some blog history. You punch in the URL of the blog/site you want to look up, and they show you what dates they have stored in their database. The tool is not flawless, and many searches turn up corrupted pages or missing images, but it is really cool nonetheless. I did quite a bit of poking around on the database, and here are some of the snapshots I found:
The Blogs I Looked Up
From left to right, down the list in order, the blogs covered were Blog Herald, Boing Boing, Copyblogger, Engadget, John Chow, and Problogger. The thumbnails are in sequential order, so that you see the earliest snapshot of the blog to the most recent. To view each snapshot, just click on the thumbnail to load the full-size version of it. If you roll the mouse over each thumbnail, it will tell you what blog the snapshot is from and which date as well. This project was a lot of fun, and I could have gone on forever with it.
One thing that we can all take away from this example is the amazing amount of hard work and dedication the owners of these blogs have committed to their sites. We sometimes forget that everyone has a starting point, and everyone at one time was a nobody. Even Google. Now, I am gonna bet that after you read this post, you are going to head over to the Wayback Machine and start looking up all kinds of sites! Go for it.
January 3, 2012
Photo Source: http://www.sxc.hu/photo/223760
When you think of a third world country, chances are you aren’t thinking of Internet access. You might be surprised to learn that many developing countries are working hard to provide Internet to their populations, often in surprising ways. The majority of these countries, particularly India and African countries, are also receiving a helping hand from the West, with Americans and Canadians helping to develop the technology required to access the Internet, even with a minimal infrastructure.
While only about 20% of people living in third world countries use the Internet (compared to 69% in the Western world), that figure varies greatly depending on the country. For example, India’s population features just 8% Internet users, while China has a whopping 36% of the population online. Brazil is pushing 40%, all according to TheEconomist. read more