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November 29, 2012

Become a Local Blogging Celebrity with LinkedIn

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Linkedin Local There are a number of social media sites that have captured the hearts and attention span of the modern world. Internet users rely on social networking a great deal for any number of tasks, originally personal but not more along the lines of professional. In fact, using such sites for self promotion, business networking and marketing is becoming second nature to the site genre.

Some sites have been created specifically for this purpose, and one of the most well known is LinkedIn. Well established, full of people in every industry and very beneficial, you probably already have an account or have thought about getting one. It is recommended, as a quick means of making connections with others in relevant industries, or just maintaining and easily accessible online resume.

But beyond that, LinkedIn can provide a fantastic method of local marketing. This is a means of targeting a local audience to become a kind of celebrity of sorts to those in your immediate area. This is much more simple to achieve than gaining a mass notoriety within your industry. read more

November 20, 2012

Seven Ways To Kill Your Blog

Registering a domain name and turning it into a profitable blog takes time. It takes patience, hard work and quite a few clever decisions. Some people would even argue that at times it takes a little bit of luck. The one thing that’s for certain is that it’s not easy.

Though most people know how difficult it is to create a profitable blog, many are surprised to learn how easy it is to kill one. Getting noticed might take a long time but losing the lions share of your readers can be achieved surprisingly quickly.

If you’ve been enjoying a certain amount of blogging success of late, here are seven mistakes that you should avoid making at all costs. read more

November 7, 2012

New School SEO: At Least One Thing You Didn’t Know (Guaranteed)

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I think search is a seriously exciting place to be right now. 2012 has seen some of the most aggressive Google algorithm updates of all time; a lot of SEOs were hit hard, and as each update was released some form of mini-riot followed. But while anger towards Matt Cutts (Googles human shield) ensued, I couldnt help but feel that SEO was returning to the open field that it once was. SEOs dropped out in favour of other things, they decided that Google was on a mission to destroy organic rankings and that Google owed them for all of those useless links and cookie cut content they had created; a quick look at any of the comments on SEroundtable shows that SEOs are just giving up.

But for me, SEO now more than ever is about hording knowledge, its about grabbing as much as you can and stuffing it into your brain so that you can develop – through management or being hands on – the perfect user/search focused website. So that is what Im bringing to you today, knowledge bursting new school SEO best practices that will make you smarter than the next guy. read more

October 25, 2012

SEO Challenges Small Businesses Face

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. read more

September 7, 2012

Top Hotel Chains Strengthen Their Social Media Presence

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Marketing professionals are realizing the immense power of using social media. It is a potent marketing tool when used correctly because it eliminates a lot of layers that separate the marketer from its target audience. The immediacy and intimacy of social media is a natural fit for the hotel industry because it is a service-oriented industry and benefits from the close relationships social media marketing establishes with its audience.

One great example of how social media is being used by a hotel is the Marriott. The prestigious hotel chain knows that it needs to incorporate social media marketing to its online efforts and has done this quite admirably by adding various social media options in its website when it was overhauled. It now provides links to various social networking sites like Facebook, Twitter, Flickr and Youtube. The site has also established a blog and a handy link resource that point to various business and operational aspects of Marriott International. read more

August 22, 2012

The Future of SEO

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Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.

Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. read more

August 7, 2012

Google+: A Place to Learn

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Though the brutal social networking war has lost the interest of most news outlets, gruesome battles continue to take place behind the scenes as the arms race for users escalates. Facebook’s IPO has left the brand bloodied, and Google has seized on this moment of weakness to bolster their own offering, Google+, in the eyes of consumers. Meanwhile, MySpace seems to be taking a different strategy and reinventing itself as the music discovery service it was originally envisioned as. Shots continue to ring out across the digital ether, and with every blow levied, each social network has just one task ahead of them: Becoming distinct enough from other networks while pulling in more users. read more

August 1, 2012

How the Big Social Networks Use Email to Encourage User Engagement

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If you are an online marketer and you are not using email, you’re missing out on one of the most powerful tools for reaching customers and increasing engagement. Email is a means to reach the people most interested in your products or services in a deeply personal way. It’s a way to stay in constant contact with your most loyal customers, fans and supporters. However, email marketing can be very tricky. If it’s done well, it can attract new people to your business and make current customers even better. If done poorly, it can turn away people who were, previously, excited about you and your brand.

So who can you turn to for help in mastering email marketing? Social networks are among the largest email senders in terms of volume and have spent an incredible amount of time and resources honing their email marketing. However, this is effort and energy you can tap as you can learn a great deal from these networks without having to duplicate their investment. You just have to be willing to step back and study what they are doing and why. read more

April 30, 2012

How Instagram got to $1 Billion [Infographic]

It’s not every day that a mobile app is acquired by a social media giant for a cool one billion dollars- which explains why Instagram’s acquisition by Facebook was one of the hottest topics a few weeks ago. Infographic Labs, which previously created an infographic on the Rise of Instagram, tracks Instagram’s journey to $1 billion with this infographic design:
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March 19, 2012

Using Facebook Timeline for Online Branding

Social networks are a juggernaut when it comes to online marketing. You can easily reach more people by using social networks in promoting a product or service, while directly communicating with your target audience, something that traditional advertising can never do. With social media marketing still in its relative infancy, new tactics and strategies are still being formed as we speak.

One of the new strategies for online branding is presenting a strong Facebook page. Facebook is arguably the most popular social network on earth. And unlike Twitter (that other social network giant), Facebook balances content with a more visual bent, which makes it a better vehicle for online branding. read more