November 24, 2011
Google Plus is the social media service that Google has recently released and it has been suggested that this service is a direct move against Facebook which is the leading social media website today.
Much praise should be given to the Google team for the constant innovations they seem to bring out; moreover the smooth roll out of Google Plus was also slickly done. Instead of launching it to the entire world, they selected certain countries first of all and then as and when issues arouse they solved them in a timely manner.
Also rather than launching the finished product with all its features, they did the release of Google Plus in a more progressive way so that people could get used to the new social media service without getting confused by to many features. read more
November 4, 2011
For businesses big and small, Facebook offers a great opportunity to connect with customers and build awareness. Collecting Facebook fans through the use of the ‘Like’ button is a great way to promote all you have to offer and target potential customers with offers and news.
However studies have shown that many fans will often ‘unlike’ a brand soon after a particular promotion or offer has ended. Other reasons why people unsubscribe like this include loss of interest in a business or product, page postings are uninteresting and a lack of postings to a brand page. Getting the most from your social media marketing campaigns, be they on Facebook or another social network, will rely on you being able to keep fans and attract new ones.
Of course it can be difficult to predict the buying behaviour of individuals, marketing tends to rely on demographics to target certain markets and consumers. And whilst not all promotions or offers you run will interest everyone, keeping your fans interested enough to stay with you will rely on you doing a little homework first. read more
October 31, 2011
How Powerful is Social Media?
Through the vast advancement of technology, people nowadays depend highly in the juices of technology. We are able to accomplish things fast and efficient through the high tech gadgets and machineries invented. We are also able to connect with different people in diverse culture and race through different social media marketing.
Businesses are one of the great benefactors of social media marketing. Because as we trace history, before we are having a hard time promoting our products and service because of the limited resources we all have. The most popular way of advertising is through the Trimedia (TV, RADIO and Print). Fortunately, many methods are available to help us generate more traffic and eventually translate the lead generation to our target audience. read more
October 24, 2011
Facebook Messenger 1.5 has landed on Blackberry with all its features. The social networking site has announced that the latest version of Facebook messenger has now targeted the top three Smartphone platforms- Blackberry, iPhone (iOS) and Android. Blackberry has iOS5 and thus is supported with the Facebook messenger 1.5. The Facebook Messenger for Blackberry is launched recently but for the android devices and iPhones it was released a few months ago.
The new version of Facebook Messenger is added with some great performance improvements as well as a few new features along with the support for the Blackberry platform. If you want to use the newest version of Facebook messenger on your Android smartphone, you can get it from the Googleís Android Market and if you want to use it on your iPhone, you can get it from Appleís App Store. The Facebook Messenger 1.5 for Blackberry is available on RIMís BlackBerry App World. read more
October 18, 2011
Facebook has rolled out a number of awkward changes in the past couple of months. While many, like the changes to the News Feed and the addition of that obnoxious ticker, were met with much criticism, others may get a bit of praise. This writer, in particular, has already crept her way into the development section and has had the chance to play around with the soon-to-be-released Timeline profile. Here’s what you should know.
The Cover Photo
Let’s start from the top, shall we? The new Timeline changes the way your “profile” looks to those who visit your individual page. Instead of having to tab down the list of links on the left sidebar, your information and personal updates will all show on one page. The most glaring addition is the new cover image. It’s huge and gives you the opportunity to share a moment in your life, set behind your smaller profile image. They’re not the same thing. Both show. The only rules are that you can’t use a copyrighted or promotional image. Choose something that lets your personality shine.
Google has done it again. There’s a new browser in town and Google has pulled out all the stops to bring users a seamless experience. Google Chrome is a popular new browser that combines a simple design with complex technology while providing searches that are lightning fast plus much more.
One of the best parts of Google+ Chrome are the extensions. They make interacting fun, easy and provide a fuller experience. Here are some of the best ones (in my opinion). They have all been tested and work as they were designed to. read more
October 17, 2011
For a business owner, Social Media presents a unique proposition. It is unique in the sense that the opportunities offered by Social Media sites like Twitter and Facebook are like a bait to bigger brand awareness. However, at the same time the viral nature of the Social Media platforms implies that a business would need a solid strategy to tap these media for business and brand promotion because an ill-conceived campaign, backed by a flawed Social Media strategy could become a major bottleneck to the areas of brand promotion, brand awareness and brand positioning.
There can be no denying of the fact that Social Media is one of the fastest media that can be employed to spread a word around. This is so true when you look at how successfully political situations from across the world have been advertised with a special mention going out to the Egyptian crisis of the Tahrir Square. On a similar basis, the natural catastrophic incidents like the Japanese Tsunami have been covered by the people who were on the ground and this has eventually resulted in a better understanding of the ground reality from the perspective of extending timely help and aid to the affected people. read more
September 26, 2011
Some blog owners will read Google’s guidelines and take anything the company says as the rule of the internet. And while many of the policies Google sets forth are good practices for any website, does it mean that we really have to follow every little thing the search engine company says we should do. There are many cases in which something Google says is taboo is actually a very good idea for your particular blog and it might even be beneficial to your readers as well.
For instance, Google has stated that it is “evil” for you to run a blog contest in which you ask other blog owners to link back to your site as part of the entry of your contest. They see this is a way of manipulating the search results, but it’s also just good practice to get other sites to link to you so people can find you through other blogs. Getting backlinks is not just a good practice for getting a better ranking in the search engines. It’s also a great source of traffic for your blog and you should be trying to get as many other blogs out there to link to your pages.
Since Google is the largest search engine on earth many people also assume that any guidelines the company lays down must be the law. But no search engine is the police force of the internet. So it really begs the question that if Google says something is wrong for you to do on your blog, but that same thing is really beneficial to your readers, what side do you take? Should you just listen to Google and rob your readers of what they want just so you can stay in the good graces of Google? read more
September 21, 2011
It used to be that social media and search engine optimization were mutually exclusive domains. People just did not see the connection between these two. If you do social media campaigns, such as interacting with your customers on Twitter or maintaining a Facebook page for your business, there is really little need for SEO. Your Facebook page and Twitter account often get marketed on different channels via different means. Nobody really expected to get a high ranking for their social media pages, unless you or your business has a very unique name.
On the flip side, SEO practitioners know fully well that social media will not help their attempts at getting a higher ranking for their websites. Most social media sites are no-follow, so even if they have really high page ranks, they do not really offer your site anything. Those that do offer some amount of link juice have been spammed and abused by fellow marketers that it is nearly not worth the effort to be on these sites anymore. read more
September 20, 2011
The last few years have seen a revolution in terms of online marketing. The rise of new, disruptive technologies such as peer to peer and social media have led to a fundamental shift on how business is done. A model that emerged as a possible answer to these problems is the Freemium paradigm. In essence it relies on gathering a large following and then trying to capitalize on it with low yield methods. Its adepts claim that the high volume will make up for the relatively low profit margin.
Promising as it sounds, this model has lead to multiple business failures. However, there are success stories as well. It’s obvious that the Freemium model CAN work, but only if you know what you’re doing. read more