Which Is Better for Professional Use, LinkedIn or Facebook?

LinkedIn vs Facebook Professionals

LinkedIn vs Facebook Professionals

In 2014, the top social networks were, in terms of number of month actual users, in order:

  • Facebook
  • Google Plus (surprise, surprise!)
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Vine
  • Snapchat

Not surprisingly, each platform has a specific target demographic, which is basically divided into two major sectors: professional use and personal use.

When it comes to profession and/or business purposes, the main contenders are Facebook and LinkedIn. The question about which platform serves a business best remains unanswered. [Read more…]

The Google Panda Effect: What You Can Do to Fight Back

google panda effect

Editor’s note: This post was written by V K Rajagopalan, who has over 30 years of experience in the field of Information Technology. He has worked with multinational companies like KLM, Siemens and Wipro. He holds a Masters Degree in Business Administration and is a SAP Consultant certified from SAP, Germany. He is a Director in Paduka Consultants Private Limited that he established in 2006. Over the years, he has become an expert in all aspects of SEO, both online and offline. He utilizes this expertise for his own business as well as his clients. He currently resides in New Delhi, India with his wife and 2 sons.

Google Panda effect

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Is Google Panda still getting you down? Introduced in 2011, this algorithm was designed to lower the rank of low-quality websites, sites with “thin” content, and give users access to higher-quality, more in-depth content. A lot of big-name websites took a major hit and, as the algorithm has been refined over time, Google has caught a lot of websites in its snare. If you think you’ve been caught by the this grizzly beast, here’s how to fight back. [Read more…]

Your Aging Website: When and How to Get a Web Design Facelift

web design facelift

Editor’s note: This post was written by Adam Kruger, who works at Resurgent Technology LLC, a growing yet small startup company in Chicago, IL. He enjoys sharing his insights and experiences through blogging.

It is not normally one single factor that flags up your website as needing a facelift, but a combination of issues that combine to spell out to you that a remodel would be a good idea.

web design facelift

There are plenty of tools available to help your website get a new lease of life and makeover, such as Adobe CS5 Design Premium Mac, but before you get started you need to take a baseline and see how your current site compares to the competition. [Read more…]

The Power of Video Content Marketing

Video Content Marketing

The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.

Video Content Marketing

[Read more…]

4 Reasons You Don’t Get Organic Clicks

get organic clicks

Many people are under the impression that having a website, writing high quality content and boosting social shares will increase organic traffic to their website. With this mentality, you’re setting yourself up for disaster since you’re forgetting the fundamentals of SEO and how they relate to search engines.

get organic clicks

Many bloggers will agree that on-page and off-page SEO will dramatically improve your traffic while building your brand. If you’re not getting the results you feel you should, then you should implement these simple but effective strategies within your content. [Read more…]

How to Monetize a Personal Blog

monetize personal blog

Although the spotlight is currently on blogs focusing on social media marketing, content marketing, and similar subjects, personal blogs are alive and kicking. There was a time when the idea that Facebook was killing personal blogging was being thrown about, but there are still many personal blogs out there; and while not everyone does not have monetization as the main goal, there is always that bonus if you want it. So why not monetize your personal blog while you’re at it?

monetize personal blog

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If you have a personal blog, and you want to monetize it, here are things you can do. [Read more…]

Crime and Social Media

crime

The average social media user may not face any issues with regard to crime. Trolling, sure. That’s what the Internet is for, right? Crime directly related to social media is not that common, though. Or is it?

crime

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In recent times, however, studies have shown that there is a correlation between crime and social media. As early as 2012, the BBC reported that alleged crimes related to Twitter and Facebook have increased eight-fold in four years!

To be fair, the findings of various studies are not always negative. But when it does go wrong, it can get shocking. [Read more…]

Finish 2014 Strong by Implementing These 5 Tactics into Your Business

POS software

2014 is nearing its close. As we prepare to enter the final quarter of the year, it’s time to reflect on your company’s current standing. With an honest self-assessment, you can enter 2015 strongly with the right plans for improvement.

Every business has unique needs, strengths, and weaknesses — all of which you must assess as the year comes to a close. Here are five essential elements that offer benefits to almost any organization.

1. Improve in-store purchasing with POS software

POS software

Most businesses today have an e-commerce presence. Many e-commerce stores began as a mere supplement to their physical stores, but in today’s commercial arena, e-commerce is developing an ever greater share of the market.

Physical stores are falling behind. While this obviously means greater profits online, no one should make the mistake of neglecting the opportunity to modernize their brick-and-mortar store(s).  [Read more…]

Practical Tips on Selecting Payment Options for eCommerce Sites

payment options

So you have an eCommerce site. You have great products to sell, and you know how to run a business. There are many factors to consider, and you’ve got them all covered.

ecommerce
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One thing that many eCommerce business owners are concerned with are payment options. This aspect of online stores can be problematic because of the very nature of the business: online shopping has to be able to offer customers different ways of paying for their purchases. Otherwise, your online store might lose business. [Read more…]

When Bloggers Need a Break From Blogging

break from blogging

Blogging is easy, so many people say. But anyone who actually blogs to reach their goals and succeed knows that blogging can be a daunting task at times. While the definition of goals and success may differ from blogger to blogger, at the end of the day, one needs virtual elbow grease to get where they want to.

break from blogging

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That being said, there are times when bloggers need to take a break from what they do day in and day out. Office workers get the weekend off. They get weeks of paid vacation. Bloggers who work for themselves and/or do freelance work don’t get that luxury – unless they purposefully schedule a break. [Read more…]