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September 2, 2014

5 Reasons Why Blogging Is a Great Way to Build a Personal Brand

Editor’s note: This post was written by Pratik Dholakiya, co-founder & VP of Marketing of E2M and OnlyDesign. He’s passionate about fitness, start-ups, entrepreneurship & all things digital marketing. You can find him on twitter @DholakiyaPratik to discuss on any of these topics.

We are witnessing a new era in branding: the emergence of personal branding as a means of marketing one’s business. You’ve got CEOs of companies trying to establish personal credibility that rubs off on their company’s brand; there are digital marketing managers out there who are trying to come across as authority figures in their niche to market various products and services, and then there are business owners who sometimes have more visibility than their brands, courtesy of personal branding.

build a personal brand

A big reason why people want to build a personal brand is that it is seen as yet another way of boosting visibility of a business, albeit in an indirect manner. It is also seen as a great way of adding to the ‘credibility juice’ that surrounds a particular brand. The saying ‘You are known by the company you keep’ explains the use of personal branding best.

By increasing personal credibility, you are essentially trying to enhance the trustworthiness of your brand by association. And it is working. Forbes has a nice article that serves as a guide to building your personal brand. It talks about the importance of building a personal brand and how you can go about creating an effective one.

One of the better ways of marketing yourself is publishing content on your own blog or on somebody else’s blog/website . It’s a tactic that is devoid of any complication. All you need to do is create useful content and find a home for it. read more

August 18, 2014

Is WordPress Dead?

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Editor’s note: This post was written by Anna, a freelance writer and researcher from the Olympia, WA area who loves to obsess about weird topics and then write about them. When she isn’t writing, she is outside on her bike and contemplating her eventual trip to graduate school.

The fast answer is no: WordPress is very much still alive and kicking.

Melting WordPress Logo

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However, just like any great leader, imitation is the sincerest form of flattery, and there are plenty of options giving WP a run for their money. For example, anyone who’s watched CNBC’s Restaurant Startup has probably noticed a strong push for Wix. Clearly, this competitor is dishing out big bucks to be touted on TV as the easiest free way to create a website.

However, don’t fret, hardcore WP lovers. While it’s still arguably the most popular of all blogging platforms, it’s waning. There’s still time for it to recover, but not if the brains behind it don’t tackle some of the biggest drawbacks. Even users who declare their devotion to WP have to admit there are some big bumps on the road to using it.

Here are some of the biggest cons, along with a smattering of favorite pros. read more

August 11, 2014

How Furthering Your Formal Education Can Help You as a Blogger

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Anyone can be a blogger, right? All you need is to have an idea – or tons of them, some clue as to the technology (what platform to use, for example), and some social media/content marketing skills. If you only have ideas, it’s still possible to blog. There is certainly no lack of  tutorials and guides for beginning bloggers, and if you want to take things further, there are more advanced guides as well.
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But what if you really want to make a splash and play with the big boys and girls? What is it that you need to do? read more

June 24, 2014

How to Make It Through Those Lean Months

Working online is an exciting thing, but there is always a higher degree of uncertainty, especially when it comes to finances. Of course, it depends on the exact nature of what you do online, but if you are a freelance writer working for clients, there are periods when there is no client work at all. If you have your own online publication, and you depend on advertisers and Adsense for revenue, then you are at the mercy of Google updates – among other things.

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The stark truth is that winter is coming lean periods do come, and all you can do is to prepare yourself so that you can make it through. Some times may be tougher than others, but if you are prepared, then you’ll survive.

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May 29, 2014

3 Things You Can Do If You Have Too Much Work

Too much work? Is there such a thing for a freelance blogger/online writer? I think that, if anything, we always want/need more work. I think, though, that we may have the tendency to just want more work whenever the opportunity presents itself even if our plate is already full.

Too much work

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This is probably due to the fact that the freelance writing life has a high degree of uncertainty. There are good months, but there are lean months. And what we want is to build up a nest egg for when those lean months come. One of the most obvious ways to do that is take on as much work as you can when it’s there; and that’s when the “too much work” scenario comes up. read more

May 7, 2014

The Butterfly Effect of Matt Cutts’ Comments on Guest Blogging

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We may be well into the 2nd quarter of the year, but January 20, 2014 is a day which will live in infamy. This was the day that Google’s SEO and webspam aficionado, Matt Cutts dropped some comments that rocked the guest blogosphere. Fires were set, cannons roared, and chaos reigned. Digital marketers ran headlong out of their corner office windows in order to avoid the disparaging fallout to follow…

Matt Cutts
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Luckily, they were on the first floor, but never mind that.

The point is the entire industry shifted, and further developments have only gotten juicier. Whereas it was once fairly simple to avoid being penalized or dropped from Google indexes, now there are a new set of standards to abide by within an entire genre of link building. Let’s begin our examination with a sobering view of what Google’s go-to SEO guru actually had to say on the subject of guest blogging. read more

April 3, 2014

5 Simple Spelling & Grammar Mistakes That Cost Millions

Editor’s Note: This post was written by Ilan Nass,  Chief Marketing Strategist at Fueled, an award winning mobile app design and development firm in New York City. He is also the founder of SEOWholesalers and Social Signifier, companies that provide white label services to marketing and advertising agencies looking to offer digital marketing to their clients.

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Selling online is not as hard as you think. Write some great copy and watch the customers come rolling in.

That is, if the quality of the writing is terrible.

Even simple spelling and grammar mistakes can cost businesses millions. So to answer your question, yes, a typo can potentially cost your business millions.

Don’t believe us at Fueled? Here are some simple spelling and grammar mistakes that cost millions.  read more

April 1, 2014

Save the Phone, Save the World (of Security)

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We’ve talked before about how important security is if you want your business to succeed. We made sure you knew about the ways hackers might try to conquer your WordPress account and that got us thinking about the other online places we take for granted as being relatively hacker-proof but really…aren’t, like your phone.

save the phone

A lot of people believe that their smartphones are incredibly safe. That’s because most people equate the word “smartphone” with “iPhone” and until recently the iPhone was thought to be virtually hacker proof.

Guess what: they aren’t.  A little over a year ago, NBC News reported that researchers had managed to hack iPhone’s operating system. More recently, there is speculation over whether or not Apple worked with the NSA to allow the agency access to iPhone users’ personal information. read more

March 11, 2014

Adnimation Brings Life to Ads

There are a lot of things online that make our lives better, but in all likelihood, ads are not the first thing that come to mind. Then again, I think we have to admit that ads serve a purpose, and if used tactfully and tastefully, they can add to one’s experience and not resort to ad blockers as a default defense mechanism.
adnimation
That’s where Adnimation comes into the picture. Adnimation is (obviously) an online advertising company. It seeks to provide both publishers and advertisers an innovative way of playing with ads, as the name imples, via animation. read more

February 25, 2014

How Using a VPN Service Can Save Bloggers Money

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Who doesn’t want to save money? Even bloggers do run into cash flow problems sometimes. Maybe I should reword that to “bloggers, specially, run unto cash flow problems”. That’s because for many of us, blogging does not prove to be as lucrative as for the big boys of the blogosphere. While we may make a decent living, we always welcome bonuses – that includes making some savings.

VPN Services

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Of course, there are many ways by which freelancers can save money, and one of them is to use a VPN service. read more