You're reading the category archive for General

August 11, 2014

How Furthering Your Formal Education Can Help You as a Blogger

Filed as General with 2 comments

Anyone can be a blogger, right? All you need is to have an idea – or tons of them, some clue as to the technology (what platform to use, for example), and some social media/content marketing skills. If you only have ideas, it’s still possible to blog. There is certainly no lack of  tutorials and guides for beginning bloggers, and if you want to take things further, there are more advanced guides as well.
lecture

Source

But what if you really want to make a splash and play with the big boys and girls? What is it that you need to do? read more

June 24, 2014

How to Make It Through Those Lean Months

Working online is an exciting thing, but there is always a higher degree of uncertainty, especially when it comes to finances. Of course, it depends on the exact nature of what you do online, but if you are a freelance writer working for clients, there are periods when there is no client work at all. If you have your own online publication, and you depend on advertisers and Adsense for revenue, then you are at the mercy of Google updates – among other things.

lean months

Source

The stark truth is that winter is coming lean periods do come, and all you can do is to prepare yourself so that you can make it through. Some times may be tougher than others, but if you are prepared, then you’ll survive.

read more

May 29, 2014

3 Things You Can Do If You Have Too Much Work

Too much work? Is there such a thing for a freelance blogger/online writer? I think that, if anything, we always want/need more work. I think, though, that we may have the tendency to just want more work whenever the opportunity presents itself even if our plate is already full.

Too much work

Image source

This is probably due to the fact that the freelance writing life has a high degree of uncertainty. There are good months, but there are lean months. And what we want is to build up a nest egg for when those lean months come. One of the most obvious ways to do that is take on as much work as you can when it’s there; and that’s when the “too much work” scenario comes up. read more

May 7, 2014

The Butterfly Effect of Matt Cutts’ Comments on Guest Blogging

Filed as General with no comments

We may be well into the 2nd quarter of the year, but January 20, 2014 is a day which will live in infamy. This was the day that Google’s SEO and webspam aficionado, Matt Cutts dropped some comments that rocked the guest blogosphere. Fires were set, cannons roared, and chaos reigned. Digital marketers ran headlong out of their corner office windows in order to avoid the disparaging fallout to follow…

Matt Cutts
Image source

Luckily, they were on the first floor, but never mind that.

The point is the entire industry shifted, and further developments have only gotten juicier. Whereas it was once fairly simple to avoid being penalized or dropped from Google indexes, now there are a new set of standards to abide by within an entire genre of link building. Let’s begin our examination with a sobering view of what Google’s go-to SEO guru actually had to say on the subject of guest blogging. read more

April 3, 2014

5 Simple Spelling & Grammar Mistakes That Cost Millions

Editor’s Note: This post was written by Ilan Nass,  Chief Marketing Strategist at Fueled, an award winning mobile app design and development firm in New York City. He is also the founder of SEOWholesalers and Social Signifier, companies that provide white label services to marketing and advertising agencies looking to offer digital marketing to their clients.

Source

Selling online is not as hard as you think. Write some great copy and watch the customers come rolling in.

That is, if the quality of the writing is terrible.

Even simple spelling and grammar mistakes can cost businesses millions. So to answer your question, yes, a typo can potentially cost your business millions.

Don’t believe us at Fueled? Here are some simple spelling and grammar mistakes that cost millions.  read more

April 1, 2014

Save the Phone, Save the World (of Security)

Filed as General with no comments

We’ve talked before about how important security is if you want your business to succeed. We made sure you knew about the ways hackers might try to conquer your WordPress account and that got us thinking about the other online places we take for granted as being relatively hacker-proof but really…aren’t, like your phone.

save the phone

A lot of people believe that their smartphones are incredibly safe. That’s because most people equate the word “smartphone” with “iPhone” and until recently the iPhone was thought to be virtually hacker proof.

Guess what: they aren’t.  A little over a year ago, NBC News reported that researchers had managed to hack iPhone’s operating system. More recently, there is speculation over whether or not Apple worked with the NSA to allow the agency access to iPhone users’ personal information. read more

March 11, 2014

Adnimation Brings Life to Ads

There are a lot of things online that make our lives better, but in all likelihood, ads are not the first thing that come to mind. Then again, I think we have to admit that ads serve a purpose, and if used tactfully and tastefully, they can add to one’s experience and not resort to ad blockers as a default defense mechanism.
adnimation
That’s where Adnimation comes into the picture. Adnimation is (obviously) an online advertising company. It seeks to provide both publishers and advertisers an innovative way of playing with ads, as the name imples, via animation. read more

February 25, 2014

How Using a VPN Service Can Save Bloggers Money

Filed as General with 2 comments

Who doesn’t want to save money? Even bloggers do run into cash flow problems sometimes. Maybe I should reword that to “bloggers, specially, run unto cash flow problems”. That’s because for many of us, blogging does not prove to be as lucrative as for the big boys of the blogosphere. While we may make a decent living, we always welcome bonuses – that includes making some savings.

VPN Services

Source

Of course, there are many ways by which freelancers can save money, and one of them is to use a VPN service. read more

February 10, 2014

Fighting Plagiarism – The Real Challenge

Generally, it seems pretty clear what plagiarism is: when a writer uses work created by someone else without acknowledgment or attribution. In other words, plagiarism is when an author claims someone else’s work as his or her own. Although these guidelines seem quite clear, the problem of plagiarism runs rampant. Important to note, here, is that the problem can occur in two different ways. First, an author can knowingly plagiarize a work for their own gain. In another way, though, plagiarism can be accidental, where an author simply doesn’t know how to properly cite source material or attach attribution.
plagiarismDespite the potential for an honest mistake, however, all plagiarism can lead to serious consequences. According to a study referenced in the New York Times, “40 percent of 14,000 undergraduates admitted to copying a few sentences in written assignments.” The numbers don’t change much for graduate school students—30 to 33%—or writers outside of academia. Although plagiarism occurs most often in writing, it can occur in photography, filmmaking, advertising, or any other creative media. To hone the focus, however, and group many of these plagiarism cases under the same banner, the biggest challenge in fighting plagiarism is handling it in the digital age. read more

February 5, 2014

Personal Branding: it’s all in the name

Filed as General with 1 comment

personal branding

What’s in a name?

The old adage is as true today as it ever was. A name is just a word, unless it is leveraged correctly. When you look across the business landscape, there are dozens of examples of business people who have leveraged their name to add value to their brand and their offerings.

For example, Donald Trump has taken his name and placed it atop dozens of buildings across the world. In fact, his name has become so valuable that he now licenses it out to other business people in order for them to add value to their brand. It is a terribly kept secret that the Donald doesn’t even own minority stakes in many of the buildings that bear his moniker. read more