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September 13, 2011

How To Track Your Brand With Social Media

The use of the social media to promote products on the internet has gained a lot of popularity. There is need therefore to know how well the product is doing among others in the internet. There is normally a need to be able to know of the different sentiments that people are sharing  about the product. In the past, people would only read about the content of your product and then they would navigate elsewhere. But now things have changed and now after readers can take some good measureable actions to be able to track of the audience of those reading about the brand. This is made possible by the use of the right tools for the task. The different social medias present normally have different methods of keeping track of the products. The keeping track of the product will guide in the other decisions which needs to be implemented about the product. The management is also assisted in knowing which social media is getting  a bigger capture of the targeted clients.

On Digg, the only way of keeping track of their  products by hearing a lot of news about them.  The website would register tens of thousands who visited it but never again to have them return.  But this has changed  and now Diggs offers a widget that can keep track of all the most read stories about your  product on the site.

On Facebook, there is the benefit of using the like options which can be installed on ones stories in order to keep track of products. This has been the most used feature of facebook which has been used to track the products.  When we move the attention to twitter, there is normally no chance of indexing the old tweets. There is however a popular link that is used to offer a detailed statistics about the  number of click through of the links.

Google analytics can easily help to keep track of the domain  by enabling one to know which media sites are taking keen interest on their  products.  But sometimes there will be the possibilities of having to go through a lot of feed backs some of which could be irrelevant. In order to know the genuine followers of your products, one can make good use of the sentimental analysis. These are able to measure the emotion of each and every tweet, posting, comment or any feed back left behind about a product.

There are other ways of keeping track of how the product is doing on the social media by employing some company which have specialized on keeping track. An example is the scoutlabs which normally offers the service at a fee.

 

Jimmy Adams works at RebatesValley, a Coupon Website. RebatesValley Provides Drugstore.com coupon codebodybuilding.com coupons and coupons for various online stores. Please visit rebatesvalley.com

August 8, 2011

Should SEO Be Taught in Schools?

Filed as General with 5 comments

Depending on what degree a certain person might be trying to obtain, it might actually be in the best interest of a person to skip college and go right into starting their own business or making it the hard way – working.

There are some types of degrees you absolutely have to go to college for. You cannot become a doctor or a plastic surgeon without going to school (at least in the way our world is operated now). And you more than likely cannot be a chemical or electrical engineer without going to school either. However our school system was based on a system that was created many, many years ago – and it may perhaps be entirely outdated.

Should SEO be taught in schools?

Could you imagine how many more Internet startups there would be if they taught it in high school to teenagers? You would have 14-18 year old kids cranking out affiliate gateways, blogs, and providing SEO services everyday after school at 3 p.m. The SEO industry would be flooded within the matter of a semester or two of teaching it and the competition on the web would skyrocket. read more

July 28, 2011

Why I blog?

After typing my last few dozen words for the day, I tweeted out advice that I follow whenever I feel as though I don’t have anything to blog about: Write. Don’t Blog.

Then, out of the blue, someone reacts to my vague tweet and gushes with short phrase describing their own blogging experience.  I am not all too sure about what the intent was and will probably never know because I really didn’t want to engage much further beyond acknowledging that I had read their reply to my tweet.

The real intent behind the tweet was to merely share a reminder of what I think blogging really is and should be: It is writing.

Some people first get into blogging thinking that it’ll give them some measure of acclaim and some level of popularity.  Some go into it thinking they’ll master the “new media” and make something of their skill.  Some people get into blogging for money and they’re not much different from those who put up websites with similar intent.  Some blog because they believe that it is actually the best way to raise awareness and build up support for a cause or an idea.  Some blog as a matter of personal expression or a personal mission.

These are all valid reasons for blogging, but sometimes these reasons get in the way of consistently writing a blog.

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July 27, 2011

The Social Media High School Yearbook

Although the profession “Social Media Expert” too often sighted is on CVs already, the kids of today have grown up and are ready to graduate as “Social Media Experts”. Although many will argue that Bulletin Boards and platforms such as the Usenet were a form of social media already, it is rather simple to accept that they aren’t representative of Social Media in our day and age.
The students now in high school are the first generation to have grown up with social media omni-present and will soon graduate, and be employed by companies who have social media policies and guidelines. Policies which will restrict freedom to share online. Before being hired job candidates might already be screened and their social media profile might be profiled for your online activity over the last seven years.

Social Media doesn’t have to be as negative or fearful all the time though and the crew at Flowtown have created a great and funny infographic about the social media landscape in 2011. If you were in high school right now, would you be the Digg boy, or the band geek? Or the Jock? read more

January 25, 2011

Is Your Blog Mobile-Ready?

Filed as General with 3 comments

Do you use your hand-held gadget and mobile phone plans to research future blog posts? Or, are you more the type who likes to promote your articles on the go? Most bloggers tend to do both.

But is your blog mobile-ready?

With more and more readers accessing blogs via mobile device (we see this when we crunch our stats at Splashpress Media HQ), we also want to know if your blog is mobile-ready. While there are some nifty WordPress plugins out there that make adapting your site a cinch, there are people out there who believe that a mobile version of your blog is unnecessary.

I was chatting with a marketing buddy of mine and she brought up several interesting points that suggested that making your blog mobile-ready is a waste of time. Some of here reasons include: if you simply adapt what you currently have, you tend to lose your branding; you only end up promoting the most recent posts; you’ll be less likely to convert readers into subscribers; and the odds of the reader performing any other action other than reading is slim. read more

December 28, 2009

Saying Farewell to the Blog Herald

On March 15, 2007 I wrote my first article for The Blog Herald. It was a very basic piece about fair use and blogging, sticking to my “home field” of copyright and blogging legal issues. Since then, nearly every Monday, I’ve written a column, well over 125 total.

During all of this time, I made a lot of great friends and covered a lot of topics. Though I started in just the legal field, I quickly branched out into other areas that might be of interest to bloggers including WordPress-related news as well was tips, tricks and applications that I discovered as well as blogging news.

However, today is the day where I announce that my time with the Blog Herald is now at an end. It has been a wonderful two-and-a-half years, but a lot has changed in that time. The biggest change is that, in August, I joined CopyByte.com, a Web startup I now manage that deals with practical copyright enforcement. It is that project that now takes up the bulk of my time.

As the year winds down to a close, with Paul Scrivens taking over as SplashPress’ Media Publisher and a bright future ahead for the Blog Herald, as well as all of SplashPress’ sites, the time has come for me to step aside both to focus on my new ventures and make room for the new faces and ideas to come to the site.

So, in this, my last column for the Blog Herald, I wanted to take a moment to give thanks to everyone who has helped me over the years here, especially Mark Saunders for taking a chance on an unknown bloggers such as myself, the many editors I have worked with over the years here at the Blog Herald and the other writers here who I have worked with proudly.

Thank you very much everyone for two and a half great years and I’m looking forward to seeing what great things come from the Blog Herald in the coming months and years.

I may not be writing my usual Monday columns, but I will definitely be around…

November 30, 2009

The Blurring Line Between Blogs and Forums

What separates a blog and a forum? It’s not as simple of an answer as it was just a few years ago.

Forums have long been making use of RSS feeds and some have even adopted more blog-like layouts. Now many forum applications have begun sending pingbacks and trackbacks to articles linked in posts, an activity that began and, previously was limited to, blogs.

However, blogs have also begun to become more and more forum-like. Though comments have always been a major part of blogging, many are also encouraging original submissions. They are also placing a heavier emphasis on comments and services such as Disqus and Intense Debate provide greater commenter identity and cross-site accounts.

In short, where forums have been pulling from the playbook of blogs in their newest features, blogs have been gradually becoming more community-oriented, turning away from the author-oriented approach they are often associated with.

This has had the effect of blurring the lines between the two and confusing many who are building new sites.

To help make sense of it, I decided to turn to my long-time friend, podcast co-host and all-around community expert Patrick O’Keefe in hopes he could provide some insights into their similarities and differences as well as help sites decide which format is right for them. read more

March 25, 2009

Celebrating Ada Lovelace Day

My “day” work is in magazine publishing – the past two years with men’s interest magazines. Over coffee, two friends from the IT industry asked why can’t more women in technology be featured in the magazines (one of them was referring to the lack of “beauty and brains” in model spreads). This does make sense — more often than not, the bikini + pretty face combination seems to work in the mainstream setting. But really, haven’t we had enough of that?
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December 1, 2008

New Affiliate System at Performancing Ads

Performancing Ads has implemented a new affiliate system that will potentially give you a very profitable passive income. read more

August 29, 2008

Your Thoughts on Blog Reposts

Filed as General with 6 comments

Most blogger success stories do not happen overnight. For the most part, its perseverance and sustained hard word that rewards online scribes. What that means, is that by the time you start generating serious traffic, some of your strongest content is behind you. (I’m sure you’ll still write amazing posts, but you’ve probably blown a lot of your load).

So let me pose a question:

How do you feel about reposting articles?

I’m not talking about links to past posts or a highlighted section – I mean a straight on repost.

Will duplicate content piss off the search engines? Annoy your readers?

What are your thoughts?