5 Ways To Transform Your Blogger Outreach


Editor’s note: This post was written by Jeff Foster, co-founder and CEO at Tomoson, the influencer marketplace. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses connect with targeted, niche audiences.

Over the last couple of decades, the web has completely changed the way we do marketing. We’ve gone from traditional advertising campaigns to a world where influence drives marketing success. If you’re starting out on a digital marketing campaign, it’s vital that you hook up with bloggers who can connect with your audience. Those who get it right reap huge rewards, but it isn’t as easy as it seems – many marketers make a complete mess of blogger outreach. In some ways, marketing to bloggers is nothing new – it’s another twist on word-of-mouth advertising – but reaching out to bloggers requires a very different approach than contacting traditional media outlets. [Read more…]

The Best Productivity Trends and Hacks of 2015

productivity trends and hacks

Editor’s note: This post was written by Kanika Sharma, who works as a writer at ProofHub. For the past 2 years, she has been writing for various technology blogs. Being an engineering graduate, her background allows her to connect with cutting edge technologies and relate them with real world scenarios. Follow Kanika on Twitter to know more about her.

Every now and then, we see successful entrepreneurs around us or read stories about those who made it big, and we wonder how they did that! Well, they’ve got no super-brains or magic wands. They’re normal human beings, just like you and me. Then where’s the difference? Let me tell you the secret behind their success. Besides putting the best of their efforts, they resort to those ‘key points’ where others fail to make the stroke.

Productivity, i.e. getting the most out of your everyday, is one key area where most of the startup entrepreneurs, project managers and even employees lack. So, if you’re looking for ways to improve your own productivity along with that of your employees, this is how you should go about it. [Read more…]

3 Great New Ways Of Generating Money With Content Online

generate money with content online

Editor’s note: This post was written by Christopher Latter, co-founder of Trendii. He’s a digital marketer and entrepreneur. The majority of his experience is based in SEO and social media, and he also performs a range of other digital marketing techniques. He is a keen writer and enjoys bringing all his experiences together in an interesting way. He’s currently helping to launch a new social network as part of a new start-up incubator program called Start Tank, run by PayPal & Braintree. You can find him on LinkedIn.

Writers, artists, musicians, all us hopeless dreamers seem to have one thing in common. We like to sit back from our keyboards, easels and keyboards (the other kind of keyboards), and think, “if only I could make some money doing this”. Which we probably could if we spent less time fantasising and more time actually working on our art, because it turns out there are ways to make money from it. As always, whether you’re looking to promote your art, start a business or misinform the public about vaccines, the internet is here. [Read more…]

Make Sure You’re On Top of Google’s Mobile-Friendly Algorithm

google mobile friendly algorithm

Are you experiencing a considerable dip in your traffic and search engine rankings? You probably know that you’re not the only one dealing with this problem. With the way Google has been tweaking its algorithm, bloggers and web site owners always have to be on their toes to continue reaching the goals they have set – or at least maintain the status quo.

One of the things that we now have to pay attention to – more than ever – is the Google mobile-friendly algorithm. You may have been getting notices about mobile issues from Webmaster Tools.

google mobile friendly algorithm

This is indicative of the importance that Google is placing on sites being absolutely mobile-friendly. [Read more…]

How to Effectively Find Talent on LinkedIn


There is no doubt that LinkedIn has proven its value for employees/workers and companies. Perhaps, unlike Facebook and Twitter, the platform has maintained a more professional reputation – which is what it was all about from the get go anyway.

Today, more than ever, LinkedIn plays a significant role in how companies recruit employees and how individuals look for jobs. It also serves as a repository of knowledge, as well as a means of gaining exposure for online publishers. [Read more…]

6 Simple Steps to Improve Your Writing Skills

improve your writing skills

Editor’s note: This post was written by Kelly Smith, who works at CourseFinder, an Australian online education resource. She also provides career advice for students and job seekers and is passionate about the Australian startup scene.

improve your writing skills

Many bloggers find writing intimidating. Even if their idea for a post is great, its execution might not always be easy. The good news is writing skills can be perfected. It takes lots of motivation, discipline and a willingness to learn, but the results can substantially improve your style and help you create more engaging posts. Here are 6 simple steps to set you on the right track to help you improve your writing skills. [Read more…]

The Art of Creative Blog Writing

creative blog writing

Editor’s note: This post was written by Melinda Osteen, a blogger and an editor who features the latest blogging trends in her articles and intends to share her knowledges with young specialists. She works as a writing expert and an editor at Papersgear writing service.

You put a lot of work in promoting your blog. SEO strategies and marketing techniques are an important part of blog maintenance, but technicalities cannot replace state-of-the-art content. Attracting more traffic to your blog is important, but you need to keep those readers coming back by presenting high-quality creative blog content.

creative blog writing

Since the Internet is flooded with all types of content, it’s difficult to stand out with innovation and creativity. Nevertheless, you can’t fight ideas that keep coming out of nowhere. The following blogging tips will help you maintain your creativity on high levels.  [Read more…]

How to Become a Digital Nomad

digital nomad

A long, long time ago, in most countries on this planet, people were expected to go to school, get a job, and keep that job till retirement.

digital nomad

Well, in some cases that still applies, but for many, the idea of holding a job for life and staying in one place forever may be akin to hell.

With all the technological developments in the past decade, it is now possible for one to work and roam the world. The concept of a “digital nomad” is now a very real one. In fact, many people who have desk jobs dream of being a digital nomad. [Read more…]

How to Write Seasonal Posts to Stand Out


Editor’s note: This post was written by Haley Osborne, a freelance writer, blogger and contributing author at Essay Tigers. As a writing expert, she provides tips on content creation, business and academic writing. You can follow her on Facebook or Twitter.

Spring has come and it brought new holiday season starting from milder holidays like International Women’s day and proceeding to the great Easter hype. It is important for bloggers to get their content strategy ready as holiday season means it gets harder to compete for traffic and public attention.

Plenty of sites offer holiday related topics, latest trends and lists with DIY ideas. You can easily succumb to mass instinct and get lost in the piles of similar pre-holiday articles. And it is exactly what you want to avoid. Here are several ideas for you to write best holiday content and keep your blog afloat.

[Read more…]

A Marketer’s Dream: Pinterest Pointers for Spectacular SEO

pinterest pointers

Editor’s note: This post was written by Sorcha Mullis, an Online Marketing Specialist with White Chalk Road, a leading search engine optimisation (SEO) and online marketing firm in Perth, Western Australia. White Chalk Road provides SEO, SEM, PPC and online reputation management services to clients based in Perth and wider Australia. Connect with Sorcha on Google+.

pinterest pointersWhatever your business, you owe it to your company to explore the myriad of ways this social platform can benefit your marketing initiatives. Establishing a business presence on Pinterest is an excellent way to showcase your products or services and drive traffic to your website.

If your business still believes that Pinterest is merely about fashion trends and crock pot recipes, it’s time to think again. Take a look at these Pinterest pointers which can help you make the most of the platform. [Read more…]