With the arrival of Google’s search algorithm update known as Penguin, there was a panic among small businesses and bloggers that their SEO work may fail them, sending them plunging down the results page and into online obscurity. The damage to their profits could be tremendous.
Building high quality backlinks naturally isn’t a secretive process. It’s something anyone can do if you commit to the right strategy and the hard work it requires. Here are a few tips for building high quality backlinks that will last: read more
A business needs momentum to sustain itself. For momentum, growth is essential. There are many ways in which you can see growth in business. For instance, advertisements, marketing promotions, extending offers, freebies and discounts. Of course, it goes without saying that you need to ensure quality products for all this to work.
To give your business a real boost, you can use other avenues too, the internet being a prime example of taking your business forward. In fact the net has taken shopping and allied services to a totally different level. With a large number of online shopping sites, consumers can explore shopping options they would seldom have had access to. The net is also a boon for small businesses to spread the word of their existence. Your website will generate more footfalls when a larger number of people are aware of your products and services. And what better way to do it than the social media sites? The sheer reach of Twitter with its 100 million users, Facebook with 800 million devoted users and LinkedIn with 64 million in North America alone is nothing short of staggering. read more
If you want to build excitement, traffic and an audience around your new website or online product launch then your marketing efforts should start from the moment you register the domain name, if not before. In many cases, parked domains are simply a waste of internet real estate and do nothing to help you build your brand or start building a customer base.
There are other more worthwhile but low-effort methods that can be utilised while you work on your site or product behind the scenes and will help you hit the ground running when you are ready for the launch. Don’t leave your domain name doing nothing, or sending traffic to your web host or domain registrar, set it up so that it can at least bring you some benefit before you are ready to unleash the real thing. A simple, well designed temporary page informing visitors briefly what you will be offering them is a vital tool to help to build the buzz. read more
Having top notch equipment can make all the difference in the world when it comes to conducting a successful webinar. Whether it’s the hardware – like your microphone – or software that you’re dealing with, if you always go for the cheapest option, it will show and unfortunately, make your webinar come across as totally unprofessional. Here’s the low-down on some of the basic equipment and software you’ll need to effectively run your web conference. read more
With social media, everyone wants to know that what they are saying is having an impact on other people. Getting traffic that responds to your posts is extremely exciting, and keeping them coming back is even better. Here are some simple tips you can use to increase your social media traffic and success.
Be Real
It is not necessary to put on a front and pretend to be something you are not. Online, sooner or later, someone who knows the real you will blow your cover, and the response will be devastating. Besides, it’s also easier to keep up with the right personality if there are no pretenses. People can tell when you are being real or not. read more
There are many strategies that are effective in achieving the goal of increasing a blog or website’s page rank in search engines. A high page ranking means you’ll get more visits to your website, which is what all blog or website owners want. Among the many strategies that you can use, link building remains one of the most effective strategies.
There are many ways of implementing a good link building strategy for your website or blog. One of the more effective ways of doing this is by using certain guerilla tactics that will generate the links that you need. For example, a popular guerilla link building tactic is to write link bait articles. These are articles that have a compelling content that other sites will want to link to it. It could be a controversial topic or a polarizing opinion. read more
Blogs are so popular nowadays that practically everyone has a blog – be it for personal use or for the promotion of their business. Blogs are an effective way of putting your ideas across on the internet, talk about things that interest you, or market a product or service.
Starting a blog is easy and does not require a lot of hand-holding. Here are some tips and steps on how to create a blog. read more
Social networks are a juggernaut when it comes to online marketing. You can easily reach more people by using social networks in promoting a product or service, while directly communicating with your target audience, something that traditional advertising can never do. With social media marketing still in its relative infancy, new tactics and strategies are still being formed as we speak.
One of the new strategies for online branding is presenting a strong Facebook page. Facebook is arguably the most popular social network on earth. And unlike Twitter (that other social network giant), Facebook balances content with a more visual bent, which makes it a better vehicle for online branding. read more
Even with the advent of social media, digital newspapers, smart phones, and tablets, targeted email marketing is still the most effective form of marketing online. We shouldn’t expect that to change anytime soon, so in the meantime, it would be a shame to pass-up email marketing as a revenue source. To help you capitalize on it as a blogger, I put together this resource kit that lists everything you need to get up and running with your own targeted email list and campaign except……..
Opt-In Incentive
Let’s face it; people aren’t going to join your mailing list because they think you’re a swell person. You see, people have been programmed to be automatically suspicious and reluctant to give out any personal information; including their email address. So, for them to give a total stranger their email address, it would be going against what they think is the safe choice, and if you want them to do that then you have to motivate them. The best way to do that is to give them something for free. EBooks work great; templates too, short reports as well, and even software. Creating a free product to giveaway is out of the scope of this email marketing kit, but it is something you will need to do before you will see any decent amount of opt-ins.
Email Marketing List Management Services
The first thing you need is a way to manage your list and automated bulk mailings. There are third-party services that can do this for you. Some people call them autoresponder services, but today’s services handle a lot more than just managing your autoresponder. Most of them handle list management, web forms, multiple lists, social media sharing, free scripts, and more. Nearly all of them have a free option that is limited to a certain number of subscribers, which can range from 200 to 2000 depending on the service and fluctuating terms. If you are just starting out, then build up your list until you max out your limit, and then upgrade to a paid plan as you go.
One of the great things about having a successful blog is that it makes it so much easier to launch your next successful blog. All of the hard work that you put into building up your audience and your search engine rankings is something you can leverage for your next site, especially if it’s related to the first.
In addition to the ability to leverage your audience and steer them over to the new site, you can also launch out of the gate with a SEO benefit in the form of of links from your established blog to the new one. This gives your new site some instant search engine credibility by proving it can attract links from an established credible site.
However, one area where I see bloggers with a smattering of SEO knowledge screwing up regularly is with how they treat anchor text when cross promoting. read more
Be Real
