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Sunday Morning SEO

Four Ways to Boost Your Content’s Impact

Published on December 9, 2014 with no comments

Editor’s note: This post was written by Charlotte Park, the PR Lead for ClearVoice, a content marketing platform that empowers writers and businesses to connect and collaborate in a world-class content workflow environment. She graduated from Arizona State University with a degree in communications, and has since spent her time working alongside PR and social media moguls to learn the tricks of the trade.

boost content impact

It’s easy to have a love-hate relationship with blogging. You might have the passion and motivation to execute the perfect blog where readers can engage in conversations and build relationships. However, without the right tools and strategies, a blog can quickly dissolve into a wasteland of the massive amount of content that’s produced each day. Whether you are blogging for personal gain or for business, your content should engage readers, create conversations and eventually develop long-lasting relationships.

Accelerate your blog strategy with these four lessons. read more

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7 Effective Ways to Grow Your Email List

Published on November 27, 2014 with 4 comments

List Building

It seems that just a few years ago, people were claiming that email was dead. There was a huge shift towards social media and everyone was talking about how to get more followers.

As it stands today though, your email list is likely to be a lot more engaged than your social media following.

Facebook is making it increasingly more difficult for people to see your posts and Twitter is getting just as noisy too. Recent stats suggest that each tweet you send may be seen by less than 3% of your followers. Compare that to a typical email open rate between 15% – 30% according to MailChimp stats. I’ve experienced even higher.

As you can see,  email is alive and well, and building an email list is one of the most powerful things you can do for your business.

In this article, I’m going to share 7 effective ways to do just that. read more

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How to Make a Website That Search Engines Will Love

Published on November 26, 2014 with 1 comment

How to Make a Website That Search Engines Will Love

 

When learning how to make a website, you also need to understand the need for your site to be SEO-friendly. What this means is that you not only make your site easier to be found on search engines, but also make it more convenient to be viewed by visitors. Below are ways on how you can create a site built for search engine dominance.

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Tired of a Cluttered Email Inbox? Try These 7 Changes

Published on November 3, 2014 with no comments

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If you don’t learn how to manage your email inbox more effectively, it may soon be managing you. When asked what the most frustrating part of their day at work is, many businessmen and women voice complaints related to their email.

How is it that something invented with the goal of making life simpler and faster become such a nuisance? read more

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Finish 2014 Strong by Implementing These 5 Tactics into Your Business

Published on October 18, 2014 with 1 comment

2014 is nearing its close. As we prepare to enter the final quarter of the year, it’s time to reflect on your company’s current standing. With an honest self-assessment, you can enter 2015 strongly with the right plans for improvement.

Every business has unique needs, strengths, and weaknesses — all of which you must assess as the year comes to a close. Here are five essential elements that offer benefits to almost any organization.

1. Improve in-store purchasing with POS software

POS software

Most businesses today have an e-commerce presence. Many e-commerce stores began as a mere supplement to their physical stores, but in today’s commercial arena, e-commerce is developing an ever greater share of the market.

Physical stores are falling behind. While this obviously means greater profits online, no one should make the mistake of neglecting the opportunity to modernize their brick-and-mortar store(s).  read more

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How to Get Your Email Ignored by Influencers

Published on September 23, 2014 with no comments

Everyone wants to become an influencer in his niche. We all know that can be a difficult feat, but the next best thing is to have a direct connection to an influencer. There are many ways to achieve this – via Twitter, Facebook, or direct email.

email influencers

The issue here is that being an influencer inherently means that they are very busy people. They get countless tweets, DMs, PMs, emails, and what have you. What chances do you have of an influencer actually opening your email, much less reading it, no matter how cool or important your message may be?

If you don’t put some thought and effort into your email, then expect no reply at all. If you want your email ignored by influencers… read more

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5 Ways You Can Speed Up Your Website

Published on September 10, 2014 with 2 comments

Did you know that, according to research, 83% of users expect websites to load in 3 seconds or less, but the median load time of the top 500 eCommerce websites is 10 seconds?

It’s no wonder that the Internet is full of trolls, comment spam, and generally unhappy people: everyone’s disgruntled from waiting for websites to load.

speed up your website

Faster websites make more money, have happier users, and boast higher conversion rates than slower ones. You can see all the research in the infographic below: read more

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15 of the Silliest Mistakes Email Marketers Make

Published on August 8, 2014 with 1 comment

Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.

Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.

mistakes email marketers

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The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.

So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.

There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. read more

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4 Things Online Publishers Need to Know to Avoid Legal Trouble

Published on July 27, 2014 with 1 comment

Online publishing has made it so easy for anyone to express his thoughts and opinions online, as well as share experiences and expertise. With online publishing being relatively new, some people who are only starting in the niche may not be aware that there are laws that do apply online.

legal trouble

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Print publications have traditionally been regulated by the government, but depending on where you are based, online publishers may get into legal trouble on various counts. Lawyer Daniel Perlman advises that online publishers should know the specific laws governing online publications in your particular area, but in general, here are things you need to know to avoid legal trouble. read more

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How to Write a Post That Goes Viral

Published on July 23, 2014 with 2 comments

Do you want your blog content to go viral? Sure you do. Accumulating more readers, views, and shares is the ultimate goal of a blogger, after all. Unfortunately, there’s no guarantee that your content will spread – on a massive scale or just in general – but there are steps you can take to boost your odds.

First of all, if you’re trying to reach lots of eyeballs through spammy or dubious methods, stop. As a blogger, you need to be dedicated to creating booming content, stuff that your particular audience will love and be inspired to share. Yes, slapdash content can work to gather initial views, but they do no favors for overall shareability.

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