In order to stay relevant in the evolving blogosphere, bloggers need to invest in video content. You don’t have to completely transform your blog into a “vlog,” but you should have a plan for integrating visual content into your existing strategy. If you don’t, you’ll get left behind sooner or later. [Read more…]
Do you have a successful blog site with a decent amount of monthly traffic? Repurposing it into an online store is a great way to start monetizing all your hard work.
At this point, you’re already done with half the job involved in establishing an e-commerce business. As long as the product you are trying to sell is related to the niche of your blog, you can leverage the authority and backlink foundation of your website to reach more people, position better in Google, and grow your business faster than if you were to start from scratch.
Just remember that the amount of traffic you receive does not automatically translate to high conversions. This is why you need to revamp and optimize your site the right way to make sure your efforts don’t go to waste. Without further ado, here are the four essential steps to repurpose a blog into your very own online store. [Read more…]
Editor’s note: This post was written by Rachel Gillevet, the technical writer for WiredTree, a leader in fully managed dedicated and vps hosting. Follow Rachel and WiredTree on Twitter, @wiredtree, Like them on Facebook and check out more of their articles on their web hosting blog, http://www.wiredtree.com/blog.
It’s the Internet version of petty vandalism – a hacker cracks into your site and wreaks havoc, defacing it beyond recognition. How can you protect yourself?
It’s the online equivalent of throwing a brick through a window or covering a wall with crude graffiti. Out of either boredom, malice, or spite, a hacker cracks into a website, at which point they go absolutely wild. They delete pages, replace images and copy, and generally just destroy every last shred of the original site.
In a world where their website is usually the first impression a brand makes on the end user, this can be almost catastrophic, resulting in a ton of lost revenue.
Thankfully, it’s fairly simple to prevent all but the most expert of attacks, provided you know what you’re doing. Truth be told, it’s all a matter of due diligence. So long as you take the necessary steps to protect your website, you should be fine. [Read more…]
Digital searching will drive holiday shopping this year, judging by the National Retail Federation’s latest Holiday Consumer Spending Survey. Consumers plan to do 46 percent of their shopping online, an increase from 44 percent last year, and 21.4 percent of those purchases will be made from a smartphone. Some of the hottest gift items include Star Wars remote-controlled Millennium Falcon Quads, Oster Flip Belgian Waffle Makers, Google’s Nest Cam, the nabi Jr. learning tablet and the Garmin Forerunner 220 smartwatch, according to retailer reports compiled by Flipboard.
What does this mean for bloggers? Keyword content associated with such hot items can result in increased organic traffic and user engagement. You can use seasonal keywords to promote your blog year-round by deploying a few strategic keyword research strategies. [Read more…]
Editor’s note: This post was written by Coby Stephens, content writer and marketing manager at Same Day Essays.
Getting guest bloggers to your site is a great way to add to your content without paying for it. The enticement for writers is that it gives them visibility and creates authority for their personal brand.
Here are some practical guidelines to efficiently attract guest bloggers. [Read more…]
I know what you’re thinking.
This topic has been beaten to death. Why are we still talking about it?
Reality check: How many Twitter followers does your blog/brand have?
It’s safe to say that the core concepts of gaining and retaining Twitter followers haven’t changed drastically, but there are some adjustments we need to make – not to mention going back to the basics and reminding ourselves. It’s easy to become
lazy complacent and not make a genuine effort anymore.
So, how to get more Twitter followers?
Here are a few things you can do. [Read more…]
Editor’s note: This post was written by Rupert Adam, marketing manager at Emailcenter, the UK’s largest independent ESP. He specialises in marketing and strategy development. Follow him on Twitter: @RooAdam.
When it comes to dealing with your inbox, you’re probably one of two types of people. There’s those with tens, hundreds or even thousands of unread messages stacked up in their inbox, or those who can’t relax until every single message has been read and either deleted, delegated, responded or deferred.
On average, we send and receive 100 billion emails every single day (just imagine how many that equates to in a year). With that many emails being sent daily, and with research suggesting that the average professional receives more than 100 emails every day, it’s little wonder why so many of us can get lost in our inbox and spend more of our working day dealing with and sifting through messages rather than actually getting any quality work done. In fact, messages from fellow bloggers, guest post requests, meetup/conference invitations, sales messages, newsletters and spam are probably filling up your inbox right this very second!
And that’s where Inbox Zero comes in. [Read more…]
Editor’s note: This post was written by Ioana, a trained architect, with a longstanding passion for writing and technology. Ioana always manages to impress with her exceptional work. She is a delightfully talkative person and she can always lift everybody’s spirits with her upbeat personality.
You’re crafting compelling and engaging articles, your content marketing strategy is rock solid, and the page-views are increasing at a steady pace. For most marketers, this is the dream. But something doesn’t feel quite right. These precious followers are not converting, or they’re not reaching your set goal.
Why is that? Despite their best efforts, marketers and writers will sometimes attract the wrong kind of readers, and for most, this seems like such a disheartening obstacle that they give up all-together. [Read more…]
There has never been as much opportunity for entrepreneurs as there is today. Wherever you are in the world, with the right idea, proper execution, and the willingness to do what it takes, you have the chance to make it big.
Sure, the competition is tough, but that can be a driving force as well as a source of inspiration. For budding entrepreneurs and existing entrepreneurs alike, openness to learning from the best in the business is one of the essential characteristics to success. [Read more…]
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
We are swimming in a veritable ocean of content on the internet today. Data shows that we create over 211 million pieces of content every minute.
Videos, articles, infographics, images, memes, GIFs – the sheer variety can be mind boggling. From absolute garbage that has been spun and re-spun a million times to pieces that are tearjerkers hands down, the quality of all this content is equally diverse.
So what does it take to stand out in the midst of this unmitigated clutter attack? You’d be tempted to think “quality content.” Well, you’re not wrong there. However, what constitutes quality? What is that secret ingredient X that takes certain pieces viral while others languish in the backrooms of the internet? [Read more…]