Make Sure You’re On Top of Google’s Mobile-Friendly Algorithm

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Are you experiencing a considerable dip in your traffic and search engine rankings? You probably know that you’re not the only one dealing with this problem. With the way Google has been tweaking its algorithm, bloggers and web site owners always have to be on their toes to continue reaching the goals they have set – or at least maintain the status quo.

One of the things that we now have to pay attention to – more than ever – is the Google mobile-friendly algorithm. You may have been getting notices about mobile issues from Webmaster Tools.

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This is indicative of the importance that Google is placing on sites being absolutely mobile-friendly. [Read more…]

How to Effectively Find Talent on LinkedIn

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There is no doubt that LinkedIn has proven its value for employees/workers and companies. Perhaps, unlike Facebook and Twitter, the platform has maintained a more professional reputation – which is what it was all about from the get go anyway.

Today, more than ever, LinkedIn plays a significant role in how companies recruit employees and how individuals look for jobs. It also serves as a repository of knowledge, as well as a means of gaining exposure for online publishers. [Read more…]

6 Simple Steps to Improve Your Writing Skills

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Editor’s note: This post was written by Kelly Smith, who works at CourseFinder, an Australian online education resource. She also provides career advice for students and job seekers and is passionate about the Australian startup scene.

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Many bloggers find writing intimidating. Even if their idea for a post is great, its execution might not always be easy. The good news is writing skills can be perfected. It takes lots of motivation, discipline and a willingness to learn, but the results can substantially improve your style and help you create more engaging posts. Here are 6 simple steps to set you on the right track to help you improve your writing skills. [Read more…]

The Art of Creative Blog Writing

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Editor’s note: This post was written by Melinda Osteen, a blogger and an editor who features the latest blogging trends in her articles and intends to share her knowledges with young specialists. She works as a writing expert and an editor at Papersgear writing service.

You put a lot of work in promoting your blog. SEO strategies and marketing techniques are an important part of blog maintenance, but technicalities cannot replace state-of-the-art content. Attracting more traffic to your blog is important, but you need to keep those readers coming back by presenting high-quality creative blog content.

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Since the Internet is flooded with all types of content, it’s difficult to stand out with innovation and creativity. Nevertheless, you can’t fight ideas that keep coming out of nowhere. The following blogging tips will help you maintain your creativity on high levels.  [Read more…]

How to Become a Digital Nomad

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A long, long time ago, in most countries on this planet, people were expected to go to school, get a job, and keep that job till retirement.

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Well, in some cases that still applies, but for many, the idea of holding a job for life and staying in one place forever may be akin to hell.

With all the technological developments in the past decade, it is now possible for one to work and roam the world. The concept of a “digital nomad” is now a very real one. In fact, many people who have desk jobs dream of being a digital nomad. [Read more…]

How to Write Seasonal Posts to Stand Out

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Editor’s note: This post was written by Haley Osborne, a freelance writer, blogger and contributing author at Essay Tigers. As a writing expert, she provides tips on content creation, business and academic writing. You can follow her on Facebook or Twitter.

Spring has come and it brought new holiday season starting from milder holidays like International Women’s day and proceeding to the great Easter hype. It is important for bloggers to get their content strategy ready as holiday season means it gets harder to compete for traffic and public attention.

Plenty of sites offer holiday related topics, latest trends and lists with DIY ideas. You can easily succumb to mass instinct and get lost in the piles of similar pre-holiday articles. And it is exactly what you want to avoid. Here are several ideas for you to write best holiday content and keep your blog afloat.

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A Marketer’s Dream: Pinterest Pointers for Spectacular SEO

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Editor’s note: This post was written by Sorcha Mullis, an Online Marketing Specialist with White Chalk Road, a leading search engine optimisation (SEO) and online marketing firm in Perth, Western Australia. White Chalk Road provides SEO, SEM, PPC and online reputation management services to clients based in Perth and wider Australia. Connect with Sorcha on Google+.

pinterest pointersWhatever your business, you owe it to your company to explore the myriad of ways this social platform can benefit your marketing initiatives. Establishing a business presence on Pinterest is an excellent way to showcase your products or services and drive traffic to your website.

If your business still believes that Pinterest is merely about fashion trends and crock pot recipes, it’s time to think again. Take a look at these Pinterest pointers which can help you make the most of the platform. [Read more…]

An Artist’s Guide to Blogging

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Few professions can benefit more from blogging than artists. Because search engines favor text over images, it can be difficult for young or obscure artists to make a name for themselves in the same way that an excellent writer or poet may be able to. However, thanks to blogging, it is possible to increase visibility and promote your work by building a loyal audience. [Read more…]

4 Ways to Ensure Readers Trust Your Business Blog

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Editor’s note: This post was written by Seb Atkinson, a search marketer at Selesti, a multi-award winning creative digital agency. Seb has helped a range of clients grow their online presence, from start-ups and small businesses to large international corporations. Follow him on Twitter.

One of the biggest reasons for having a blog on your company’s website is that well written, insightful posts can really help build credibility for your business, positioning your company as a leader in its field. But in order to achieve this, it’s important you ensure that building trust and credibility is part of your content creation process, as well as including all the right trust signals on your blog’s pages. In this article, we’ll discuss some ways you can ensure your readers trust your blog, and by extension, your business, leading to better brand awareness and increased sales.

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Leveraging Reviews, Comments, and Opinions in a Corporate Blog Setting

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Editor’s note: This post was written by Matthew, who can be found on the Devumi Social Metrics Blog every Wednesday and Friday talking about what’s happening in the online worlds of YouTube, Twitter, SoundCloud, Instagram, LinkedIn, and Pinterest. Or step into the jungle with the Devumi Gorilla on Twitter for new content all day.

People are going to be making comments, writing reviews, and offering up opinions about your blog all day long. Some of them will be down in your comments section. Others will be on Twitter. Some may even be on other websites.

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Wherever you find them, there are a few ways to best use and leverage them to promote your business. Nothing helps a business move forward like word of mouth advertising, this is the online equivalent being put into action! [Read more…]