Editor’s note: This post was written by Jeff Foster, co-founder and CEO at Tomoson, the influencer marketplace. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses connect with targeted, niche audiences.
Over the last couple of decades, the web has completely changed the way we do marketing. We’ve gone from traditional advertising campaigns to a world where influence drives marketing success. If you’re starting out on a digital marketing campaign, it’s vital that you hook up with bloggers who can connect with your audience. Those who get it right reap huge rewards, but it isn’t as easy as it seems – many marketers make a complete mess of blogger outreach. In some ways, marketing to bloggers is nothing new – it’s another twist on word-of-mouth advertising – but reaching out to bloggers requires a very different approach than contacting traditional media outlets. [Read more…]