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3 CRM Tools Ideal for Small Business

Published on May 20, 2014 with 5 comments

benefits-of-crm

Businesses of all sizes are very fortunate these days as they have a wide range of web tools available to them. Some are free while the others require a small investment on a monthly or yearly basis.

Even small businesses can take advantage of the various software applications including the free blogging tools online to help them achieve their goals and sustain the business for the long term. Those that are slowly expanding should recognize their growing needs as well particularly with regards to keeping track of their sales, customers and overall progress. These also require more advanced applications such as the customer relationship management (CRM) tool.

Here are several of them ideal for small business owners.

SalesForce

salesforce

The SalesForce CRM app lets users monitor their sales, manage contacts, leads and opportunities. It also has the ability to provide forecasts, analytics and notifications. read more

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Here’s What You Need to Secure Your WordPress Site in 2014 & Beyond

Published on May 19, 2014 with no comments

Internet security is the only topic on the web that I can predict will always be in the headlines as long as mankind and internet technologies exist. As we take exponential leaps and bounds in technological advancements, security is an issue that is always there to keep us busy. An increased number of our most valuable assets are gradually being transferred online in the form of private data, financial information and general web presences and the opportunities for exploitation by scammers and thieves increase. Our reliance on the web can potentially be our greatest downfall. Especially those of us who are not prepared.

wordpress security 2014

As you search the web you’ll find a plethora of articles on how to secure your WordPress blog but you won’t find articles that point out the overall evolution of online threats and the fact that exploits and attack maneuvers are becoming tremendously complex and smarter and WordPress sites are at great risk. Keeping your WordPress installation up to date, tweaked and cleaned won’t cut it for total security. read more

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15 Functional e-Commerce WordPress Blogging Themes to Start Raking in the Sales

Published on May 2, 2014 with no comments

WordPress is not just for blogging but is a powerful platform for achieving any imaginable goal online. The business of blogging is evolving and if you do not yet have a plan of action for monetizing your blog beyond advertising, now is the time to start thinking outside the box. Start running your blog like a business offering real services and products. The accumulated content on your blog is of greater value than you could imagine and brainstorming a little with content you’ve published so far, you’ll find opportunities to create information products or showcase products in your niche of which you could even benefit from affiliate sales. e-Commerce WordPress Theme Here are examples of 15 e-Commerce WordPress templates to get your creative juices flowing. read more

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The Ultimate Resource Guide for New WordPress Bloggers in 2014

Published on April 30, 2014 with no comments

Thinking of launching a WordPress blog/site? Or maybe you’ve grown tired of your existing blog after learning that you’ve been doing it all wrong? It’s not too late to start or restart. Blogging and internet marketing in general to achieve real results is getting more challenging by the day but at the same time there are definite methods and routes to take to achieve success.

wordpress bloggers

In this fast paced blogging race there’s no time to reinvent the wheel and learn everything on your own from scratch but there exists a vast pool of resources made available from those who have traveled the long hard journey and persevered. Trying to find the perfect marketing model, best WordPress themes and tried and proven SEO techniques can be daunting. So I’ve decided to share some of my experiences developing websites and building blogs to make your journey more seamless and rewarding. read more

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5 Things to Do Before Launching Your Site

Published on April 10, 2014 with 1 comment

Anyone can build and launch a web site these days, what with all the tutorials and tools available for free (and for a price, for those who are willing to pay). Of course, you can always pay someone to do the job for you, but if you’re going into blogging anyway, why not learn everything you can and do things yourself?

launching your site

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If you’re planning on launching your site, you probably have already done your research; but we’re here to give you a little more help just to make sure that you get things right. Here are five things to do before launching your site.

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Beyond Google: 5 Social Media Strategies for 2014

Published on January 27, 2014 with 6 comments

Social media strategiesIt doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.

Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. read more

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6 Tips for Writing an Effective Sales Landing Page

Published on December 31, 2013 with no comments

landing page
Whether you’re selling the next big thing or launching a business for the first time, an effective sales landing page can be the difference between stagnation and success. A well-crafted sales landing page explains your product or service in detail and gives your customers an opportunity to make a purchase. To learn how to convert browsers into buyers, read on for some helpful tips on how to get your sales landing page right. read more

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Blogging Battles: How to Handle Virtual Malice and Content Theft

Published on December 30, 2013 with no comments

content theft

 

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Blogging is hard as it is. You read everyday, write like your life depends on it, put your experience, thoughts, insights, and opinions into each blog post, not to mention back them up by research.

You’ve been marketing your blog and getting traffic in spades. Ever so slowly, your blog seems to be growing in popularity and reach. Your readers begin to engage with you, comments seem to be flowing in, and a community begins to develop.

All of that is good until you hit the point most bloggers dread: you also begin to receive malicious comments or hate mail. read more

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Using Your Blog to Improve Your Reputation

Published on November 29, 2013 with no comments

Years ago no one took blogging seriously. Blogging was for people who wanted to write about their hobbies or have their own little journal on the internet. Now it’s a requirement to have a blog for your brand or business. If you still don’t have a blog of your own, you are missing out big time!

How to Build a Trusted Brand and Reputation

In this post I’m going to tell you exactly why you need to have a blog and how you can grow your brand and reputation in the process. Before we get started, I’m going to tell you a bit about myself.

I first started making money online in the mid to late 90s, and I didn’t start blogging until 2007. This was a huge mistake to wait this long, but when I did finally start blogging, I saw immediate returns. The first blog I started was the main blog I still run today, which is at ZacJohnson.com. The blog is all about my journey in the world of online marketing and blogging. Since the launch of the blog I’ve been able to refer over $5 million in new business to my site partners, teach others how to make money online and also open up a whole new world of opportunity… such as being a keynote speaker in Australia, appearing on Fox News and ABC News, writing my own book and much more!

Enough about me… now I want to share my secrets on how you can do the same! read more

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How to Not be ‘That Guy’ in the Blogging Community

Published on November 27, 2013 with 2 comments

Blogging Tips

Every crowd has “that guy” or “that gal” who are often the subject of annoyance, and the blogging community is no exception. Here is just a small lists of don’ts, and we’d love to hear some of your annoyances in the comments below…

Don’t Ask To Exchange Links

If you have a good or decently ranked blog, chances are you’ve received requests to “exchange links,” which is basically a fancy way of saying promote me on your blog, and I’ll promote you back. Link exchanges happen all the time, and is often to help with SEO even though Google has openly commented on such practices. Other times, it’s just to try and get free promotion.

However, it’s an incredibly ineffective approach, and 99 percent of the time, the site that someone wants linked is complete crap. Back in the day, I remember getting requests for sites that had absolutely nothing to do with my own. If someone naturally enjoys your blog, and/or is inspired by something you write, they will link to you. That’s not always the case though, and asking to “exchange links” is a quick way for someone to exchange your email for something more important, like a chain email from their Aunt Betty. read more

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