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Tools for Selling Digital Downloads

Published on November 5, 2013 with 1 comment

digital downloads

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There are some great online alternatives available online that are worth considering if you’re looking to sell your digital work such as an ebook, blog theme or software, from your own website. When considering selling your work online there are some considerations that must be taken into account: read more

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The Best SEO Tools For Keyword Research

Published on November 4, 2013 with 5 comments

The Best SEO Tools For Keyword Research (via inBlurbs Inbound Internet Marketing blog)

One of the most important factors, determining the success of your website, is the so-called SEO (or Search Engine Optimization). When developing your business website, one of the first things that you need to consider is its SEO. In the field of Internet…


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5 Plugins to Keep Your WordPress Blog Secure

Published on October 31, 2013 with 11 comments

5 wordpress security plugins

Because WordPress is the most popular CMS platforms on the Internet today, many hackers have consolidated their efforts toward only hacking or spamming WordPress websites. As a result, millions of WordPress blogs and websites are hacked each day, leading to lost work, irreparable damage to search engine ranks, and putting visitors and users in danger of having their own information hacked as well.

Below are five plug-ins that can be used to increase WordPress security for your blog. If you also want to check out anti-spam plugin, check out the post: Top 5 WordPress Plugins to Kill Spam

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How Google+ Hangouts Can Enhance Podcasts

Published on October 29, 2013 with no comments

Google+ Hangouts

Google+ Hangouts enable anyone to host a group video chat, and with the On Air component, anyone can record and stream live to their YouTube account. When I first joined Google+ on its second day of existence, Hangouts really stood out. While, let’s be honest, a lot of the functionality of Google’s own social network is similar to Facebook and Twitter, no other social network offers such a robust group video chat tool…for absolutely free.

In the early days, the service had its ups and downs. There would be crashes, performance issues on Macs, and were even some cases of Hangouts On Airs completely failing to record. Yeah, not something you’re happy to find out after having an hour long conversation that’s now in Internet purgatory. However, those days have quickly been left in the dust, and Google+ Hangouts are more robust than ever.

In the past several years, bloggers have really embraced podcasting. With faster broadband connections, including affordable mics and high quality webcams, many have also incorporated video. While you can use a service like Skype to chat with guests, it comes at a price. You have to buy software to record conversations, the connection quality can be hit or miss, and video chat with more than two people requires a paid Premium account. read more

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Is Bad SEO Undermining Your Great Content?

Published on October 23, 2013 with 2 comments

seo mistakes undermining blogs

We all know SEO is important, especially for blogs because they get new content regularly. However, if you haven’t educated yourself enough on SEO, then simple mistakes may have a will long-lasting impact on your blog, even though you may have great content.

Even though you may consider yourself in the writing industry, if your content is being published online, then you also need to become an SEO expert. Otherwise, you risk undermining your content and not getting the exposure that you deserve.

Rambling Meta Tags

Meta tags that are too long are one of the most common problems that I see during my website Internet marketing audits that are completed for clients. If your meta tags are too long, then they will get cut off in Google (and other search engines ), leading to incomplete information for both the search engines and your potential readers. Title meta tags must be under 65 characters (including spaces) and description meta tags must be under 160 characters. Most SEO experts (like Moz) agree that 155 characters is a good maximum to shoot for.

When redoing meta tags, be sure to include more top keywords and a good description of what that specific page is about. In addition, for WordPress blogs, you can use a SEO plugin that will automatically optimize these meta tags (as well as complete basic SEO) for you.

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Top 5 WordPress Plugins to Kill Spam

Published on October 22, 2013 with 1 comment

WordPress Plugins

Spam may be a delicious treat depending on who you ask, but in its digital form by way of your WordPress blog, not so much. No matter what you do, spammers will find your blog. Granted, you can easily blacklist IP addresses, but that doesn’t always keep them from coming back. When most people think of a spammer, they think of some person sitting behind a keyboard. However, with the power of software and sophisticated systems, many spammers are actually scripts or bots that automate the work which used to be done manually.

Akismet

WordPress Plugins

Akismet needs no introduction. Included in every WordPress install, it is the original comment spam blocker. According to its website, Akismet has blocked nearly 100 billion comments. Free for personal use, there are several paid plans to choose from, starting as low as $5 per month for businesses. For many bloggers, Akismet gets the job done, but it offers very basic functionality. read more

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Guerrilla Marketing Tactics for Your Blog

Published on October 21, 2013 with no comments

guerilla marketing

Most modern advertising and marketing strategies are trite, because they’ve been used hundreds–if not thousands–of times before. Consumers have seen the same ads so many times that they’ve now grown accustomed to them. These days, vanilla marketing by itself just isn’t enough; you need to be innovative and think outside the box. That’s exactly where guerrilla marketing comes into play. read more

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The SEO of Tolstoy: A Guide to Effective Content Strategy

Published on October 17, 2013 with 4 comments

The SEO of Tolstoy: A Guide to Effective Content Strategy (via Wallaroo Media)

The SEO of Tolstoy: A Guide to Effective Content Strategy In order to run an effective content strategy for yourself or a client, you need to keep in mind that your audience requires specific, useful information in order to make an informed decision…


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Why Outbound Links Matter For Bloggers

Published on October 16, 2013 with 2 comments

outbound links

For as long as search engine optimizers have existed, they’ve focused a huge amount of time and resources on obtaining inbound links for their sites. There’s a very good reason for that: among the 200 or so signals that Google considers when determining ranking positions in the SERPs, inbound links are of vital importance. However, there is considerable diversity of opinion when it comes to linking out from a site to other sites. SEOs are often concerned that outbound links will degrade their site’s standing and prefer to link to their own content, keeping the link juice they gather to themselves. They are also worried about giving away link juice and hence ranking potential to other sites within their niche.

In fact, outbound links can be beneficial for SEO, so it’s worth thinking about the ways in which such links can both benefit and harm a site’s status in the eyes of Google and other search engines. read more

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The Big Benefit of Google Authorship and How to Setup in Seconds

Published on October 15, 2013 with no comments

Google Authorship

Google Authorship made its first appearance in June 2011, and allows writers or bloggers to “connect” with their content across the web. Any webpage that has the proper Authorship markup will display basic info from your public Google+ profile, including your photo. Now, before you start worrying, the good news is you don’t have to be active on Google+ in order to take advantage of this feature. It’s a great social network, but definitely not necessary. All you need is a properly filled out profile, and you’re ready to rock.

Despite being available for over two years, there are still many who have yet to add the necessary code to their website or websites. Is it because setting it all up is too difficult? If that’s the case, we’ll be diving into a method which requires zero coding at all. If it’s because many still don’t know about it, that could definitely be the case, too. Earlier this month, Jeff Bullas published a post by Joana Ferreira titled, “Why Aren’t More Bloggers Claiming Ownership of Their Content?read more

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