Editor’s Note: This post was written by Sophie Turton, a writer, editor and content strategist – fascinated by digital communication. You can also check out her web site: www.freelanceadvisor.co.uk.
Twitter has over 255 million active users a month – it is a massive database, buzzing with real-time information about individuals and communities around the world. Twitter is therefore a valuable source of information for online sales and digital content teams, as well as professional bloggers, who can benefit greatly from easy, personalised communication with prospects, as well as readers and consumers.
A Social Database
Twitter is an interconnected game of follow the leader – if you are savvy, you can use it to start far-reaching conversations, as well as plug into those conversations relevant to your publication or brand. read more
Tags: Hashtags, Twitter
How did you start out as an online writer? Perhaps you got odd jobs here and there, and you didn’t really see what you were doing as a business. If you’ve been doing this for several years now, your client base has probably expanded, and you might even consider what you do as a small business.
When your online writing activities transform into a legit business, things get better, albeit with some more responsibilities. While you may have more revenue streams, you may have more expenses as well. You might have to tap into savings, consider credit card balance transfers if you have existing credit card problems. According to Jeffrey Weber of SmartBalanceTransfers.com, this is one of the most effective and cost-efficient ways to manage credit card debt and starting anew.
You may even have to learn how to manage your own books. You can always take on the services of an accountant, but that will only add to your expenses.
If you need a little help tracking your online writing business finances – expenses and earnings both – here are some tools which can make things easier for you without having to outsource this aspect of the business. read more
Tags: finance, Small business, Tools
Brainstorming the right domain name for your business idea, product, service or blog requires a lot of imagination, strategy, originality, research and good linguistic design practices. Purchasing your domain name is quite similar to buying a piece of real estate as it truly is an investment that can help you make millions from your idea and create the sticky effect every marketer is aiming for.
Essentially, it’s not a decision that should be quick and impulsive. Do your research, take the time to think about the name and the factors discussed below. Whois.domaintools.com is a very useful website that provides information on whether a domain is available for registration or not or you could check the registry through any web hosting provider. read more
Tags: blogging tips, domain names
Businesses of all sizes are very fortunate these days as they have a wide range of web tools available to them. Some are free while the others require a small investment on a monthly or yearly basis.
Even small businesses can take advantage of the various software applications including the free blogging tools online to help them achieve their goals and sustain the business for the long term. Those that are slowly expanding should recognize their growing needs as well particularly with regards to keeping track of their sales, customers and overall progress. These also require more advanced applications such as the customer relationship management (CRM) tool.
Here are several of them ideal for small business owners.
The SalesForce CRM app lets users monitor their sales, manage contacts, leads and opportunities. It also has the ability to provide forecasts, analytics and notifications. read more
Tags: CRM tools, customer relationship management app, keeps track of sales and progress
Internet security is the only topic on the web that I can predict will always be in the headlines as long as mankind and internet technologies exist. As we take exponential leaps and bounds in technological advancements, security is an issue that is always there to keep us busy. An increased number of our most valuable assets are gradually being transferred online in the form of private data, financial information and general web presences and the opportunities for exploitation by scammers and thieves increase. Our reliance on the web can potentially be our greatest downfall. Especially those of us who are not prepared.
As you search the web you’ll find a plethora of articles on how to secure your WordPress blog but you won’t find articles that point out the overall evolution of online threats and the fact that exploits and attack maneuvers are becoming tremendously complex and smarter and WordPress sites are at great risk. Keeping your WordPress installation up to date, tweaked and cleaned won’t cut it for total security. read more
Tags: protect your wordpress blog, wordpress security
WordPress is not just for blogging but is a powerful platform for achieving any imaginable goal online. The business of blogging is evolving and if you do not yet have a plan of action for monetizing your blog beyond advertising, now is the time to start thinking outside the box. Start running your blog like a business offering real services and products. The accumulated content on your blog is of greater value than you could imagine and brainstorming a little with content you’ve published so far, you’ll find opportunities to create information products or showcase products in your niche of which you could even benefit from affiliate sales. Here are examples of 15 e-Commerce WordPress templates to get your creative juices flowing. read more
Tags: eCommerce, WordPress, wordpress themes
Thinking of launching a WordPress blog/site? Or maybe you’ve grown tired of your existing blog after learning that you’ve been doing it all wrong? It’s not too late to start or restart. Blogging and internet marketing in general to achieve real results is getting more challenging by the day but at the same time there are definite methods and routes to take to achieve success.
In this fast paced blogging race there’s no time to reinvent the wheel and learn everything on your own from scratch but there exists a vast pool of resources made available from those who have traveled the long hard journey and persevered. Trying to find the perfect marketing model, best WordPress themes and tried and proven SEO techniques can be daunting. So I’ve decided to share some of my experiences developing websites and building blogs to make your journey more seamless and rewarding. read more
Anyone can build and launch a web site these days, what with all the tutorials and tools available for free (and for a price, for those who are willing to pay). Of course, you can always pay someone to do the job for you, but if you’re going into blogging anyway, why not learn everything you can and do things yourself?
If you’re planning on launching your site, you probably have already done your research; but we’re here to give you a little more help just to make sure that you get things right. Here are five things to do before launching your site.
Tags: content generation, website builders, website design
It doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.
Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. read more
Tags: Facebook, Instagram, Pinterest, Social Media, Twitter
Whether you’re selling the next big thing or launching a business for the first time, an effective sales landing page can be the difference between stagnation and success. A well-crafted sales landing page explains your product or service in detail and gives your customers an opportunity to make a purchase. To learn how to convert browsers into buyers, read on for some helpful tips on how to get your sales landing page right. read more
Tags: copywriting, landing page tips