I dislike buzzwords as much as the next person (maybe a bit more), but when I heard the word “expat-preneur”, I have to admit that my curiosity was aroused.
Anyone who works with content has to take into copyright into consideration. Bloggers, content creators, copywriters, and content marketers all have to refer to and use the work of others. That is all part of the job, and in itself, there is nothing wrong with that.
The problem arises when copyright isn’t respected, whether knowingly or unwittingly.
Sad to say, while the concept of copyright is known to everyone (or at least should be known), there are still numerous cases of infringements. This may stem from lack of knowledge of copyright laws, do it’s important to go back to the basics and look at blog copyright infringement and how you can avoid it. [Read more…]
Every single day technology changes. With new innovations and exciting discoveries on the horizon, it is important to stay in the know, especially if you want to remain relevant. Do you know what to expect this year?
Many studies have been done on millennials and their lifestyles. Most people believe that most millennials are young rebels with no goals, but that couldn’t be farther than the truth. In fact, this generation is full of future CEOs, entrepreneurs and world-changers. But how do you get the world to pay attention to someone that is considered just another young’un?
Domain Authority (DA) is a metric created by Moz. DA is measured numerically – from 0 to 100. It is considered by many to be a solid way to determine the quality of a website and that it affects search engine rankings.
While there are some SEO experts who believe that Moz’s DA is flawed and cannot guarantee the quality of a website in Google’s view, with the “death” of Google’s PageRank, DA is perhaps the best metric we can rely on today. [Read more…]
If you ask me, content marketing should be hailed as the buzzword of the year (or the past few years). The popularity of the word – and activity – has been on the rise for a while now, and it seems it’s not going anywhere soon.
Content marketing is not limited to companies wanting to expand their customer base anymore. Individuals who make a living – or want to make a living – out of their blog(s) also lean on content marketing to reach their goals. Sometimes they outsource, often they learn the ins and outs themselves.
Everyone knows that you have to back your data up regularly. Everyone.
But how many people actually do it on a regular basis? How many actually back up their data at least once a month? How often do you back up your data?
Okay, I’m not going to hide it. I am one of the hard headed ones who know how important it is to back data up and yet don’t do it as often as possible.
By this time, every brick and mortar business recognize the need for an online presence. They build websites, either using DIY website builders or hiring pros to do the job. They also recognize the need for a business blog and invest in it in varying degrees.
If you’re a blogger for a company, or you treat your blog as a business (which you should, actually), then one of your priorities is to get people to know about your blog. You need to find your way up the search engine rankings in order to get the eyeballs you need. [Read more…]
Content marketing. Social media marketing.
There is so much importance placed on online marketing that it is easy to understand why some bloggers have difficulty navigating these waters. Not to mention the fact that there is a plethora of bloggers.
How do you actually get a chance to get that one “tiny” break that might propel your blog to the front of the pack? (Or at least somewhere in that area.)
One technique that is definitely worth doing: influencer marketing. [Read more…]
Blogger outreach is an important element if you want to take your blog to the next level. As it often has been said, you cannot rely on publishing excellent content alone. You need to get the word out about what you have to say.
If you do not have a blogger outreach strategy, then take a look at this: The Art of Outreach: How to Build Relationships with Fellow Bloggers.
When reaching out to other bloggers, there is one thing that you cannot avoid: sending emails. Sure, there is always Twitter and other platforms, but more often than not, you go back to email.
And that is where an effective email signature comes in. [Read more…]