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September 10, 2012

Obama Supporters Vs. Romney Supporters. The Social Game Is Vastly Different [Infographic]

President Obama Social Media TrailPresident Obama fans and Mitt Romney supporters have vastly different tastes in movies, activities and in many cases the brands they purchase. The team atCompass Labsrealized those difference existed and used Facebook pages for theRepublican and Democratic parties to discover how much Romney vs. Obama fans are alike and different.

President Obama of course is no stranger to Facebook with more than 28.3 million fans while Mitt Romney is still hovering just shy of 6.5 million.

The infographic is broken down by various segments including the age, gender and favorite pages of users.

While Mitt Romney fans like guns, Fox News and Walmart (no surprises there), Obama fans prefer playing computer games,The Blind Sideand shopping at Target (slightly less evil than Walmart). One common factor? Apparently GOP and Democrats agree thatThe Hangoverwas a great movie. read more

September 7, 2012

Big East Conference Dominates Check-In Totals On Foursquare [Infographic]

Big East ConferenceLocation based service Foursquare continues to attract millions of new users and none more so than in the Big East Conference. According to a recent report It’s not USC, Alabama or even Oregon leading social check-ins but rather Pittsburgh, a school not even ranked in the AP top 25.

Pittsburgh fans apparently checked in 921 times on Foursquare for the schools opening day loss to Youngstown State. At the game were 40,837 people which means more than 2% of Pittsburgh fans checked in before their team checked out.

In terms of top 25 teams Texas drew the most check-ins with 665 with attendance peaking over 101,000.

Why the Big East Conference is so heavily integrated with Foursquare is anyone’s guess. The check-in rate is likely due to the rate of adoption towards location based services in the area. As with any technology there is usually a “first adopter” mentality in certain geographical locations. read more

August 28, 2012

Flipboard Goes From 5 Million To 20 Million Users In 8 Months [Infographic]

Flipboard User BaseSocial news reading platform Flipboard is on a tear, adding 15 million new users to its platform over the last eight months. With 20 million users now reading stories on the mobile platform the company has managed to quadruple its user base in less than one year.

The platforms biggest advantage of late has been its massive expansion from an iPad only application to options for iPhone devices and in June the launch of Google Android smartphone support. The company has also launched region-specific content in China, France, Germany, Korea, Italy, Spain and the Netherlands.

Customers have also raved over the company’s new features including audio capabilities, Google+ access and premium content provided byThe New York Times. read more

August 20, 2012

The 5 W’s For Social Game Purchasing [Infographic]

Social Game Requirements for usersWhen Zynga burst onto the scene it seemed like social gaming was going to revolutionize the industry, fast forward a few years later and Zynga is in decline and competitors such as Playdom and Playfish have also watched users jump ship as their products continue to age out of the market.

In the meantime a new social gaming market is emerging, one that once again removes “casual gamers” from the mix and instead focuses on serious online gamers with a penchant for complex video games that feature every improving gaming experiences and more incentives to continue playing.

So how should social game developers approach social game purchases? According toArkadiumthey need to follow the 5 W’s of social game purchase. read more

August 13, 2012

Instagram Delivers 64,000 Photos From 2012 London Games [Infographic]

Ryan Seacrest at OlympicsInstagram has only been around since 2010 but the social photo sharing service is quickly becoming a vehicle not only for traditional photo posting but also as a way to share events with massive reach. Thesocial media engagement and monitoring firmVenueSeenrecently took a look at photo sharing during the 2012 Summer Olympics and discovered that more than 64,000 pictures were Instagram shared by spectators and athletes in London.

Olympic organizers originally tried to ban the sharing of images, videos and audio recordings from the event, claiming copyright control over events, however with almost every visitor to the London Olympics carrying a smartphone that copyright protection proved to be impossible to control.

The massive sporting event eventually posted guidelines to be followed for athletes and spectators but instead pictures and videos flowed freely.

To determine which photos were Olympic generated the team at VenueSeen examined geo-tagged and hashtagged photos fromthe 2012 Olympics onInstagram. read more

June 14, 2012

Obama And Romney: Social Media Battle For The Presidency [Infographic]

Obama TweetsIn 2008 President Barack Obama used social media to help spread his grassroots campaign while raising hundreds of millions in donations. Now as the 2012 Presidential election heats up Obama is not alone in his use of social networking and in many cases Mitt Romney has actually taken the lead.

The team at PeekAnalytics has created an infographic that highlights the comparisons between Obama and Romney’s social networking numbers.

Romney leads Obama with 92% of American’s leaving positive messages about Romney compared to 90% for Obama, while women leave more favorable tweets for the President (43%) to Romney (32%).

The study also found that Pro-Romney supporters tend to be younger and have more money than pro-Obama supports.  read more

June 7, 2012

Social Networks Broken Down By Demographic [Infographic]

To better portray how certain demographics use social networking and to show the pull those social networks have over users the team at Go-Gulf.com created a social network infographic.

Some statistics we already knew, for example Facebook rules the pack with 901+ million users. Other facts though are interesting, for example learning that Pinterest is still dominated by 68.2 % women.

Interestingly enough Pinterest users spend the same 405 minutes per month browsing the sites various pins when compared to 405 minutes that users spend on various parts of the Facebook website. read more

June 1, 2012

Doctors And Patients: The Social Media Dilemma [Infographic]

Facebook and DoctorsWe are a connected society, we talk to long lost friends on Facebook, we chat with family members on Twitter, heck we even keep our “frenemies” close by through a digital portal of faux friendship. With that being said some relationships are probably better left alone. For example doctors are now grappling with friend requests from patients. While giving medical advice to an online community or saying hi to a patient is one thing, forming friendships still remains a questionable act. Google+ of course allows for “circles” to be created which is a great way to isolate certain people but it is not necessarily a problem solver.

The team at Mesothelioma Page have attempted to address the issues of Physician use of social media in the 21st century. The study points out that many of today’s top “TV doctors” are engaged online, for example Dr. Oz has over 1 million twitter followers.

On the one hand information can be sensitive and confidential but as the infographic points out, as more doctors hop online and share their studies, beliefs and other information they may actually be helping advance medicine through a shared and open network of suggestions that can only be truly amassed through social media data collection and discussion.  read more

May 24, 2012

Facebook Developer Platform: A Quick Look At The History Of Social App Development [Infographic]

Facebook developer program logoFive years ago Facebook announced the Facebook Developer Platform and since it was announced at the 2007 f8 conference with 70 app developers the program has sky rocketed in use. In fact one year after it was first revealed the program already had 30,000 apps.

Adding to Facebook’s reach was the Connect platform in 2008, the first glimpse into third-party website integration for the company.

Eventually we were treated to the Facebook “Like” button, tons of games from the likes of Zynga and the Open Graph.

Fast forward to 2012 and the Facebook developer platform has created more than 182,000 American jobs with an economic value of $12.19 billion.

Throw in Facebook Timeline which is hated by many users but offers the potential for even closer app development integration and its easy to see why Facebook continues its meteoric rise, even as people complain about privacy issues and other Facebook missteps.  read more

May 21, 2012

Facebook Power Users. A Look Inside The Facebook Addiction [Infographic]

Facebook Power UsersFacebook “power users” are the most addicted social network users the site has to offer and they make up nearly 20-30% of the social networks user base. If you log into your account multiple times per day, leave messages on friends walls, post constant “Likes” and more you are probably a “power user.”

The team at DemandForce wanted to highlight some of a power users typical site uses and released an infographic to showcase that use.

According to the company a “power user” will “like” content up to 14 times per month and they will share at least nine status updates and contribute 21 comments during that same one month period.

Not only do Facebook power users share more content, they are invited to share more, according to the company 11% of those users are invited to join a Facebook group and 63% of those users have received friend requests in the last one month period. read more