You're reading the category archive for Infographic

August 20, 2012

The 5 W’s For Social Game Purchasing [Infographic]

Social Game Requirements for usersWhen Zynga burst onto the scene it seemed like social gaming was going to revolutionize the industry, fast forward a few years later and Zynga is in decline and competitors such as Playdom and Playfish have also watched users jump ship as their products continue to age out of the market.

In the meantime a new social gaming market is emerging, one that once again removes “casual gamers” from the mix and instead focuses on serious online gamers with a penchant for complex video games that feature every improving gaming experiences and more incentives to continue playing.

So how should social game developers approach social game purchases? According toArkadiumthey need to follow the 5 W’s of social game purchase. read more

August 13, 2012

Instagram Delivers 64,000 Photos From 2012 London Games [Infographic]

Ryan Seacrest at OlympicsInstagram has only been around since 2010 but the social photo sharing service is quickly becoming a vehicle not only for traditional photo posting but also as a way to share events with massive reach. Thesocial media engagement and monitoring firmVenueSeenrecently took a look at photo sharing during the 2012 Summer Olympics and discovered that more than 64,000 pictures were Instagram shared by spectators and athletes in London.

Olympic organizers originally tried to ban the sharing of images, videos and audio recordings from the event, claiming copyright control over events, however with almost every visitor to the London Olympics carrying a smartphone that copyright protection proved to be impossible to control.

The massive sporting event eventually posted guidelines to be followed for athletes and spectators but instead pictures and videos flowed freely.

To determine which photos were Olympic generated the team at VenueSeen examined geo-tagged and hashtagged photos fromthe 2012 Olympics onInstagram. read more

June 14, 2012

Obama And Romney: Social Media Battle For The Presidency [Infographic]

Obama TweetsIn 2008 President Barack Obama used social media to help spread his grassroots campaign while raising hundreds of millions in donations. Now as the 2012 Presidential election heats up Obama is not alone in his use of social networking and in many cases Mitt Romney has actually taken the lead.

The team at PeekAnalytics has created an infographic that highlights the comparisons between Obama and Romney’s social networking numbers.

Romney leads Obama with 92% of American’s leaving positive messages about Romney compared to 90% for Obama, while women leave more favorable tweets for the President (43%) to Romney (32%).

The study also found that Pro-Romney supporters tend to be younger and have more money than pro-Obama supports.  read more

June 7, 2012

Social Networks Broken Down By Demographic [Infographic]

To better portray how certain demographics use social networking and to show the pull those social networks have over users the team at created a social network infographic.

Some statistics we already knew, for example Facebook rules the pack with 901+ million users. Other facts though are interesting, for example learning that Pinterest is still dominated by 68.2 % women.

Interestingly enough Pinterest users spend the same 405 minutes per month browsing the sites various pins when compared to 405 minutes that users spend on various parts of the Facebook website. read more

June 1, 2012

Doctors And Patients: The Social Media Dilemma [Infographic]

Facebook and DoctorsWe are a connected society, we talk to long lost friends on Facebook, we chat with family members on Twitter, heck we even keep our “frenemies” close by through a digital portal of faux friendship. With that being said some relationships are probably better left alone. For example doctors are now grappling with friend requests from patients. While giving medical advice to an online community or saying hi to a patient is one thing, forming friendships still remains a questionable act. Google+ of course allows for “circles” to be created which is a great way to isolate certain people but it is not necessarily a problem solver.

The team at Mesothelioma Page have attempted to address the issues of Physician use of social media in the 21st century. The study points out that many of today’s top “TV doctors” are engaged online, for example Dr. Oz has over 1 million twitter followers.

On the one hand information can be sensitive and confidential but as the infographic points out, as more doctors hop online and share their studies, beliefs and other information they may actually be helping advance medicine through a shared and open network of suggestions that can only be truly amassed through social media data collection and discussion.  read more

May 24, 2012

Facebook Developer Platform: A Quick Look At The History Of Social App Development [Infographic]

Facebook developer program logoFive years ago Facebook announced the Facebook Developer Platform and since it was announced at the 2007 f8 conference with 70 app developers the program has sky rocketed in use. In fact one year after it was first revealed the program already had 30,000 apps.

Adding to Facebook’s reach was the Connect platform in 2008, the first glimpse into third-party website integration for the company.

Eventually we were treated to the Facebook “Like” button, tons of games from the likes of Zynga and the Open Graph.

Fast forward to 2012 and the Facebook developer platform has created more than 182,000 American jobs with an economic value of $12.19 billion.

Throw in Facebook Timeline which is hated by many users but offers the potential for even closer app development integration and its easy to see why Facebook continues its meteoric rise, even as people complain about privacy issues and other Facebook missteps.  read more

May 21, 2012

Facebook Power Users. A Look Inside The Facebook Addiction [Infographic]

Facebook Power UsersFacebook “power users” are the most addicted social network users the site has to offer and they make up nearly 20-30% of the social networks user base. If you log into your account multiple times per day, leave messages on friends walls, post constant “Likes” and more you are probably a “power user.”

The team at DemandForce wanted to highlight some of a power users typical site uses and released an infographic to showcase that use.

According to the company a “power user” will “like” content up to 14 times per month and they will share at least nine status updates and contribute 21 comments during that same one month period.

Not only do Facebook power users share more content, they are invited to share more, according to the company 11% of those users are invited to join a Facebook group and 63% of those users have received friend requests in the last one month period. read more

April 30, 2012

How Instagram got to $1 Billion [Infographic]

It’s not every day that a mobile app is acquired by a social media giant for a cool one billion dollars- which explains why Instagram’s acquisition by Facebook was one of the hottest topics a few weeks ago. Infographic Labs, which previously created an infographic on the Rise of Instagram, tracks Instagram’s journey to $1 billion with this infographic design:
read more

April 27, 2012

Sports And Social Media, A Changing Landscape Of Fanatical Fans [Infographic]

Social Media SportsThe landscape for major league sports is changing, not in board rooms and locker rooms but rather online. As social media has become more prevalent players are taking to social media networks like Facebook and Twitter in droves and their fans are following right around, creating a fast acting, viral system of support and camaraderie for athletes in various sports.

In celebration of sports new found home a top social media networks the sports medicine company KT Tape has created an awesome infographic that shows how social media has changed the sports we watch and the players we idolize.

Exactly how popular has sports and social media become when wrapped together? When Tim Tebow through an 80-yard lob last year to move the Denver Broncos into the playoffs he broke a Twitter record with 9,000 tweets per second mentioning his name. Then there was Jeremy Lin, a relatively unknown player who’s early season play for the New York Knicks led to the term “Linsanity” and eventually 550,000 followers in a single month.

Social media in sports also isn’t just leveraged in the United States, soccer players Kaka and Ronaldo have become the most followed athletes on Twitter.  read more

April 20, 2012

BranchOut Facebook App Reaches 25 Million Users, Raises $25 Million [Infographic]

BranchOut Reaches 25 Million UsersFacebook professional growth app BranchOut has caught on with Facebook users at a rate of 3 new users per second and now in celebration of the company’s 25 million users milestone the company has released an official infographic that celebrates BranchOut’s growth and its recent $25 million in Series C financing ($49 million to date).

In the infographic some interesting numbers are shared, for example BranchOut took just 16 months to reach 25 million users whereas LinkedIn took 65 months to reach that same level of service. BranchOut also points out that it is more apt to grab a more broad audience including “new college graduates, retail workers, nurses, software engineers and military veterans re-entering the workforce.”

The graphic also shows how reliant the company is on Facebook, using the social network to attract 55% of its user base. The company also shows its global reach with 40% of users in the United States and 60% located at international areas all over the world.

Here’s the official BranchOut infographic: read more