Imagine the situation when your try to sell exquisite vegetarian menu on Friday night at the sports bar full of football beer-and-beef fans waiting for “Bread and circuses” and their raw steak. [Read more…]
Running an effective blog can be tricky. You put your heart and soul into your posts, hit “Publish” and hope that your article will strike a chord.
Sometimes it works and sometimes it doesn’t.
Often, some of your best work goes completely unnoticed. For these articles, paid promotion can be just the nudge your article needs to get the attention it deserves.
However, if you don’t do it right, paid promotion can be a complete waste of money. [Read more…]
Based on the trending ecommerce tactics, tools, and platforms throughout 2015, online marketers were able to predict the trends that will play a major role in the ecommerce world this 2016. By adapting to these trends, marketers are able to keep up with competition while improving sales and boosting the growth of their businesses.
If you want to stay competitive and push your business toward ultimate success, then you should adapt to these 5 trends in the ecommerce industry that can maximize your sales. [Read more…]
Landing pages are designed to engage, convince, and convert users. The purpose is to make website visitors paying customers. Unfortunately, very few brands actually do an efficient job of developing high-converting landing pages. Instead, they’re unknowingly throwing money down the drain by paying to send traffic to pages that aren’t properly developed or formatted. [Read more…]
E-mail marketing is a great way to turn your visitors into subscribers.
If you rely on sales to sustain your business, then you need to run email campaigns on a regular basis.
The best thing about e-mails is that they arrive at the inbox of your subscribers. This way, you do not have to fight for the attention of your target audience.
Upon subscribing to your list, they allow you to send exclusive content to their e-mails. Unless they unsubscribe, they will keep reading whatever you have to send out to them. [Read more…]
If you are managing multiple websites and don’t consider yourself a very good writer, then you can’t expect to provide top-notch content in each of your sites. Instead of cramming these tasks into your already busy schedule, the best solution for this problem is to hire outsourced content writers. By having a dedicated writer for each site, you can focus all your efforts on developing your marketing strategy and leveraging your website analytics to improve the performance of your sites.
However, upon outsourcing writers whom you can find from premium content writers (Textbroker), brand storytellers (Skyword), or even from essay writing sites (Bid4papers) comes a new challenge: managing these writers to deliver high-quality work on time. You will experience problems in this regard, especially if this is your first time hiring writers for your websites.
But collaborating with outsourced content writers will never be an obstacle if you only know how to deal with them. It all starts with having the right mindset and set expectations to guide you with handling these writers. Below are tips and advice on the expectations you need to set with your website writers. [Read more…]
Experiential marketing refers to the strategy allowing brands to create memorable and emotional experiences for their target audience. The purpose of the experiences is to increase engagement and loyalty of said audience to the brand, which should affect their purchasing habits.
The concept was developed by James H. and B. Joseph Pine II in their book The Experience Economy. Both say that creating memorable events helps elevate brands from their competitors.
Automating your marketing processes using different tools help cut down time spent on promoting your products and services.
Marketing automation done right will allow you to generate new leads and customers down your buying cycle. This is important in creating a sustainable and lean online business.
But if there’s any aspect in marketing automation that bears the most responsibility, it’s the autoresponder.
To say that search engine optimization has gone through changes is an understatement.
What was once a shady practice in promoting your online business is now a full-fledged marketing framework that delivers value to your audience.
Below is an infographic from QuickSprout detailing the evolution of SEO over the years.