March 18, 2015
You're reading the category archive for Marketing
March 16, 2015
Experiential marketing refers to the strategy allowing brands to create memorable and emotional experiences for their target audience. The purpose of the experiences is to increase engagement and loyalty of said audience to the brand, which should affect their purchasing habits.
The concept was developed by James H. and B. Joseph Pine II in their book The Experience Economy. Both say that creating memorable events helps elevate brands from their competitors.
February 18, 2015
Automating your marketing processes using different tools help cut down time spent on promoting your products and services.
Marketing automation done right will allow you to generate new leads and customers down your buying cycle. This is important in creating a sustainable and lean online business.
But if there’s any aspect in marketing automation that bears the most responsibility, it’s the autoresponder.
January 28, 2015
To say that search engine optimization has gone through changes is an understatement.
What was once a shady practice in promoting your online business is now a full-fledged marketing framework that delivers value to your audience.
Below is an infographic from QuickSprout detailing the evolution of SEO over the years.
January 21, 2015
Video content has been the best way to market your products and services to your target audience.
Take it from Conductor, who have created an infographic below about the evolution of video marketing. It shows creative ways on how marketers use video to disseminate information over the years.
December 15, 2014
The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.
December 10, 2014
Heavy traffic in real life may be a bane to a commuter’s everyday life, but when you’re running a website, it’s gold. Having internet users visit your website is a really good thing, but for your website to be effective, the traffic needs to be looking for what you have to offer. They should be seeking the product or service of your website, be it a legitimate business or a simple blog site. Driving relevant traffic to your website can be done through effective marketing, and here are ways on how to quarry this valuable resource:
December 8, 2014
So you’ve applied the best practices on how to make a sale of your products and services through your blog. You’ve streamlined your sales funnel to provide customers with an easy and painless shopping experience, promoted your site using social media and a bit of link building, and crafted a strong content strategy allowing you to promote your business by publishing the different content types (posts, images, videos, etc.) on your blog.
The question you’re asking yourself right now is: how can I boost my sales even further?
While the practices above should drive lots of lead and prospects – if not actual customers – to your site, these tactics only cover the ground of online marketing. You also need to cover the ground left for offline marketing to achieve even greater sales!
Offline marketing is normally viewed as expensive since it is associated with TV ads, radio adverts, and other traditional marketing campaigns. However, you don’t have to spend thousands of dollars if you know how to effectively reach out to your target market.
Below are some ideas on the different offline marketing tactics that you can implement along with your things you’re doing with your blog. read more
November 27, 2014
It seems that just a few years ago, people were claiming that email was dead. There was a huge shift towards social media and everyone was talking about how to get more followers.
As it stands today though, your email list is likely to be a lot more engaged than your social media following.
Facebook is making it increasingly more difficult for people to see your posts and Twitter is getting just as noisy too. Recent stats suggest that each tweet you send may be seen by less than 3% of your followers. Compare that to a typical email open rate between 15% – 30% according to MailChimp stats. I’ve experienced even higher.
As you can see, email is alive and well, and building an email list is one of the most powerful things you can do for your business.
In this article, I’m going to share 7 effective ways to do just that. read more
November 17, 2014
Social media can be a harsh terrain to navigate. Whether for businesses or freelancers, the social media landscape is often fraught with uncertainty and only one unfortunate constant…change. The best way to understand where to start or where to go next is through consistent measurement. No, the number of “likes” or favorites is not useful, nor are they any indication that you’re “doing” social right.
In an attempt to shed some light on the subject and steer individuals and businesses back on a path toward meaningful social media marketing, here’s a list of 5 social media metrics that are actually worth measuring.
- Resolution Rate
It’s a pretty well-known rule that if you have an idea on the Internet, there’s at least one person who will criticize it. Businesses on social media know this feeling all too well, as miscommunication among staff and outright faux pas have received intense backlash from followers. Anticipating these types of interactions and developing processes to resolve them quickly is a great step toward a more successful social media presence. Enter Resolution Rate: the ratio of inquiries that were resolved to all other inquiries. This social media metric allows you to ensure you’ve got a grip on the two-way street that is social media interaction. read more