November 17, 2014
Social media can be a harsh terrain to navigate. Whether for businesses or freelancers, the social media landscape is often fraught with uncertainty and only one unfortunate constant…change. The best way to understand where to start or where to go next is through consistent measurement. No, the number of “likes” or favorites is not useful, nor are they any indication that you’re “doing” social right.
In an attempt to shed some light on the subject and steer individuals and businesses back on a path toward meaningful social media marketing, here’s a list of 5 social media metrics that are actually worth measuring.
- Resolution Rate
It’s a pretty well-known rule that if you have an idea on the Internet, there’s at least one person who will criticize it. Businesses on social media know this feeling all too well, as miscommunication among staff and outright faux pas have received intense backlash from followers. Anticipating these types of interactions and developing processes to resolve them quickly is a great step toward a more successful social media presence. Enter Resolution Rate: the ratio of inquiries that were resolved to all other inquiries. This social media metric allows you to ensure you’ve got a grip on the two-way street that is social media interaction. read more
October 27, 2014
While public relations has been officially considered as a profession only since the latter half of the 20th Century, the activity has been in existence for ages – dating back to the ancient times. Since then, public relations has evolved, thanks to the variety of channels which can be used to capture the attention of the public.
A major element in public relations is the press release. As the name suggests, press releases are meant to make an announcement to the media. Press releases can focus on various subjects. read more
October 18, 2014
2014 is nearing its close. As we prepare to enter the final quarter of the year, it’s time to reflect on your company’s current standing. With an honest self-assessment, you can enter 2015 strongly with the right plans for improvement.
Every business has unique needs, strengths, and weaknesses — all of which you must assess as the year comes to a close. Here are five essential elements that offer benefits to almost any organization.
1. Improve in-store purchasing with POS software
Most businesses today have an e-commerce presence. Many e-commerce stores began as a mere supplement to their physical stores, but in today’s commercial arena, e-commerce is developing an ever greater share of the market.
Physical stores are falling behind. While this obviously means greater profits online, no one should make the mistake of neglecting the opportunity to modernize their brick-and-mortar store(s). read more
October 14, 2014
Editor’s note: Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
“Online marketing will wipe out traditional marketing.”
“Digital is the future of marketing.”
“Offline marketing is for dead brands.”
These are common doomsday predictions about offline or traditional marketing that have been parleyed around endlessly in the last decade. The trouble is, these ‘predictions’ do not explain the fact that brands still spent only about 21% of their marketing budgets in 2013 on digital marketing. 2014 is expected to see that number going up to 24.6%. read more
September 17, 2014
Certain contemporary companies have given up the idea of selling their products only in stores, or they’ve chosen to market only through one or two exclusive retailers. You might think this limits physical exposure and pose a restraint to growing sales, but this has not always turned out to be the case.
In fact, this approach saves money, increases engagement, and for not a few firms, ultimately improved the bottom line. read more
September 4, 2014
Every marketer , writer and business person is searching for the potent secret formula for creating content that ensures virality and mass consumption to increase sales. We’re all convinced that there’s a good and bad way to do things and certain techniques exist which once put into practice, generate profoundly rich results.
It’s quite valid to ponder which medium, platforms, tools and social networks will result in greater benefits for your brand and business. Unfortunately, many miss success employing tactics through mediums that seem to only work for some. There are many tried and tested techniques and reasons for choosing each medium, so why doesn’t it work for so many who try? read more
August 21, 2014
The vast majority of business people, writers, marketers and other professionals online have to start from zero with whatever venture we decide to dedicate ourselves to. Most of us aren’t born into fame and as we excitedly embark online with our new products and business, we’re practically invisible and the journey to stardom or business viability seems daunting. Especially among the noise in our present digital age; we need a little help.
Imagine getting an endorsement or mention by the likes of marketer and influencer, Gary Vaynerchuk or a business catalyzer like ex Y Combinator chief, Paul Graham. Such exposure would no doubt be a strong boost to help propel your business into the view of valuable potential clients and add years of credibility to your name. read more
August 8, 2014
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.
The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.
So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.
There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. read more
June 26, 2014
The voice of the online publisher has grown over the years to be well respected for disseminating information as well as a tool for launching businesses and opening doors for ordinary people to making a decent living and achieve their dreams online. Marketing today is not quite as simple as it was in past years and with over 300 Million blogs in existence the competition is quite fierce.
However, one thing I have noticed is that not many bloggers are extraordinary in their efforts to making their blog a success. Lots of mediocrity and sub par performances are abundant as most don’t truly respect the art and are just not hungry enough to seek to be better day-in day-out. Being better requires hard work, more so than you’d put into your 9-5 job. read more
June 11, 2014
Pageviews are no longer king when it comes to measuring website and content performance—if they ever truly were a useful metric at all. More and more advertisers, marketers, and publishers have begun to realize that without actual conversion, views mean very little when it comes to monetizing content. There may have been a time when the availability of content was less ubiquitous and a certain number of views could be counted on to coincide with conversions—but that ship has, for the most part, sailed.
Today, those who are working with content monetization, online sales, and online publishing of all types are aware of the fact that marketing must be done in a careful, calculated manner in order to capture the attention of today’s information inundated consumer base. This might sound as if it goes without saying, but it needs to be said because so many advertisers are still clinging to traditional display ads, which simply aren’t effective. Some estimates claim that the average internet user is served 1,700 banner ads on a monthly basis. How many banner ads do you, the reader, remember seeing over the past month? How many of those brand names do you remember? read more