Running Your Email Marketing: Dedicated Platform or Gmail-Based Apps?

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E-mail marketing is a great way to turn your visitors into subscribers.

If you rely on sales to sustain your business, then you need to run email campaigns on a regular basis.

The best thing about e-mails is that they arrive at the inbox of your subscribers. This way, you do not have to fight for the attention of your target audience.

Upon subscribing to your list, they allow you to send exclusive content to their e-mails. Unless they unsubscribe, they will keep reading whatever you have to send out to them. [Read more…]

What to Expect from Hiring Outsourced Content Writers

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If you are managing multiple websites and don’t consider yourself a very good writer, then you can’t expect to provide top-notch content in each of your sites. Instead of cramming these tasks into your already busy schedule, the best solution for this problem is to hire outsourced content writers. By having a dedicated writer for each site, you can focus all your efforts on developing your marketing strategy and leveraging your website analytics to improve the performance of your sites.

However, upon outsourcing writers whom you can find from premium content writers (Textbroker), brand storytellers (Skyword), or even from essay writing sites (Bid4papers) comes a new challenge: managing these writers to deliver high-quality work on time. You will experience problems in this regard, especially if this is your first time hiring writers for your websites.

But collaborating with outsourced content writers will never be an obstacle if you only know how to deal with them. It all starts with having the right mindset and set expectations to guide you with handling these writers. Below are tips and advice on the expectations you need to set with your website writers. [Read more…]

Make Your Lead Generation ‘Bloom’ with this Email Opt-in Plugin

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Bloom is an email opt-in plugin developed by Elegant Themes, makers of premium WordPress themes. The team behind this plugin has been working hard to create a tool that aims to supercharge your lead capturing efforts and make your email campaigns much more effective.

[Read more…]

The Experience of Experiential Marketing: How Does It Work?

HiRes

HiRes

Experiential marketing refers to the strategy allowing brands to create memorable and emotional experiences for their target audience. The purpose of the experiences is to increase engagement and loyalty of said audience to the brand, which should affect their purchasing habits.

The concept was developed by  James H. and B. Joseph Pine II in their book The Experience Economy. Both say that creating memorable events helps elevate brands from their competitors.

[Read more…]

Why the Autoresponder is the Most Important Component of Marketing Automation

Businessman email concept

Businessman email concept

Automating your marketing processes using different tools help cut down time spent on promoting your products and services.

Marketing automation done right will allow you to generate new leads and customers down your buying cycle. This is important in creating a sustainable and lean online business.

But if there’s any aspect in marketing automation that bears the most responsibility, it’s the autoresponder.

[Read more…]

How to Cope Up with the Changes in SEO

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To say that search engine optimization has gone through changes is an understatement.

What was once a shady practice in promoting your online business is now a full-fledged marketing framework that delivers value to your audience.

Below is an infographic from QuickSprout detailing the evolution of SEO over the years.

[Read more…]

[STUDY] Video is the Past, Present, and Future of Marketing

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iStock_000021601375_Small

Video content has been the best way to market your products and services to your target audience.

Take it from Conductor, who have created an infographic below about the evolution of video marketing. It shows creative ways on how marketers use video to disseminate information over the years.

[Read more…]

The Power of Video Content Marketing

Video Content Marketing

The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.

Video Content Marketing

[Read more…]

Effective Ways to Get Relevant Traffic

Relevant Traffic

Heavy traffic in real life may be a bane to a commuter’s everyday life, but when you’re running a website, it’s gold. Having internet users visit your website is a really good thing, but for your website to be effective, the traffic needs to be looking for what you have to offer. They should be seeking the product or service of your website, be it a legitimate business or a simple blog site. Driving relevant traffic to your website can be done through effective marketing, and here are ways on how to quarry this valuable resource:

Relevant Traffic

 

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Increase Online Sales from Your Blog Through Smart Offline Marketing

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envelopes

So you’ve applied the best practices on how to make a sale of your products and services through your blog. You’ve streamlined your sales funnel to provide customers with an easy and painless shopping experience, promoted your site using social media and a bit of link building, and crafted a strong content strategy allowing you to promote your business by publishing the different content types (posts, images, videos, etc.) on your blog.

The question you’re asking yourself right now is: how can I boost my sales even further?

While the practices above should drive lots of lead and prospects – if not actual customers – to your site, these tactics only cover the ground of online marketing. You also need to cover the ground left for offline marketing to achieve even greater sales!

Offline marketing is normally viewed as expensive since it is associated with TV ads, radio adverts, and other traditional marketing campaigns. However, you don’t have to spend thousands of dollars if you know how to effectively reach out to your target market.

Below are some ideas on the different offline marketing tactics that you can implement along with your things you’re doing with your blog. [Read more…]