February 27, 2014
In this new media age everyone has some idea of the value of websites, online advertising and social media. Brands have powered their way to exponential success and bloggers over the last decade have paved the online marketplace with tactics geared towards winning the attention of readers and getting their products and services out to billions of web users. It’s been all about the web but have we forgotten good old-fashioned face to face, paper based branding and marketing? I can guarantee that most bloggers reading this don’t have a business card specially designed for their blog. Am I right?
The truth is that there are still many opportunities offline to spread the word about your blog and online services while building strong relationships. read more
December 12, 2013
As a marketing professional, you are always looking for ways to enhance the effectiveness of your marketing efforts – and ultimately to drive more sales for your organization. However, marketing has become increasingly complicated over the last decade – there are many more channels to manage simultaneously, and markets are becoming more fragmented and diverse. Many marketing teams struggle to deal with this complexity, in large part because they still rely on manual processes that don’t scale to meet the new reality.
Marketing automation is designed to address this issue – and to actually let marketing teams capitalize on complexity to maximize their effectiveness. It does this by intelligently automating repetitive marketing tasks, integrating existing marketing systems, and providing comprehensive analytic capabilities that deliver new customer insights. By combining these three aspects, automated workflow software significantly enhances marketing effectiveness and efficiency, and ultimately delivers significant competitive advantage and increased sales opportunities. read more
November 19, 2013
Companies put the majority of their marketing efforts into creating content that they can distribute via their websites, brochures, online newsletters and other platforms they control. However, what they fail to consider is how well they are reaching out and targeting their core demographic in media they don’t control. This is starting to change as companies build their presence on social media platforms such as Facebook and Twitter, but the focus is still on direct communications with people that already know about their brand.
At the same time, companies are becoming increasingly vulnerable to online reputation damage from negative sentiment – some of which is real, and some of which is a result of malicious activity. Online smear campaigns are common, for instance, and result in significant commercial consequences for their victims. One example of this is the recent negative astroturfing – posting fake reviews – that Samsung carried out in Taiwan against its competitors, but there are many, many more. read more
November 18, 2013
Communication is evolving, likewise marketing. Product sellers and service providers don’t seat back, waiting on the consumer to demand for their product(s). Instead, they take it to them, anticipating a favorable response. What better way is there to taking your product(s) to the consumer than sending it straight to their inbox? Email marketing is a sure bet. And according to online marketing expert, Richard Gorman, it is an effective and reliable marketing technique
Email marketing is as simple as it sounds; there is no “technical know-how” involved. A computer, an internet connection and email account are the basic tools needed. However, to get good result, which is the goal of every marketer, you need to know your onions, says Gorman.
With several unsolicited mails invading the inbox of consumers daily, they are always in a hurry to click delete. So, you need to come up with emails that won’t only escape from getting deleted, but also push the consumers to consider buying the product(s) you are offering. read more
October 18, 2013
While the concept of being agile in order to respond to a rapidly shifting market has been around for quite some time, it’s never been more important to be agile than in today’s market. With a rapidly shifting digital landscape as well as shifting trends in social media.
Social media is an extremely fluid marketplace that requires constant maintenance as well constant customer engagement. What is different in this day and age is the speed at which consumers communicate with each other and share their opinions. With this shift in the dynamic consumers are much more likely to act as a flock or a herd than ever before. Please them and they will flock to your door but if you ignore them they will stampede to the competition.