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April 4, 2014

A Guide to Improving Brand Sentiment In Social Media

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One thing we learn from a very young age is that being liked matters. From being chosen on the best football team to getting that dream job ahead of someone equally as capable, being seen in a positive manner and with positive sentiment is of notable benefit.

The same is true for brands and if people have a high opinion of your services or product, then they’ll find it more desirable and be more inclined to purchase it.

In this day and age brands tend to deal with people on a one-to-one level mainly over social media. So, creating positive sentiment on social media around your brand is important – in fact it matters a lot!

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February 13, 2014

4 Must Have Reading Apps for News Junkies

apps-junkies

Remember back when we used to read the morning paper over breakfast? Well, that practice is quickly dying out, as print publications are replaced with app subscriptions. Mobile reading apps can adjust on the fly to breaking news developments, giving users a constant stream of up-to-date information. While we want to get the latest scoop on world news, national events, and industry developments, it’s also easy for us to suffer from information overload. So mobile users have a need for apps that can filter the useful data from the rest of the noise. Take a look at these four reading apps that fit the bill for news addicts. read more

March 23, 2013

Viral Videos – Hit or Miss?

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Viral videos are pretty hit or miss, and not many brands can match the virality of independent series like Awkward Black Girl. Still, the brands who try can end up winning big: Old Spice and Progressive are just two brands who’ve used humor, silliness and social media to achieve virtually instant name recognition. Videos that are useful or entertaining are the most shared, but there’s no real formula to making a viral video. That doesn’t mean, however, that brands won’t try–and some of them succeed.

For the first few seconds of Till Dance Do We Part it’s not hard to think this is a real show. It’s flashy and gaudy and just weird enough to be plausible: big audience, technically skilled dancers, and a judge who looks like a cross between Liberace, David Alan Grier and Prince. So, when the camera cuts to a female dancer smacking sidelong into a washing machine, the viewer’s surprised. We’ve just been tricked into watching a nearly pitch-perfect pastiche of reality show–and when the punch line comes, the viewer feels a little cheated. That’s what makes it compelling: for a split second, the viewer is left squinting at their laptop screen, not in on the joke.

But that doesn’t last long, and the punch line becomes genuinely funny. It shouldn’t be, because laughing at people who hurt themselves isn’t nice; but the slapstick element is a reminder of just how absurd the reality television industry has become. With the appearance of appliances comes the relief that a dance competition this crazy isn’t actually real. It’s what makes this video both entertaining and shareable. This month-old Sears commercial is proof that virality sometimes doesn’t happen. But Sears’ brand is recognizable enough that it doesn’t need an instantly measurable ROI, and this commercial will eventually become a gamble that pays off.

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September 7, 2011

Here Comes Instagram: Infographic

The Rise In Popularity Of Instagram

With the increasing popularity of social media communication, here comes another application that’s been creating a huge buzz around the internet for a while now: the image uploading app. Instagram. Instagram is so popular that it has gained more than 4.5 million users in less than a year. Like Twitter, members can follow your posts but instead of words, you get to post photos and then your follower can “like” your photos and leave you comments, for whatever reason, many people are fascinated by this. But what’s even more amazing about Instagram is that even professional fashion photographers and Hollywood celebrities are getting hooked by its immense popularity. It has even caught the attention of the number one social media site: FaceBook.

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March 19, 2011

Flickr Gets Cozy With The iPad, Adds Expanded Lightbox Support

Photo sharing site Flickr has been on a roll in its support of mobile operating systems and their accompanying browsers. A Windows 7 App that fully integrates in to the OS and presents a clean interface was released recently. Shortly after Flickr turned its sights to iOS and released an iPad optimized version of the site.

The new iPad friendly addition is a change to the light box. When browsing the site on your iPad you’ll be able to access a full screen photo viewer and initiate a slideshow:

We’re happy to announce some big improvements to the photo light box for iPad users! The light box is a handy, full browser photo viewer available from any photo page. From a photo page on Flickr, simply tap on a photo to view it larger (if available) and on a clean, dark background.

While Flickr has a native iPhone App that taps in to the power of iOS and the hardware, no native iPad exists yet. Flickr may opt to focus on its site and continue improving it for iPad users instead of releasing an official App. As fellow Blog Herald author Darnell Clayton mused, Yahoo’s growing commitment to the service and expanding features to mobile devices hints Yahoo! doesn’t want to shutdown the service like it’s doing with Delicious.

February 15, 2011

Top Social Media Brands: Infographic

A visual look at global brands and celebrities with the most social media presence and followers. Which companies have utilised social media with success and who has the biggest Twitter following, Lady Gaga or Justin Bieber?

Enjoy this great Infographic from our friends at Infographiclabs

November 24, 2008

WordPressDirect: Blogging Tool or Spam Engine?

A recent post on Mashable regarding a tool called WordPress Direct elicited a great deal of passion on both sides. One commenter, for example, called the service a “one stop shop spam blog engine” while another, who claims to have used the service, said it was “a simple solution to adding new posts to a blog in between longer, hand written posts”.

But what is clear is that tools like WordPress Direct are becoming more and more common. Part of the double-edged nature of open source development is that, while most will use the license to extend the product in healthy ways, a few will do so in ways that can be used for unethical purpose. Though this is not an argument against open source, more and more tools like WordPress Direct have sprung up, often charging high monthly fees for “maintenance free” blogging.

But what does WordPress Direct do and is it a spam tool? The answer is complicated and made more so by the fact that the nature of spam and even the definition of spam is a moving target. However, it is clear that WordPress Direct, along with similar products, have a lot of potentially dangerous uses and, if its marketing is any indication, those uses are very much by design. read more

October 27, 2008

Attention Video Game Bloggers

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Hey video game blogger! You have one day – 24 hours left – to enter for a chance to get flown to Los Angeles to cover the November 11 launch party for Ubisoft’s “Shaun White Snowboarding.”

The contest is being held by MTV Multiplayer which is celebrating its first birthday.

Who’s eligible?

– You must be video game blogger. Prove it by writing 250 words on why you should be chosen. Learn more here.

-You need to look to be between 18-30 years old (darn MTV. where’s the age discrimination lawsuit?)

– You must be a legal resident of the continental United States or District of Columbia (darn MTV. Where’s the lawsuit from Hawaiians and Alaskans?)

– You must be able to come to L.A. on or around the dates of November 10-12.

The deadline is 12pm ET October 28, 2008.

Good luck!

June 27, 2008

Do You Podcast? Are You Going to Podcast on Your Blog?

Yesterday, I brought up the issue of podcasts in What Makes Podcasts Fun To Listen To? The post asked what makes your favorite podcasts fun and successful in your eyes in format and structure.

Podcasts on blogs are growing in popularity. With portable media players, especially iPods, more affordable and accessible, people are downloading podcasts in addition to music. I’m finding podcasts on file sharing services and media marketplaces beyond iTunes. With the ease of adding multimedia to our blogs improving, it’s natural that we want to explore communication beyond the written word and still photographs.

Today, I want to know if you are podcasting on your blog, or if you are considering podcasting.

If you are podcasting, how is it working for you? Are you finding the experience successful? Is traffic and readership increasing? How are you podcasting? Alone or with a host? More than two hosts? How is that working for you?

What equipment and software are you using? How do you record interviews, edit the audio, convert the audio into various formats, and what is the easiest and hardest aspects of podcasting? We want to learn from you, so tell us how your podcasting efforts are working and how it’s evolved as you’ve learned along the way.

Are you considering adding a podcast to your blog? Why? Have you thought about the format, structure, how to handle the files with uploading, downloading, publicizing, and sharing? Will you add music? From where? Copyright free content, your own original music, or what?

Will your podcast feature just you or will you have more than one host? Considering adding interviews? How? What technology are you considering to add access for interviews and co-hosts? What programs are you considering for editing your recordings?

There are a lot of technical issues that confront bloggers who want to podcast, which keeps many from podcasting. Yet, there is a growing collection of technology that makes the process easier and faster.

Let’s talk about how podcasts work for blogs, or not, and how you can save time generating podcast recordings and publishing on your blog.

June 9, 2008

Seven Great Sites for Legal, Free Content

If you’re looking for content for your site but don’t want to create it yourself or pay money for it, there are a lot of options available to you. Whether you are looking for images, articles or multimedia, there are many sites on the Web that make available a library of work available for you to use.

If you know where to look for what you want and to make sure that your site complies with the licensing requirements put upon it, you’ll find that there are plenty of people eager have their work become a part of your blog.

To help with that, I have compiled a list of seven of my favorite sites for obtaining free, high-quality content for your site without any worries of copyright issues down the road.
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