Have you ever taken a job only to receive a Facebook friend request from your boss shortly after starting work? A new survey has found that most Facebook users don’t want to be friends with their boss.
Studying hundreds of Facebook users, the team at Fierce Inc. found that most social media users don’t want a personal social media relationship with the people they work for.
In polling 800 Facebook participants, the study found that a whopping 80 percent of workers use Facebook on the job while 50 percent of those surveyed thought it was a bad idea to mix Facebook with work.
16 percent of respondents also claimed that they have “lost respect for co-workers because of things they posted on Facebook.” read more
Remember when you used to take a trip to Hawaii and you would purchase a postcard to send home? Those days are long gone and social media is to blame.
The team at Skyscanner recently conducted a Social Media Use Poll in the UK and they discovered that most travelers have turned to social media in place of paper-based postcards.
The study found that only 6 percent of travels send postcards while 26 percent like to use Facebook to share their experiences. Two percent of users like to use Twitter for their vacation sharing needs. 14 percent of travelers also admitted that they would not attempt to contact anyone while taking their vacation, ruling out social media and paper-based postcards all together.
The study involved 1,200 travelers who took vacations to various locations.
As we move towards an ever increasing number connected social media users we will likely see less dependency on paper travel documents as a whole and more emphasis on digital products. read more
Facebook isn’t just a website where users go to complain about their boss and a bad day. The social network, when utilized properly can be a stepping stone towards real estate sales success. Thanks to its open level of communication, robust user base and ability to target users, Facebook should be one of the first stops for real estate professionals looking to extend and maintain their brands.
But exactly how do you maintain and build a real estate brand on Facebook? read more
It is impossible to visit a website these days without seeing pop-up ads, feed recommendation ads and other forms of advertising. While some of those ads are basic images with links, others are just plain annoying.
If you have ever jumped on a site to see lottery scams, male enhancement ads and other annoyances you understand how polluted the internet has become.
The team at InsightsOne recently conducted its 2013 Bad Ads Survey and during that survey they found out which ads annoy customers the most.
Surprisingly it is not necessarily the type of ads (pop-up, auto play videos, etc) that annoys people, it is what they are trying to sell. read more
Social analytics start-up firm Blab launched in public beta today and it claims that its social analytics platform can predict the future of social conversations.
Blab works by listening to 60 million conversions that take place on 50,000 websites. The company uses both text and image matching to detect a websites pages content.
Blab then categorizes the conversations it collects into different general topic areas such as sports and news. Blab claims that it can take patterns from one conversation and then use them to compare new patterns as they emerge. The platform then makes an educated guess at the conversations that will occur over the next three days.
Essentially Blab is a trending tool that aims to predict trends rather than simply reporting on them. read more
I’m a big fan of WordPress, in fact I haven’t built a web platform with anything but WordPress in the last 5 years. Need an e-commerce website? You can do it with WordPress. Need a Craigslist type classifieds website? WordPress is there for you again.
With that being said not all WordPress websites are created equal and that is often because of the theme framework used by the website operator.
WHAT IS A WORDPRESS FRAMEWORK
If you are unfamiliar with WordPress frameworks in the most simply of terms they are barebone themes that are optimized for SEO, page load and other optimization purposes.
Several of the most popular WordPress frameworks include the awesome Genesis Theme and the equally cool Thematic framework.
Users choosing a framework should keep in mind that too many changes to the framework can hurt optimization. I tell clients that they should use the custom.css (or equally similar section) to change the look of their websites output without changing the actual structure of its templates.
Gnip has added Instagram, Reddit, Bitly And Panaramio to its firehose of data licenses. The company was previously collecting data from Twitter, Tumblr, WordPress and Disqus. Data collected by the company was then sold to brands so they could better understand how their products are being discussed on social media.
Gnip will now use public posts from its new services along with their APIs to fold further data into its subscription based reports.
In a blog post Gnip notes:
“Our customers care about every public conversation that happens online.”
Using the new platform marketers will be able to monitor Instagram posts by keyword or by geolocation. With Bitly and Reddit brands will be able to track links that are being shared about their products. read more
Are you a technology buyer who is getting ready to purchase a new smartphone, tablet, ultrabook, or other gadget? According to the team at LinkedIn there is a very good chance you are utilizing social media to decide on the product you will buy.
LinkedIn on Tuesday released its annual Consumer Technology study in which it learned that “88 percent of LinkedIn members own smartphones, compared to 46 percent of the general population.” The company also found that “62 percent of LinkedIn members own tablets, compared to only 22 percent generally.”
Realizing the pull it has among tech savvy buyers the social network examined the purchasing behaviors of its users in December 2012.
According to LinkedIn Marketing Solutions lead Michael Weir, 56 percent of LinkedIn members turn to their social networks for advice before they make a purchase.
The study also found that 53 percent of LinkedIn members share information about what they buy after making the purchase. That information in turn helps other tech savvy buyers on LinkedIn make their next buying decision. read more
Facebook’s automated systems and unfortunate choice of words might be directly effecting the perceptions of racism for some users. A new study has found that the social network is finding unexpected ways to spread racist messages.
While we often think of Facebook and racism as something that happens among bigoted commenters, the truth is the network’s user logs reveal a more prevalent problem. The study published in the Computers in Human Behavior examines racism based on how long a user remained logged into the social network.
The study finds that the longer one is logged in, the more a user absorbs negative racist sentiments. Examining more than 600 participants, including 70 percent females, the study asked each user to read three different Facebook “notes” about race. Each of the notes had a different focus. read more