May 24, 2013
Twitter is launching a new ad type that will target similar ads TV viewers have recently watched.
On Friday, the social network said it will offer targeted promoted tweets to users in order to provide a well rounded ad experience.
According to Twitter:
“Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable.”
Thanks to its acquisition of Bluefin Labs, the micro-blogging service now has the ability to closely monitor shared content in order to gain a reference point for television programming. The program works even if a user doesn’t explicitly reference the name of the TV show they just watched. read more
May 22, 2013
Twitter, on Wednesday, delivered on its promise to bring two-factor authentication to its massive micro-blogging network.
The opt-in feature requires users to receive an access code on their smartphone via SMS text messaging.
Earlier in the month, it was announced that Twitter employees were currently testing the Twitter two-factor authentication setup. The tests began after several high profile accounts including Burger King and The Associated Press were hacked and disturbing messages were posted to their accounts.
There are some limitations to the type of two-factor authentication being used. Specifically, many high-profile account users have multiple workers who access their Twitter account. Because two-factor authentication relies on an SMS text message to a single smartphone, it won’t work for multiple users. read more
May 21, 2013
We know that everyone loves LOL Cat photos, heck iCanHazCheezburger has made a multi-million dollar business out of the practice. Yet the teams at Magisto.com and PlayScience have found that parents would much rather share videos, photos, and stories about their children.
According to the study parents are three times more likely to share videos of their kids (27 percent) than a pet (9 percent).
60 percent of parents responded to the survey by acknowledging that they shoot at least three videos of their children per month. 44 percent of those parents said they share at least three videos per month. read more
May 20, 2013
Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.
With that real-time connectivity, it was only a matter of time before social networks jumped on-board.
Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.
Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.
Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. read more
Social media keeps all of us connected in real time and thanks to its reach, disaster response is being given a big lift.
The team at USF’s Online MPA took a close look at disaster response to determine what effect it receives from social media.
The team quickly discovered that many agencies are now using Facebook, Twitter, and even Instagram to help facilitate rescue and relief efforts.
Researchers examined three specific disasters: The Japan tsunami, the Haiti earthquake and Superstorm Sandy. read more
May 14, 2013
Google is about to enter the world of online streaming music. According to reports from The Verge and the Wall Street Journal the software giant will roll out the new feature for both Google Play and YouTube users.
While Google’s software platforms ranging from Gmail and Google Maps to Google Docs and Google.com continue to receive praise the company has failed to keep up with its competitors in terms of media offerings.
To reach a level playing field with Apple and Amazon the company reportedly signed licensing deals with Universal Music Group and Sony Music Entertainment. Those two media conglomerates make up a large portion of the mainstream music market and are considered must have partners for any serious online streaming partner. read more
May 13, 2013
Twitter on Monday announced the acquisition of big data analytics firm Lucky Sort.
Lucky Sort is a firm that focuses on natural language data-mining and visualization tools that are used by various online partners.
The company StockTwits is powered in large part by the data provided from the Lucky Sort system.
Lucky Sort will begin to shut down its services over the next few months and the company’s employees will transition to new roles at Twitter’s San Francisco headquarters.
May 9, 2013
Dos Equis was the beer of choice for Cinco de Mayo, at least that was the case on Twitter where it racked up the most social media mentions.
Social media management software company Expion examined all brand mentions for top beer brands and found that between April 24 and May 6 the Dos Equis brand was the top mentioned beer product.
The marketing geniuses at the beer manufacturer were helped along by the ‘Dos de Mayo’ campaign which helped it earn 4,746 brand mention. The next closest mexican beer manufacturer was Corono with 464 mentions.
According to Expion CMO Mike Heffring:
“For consistency’s sake, Expion is tracking only @ mentions of each brand, which may be why some of the numbers seem low. We feel that @ mentions are the best representation of users engaging or responding with the brand messages.” read more
May 8, 2013
Foursquare on Wednesday launched an updated iOS app that offers incentives when users share their check-in insights on Facebook and Twitter.
In describing the new app update Foursquare says:
“Love checking in and seeing that you’ve passed your record for weeks in a row at the gym? Now we’ve made it easier to share the insights you see after you check in on Twitter, Facebook, and more. Just tap the share button to show off your 30-week gym streak, an awesome special that you unlocked, or a great tip from a friend.”
When a user checks in they are shown how many similar businesses they have checked into recently and now data from their account can be shared with a users social networks. read more
Twitter launched Twitter #Music about a fortnight ago, a new service and app to discover new artists and music through Twitter. The system uses a platform which was acquired last year by Twitter, oWeAreHunted, but has been refined and expanded through integration with Spotify and Rdio, two large music streaming services.
Currently, the system extracts songs from iTunes, Spotify, and Rdio, but other sources will be added in the future. By default, users can only listen to short snippet of songs – 30 seconds – directly from iTunes but for Rdio and Spotify, you will need to use your credentials to log in. Based on the recent acquisition of “We Are Hunted” by Twitter, the system will help us to discover new songs and artists based on custom criteria, including the artists followed by us or our followers. read more