May 6, 2013
We are huge fans of technology at The Blog Herald and after years of following the top trends in tech we get the importance of understanding the industries we enter.
The team at Potomac College recently examined the most sought after degrees in business and as expected they can all offer something to enterprising up and comers in the connected space.
As anyone who has ever started a new website can tell you there is a degree of entrepreneurship that can’t be understated. From learning about online marketing to building partnerships with other company’s to developing a strategic point of attack for your content or products, understanding how to build a business is an important first step. read more
May 3, 2013
Spotify has acquired Tunigo, a music platform that is powered by the Spotify API.
Employees from Tunigo will move to Spotify’s offices in Stockhom and New York City.
In the short term the Tunigo app will remain as its own entity within the Spotify eco-system.
The move echoes an industry shift towards stronger music discovery practices. Twitter most recently purchased We Are Hunted in an effort to gain access to the music discovery sector. Tunigo however is more closely related to apps such as Songza and 8tracks. Those apps curate playlists and then suggests lists to users based on genre, theme, and mood.
The company has a staff of 17 people and before the acquisition had raised €2.4 million.
Tunigo was built on the premise that pressing a single button can generate the perfect playlist for music lovers in real-time. read more
May 1, 2013
If you need to host a quick webinar with your business colleagues, study group at school, or anyone else for that matter, you might want to consider some of the very capable free applications available for general use.
Webinar programs allow users to share screencasts, chat with friends and even connect to customers. While there are numerous business, educational and personal webinar apps in the market, we focus this time on several free yet competent options. read more
April 30, 2013
Happy birthday to you, happy birthday to you, happy birthday dear modern day internet, happy birthday to you.
Okay, corny I know, but on April 30, 1993 the internet’s daddy Tim Berners-Lee and his employer CERN made available for free the very software that would eventually become what we now refer to as the internet.
In a statement released on the CERN website, the agency on Tuesday said:
“By making the software required to run a web server freely available, along with a basic browser and a library of code, the web was allowed to flourish. read more
Twitter on Tuesday announced that it is opening its self-serve advertising platform to all users in the United States.
The Twitter self-serve platform allows account administrators to run their own campaigns by promoting accounts or individuals Tweets to specific groups within the social network. Advertisers can also track the results of their campaigns via Twitter analytics.
The self-serve platform provides pay for engagement activities which includes favorites, replies, and retweets.
Twitter started the advertising platform as an invite-only option. Twitter used feedback to adjust the platform before taking it live. read more
April 29, 2013
Foursquare has been shifting its platform lately in an attempt to realign itself as a Yelp web 3.0 of sorts, and on Monday the company rolled out ad retargeting and in-app ads support.
The company is currently seeking out advertisers who want to re-target ads to Web users based on their check-ins and to serve up interstitial ads via the Foursquare mobile apps platforms.
Foursquare has had a hard time raising money lately, relying on a funding round based around loans instead of outright investments. Many analysts have questioned whether or not the Foursquare business model is feasible.
Under the new system, users who check into stores might see a pop-up for that store’s products immediately upon check-in. Users might then see the same or similar ads the next time they are sitting at their desktop or using their notebook. read more
April 25, 2013
Social network giant Facebook has agreed to purchase app infrastructure provider Parse. The company, which was founded two years ago, provides back-end support for cross-platform apps.
In a statement regarding the acquisition Facebook said:
“By making Parse a part of the Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices.”
Facebook should benefit from Parse’s ability to offer server support and software development kits (SDKs) that make app development easier. read more
A VPN (virtual private network) is used for a variety of reasons. Most typically the service is used to allow employees remote access to a secure company network. VPNs can also be used to access websites that are restricted on a network and for the purposes of hiding a users identity. When a VPN is installed on a company’s system and then on an employee’s own laptop or desktop, they are able to access the businesses network and grab files they need without sensitive data being seen by prying eyes.
VPNs are also a great way to access websites that are restricted by a specific geography. Many users take advantage of VPN services so they can watch, for example, a show on NBC when they live in the UK. read more
April 24, 2013
The team at ThingLink is bringing its specialized brand of interactive images to Facebook.
The Helsinki-based company allows users to create interactive images with its online tool, those images can then be shared in fun and unique ways.
Using the program, users can place links inside of multimedia content. Once added to a users timeline, ThingLink creates a new type of interactive photo that engages the curiosity of users. read more
April 22, 2013
Tumblr on Monday began sending promoted posts to users of mobile devices alongside its desktop users.
On its official company blog a Tumblr employee writes:
“It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.”
Tumblr began offering and testing promoted posts to desktop users one year ago via the post highlighting Radar feature.
The blogging platform has not revealed its successes with promoted tweets but a shift to mobile devices appears to speak volumes for the programs success.
According to Tumblr:
“Our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions notes on their posts.”
The Radar platform currently receives 120 million pageviews per day.
Tumblr, a privately owned company earned $13 million in revenue through 2012. Tumblr is still seeking to become profitable.
The real question at hand will be whether or not Tumblr users, a younger and more tech savvy crowd, will continue to embrace the network if its ads give the appearance of a corporate culture. Many younger users turned away from MySpace and Facebook as those networks moved towards mainstream success.
Are you okay with Tumblr Promoted Posts showing up in your mobile dashboard?