April 22, 2013
Tumblr on Monday began sending promoted posts to users of mobile devices alongside its desktop users.
On its official company blog a Tumblr employee writes:
“It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.”
Tumblr began offering and testing promoted posts to desktop users one year ago via the post highlighting Radar feature.
The blogging platform has not revealed its successes with promoted tweets but a shift to mobile devices appears to speak volumes for the programs success.
According to Tumblr:
“Our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions notes on their posts.”
The Radar platform currently receives 120 million pageviews per day.
Tumblr, a privately owned company earned $13 million in revenue through 2012. Tumblr is still seeking to become profitable.
The real question at hand will be whether or not Tumblr users, a younger and more tech savvy crowd, will continue to embrace the network if its ads give the appearance of a corporate culture. Many younger users turned away from MySpace and Facebook as those networks moved towards mainstream success.
Are you okay with Tumblr Promoted Posts showing up in your mobile dashboard?
Blogging as a platform has been around for nearly two decades and its popularity has only increased.
The team at web printing company Moo has compiled a list of some of the biggest blogging names and services on the planet.
Starting in 1994 when Justin Hall began blogging on links.net, the team quickly pushes forward to modern day heroes in micro-blogging, including Evan Williams and his launch of the Blogger.com network in 1999.
In 2003, gossip blogging becomes big with the launch of gossip network Gawker and Jason Calacanis’s Weblog network. By 2007, more than 70 million blogs are being indexed by Technorati and that growth has continued.
By 2009, Tumblr alone was hosting 11 million blogs, a number that has increased at a rapid rate over the last four years. read more
These days it seems like everything is connected to a cloud service. From our mobile phone contacts to our movies, music and even business files, we have become reliant on tech companies holding onto our personal data.
With so many files sitting on cloud servers, users can quickly find themselves practically taking out a second mortgage to pay for the safekeeping of their data.
Thankfully there are a few services that offer quick data speeds alongside a decent amount of FREE data backups.
Here our three of the best cloud-based backup service for your data needs: read more
April 19, 2013
Have you ever taken a job only to receive a Facebook friend request from your boss shortly after starting work? A new survey has found that most Facebook users don’t want to be friends with their boss.
Studying hundreds of Facebook users, the team at Fierce Inc. found that most social media users don’t want a personal social media relationship with the people they work for.
In polling 800 Facebook participants, the study found that a whopping 80 percent of workers use Facebook on the job while 50 percent of those surveyed thought it was a bad idea to mix Facebook with work.
16 percent of respondents also claimed that they have “lost respect for co-workers because of things they posted on Facebook.” read more
April 17, 2013
Remember when you used to take a trip to Hawaii and you would purchase a postcard to send home? Those days are long gone and social media is to blame.
The team at Skyscanner recently conducted a Social Media Use Poll in the UK and they discovered that most travelers have turned to social media in place of paper-based postcards.
The study found that only 6 percent of travels send postcards while 26 percent like to use Facebook to share their experiences. Two percent of users like to use Twitter for their vacation sharing needs. 14 percent of travelers also admitted that they would not attempt to contact anyone while taking their vacation, ruling out social media and paper-based postcards all together.
The study involved 1,200 travelers who took vacations to various locations.
As we move towards an ever increasing number connected social media users we will likely see less dependency on paper travel documents as a whole and more emphasis on digital products. read more
April 16, 2013
Facebook isn’t just a website where users go to complain about their boss and a bad day. The social network, when utilized properly can be a stepping stone towards real estate sales success. Thanks to its open level of communication, robust user base and ability to target users, Facebook should be one of the first stops for real estate professionals looking to extend and maintain their brands.
But exactly how do you maintain and build a real estate brand on Facebook? read more
April 10, 2013
It is impossible to visit a website these days without seeing pop-up ads, feed recommendation ads and other forms of advertising. While some of those ads are basic images with links, others are just plain annoying.
If you have ever jumped on a site to see lottery scams, male enhancement ads and other annoyances you understand how polluted the internet has become.
The team at InsightsOne recently conducted its 2013 Bad Ads Survey and during that survey they found out which ads annoy customers the most.
Surprisingly it is not necessarily the type of ads (pop-up, auto play videos, etc) that annoys people, it is what they are trying to sell. read more
Social analytics start-up firm Blab launched in public beta today and it claims that its social analytics platform can predict the future of social conversations.
Blab works by listening to 60 million conversions that take place on 50,000 websites. The company uses both text and image matching to detect a websites pages content.
Blab then categorizes the conversations it collects into different general topic areas such as sports and news. Blab claims that it can take patterns from one conversation and then use them to compare new patterns as they emerge. The platform then makes an educated guess at the conversations that will occur over the next three days.
Essentially Blab is a trending tool that aims to predict trends rather than simply reporting on them. read more
April 8, 2013
The Twitter Vine app is now the number one downloaded free application in the Apple App Store.
Twitter purchased the popular app in late 2012 and launched Vine in January 2013.
Vine allows customers to record 6-second long videos and then share them on the Vine platform and through Twitter and Facebook.
Starting in March the Vine platform began allowing users to embed users with basic and postcard setups. The Vine embeds have begun to show up on various news reporting websites. read more
I’m a big fan of WordPress, in fact I haven’t built a web platform with anything but WordPress in the last 5 years. Need an e-commerce website? You can do it with WordPress. Need a Craigslist type classifieds website? WordPress is there for you again.
With that being said not all WordPress websites are created equal and that is often because of the theme framework used by the website operator.
WHAT IS A WORDPRESS FRAMEWORK
If you are unfamiliar with WordPress frameworks in the most simply of terms they are barebone themes that are optimized for SEO, page load and other optimization purposes.
Several of the most popular WordPress frameworks include the awesome Genesis Theme and the equally cool Thematic framework.
Users choosing a framework should keep in mind that too many changes to the framework can hurt optimization. I tell clients that they should use the custom.css (or equally similar section) to change the look of their websites output without changing the actual structure of its templates.