April 30, 2013
Twitter on Tuesday announced that it is opening its self-serve advertising platform to all users in the United States.
The Twitter self-serve platform allows account administrators to run their own campaigns by promoting accounts or individuals Tweets to specific groups within the social network. Advertisers can also track the results of their campaigns via Twitter analytics.
The self-serve platform provides pay for engagement activities which includes favorites, replies, and retweets.
Twitter started the advertising platform as an invite-only option. Twitter used feedback to adjust the platform before taking it live. read more
April 29, 2013
Foursquare has been shifting its platform lately in an attempt to realign itself as a Yelp web 3.0 of sorts, and on Monday the company rolled out ad retargeting and in-app ads support.
The company is currently seeking out advertisers who want to re-target ads to Web users based on their check-ins and to serve up interstitial ads via the Foursquare mobile apps platforms.
Foursquare has had a hard time raising money lately, relying on a funding round based around loans instead of outright investments. Many analysts have questioned whether or not the Foursquare business model is feasible.
Under the new system, users who check into stores might see a pop-up for that store’s products immediately upon check-in. Users might then see the same or similar ads the next time they are sitting at their desktop or using their notebook. read more
April 25, 2013
Social network giant Facebook has agreed to purchase app infrastructure provider Parse. The company, which was founded two years ago, provides back-end support for cross-platform apps.
In a statement regarding the acquisition Facebook said:
“By making Parse a part of the Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices.”
Facebook should benefit from Parse’s ability to offer server support and software development kits (SDKs) that make app development easier. read more
A VPN (virtual private network) is used for a variety of reasons. Most typically the service is used to allow employees remote access to a secure company network. VPNs can also be used to access websites that are restricted on a network and for the purposes of hiding a users identity. When a VPN is installed on a company’s system and then on an employee’s own laptop or desktop, they are able to access the businesses network and grab files they need without sensitive data being seen by prying eyes.
VPNs are also a great way to access websites that are restricted by a specific geography. Many users take advantage of VPN services so they can watch, for example, a show on NBC when they live in the UK. read more
April 24, 2013
The team at ThingLink is bringing its specialized brand of interactive images to Facebook.
The Helsinki-based company allows users to create interactive images with its online tool, those images can then be shared in fun and unique ways.
Using the program, users can place links inside of multimedia content. Once added to a users timeline, ThingLink creates a new type of interactive photo that engages the curiosity of users. read more
April 22, 2013
Tumblr on Monday began sending promoted posts to users of mobile devices alongside its desktop users.
On its official company blog a Tumblr employee writes:
“It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.”
Tumblr began offering and testing promoted posts to desktop users one year ago via the post highlighting Radar feature.
The blogging platform has not revealed its successes with promoted tweets but a shift to mobile devices appears to speak volumes for the programs success.
According to Tumblr:
“Our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions notes on their posts.”
The Radar platform currently receives 120 million pageviews per day.
Tumblr, a privately owned company earned $13 million in revenue through 2012. Tumblr is still seeking to become profitable.
The real question at hand will be whether or not Tumblr users, a younger and more tech savvy crowd, will continue to embrace the network if its ads give the appearance of a corporate culture. Many younger users turned away from MySpace and Facebook as those networks moved towards mainstream success.
Are you okay with Tumblr Promoted Posts showing up in your mobile dashboard?
Blogging as a platform has been around for nearly two decades and its popularity has only increased.
The team at web printing company Moo has compiled a list of some of the biggest blogging names and services on the planet.
Starting in 1994 when Justin Hall began blogging on links.net, the team quickly pushes forward to modern day heroes in micro-blogging, including Evan Williams and his launch of the Blogger.com network in 1999.
In 2003, gossip blogging becomes big with the launch of gossip network Gawker and Jason Calacanis’s Weblog network. By 2007, more than 70 million blogs are being indexed by Technorati and that growth has continued.
By 2009, Tumblr alone was hosting 11 million blogs, a number that has increased at a rapid rate over the last four years. read more
These days it seems like everything is connected to a cloud service. From our mobile phone contacts to our movies, music and even business files, we have become reliant on tech companies holding onto our personal data.
With so many files sitting on cloud servers, users can quickly find themselves practically taking out a second mortgage to pay for the safekeeping of their data.
Thankfully there are a few services that offer quick data speeds alongside a decent amount of FREE data backups.
Here our three of the best cloud-based backup service for your data needs: read more
April 19, 2013
Have you ever taken a job only to receive a Facebook friend request from your boss shortly after starting work? A new survey has found that most Facebook users don’t want to be friends with their boss.
Studying hundreds of Facebook users, the team at Fierce Inc. found that most social media users don’t want a personal social media relationship with the people they work for.
In polling 800 Facebook participants, the study found that a whopping 80 percent of workers use Facebook on the job while 50 percent of those surveyed thought it was a bad idea to mix Facebook with work.
16 percent of respondents also claimed that they have “lost respect for co-workers because of things they posted on Facebook.” read more
April 17, 2013
Remember when you used to take a trip to Hawaii and you would purchase a postcard to send home? Those days are long gone and social media is to blame.
The team at Skyscanner recently conducted a Social Media Use Poll in the UK and they discovered that most travelers have turned to social media in place of paper-based postcards.
The study found that only 6 percent of travels send postcards while 26 percent like to use Facebook to share their experiences. Two percent of users like to use Twitter for their vacation sharing needs. 14 percent of travelers also admitted that they would not attempt to contact anyone while taking their vacation, ruling out social media and paper-based postcards all together.
The study involved 1,200 travelers who took vacations to various locations.
As we move towards an ever increasing number connected social media users we will likely see less dependency on paper travel documents as a whole and more emphasis on digital products. read more