Social media has been one of the most powerful lead generation channels for online businesses and blogs. It establishes a two-way communication and maximises engagement with a highly targeted audience; you get to hear their valuable feedback and you get to promote your content. [Read more…]
In a dynamic and highly competitive industry, you simply can’t afford being left behind with last year’s trends, tactics, and strategies. The very least your business can do to survive is to become aware of the current trends that may influence the industry – no matter how significant the impact may be.
But of course, you should always focus your efforts on those that will yield maximum results. In the case of social media marketing, you should prioritize keeping up with the most relevant social media trends and industry shifts, especially when it comes to the major social platforms in 2016. [Read more…]
Blogging is not limited to writing and hitting the publish button anymore. Sure, you can do that, but you’re being lazy and irresponsible as a blogger if you do.
With the Internet overflowing with content, we know that bloggers cannot – and should not – sit back wait for eyeballs. Social media is the game changer. The way you handle your social media campaign can be the deal maker or breaker for your blog.
As such, it is critical that you know social media platforms, their ins and outs.
There are so many case studies, surveys, and statistics shared all over the place that it can be confusing at times. To help you gain some focus, here is the ultimate social media cheat sheet for 2016. [Read more…]
Social media and blogging are a match made in heaven. Integrating the two is the best way to raise brand awareness and increase traffic on your site. However, that’s only possible if your posts get shared. For some brands, getting content to go viral is simple – their reputation alone seems to drive traffic. On the other hand, some need to work a little harder if they want them to be shared.
Fortunately, it can be done if you’re willing to put in the effort. Getting more views that generate leads and increase search engine visibility is possible if you’re willing to apply a few tips and tricks. [Read more…]
The marketing landscape has changed over the years, and with the explosion of social media, marketing has also taken on a different turn.
Social media influencers are now being “targets” of brands who want to broaden their reach. With influential people endorsing a brand (via sharing, for example), the chances of acquiring new readers, customers, and followers are higher.
While SEO continues to refer the most traffic to sites and blogs, social media is not far behind. In fact, in December 204, social media has usurped SEO as the top referring channel to websites with 31% of referral traffic coming from Facebook, Twitter, and the like.
While the sample size is small, this study is nonetheless indicative that social media has become a marketing conduit for bloggers to help not only drive more traffic to their blogs, but also increase your conversion rate or ROI!
If you’re still stuck with your ways of optimizing your blog for search engines, maybe it’s time to change with the times by including social media as part of your marketing agenda. To help guide you which tools to use or focus on for this channel, the social media statistics featured below should give you a better understanding on the kind of marketing strategy to prepare for.
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
The typical social media team operates in the middle of a continual, churning chaos of users, suppliers, competitors, agencies and what not. With change being the only constant in such an environment, the only way your social media marketing has any hope of surviving is by being agile and adaptive.
Here I refer to agility not just in terms of speed and nimbleness, it also stands in for the ‘agile philosophy’ that is a fundamental principle of Marketing 2.0. How much does being agile really count from a social media perspective? Let’s find out. [Read more…]
2014 was a prolific and interesting year for digital marketers, with social media hits reached unprecedented heights. From selfies (and group selfies) going viral to campaigns like the #IceBucketChallenge and #BringBackOurGirls, and of course the #Bendgate hullabaloo – there were a lot of examples which marketers can learn from.
Looking back and analyzing the big events in social media last year, we can see some trends that will be big this year.
If you’re looking to make a splash in 2015, here are some essential social media trends for brands. [Read more…]
Writing an excellent, informative article or blog post is a critical building block in getting the eyeballs that you want, whatever your ultimate goal may be – selling your services or products, for example.
But no one can ignore the role that content marketing plays. Without this activity, the chances of your wonderful content reaching as wide an audience as possible are nil.
Enter social media.
Twitter, Facebook, Google Plus, Instagram, Pinterest..the usual suspects.
In order to maximize your content marketing efforts, you want to do what you can to make your social media posts as attractive and attention-grabbing as possible. [Read more…]
For businesses, customer engagement should be the focus of every marketing initiative. Whether it’s a simple billboard or a highly-targeted Facebook advertisement, the goal is to engage with customers and build a relationship that results in a sale or conversion. Regardless of your product/service quality, brand name, or brand logo, you will still need specialized tools to help facilitate customer engagement. And while there are hundreds – even thousands – of different options available, two currently stand above the rest. [Read more…]