December 19, 2014
Editor’s note: This post was written by Isabel Williams, who works at http://www.bizdb.co.uk/. With a background in new business technologies, Isabel is a passionate blogger and experienced educator who writes and lectures about leveraging the potential of the World Wide Web for business development.
Social media is constantly changing and every time we measure consumer behaviors, we come up with new interesting statistics that broaden our knowledge about how users interact with companies. The nature of this interaction also changes, but fortunately we’ve got a whole wealth of tools at our disposal to track and measure all kinds of activity on social media, helping marketers to set up new strategies that foster the brand-consumer relationship. Here are 10 interesting facts about social media you probably weren’t aware of – number 7 might completely change the way you reach out to brand customers. read more
November 26, 2014
Whether you love it or hate it, social media really is a revolutionary way to connect with an audience, convey a message, or stay in touch with friends. That said, it didn’t take very long before social’s popularity led invariably to the trend of social media advertising. The first wave came with company pages and profiles, which then evolved into the paid, campaign-based platforms we have today. Though all trends point to “Yes, invest more” when it comes to these social media advertising campaigns, the question of whether they’re worth your budget still stands.
To click or not to click?
This week, we break it down to see if it’s really worth it in the end. read more
November 24, 2014
Another year’s nearly in the books and a slew of new social networks are working to catch our attention in their respective app stores. Whether you’re looking to make new friends or find another avenue to share an opinion or tell a great story, 2014 had something for everybody. Here are a few of the budding social networks you may want to give more than a passing swipe.
The latest brainchild of Twitter co-creator Biz Stone, SUPER is a funky social networking app that brings its own style to sharing life’s moments. The function of the app is actually very simple–just snap a picture, choose the appropriate ALL-CAPPED caption, write some text, add a filter, and send. The app itself is praised for its superior, yet simple design, and it carries with it a certain self-awareness to the social space. read more
November 19, 2014
As 2014 starts winding down, it’s important to look forward and capitalize on the latest trends coming down the social media pipeline. For marketers and bloggers alike, social media networks can be a veritable springboard for great products, services, and ideas. In case you missed it, here’s a list of the biggest social media stories that are going to make a splash in 2015.
Image courtesy of Giuseppe Costantino. Used in conjunction with Creative Commons Attribution 4.0 License.
As if we couldn’t get more attached to our smartphones, the increasing popularity of wearable technology now allows us to stay connected all hours of the day. From Google Glass to Android Wear and the Apple Watch, these ultra-portable smart devices afford new ways to post, share, and check in seamlessly.
How might this affect the social media savvy? Most important, these devices bring a new sense of immediacy to social media. With sharing that’s even more instantaneous, more visually-driven content will be critically important. As devices become smaller and more integrated “in the moment,” you can forget reaching your audience with pages upon pages of text. read more
November 17, 2014
Social media can be a harsh terrain to navigate. Whether for businesses or freelancers, the social media landscape is often fraught with uncertainty and only one unfortunate constant…change. The best way to understand where to start or where to go next is through consistent measurement. No, the number of “likes” or favorites is not useful, nor are they any indication that you’re “doing” social right.
In an attempt to shed some light on the subject and steer individuals and businesses back on a path toward meaningful social media marketing, here’s a list of 5 social media metrics that are actually worth measuring.
It’s a pretty well-known rule that if you have an idea on the Internet, there’s at least one person who will criticize it. Businesses on social media know this feeling all too well, as miscommunication among staff and outright faux pas have received intense backlash from followers. Anticipating these types of interactions and developing processes to resolve them quickly is a great step toward a more successful social media presence. Enter Resolution Rate: the ratio of inquiries that were resolved to all other inquiries. This social media metric allows you to ensure you’ve got a grip on the two-way street that is social media interaction. read more
September 24, 2014
Editor’s note: This post was written by Tim Soulo, who calls himself an MMA marketer (which stands for “Mixed Marketing Arts”) and his focus is tactics and strategies that bring you either money or clients. Make sure to visit his personal blog at: BloggerJet.
Get tons of traffic from Twitter
How come Twitter is so simple and yet every social media expert on the planet tries to make it look so complicated?
Twitter marketing is not a rocket science, and obviously you don’t need a PhD to run your Twitter account, right?
However, many bloggers seem to misunderstand how Twitter works and as they try to milk it for traffic they end up doing totally ineffective things: change their profile picture 3 times, order a custom twitter profile design, and rewrite their twitter bio twice a week. But all of that doesn’t help. read more
July 31, 2014
Never before in history has the potential of commerce been so ripe and rich with Billion dollar possibilities for marketers. Social media has given us unprecedented reach and influence on international markets and given rise to tools that make delivering the right products to consumers a win-win experience. There’s glory everywhere and everyone wants a piece of the pie and is ready to do all that it takes to achieve victory. More businesses are realizing the benefits of social media and online marketing and budgets and teams are transformed.
However, as usual, there are a few problems that seem to be holding back the average online marketer. And as we’ve witnessed time and time again, in the words of Gary Vaynerchuk, “marketers ruin everything.” As he explains in the video below and the one here, we certainly have the wrong approach. read more
July 3, 2014
Twitter cannot be ignored, point blank. If you and your business have written it off as a site simply for teenagers or idle youngsters to rant, make noise and post about every meal they’re having, you’re dead wrong. Any website that has 645 million active users with 58 million public conversations per day is not something you should be ignoring in your marketing strategy; and if you have an account but are not using it, I’m going to convince you to start doing otherwise.
June 30, 2014
We’re halfway through the year, and a lot of things have happened in the tech, digital, marketing, and social media scenes. The landscape is in a constant state of flux, with brilliant minds from all over the world contributing to its evolution.
One thing that every professional in these niches has to prioritize is professional improvement, and that may include learning on one’s own by reading, networking online or via conferences, among other things. That is why we decided to put together a list of tech, digital, and social media conferences you can still look forward to this year.
While some are pretty near (in terms of date), others are still some months away, so you can plan your trip – choose cheap flights via comparison sites, find an affordable hotel via sites such as Uyora, and of course, plan other touristy stuff you can do when not participating in a session. read more