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July 3, 2014

How to Use Twitter’s Advanced Search Engine for Networking & Marketing

Twitter cannot be ignored, point blank. If you and your business have written it off as a site simply for teenagers or idle youngsters to rant, make noise and post about every meal they’re having, you’re dead wrong. Any website that has 645 million active users with 58 million public conversations per day is not something you should be ignoring in your marketing strategy; and if you have an account but are not using it, I’m going to convince you to start doing otherwise.

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June 30, 2014

10 Tech, Digital, and Social Media Conferences to Attend in 2014

We’re halfway through the year, and a lot of things have happened in the tech, digital, marketing, and social media scenes. The landscape is in a constant state of flux, with brilliant minds from all over the world contributing to its evolution.

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One thing that every professional in these niches has to prioritize is professional improvement, and that may include learning on one’s own by reading, networking online or via conferences, among other things. That is why we decided to put together a list of tech, digital, and social media conferences you can still look forward to this year.

While some are pretty near (in terms of date), others are still some months away, so you can plan your trip – choose cheap flights via comparison sites, find an affordable hotel via sites such as Uyora, and of course, plan other touristy stuff you can do when not participating in a session. read more

June 4, 2014

5 Strong Reasons Your Blog’s Social Media Marketing Campaign is Failing

Practically everyone is using social media today, and for many bloggers and businesses, this medium has proven to be one of the most powerful platforms for spreading ideas, raising awareness, discovering new customers and generating sales. Social media is here to stay as it continues to seamlessly provide a doorway to great content while giving everyone a chance for their voice to be heard.

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The viral potential and reach of social networks is attractive for any marketer, knowing well that the perfectly placed article can lead to a flood of visitors as content is shared instantly and in real time across millions of people. Going viral is the goal. Unfortunately, virality is rare for most and publishing great content that ends up on popular social media news sites isn’t a certain formula for success without any means of it being discovered. read more