December 9, 2014

Four Ways to Boost Your Content’s Impact

Editor’s note: This post was written by Charlotte Park, the PR Lead for ClearVoice, a content marketing platform that empowers writers and businesses to connect and collaborate in a world-class content workflow environment. She graduated from Arizona State University with a degree in communications, and has since spent her time working alongside PR and social media moguls to learn the tricks of the trade.

boost content impact

It’s easy to have a love-hate relationship with blogging. You might have the passion and motivation to execute the perfect blog where readers can engage in conversations and build relationships. However, without the right tools and strategies, a blog can quickly dissolve into a wasteland of the massive amount of content that’s produced each day. Whether you are blogging for personal gain or for business, your content should engage readers, create conversations and eventually develop long-lasting relationships.

Accelerate your blog strategy with these four lessons. read more

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December 8, 2014

Increase Online Sales from Your Blog Through Smart Offline Marketing

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So you’ve applied the best practices on how to make a sale of your products and services through your blog. You’ve streamlined your sales funnel to provide customers with an easy and painless shopping experience, promoted your site using social media and a bit of link building, and crafted a strong content strategy allowing you to promote your business by publishing the different content types (posts, images, videos, etc.) on your blog.

The question you’re asking yourself right now is: how can I boost my sales even further?

While the practices above should drive lots of lead and prospects – if not actual customers – to your site, these tactics only cover the ground of online marketing. You also need to cover the ground left for offline marketing to achieve even greater sales!

Offline marketing is normally viewed as expensive since it is associated with TV ads, radio adverts, and other traditional marketing campaigns. However, you don’t have to spend thousands of dollars if you know how to effectively reach out to your target market.

Below are some ideas on the different offline marketing tactics that you can implement along with your things you’re doing with your blog. read more

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5 Headline Types You Underestimate When Writing a Blog Post

Editor’s note: This post was written by Cari Bennette, a passionate blogger and writing consultant at jetwriters.com. Cari loves surfing websites for writers and sharing her advice on various forums and blogs.

Can you guess what’s the most important part of your blog post? I know, you probably think it’s quality content, right? Quality content builds your site’s credibility and keeps your readers coming back for more. What about visuals? A pretty picture draws the reader in, right? While both are important, neither of them are as important as a good headline.

headline types

Want some stats that quantify just how important the headline is? There’s the 50/50 rule which states that half of the time you spend writing a blog post should be spent composing the headline. And those who practice the 50/50 rule do so because of the 80/20 rule – 8 out of 10 people read a headline, but only 2 out of 10 read the post. read more

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December 4, 2014

6 Creative Ways to Promote a Blog Post

Editor’s note: This post was written by Monique Craig, a passionate blogger and marketing specialist who works for Oneflare, an online marketplace which connects customers with local service providers. Find her on Twitter and Google+.

Even if your blog post is an exceptional and highly valuable piece of content, you’ll still need to do your best to promote it and help it reach a wider audience. Going for the obvious, you might forget that there are many alternative ways of promoting your blog post that often prove more efficient than popular methods. Here’s a list of top 6 creative ways to help your share count skyrocket in no time.

  1. Niche social media

promote blog post

Instead of sharing your post on sites like Facebook, Google+, LikendIn and Twitter, or posting a relevant picture on Pinterest and Instagram, consider niche social networks. Because of their popularity, Facebook and the likes will attract your competition and so your posts might gain a lot less attention than in small social networks. In niche social media, the competition is lower and audience is more focused and active. read more

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November 27, 2014

7 Effective Ways to Grow Your Email List

List Building

It seems that just a few years ago, people were claiming that email was dead. There was a huge shift towards social media and everyone was talking about how to get more followers.

As it stands today though, your email list is likely to be a lot more engaged than your social media following.

Facebook is making it increasingly more difficult for people to see your posts and Twitter is getting just as noisy too. Recent stats suggest that each tweet you send may be seen by less than 3% of your followers. Compare that to a typical email open rate between 15% – 30% according to MailChimp stats. I’ve experienced even higher.

As you can see,  email is alive and well, and building an email list is one of the most powerful things you can do for your business.

In this article, I’m going to share 7 effective ways to do just that. read more

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Buzzsumo for Blogging: How to Find Awesome Content Opportunities

As a blogger, you’re always challenged to post new content frequently. That leads to another challenge: coming up with new topics that will interest your readers and, in turn, be shared. There’s now an amazing freemium tool that can make this task easier than ever before and it’s called BuzzSumo.

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What Is BuzzSumo?

At its simplest, BuzzSumo is a way to see what kind of content is shared the most, while learning about the key influencers in the industry you write about. When BuzzSumo pulls this information and aggregates it for you, you’ll then be able to view how many shares a piece of content has received across all the major social media sites. Since the goal of any of your posts might be to go viral, this is a great tool to use to see what people are reading and sharing. Plus, it can serve to inspire you in a variety of ways too. read more

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November 26, 2014

Is Paid Social Media Advertising Really Worth It?

Whether you love it or hate it, social media really is a revolutionary way to connect with an audience, convey a message, or stay in touch with friends. That said, it didn’t take very long before social’s popularity led invariably to the trend of social media advertising. The first wave came with company pages and profiles, which then evolved into the paid, campaign-based platforms we have today. Though all trends point to “Yes, invest more” when it comes to these social media advertising campaigns, the question of whether they’re worth your budget still stands.

Facebook's paid social media advertising platform.

To click or not to click?

This week, we break it down to see if it’s really worth it in the end. read more

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How to Make a Website That Search Engines Will Love

How to Make a Website That Search Engines Will Love

 

When learning how to make a website, you also need to understand the need for your site to be SEO-friendly. What this means is that you not only make your site easier to be found on search engines, but also make it more convenient to be viewed by visitors. Below are ways on how you can create a site built for search engine dominance.

read more

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November 24, 2014

A Review of this Year’s Newest Social Networks

Another year’s nearly in the books and a slew of new social networks are working to catch our attention in their respective app stores. Whether you’re looking to make new friends or find another avenue to share an opinion or tell a great story, 2014 had something for everybody. Here are a few of the budding social networks you may want to give more than a passing swipe.

SUPER

SUPER is a new take on well-known features of social networks.

The latest brainchild of Twitter co-creator Biz Stone, SUPER is a funky social networking app that brings its own style to sharing life’s moments. The function of the app is actually very simple–just snap a picture, choose the appropriate ALL-CAPPED caption, write some text, add a filter, and send. The app itself is praised for its superior, yet simple design, and it carries with it a certain self-awareness to the social space. read more

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November 19, 2014

The Biggest Social Media Game Changers for 2015

As 2014 starts winding down, it’s important to look forward and capitalize on the latest trends coming down the social media pipeline. For marketers and bloggers alike, social media networks can be a veritable springboard for great products, services, and ideas. In case you missed it, here’s a list of the biggest social media stories that are going to make a splash in 2015.

1. Wearables

Wearable technologies will have an affect on social media in 2015.
Image courtesy of Giuseppe Costantino. Used in conjunction with Creative Commons Attribution 4.0 License.

As if we couldn’t get more attached to our smartphones, the increasing popularity of wearable technology now allows us to stay connected all hours of the day. From Google Glass to Android Wear and the Apple Watch, these ultra-portable smart devices afford new ways to post, share, and check in seamlessly.

How might this affect the social media savvy? Most important, these devices bring a new sense of immediacy to social media. With sharing that’s even more instantaneous, more visually-driven content will be critically important. As devices become smaller and more integrated “in the moment,” you can forget reaching your audience with pages upon pages of text. read more

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