Hiring a great staff can be a daunting task for any small business owner, but attracting a reliable talent pool is key to your business’ success. That is especially true when it comes to hiring tech support. [Read more…]
Classified sites provide a variety of services to individuals, businesses and employers, and are often uniquely positioned to act as a nexus between parties that might not otherwise connect with one another, and due to their low cost and the potential exposure they provide, the classified ad site continues to gain in popularity, especially as trying financial times often necessitate the removal of the middle man from the buying process. If you are looking to maximize the potential of your classified site, there are a number of important considerations you need to make.
Step One – Find an Untapped Niche
You should pick a niche which is untapped, but has enough monthly searches to guarantee enough traffic to get you started. Building a large directory for every niche and location is a waste of time, but if you focus on one particular niche or a specific area (especially where you have already identified a strong need), you have much better chance to outrank those giants. For instance, you have a chance to rank. [Read more…]
As the 5th anniversary of the imprisonment of blogger Raif Badawi looms, the blogger’s children are pleading to Canadian Prime Minister Justin Trudeau for help with their father’s release. [Read more…]
You’ve followed blogging bibles to the T, from keyword research to creating search optimised content to leveraging existing content on your social channels. You were expecting incoming traffic – you got it! What you weren’t expecting is that high bounce rate and that low average session duration.
Today, it’s no secret that a high-value content driven blog is an indispensable way of voicing your ideas and opinions, establishing authority, attracting a following from social avenues and showing up on search results .
However, getting your voice heard by thousands and then maintaining a blog that gets enough traction is not that easy anymore, is it? [Read more…]
E-Commerce has experienced an explosion of traffic in recent years partly due to the fact that people are now more comfortable buying online than ever. With retailers recognizing this demand, this means that the landscape is more competitive, making it more critical for e-commerce websites to consider the best practices for marketing their websites. [Read more…]
The internet is a great place to do almost anything: make connections, share stories, shop, or run a business. But there’s a risk associated with using the internet, too. You can be the victim of scams designed to gather your personal information, banking information, or anything else you put on the internet. Even when you think your information is safe, there’s no way to be completely sure who has access to it now—or who will gain access to it later. [Read more…]
A decade ago the term blog was typically reserved for stay-at-home-moms and tech enthusiasts. Blogs were largely seen as forms of online diaries. Sure, some blogs were interesting to read but at that point in time they were not viewed as an integral component of brand success.
Fast forward ten years and the blogging landscape has changed dramatically. Now, every company across every landscape creates blog content – there are even fan blogs devoted to companies. To launch a company without a content marketing arm, regardless of industry, would raise eyebrows among audiences. Today’s audiences know that they can seek out brand blogs for tips, insights, behind-the-scenes views, and inspiration.
In today’s computing economy, everyone knows the advantages of the Cloud over traditional storage methods. Cloud computing drives down cost by helping clients avoid large capital expenditure upgrades and other hardware costs. The Cloud can also improve overall cost efficiency by more closely matching cost patterns to actual revenue/demand patterns, which helps move businesses toward an Opex model — instead of an outdated capital-intensive cost model. Cloud computing also helps coping with demand, as the Cloud environment can better grow with your business than traditional hardware options. When demand is unpredictable or suddenly spikes, or when you need to test a new application, the Cloud grants you the ability to spin capacity up or down, while paying only for what you actually use. The Cloud allows users to scale services to fit their individual needs, allows them to customize applications, and grants access to content from anywhere with an Internet connection. [Read more…]
For growing design firms, marketing agencies, and companies who manage the websites or do the IT support for several clients, liaising with multiple website hosts, not to mention making alterations for clients when each is using a different platform can feel overwhelming. Over time it can also become impractical, as it can get disorganized and cost your clients more of your time as you switch over from one server to the next. Finally, managing multiple servers requires expertise using a variety of platforms and optimizing for them. If there is the option, why not streamline your business and transfer new and existing clients onto a single, unified WHM control panel. [Read more…]
Do you like a side serving of science with your SEO content tips? If so, Search Engine Land’s periodic table of SEO success factors makes for an interesting read. It’s not so much science, more SEO tips presented in a ‘sciencey’ kind of way, but it does tell you all you need to know about the importance of kick-ass content. As you can see, the very first element on this periodic table is quality content, which shows just what a huge impact it can have on your search engine rankings. In fact, creating good content is probably the most important off-page SEO factor there is.Creating good content is probably the most important off-page SEO factor there is. Click To Tweet