February 19, 2015
These days, there are tons of blogs for almost any topic you can think of. What sets one blog apart from another is how connects with the intended audience.
Did you know that adding video to your blog can make that connection much more effective?
Consider the fact that in a recent report put out by Video Statistics: The Marketer’s Summary 2014, 93% of marketers use video for online marketing, sales, or communication. They also report that in December 2013, Americans watched 52.4 billion online videos. People are drawn to video, and when done right, video can set your blog apart, increase traffic, boost SEO and create loyal viewers. read more
Tags: Video Tips
February 18, 2015
Automating your marketing processes using different tools help cut down time spent on promoting your products and services.
Marketing automation done right will allow you to generate new leads and customers down your buying cycle. This is important in creating a sustainable and lean online business.
But if there’s any aspect in marketing automation that bears the most responsibility, it’s the autoresponder.
Tags: autoresponder, marketing automation
February 17, 2015
Editor’s note: This post was written by Sorcha Mullis, an Online Marketing Specialist with White Chalk Road, a leading search engine optimisation (SEO) and online marketing firm in Perth, Western Australia. White Chalk Road provides SEO, SEM, PPC and online reputation management services to clients based in Perth and wider Australia. Connect with Sorcha on Google+.
Whatever your business, you owe it to your company to explore the myriad of ways this social platform can benefit your marketing initiatives. Establishing a business presence on Pinterest is an excellent way to showcase your products or services and drive traffic to your website.
If your business still believes that Pinterest is merely about fashion trends and crock pot recipes, it’s time to think again. Take a look at these Pinterest pointers which can help you make the most of the platform. read more
Tags: Pinterest, SEO
February 11, 2015
Going green is not only beneficial for the environment, but also for your business.
One of the biggest problems business owners encounter is the carbon footprint they leave behind. The more waste they create, the more they’ll have to spend to clean it up.
This applies to you as a website owner as well. The slower your site loads, the more resources you use, the more expensive your overhead will be.
Having an eco-friendly website is not a choice, but a necessity to make your site more efficient. (Tweet this quote!)
The more efficient tools you use to run your website, the faster it loads. As a result, more users with visit your website, which helps in meeting your business goals online.
Here are some ideas to help you build up a cleaner and green website.
Tags: eco-friendlier website, eco-friendly website, green website
February 10, 2015
Why do you blog? Why did you start a blog in the first place?
You might have been an early adapter, with the idea of starting a blog purely for your own pleasure, but have reached the point where you want to make some money out of it. Or maybe you started a blog with monetization in mind from the get go.
Whichever the case may be, one critical element in creating a successful, profitable blog is to have a significant amount of traffic coming to your site every day. Not only that, you want the traffic to constantly grow from month to month.
With the proliferation of blogs today, it may not be that easy to garner as much traffic as you want; and unless you take certain steps to attract visitors – new and recurring – you probably won’t reach your goals.
One way to increase blog traffic is to create an events calendar. read more
Tags: calendar, Events, increase traffic, wordpress plugins
February 9, 2015
Health and beauty, food, real estate or travel, no matter which field you deal with, ThemeFuse has a theme for you. You can also win an exclusive package which will give you a free domain name and hosting plan for a year. You also get to choose a premium WordPress theme you like most. read more
Tags: giveaways, wordpress themes
February 6, 2015
Usually, the first thing that comes to mind for bloggers is to write text-based posts, with relevant visual aids. It has been established, however, that video content can considerably increase your readership and exposure.
You can always provide a link to a video, say on YouTube, but a much better way is to embed videos in your posts. One reason is that you make it easier for your readers to access the information – they simply have to click play. Another reason is you increase the time on page.
You don’t need a lot of technical know-how to embed videos in your posts. There are a lot of plugins that will make your life easier. In this post, let’s look at some of the best FREE WordPress video plugins. read more
Tags: plugins, Video Plugins
February 4, 2015
Editor’s note: This post was written by Chris Lee, a full time blogger teaching all the secrets to success over at aBlogOnBlogging.com.
Throughout my career as a blogger, I’ve started many blogs in many different niches.
I’ve lost count after my 6th or 7th blog but if I have to guess, I’d say I’ve started around blogs in 10 different niches or so.
I just couldn’t understand why I get so bored with my niche after a few weeks of blogging on the subject.
But finally, after leaving a long trail of abandoned blogs on the world wide web, I’ve finally learned how to pick niches that really work – and that’s what I’ve got for you today. read more
Tags: niche blogging
Andrew Sullivan, blogging pioneer and Blogger-in-Chief at The Daily Dish, retired from blogging in the ‘near future’.
One of blogging’s most unique voices, Sullivan has been sharing his conservative political views since 2000.
He has written newsworthy posts throughout his 15 years as a blogger. He admitted to being wrong about the Iraq war and shared his thoughts about marriage equality, live-blogging about the Green Revolution for a month in 2009, and wrote a lot about Barack Obama.
He also formed a bond with his readers that he was able to share the politics of his own life – getting married to his husband, getting his green card, and getting his heart broken when Dusty passed away.
It is this kind of relationship forged with readers that makes Sullivan a legend in his own right.
A lot of people may not be familiar with Sullivan, but people who matter in his field do. Ta-Nehisi Coates, Noah Smith, and other luminaries in the political blogging world have acknowledged and paid respects to Sullivan’s departure.
As a guy who has never heard of Sullivan prior to writing this interview, I do not want to undersell his accomplishments of inspiring a wave of socially and politically conscious bloggers and entertaining the intellectual readers. That said, I would like to refer you to this wonderful piece by Tyler Cowen who provides a succinct but effective retrospective of Sullivan’s blogging career.
Tags: andrew sullivan, Blogging
February 2, 2015
Whether you are a businessman or an entrepreneurial blogger who has built a business blogging and/or freelance writing, there are some applications that are an irreplaceable part of your collection of business apps. Every year we see tons of new software overwhelming the online market, so it may be difficult to choose the right piece of software for your needs.
With this post we aim to help those of you who are still looking for new apps to add to your toolbox. To make your workflow easier, here are 12 of the best business apps we think you should have. read more
Tags: Mobile Apps