3 Chrome Blogging Extensions to Watch Out for 2015


Blogging has come a long way since the days when it was utilized primarily as a tool for enabling individuals to discuss topics of interest. These days, any business that is not blogging is leaving a lot of potential customers out of the loop. In fact, blogging is now one of the most effective inbound marketing tools available. The best part is that maintaining a blog is free for companies that have a skilled writer on staff. Even those businesses that have to outsource this essential need can typically find what they need for a relatively inexpensive price from online content writers. [Read more…]

Cloud-Based Tools to Stake Your Business Blog on


Businesses that run on the cloud understand the benefits of working remote. Owners don’t have infrastructure, office space, and equipment associated with a business in the strictest sense. But cloud-based tools will help them run their company instead without compromising their performance. Doing this lets them operate their business in its bare essentials so they can maximize their earnings.

The same principles apply to running a business blog. This online activity has been elevated to a marketing tactic due to its ability to reach out to your target audience with ideas shared in your posts. It is also possible to monetize your blog by applying the best practices so you don’t have to work a job at an office.

To get to this stage in your career as a business blogger, you need to hire people who will help realize your dreams for you. You don’t have to make sure your team goes to an office so you can monitor their progress.  Managing writers, designers, programmers, and developers to run your multiple blogs will be difficult, but not impossible thanks to these cloud-based tools.

Time-tracking tool: Toggl


There are cloud-based time tracking tools that lets your team clock in the time just like they would in an office despite working from a distance. One of these tools is Togglr, a free time tracking online tool that lets them enter the times they’ve worked and the tasks they’ve accomplished during the day.

Once your team members have entered their hours, they can send you a visual report of the tasks they’ve finished during the day, week, or month. They can record their time by visiting the site from your browser or you can download the desktop and mobile app to log in their work hours.

While the app is free for use, it can only accommodate five team members. Purchasing the Pro or Business plan will let you include unlimited members who can record time and send you regular reports, aside from other features.

Project management tool: Asana


Who’s supposed to write a post to be published later this afternoon? When should the blog redesign be finished? Where are the updated files of the brief provided by the client?

These are some of the questions you’ll be asking yourself without a project management system in place. Asana is a free tool that will help organize your projects, tasks, and members to keep your blogging business running in tip-top shape.

You can create projects and place actionable tasks to be assigned to specific members in your team. You can describe the brief of the tasks at hand and place a deadline on each so team members are aware of what needs to be prioritized. Other features include create visual milestones, receive updates straight to your inbox, and third-part integration, and more.

Online meeting tool: ClickMeeting

Sometimes, you’ll need to gather your team at the same time to discuss plans you have in store with your blog. You will also need to receive updates about the tasks assigned to each on your project management tool. Taking the option of online chat, while free and cost-effective, will take time to finish since typing your message is neither the fastest nor the most efficient way of communication.

For a more dynamic approach, you should go with holding online meetings using ClickMeeting. You can conduct an audio and video conference (if not both) with your team so you can discuss your blogging plans like you would a face-to-face meeting. You can also hold a moderated Q&A session so you can filter out questions from team members to discuss in the public chat. If you have prepared a presentation or want to show whatever’s appearing on your screen, you can enable the full desktop sharing and control to engage your team.

Other features include the ability to record your meetings, meeting room rebranding, and more.

Final thoughts: The cloud-based tools featured above are just the tip of the iceberg when it comes to running your business blog. There are even collaboration tools to help you build a community with your blog. Nonetheless, these should help run your blog efficiently while making the most out of your earnings.

More on cloud-based tools:

4 Key Points on Cloud Computing

Clear Skies Ahead – The Shift to Cloud Computing

3 Easy Ways to Be a More Prolific Blogger

write more blog posts


There goes that word again. Does a blogger need to be prolific?

The answer is yes. That is, if you want to keep offering your readers something new to consume and keep Google happy (it loves regular, new content).

It’s easy to give tips on how to be a consistent blogger and write regularly. Ideas come up a lot, but putting them on paper – or on your screen – regularly can be a different story.

The good news is that you can make some easy changes in your life to help you write more blog posts – and great ones at that. The ideas below may not seem to be directly related to blogging, but try them out and see if they work for you. [Read more…]

Three Things a Blogger Can Learn From Christopher Lee

Christopher Lee blogging life lessons

The death of veteran actor (among others) Christopher Lee has been the talk of the town in the last 12 hours or so. The legend has touched so many lives that his passing has not gone unnoticed – quite the opposite in fact.

But what has that got to do with us writers and bloggers? Sure, we could cover the news, but that’s just adding to the echo chamber. Worse, it’s bandwagoning. Everyone knows he’s gone, and we’re all feeling bad about it.

Everyone is paying tribute to Sir Christopher Lee. While we’re not making light of all the coverage – that’s practically all I’ve been reading in the past hours or so – I think there’s another angle here that bloggers can learn from. [Read more…]

Controlling What You Can’t Control: Your Reputation Online


It used to be that you could draw a firm line between who you were and who you appeared to be to others. The internet changed all that. While it’s still possible to keep some things to yourself, it’s becoming increasingly difficult to appear to be anything but what you are. Social media, hacking, and miraculous leaps from simple web searches make us very accessible to others. If you live a “public” life on the internet, one in which you enjoy a certain amount of attention from others, you can be sure that people know a lot about you, or at least think they know a lot about you. [Read more…]

Creating More Engaging Blog Content: 14 Resources


The goal of every blog is to build a highly engaged readership. Doing this will allow you as blogger to interact with your target audience and gain greater insight to their interest, desires, and others. Knowing these will provide you information that you can use to create more targeted content to further engage your audience.

The more connected your audience is with you blog, the better your chances of meeting your other goals such as turning visitors into leads or customers. (Click Here to Tweet This Quote!)

To reach this point with your blog, you need to ensure that every post you publish from hereon out is optimized to maximize engagement with your audience.
[Read more…]

5 Site Metrics to Use for Comparing Blog Performance

5 Site Metrics to Gauge Blog Performance

Part of the process of building your blog is the ability to measure its progress over time. You can’t expect your blog to grow at your preferred rate if you don’t bother to check out its data and insights. Doing so will allow you to determine the things you need to do to get your blog back on track.

For blog owners, installing Google Analytics before launching your blog should cover all the data you need to monitor your blog’s performance. It will reveal to you valuable metrics such as bounce rate and conversion rate, among others, as well create goal tracking to keep an eye on particular pages of your blog.

However, what if you want to monitor the performance of your competitor’s blogs? Since you can only access the analytics of a blog if you have access to its dashboard, you are pretty much in the dark when it comes to your competitor’s data.

Are they receiving more traffic than you do? Are their visitors staying longer on their blog pages than yours? Which among their pages are receiving the most traffic?

Instead of beating yourself up with data that you will never get your hands on, there is a way you can take to determine which among your blog and your competitors’ are performing much better. Below are site metrics that you should refer to for comparison and review.

Alexa Global Rank

Alexa is a web analytics tool similar to Google Analytics that provide you comprehensive data of your blog and your competitors’. The tool details the audience geography and their engagement, link profile, and more (especially if you purchase any of their Competitive and On-Site Analytics packages).

However, the most useful metric provided by Alexa is its Global Rank. This refers to your overall ranking among all websites in the world in terms of the amount of visitors. The highest rank is 1, so the farther you are away from this number, the lesser your traffic is.

Comparing your blog with your competitors’ using the Global Rank should give you an idea on how much traffic your blog  is receiving as opposed to others.

Keep in mind that the Alexa Global Rank is just an estimate of your actual score. In fact, the metric is not as accurate as you would have wanted it to be. Nonetheless, Alexa’s Global Rank is a decent indicator on how you blog is positioned online.

Domain and Page Authority

According to Moz, the inbound marketing agency that developed both metrics, Domain Authority “predicts how well a website will rank on search engines” while Page Authority “predicts how well a specific page will rank on search engines.” This can be viewed when entering your blog URL at Open Site Explorer.

Both are made up of aggregated metrics from different sources, so it will be difficult to find a way to influence your score from these metrics. Nonetheless, both provide reliable estimates that you can refer to when determining which among the blogs you’re comparing is the best. On the scale of 0-100, the higher a blog’s score on either is, the more authoritative it is.

Link Profile

Referring again to the data provided by Open Site Explorer, it reveals to you the number of backlinks or inbound links from different domains your blog has. Breaking it down further, you will see the backlinks that pass equity down to your blog, and the types of links you have in your domain (internal and external).

Since backlinks are huge off-page SEO factors that help shape its Domain and Page Authorities, blogs with lots of equity-passing links pointing to their respective domains are much more authoritative compared to those with less of this link type.

Social Score

The number of times your blog has been shared on social media sites like Facebook and Twitter reveal to you its popularity in this specific channel. More shares means more people are visiting your site. You can enter your blog URL on sites like ShareTally to show you the number of shares you currently have.

The social score also works as a social proof – the higher your score is, the more it makes your blog more trustworthy in the eyes of visitors.

Overall Metric

This refers to the metric developed by EatonWeb, a paid blog directory that also computes for the blog’s authority online. The Overall Metric is comprised of the Strength (“measures over a dozen individual web metrics collected from a variety of sources”) and Momentum (“measurement of any given blog’s relative growth over time).

Strong blogs that are in fast decline are penalized, while weak (or fresh) blog that are growing are prioritized by the metric.

This is an interesting metric because it provides a fresh take on blog performance, despite not revealing how the metric is computed. This gives you a chance to analyze your blog, which will lead you to finding ways on how you can improve its progress.

Final thoughts: While these site metrics are hardly dead-ringers to the kind of data provided by Google Analytics and other tools that provide more comprehensive data, using the ones featured above provided reliable data that should allow you to compare and contrast your blog’s performance against others. 

More on site metrics:

Your Aging Website: When and How to Get a Web Design Facelift

Should a Blogger Pay To Post Content on a Website?

How to Use Your Blog to Connect With Your Audience


By now everybody knows that if your want your company to succeed one of the things you need most is to have a company blog. Company blogs are important! They showcase a company’s personality, help endear the business to readers, show off expertise and commitment to their communities, etc. This is something everybody knows. What not everybody knows is how to do the company blog “thing” well.

It’s relatively easy to set up your company’s blog. While many believe that WordPress isn’t the best idea for professional blogs, a simple WordPress installation and rerouting of your domain name servers takes less than an hour to set up. Viola! You’re done! Except….now you have to fill that blog with content. Here are some tips for how to do that. [Read more…]

Approaching SEO Like the Dating Game


The objective of search engine optimization is simple: get atop search rankings for your target keywords. However, as with all simple things, the process of ranking on the first page of search results is quite complicated.

By observing on- and off-page optimization practices over a period of time and implementing different SEO campaigns, you’ll eventually reach the first page of search results.

For those new to the SEO game, you will need to learn the technical aspects involved in applying the best practices and campaigns . This can be achieved much quicker if you can associate the process of SEO to a common activity that you have found yourself doing over and over.

If you have experience in the dating game, then SEO is definitely right up your alley.

Using the analogy of dating with SEO, you will understand the foundations that make for an effective SEO practice and campaign. [Read more…]