Because of the seemingly countless mobile s made for just about anything you can think of, writing blog posts, using social media, and checking website traffic stats for your business outside of desktops and laptops have become possible. Indeed, blogging has now entered the domain of mobile phones.
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The new advertising platform joins the Promoted Accounts on users’ mobile devices while advertisers will be able to choose if their Promoted Tweets appear on iOS, Android or other mobile platforms.
Twitter said of the new platform that targeting is:
“Great for brands who want to increase the prominence and reach of their message to a particular type of mobile user. For example, mobile game and app sellers can now pinpoint the users who are likely to purchase their products.â€ť
Promoted Tweets will appear in a users timeline only one time and Twitter says only “relevant” tweets will be shown to mobile users. If you don’t think a promoted tweet is relevant just swipe the timeline and delete it.
Twitter has also noted that as users scroll down the timeline the Promoted Tweets will follow along with them. [Read more…]
With hundreds of millions of Facebook users now engaging on the social network through the use of Android, iPhone and iPad apps it was only a matter of time before the company began serving ads to those platforms and that time now appears to be as early as March.
Sources close to the world’s largest social network say executives at Facebook have already discussed proposed advertising plans with advertising agencies and plan to offer paid “Featured stories” in mobile news feeds as a way to supplement ad space on smaller mobile device displays.
By mixing in sponsored ads with friends feeds users don’t lose screen space and only receive ads that match their interests and the interests of their friends.
Facebook has estimated that almost half of its 845 million users access the network via mobile devices, even one ad served per user per day would mean billions of new ad impressions for the network.Â [Read more…]
Twitter users only send 58% of their overall Tweets using the company’s own proprietary Twitter applications and website according to a recent survey. The study comes just one week after platform chief Ryan Sarver’s said that 90% of all Twitter users are sending Tweets from official Twitter applications.
Sarver’s assertion may in fact be true, as much of Twitter’s activity is performed by a handful of heavy users, meaning 42% of all Tweets could in fact be coming from a much smaller group than the 90% of users who actively use Twitter apps.
Sysomos, the company behind the study found that of the 25 million tweets they sampled since the March 11 Twitter API was released, 42% came from non-official apps.
The company also broke down the percentage of major third-party apps with TweetDeck accounting for 5.5% of all sampled tweets with the following apps accounting for 13.1% of overall tweets: UberSocial, Echfone and UberMedia (the chart below shows use among third party apps, not among all Tweets across the network). [Read more…]
We have suspended UberTwitter and twidroyd for violating our policies.
Every day, we suspend hundreds of applications that are in violation of our policies. Generally, these apps are used by a small number of users. We are taking the unusual step of sharing this with you because todayâ€™s suspension may affect a larger number of users. (Twitter Help Center)
According to a memo sent TechCrunch, Twitter banned UberTwitter and TwiDroyd for not only violating theÂ social network’s trademark, but for also altering tweets sent out by users in order to generate more profit via ads.
Twitter has also suspended a third app from UberMedia (UberCurrent), although it’s unclear whether they will consider expanding the ban towards Echofon and TweetDeck (both prominent tweet apps upon iOS).
UberMedia has yet toÂ publiclyÂ respond to their apps being blocked by Twitter (as they have been very silent upon their official blogs and twitter accounts), although hopefully they will provide an explanation soon in order to regain the trust of not only Twitter, but their users as well.
When Microsoft announced that it was transitioningÂ 30 million active users to WordPress, it looked like Automattic (the company behind WP.com) would finally be able to surpass Blogger after years of maintaining a distant second to Google’s favorite publishing platform.
Apparently it seems that Blogger’s embrace of Google Apps could help the platform maintain its enormous lead by tapping into an audience just as large.
Google Apps users have been asking for Blogger and now, with out recently launched infrastructure improvement, they can use Blogger for free with their Google Apps accounts. We’re excited to provide Apps users with this great tool to have their voices heard on the web.
Google Apps is Google’s suite of cloud-based messaging and collaboration web apps use by more than 30 million users in small businesses, large enterprises, educational institutions,Â governmentÂ agencies, and non-profit organizations around the world. (Blogger Buzz)
Note: Emphasis mine. [Read more…]
LOLapps, one of the larger and more popular Facebook app creators was blocked from Facebook two days ago after it was determined that their programs were sending private user data to advertisers, now two days after the block Facebook has reinstated the provider.
Facebook and LOLapps have both come forward and admitted that most user data leaks were accidental and that developers in violation of such issues, including Zynga (maker of FarmVille and MafiaWars), have taken the necessary steps to be placed back on the company’s network.
LOLapps CEO Arjun Sethi posted the following message on his companies blog:
â€śWhen we were informed of the issue the relationship that put us into this category was immediately dissolved.â€ť
Twitter may be a simple 140 character micro-blogging service, but apparently 145 million users (or at least accounts) can’t get enough of the service, using 300,000 various 3rd party apps to connect with friends, family, business partners and random strangers from across the web. Those are the official numbers released this week by company CEO Evan Williams.
As any follower of Twitter knows, of those 300,000 apps, Twitter has purchased quite a few third-party developed programs of there own, Evan justified those purchases by stating:
“We did iPhone user tests and confirmed that even though there was a plethora of third-party Twitter apps, people were having trouble finding and selecting one because none were called â€śTwitter.â€ť This kept them from using Twitter at all. For this reason, we acquired Tweetie and turned it into Twitter for iPhone, complete with a new user sign-up experience.
We quickly understood that we were doing users a disservice by not having a great client on each of the major mobile platforms. So, we took a similar approach with Twitter for BlackBerry (developed by RIM) and Twitter for Android, which launched a new version this week.” [Read more…]
Disqus, a company who is known by some for perfecting the art of blog comments has updated their commenting interface in order to make it friendlier for mobile devices.
While the new interface makes commenting through a smartphone almost as easy as through a notebook, Disqus has announced grander plans for users with iPhone or Android OS devices.
The new improved Disqus neocortex has the ability to identify whether youâ€™re browsing on a desktop or mobile device. For our publishers with mobile sites, this activates a new attractive, clutter free, optimized theme for mobility.
This new theme is made possible with a new theming architecture behind the scenes. Itâ€™s a hint to some of the very cool things weâ€™re going to be doing with new themes on Disqus. […]
For you website-runners, weâ€™re getting ready to roll out mobile tools to help maintain your community on the go. Think iPhone and Android apps. More on that soon! (Official Disqus Blog)
While the company has not hinted on whether they will create an iPad app (or even an app for Blackberry and Palm Pre fans), this news probably means the end of DisqusPro, who offered users a way to moderate their threads via iPhone.
It looks like the mobile blogging wars are about to heat up with Automattic (the company behind WordPress) announcing plans on upgrading all of their smartphone apps upon Android, Blackberry and (finally!) the iPhone.
Great news: Weâ€™re putting the finishing touches on the 2.6 release of WordPress for iOS! As if that wasnâ€™t exciting enough, weâ€™ve got even more good news.
First, weâ€™re creating our own Beta Team for the WordPress for iOS project. Members of the Beta Team will be able to test releases before we submit them to the App Store and report back on their experiences. This will help us catch and fix bugs proactively, rather than having to publish bugfix releases after the fact. (Official iOS for WordPress Blog)
Automattic has also posted similar announcements upon their official Android and Blackberry blogs (the latter which should please WordPress fans planning on buying aÂ Blackberry Torch smartphone in the near future).
Despite the fact that WordPress already dominates the blogging scene on the Blackberry as well as Android devices, the company has been surpassed by rivals like LiveJournal, who recently resurrected their iPhone app in a bid to challenge WordPress on the iDevice.
With more companies planning on launching official apps for Blackberry, iOS and Android (or updating the ones currently listed in the respective app stores), it will be interesting to see if WordPress can maintain its lead against challengers in the future.
(Image Credit: Norebbo)