Social media is becoming an increasingly large aspect of SEO and online marketing, and whether you like it or not, as an online marketer, you may well have to juggle various different social accounts in order to maximise your ROI and indeed make your website successful. (Don’t believe me? This infographic sums it up pretty well).
But managing all of those different accounts can be a big headache, and anything that makes your life harder will ultimately make you less effective. That’s why you need to read this post, because it is full of helpful tips (on how to manage multiple social media accounts) to make your life nice and simple. read more
Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.
With that real-time connectivity, it was only a matter of time before social networks jumped on-board.
Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.
Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.
Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. read more
“Love checking in and seeing that you’ve passed your record for weeks in a row at the gym? Now we’ve made it easier to share the insights you see after you check in on Twitter, Facebook, and more. Just tap the share button to show off your 30-week gym streak, an awesome special that you unlocked, or a great tip from a friend.”
When a user checks in they are shown how many similar businesses they have checked into recently and now data from their account can be shared with a users social networks. read more
Who isn’t on Facebook these days? We’re all connected and joined together with pictures, status updates and a whole lot more – and most of us do it without an inkling of the perils that we face on the social media network, day in and day out. Facebook gets a lot of flak for being unsafe for kids, adding to an employer’s woes, and even messing up a relationship or two – and not without reason.
The social media giant has boomed in the last half decade or so, with more than a billion users to its name. The magnitude of the impact it can have on people has not gone unnoticed. The harmful stats are sure to throw anyone for a loop. From Facebook depression to stalkers, from a loss of productivity to slander – the problems that are part and parcel of the social media network are aplenty. read more
There have been a lot of jokes made at Google’s expense when it comes to Google+. While the social network may not have the mass appeal of Facebook, Twitter, and other competitors, it does offer a practical and worthwhile path along the paved road to SEO success.
Have you noticed the number of posts on Google.com that now feature Google Authorship? Every time you see a post with an authors name attached and their picture you are witnessing the start of Google+ SEO magic.
Getting started with Google+ optimization for SEO is simple and surprisingly not time consuming in the least. read more
Spotify has acquired Tunigo, a music platform that is powered by the Spotify API.
Employees from Tunigo will move to Spotify’s offices in Stockhom and New York City.
In the short term the Tunigo app will remain as its own entity within the Spotify eco-system.
The move echoes an industry shift towards stronger music discovery practices. Twitter most recently purchased We Are Hunted in an effort to gain access to the music discovery sector. Tunigo however is more closely related to apps such as Songza and 8tracks. Those apps curate playlists and then suggests lists to users based on genre, theme, and mood.
The company has a staff of 17 people and before the acquisition had raised €2.4 million.
Tunigo was built on the premise that pressing a single button can generate the perfect playlist for music lovers in real-time. read more
Twitter on Tuesday announced that it is opening its self-serve advertising platform to all users in the United States.
The Twitter self-serve platform allows account administrators to run their own campaigns by promoting accounts or individuals Tweets to specific groups within the social network. Advertisers can also track the results of their campaigns via Twitter analytics.
The self-serve platform provides pay for engagement activities which includes favorites, replies, and retweets.
Twitter started the advertising platform as an invite-only option. Twitter used feedback to adjust the platform before taking it live. read more
Social network giant Facebook has agreed to purchase app infrastructure provider Parse. The company, which was founded two years ago, provides back-end support for cross-platform apps.
In a statement regarding the acquisition Facebook said:
“By making Parse a part of the Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices.”
Facebook should benefit from Parse’s ability to offer server support and software development kits (SDKs) that make app development easier. read more
Never has it been easier to get yourself seen or heard as it is today.
The Internet brings content to virtually every corner of the universe. This means that all you need for a little exposure is to get yourself on the Internet, and you have a market of billions of potential consumers.
Social media has spawned advertising, and the aim of every social media advertising campaign is to go viral. The question facing advertisers is where to advertise. There are so many platforms available from which to launch your assault on the unsuspecting public, that the choice of is almost mind numbing. read more
