March 23, 2015

Habits of Prolific Bloggers

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Blogging can be the easiest thing in the world, but it can also be the most frustrating activity; especially when you run out of steam after the first few months of being on a high.

habits of prolific bloggers

Some of you may wonder at how other bloggers seem to continue churning out post after post, seemingly without facing the issue of running out of things to write.

Do you want to be as prolific a blogger as those you admire? It’s not entirely impossible. Form these habits, and you’ll be well on your way to publishing posts constantly without sacrificing the quality of your writing. read more

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March 20, 2015

Blogging in the Middle East: How Hazardous is it?

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Over the past several months is seems we have been hit with several horror stories coming out of the Middle East related to blogging. As more of the region has gained access to the internet, this has led to an influx of new people using this capability to express their opinions online in the form of a blog. Unfortunately, this has also led to more publicity for these people, and introduces them to people who disagree with their opinion. This has resulted in violent acts against these bloggers, sometimes even death. With the major news outlets picking up these stories, it can come across as the Middle East being very dangerous for bloggers. So we are here to try and answer the question, just how hazardous is it? read more

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March 19, 2015

How to Become a Digital Nomad

A long, long time ago, in most countries on this planet, people were expected to go to school, get a job, and keep that job till retirement.

digital nomad

Well, in some cases that still applies, but for many, the idea of holding a job for life and staying in one place forever may be akin to hell.

With all the technological developments in the past decade, it is now possible for one to work and roam the world. The concept of a “digital nomad” is now a very real one. In fact, many people who have desk jobs dream of being a digital nomad. read more


March 18, 2015

Make Your Lead Generation ‘Bloom’ with this Email Opt-in Plugin


Bloom is an email opt-in plugin developed by Elegant Themes, makers of premium WordPress themes. The team behind this plugin has been working hard to create a tool that aims to supercharge your lead capturing efforts and make your email campaigns much more effective.

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March 17, 2015

What the Future of Social Media Looks Like

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Editor’s note: This post was written by Christopher Latter, co-founder of Trendii. He’s a digital marketer and entrepreneur. The majority of his experience is based in SEO and social media, and he also performs a range of other digital marketing techniques. He is a keen writer and enjoys bringing all his experiences together in an interesting way. He’s currently helping to launch a new social network as part of a new start-up incubator program called Start Tank, run by PayPal & Braintree. You can find him on LinkedIn.

future of social media

Note from the author: This article is largely speculation. The author cannot in fact see the future, much to his regret.

Thinking about what the future of social media might be is a funny thing. By its very nature, it’s a fast-moving magpie of an industry, jumping onto the next idea that comes along. Sure, I can make some speculations, but say ten years from now, anyone looking back at this article will probably find it laughably quaint, in-between fending off the invading alien legions. Like all those old science-fiction films where they thought we’d be living on moon bases by 1999. Oh, 70s sci-fi, you had such high hopes for us. read more

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March 16, 2015

How to Write Seasonal Posts to Stand Out

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Editor’s note: This post was written by Haley Osborne, a freelance writer, blogger and contributing author at Essay Tigers. As a writing expert, she provides tips on content creation, business and academic writing. You can follow her on Facebook or Twitter.

Spring has come and it brought new holiday season starting from milder holidays like International Women’s day and proceeding to the great Easter hype. It is important for bloggers to get their content strategy ready as holiday season means it gets harder to compete for traffic and public attention.

seasonal posts

Plenty of sites offer holiday related topics, latest trends and lists with DIY ideas. You can easily succumb to mass instinct and get lost in the piles of similar pre-holiday articles. And it is exactly what you want to avoid. Here are several ideas for you to write best holiday content and keep your blog afloat. read more

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The Experience of Experiential Marketing: How Does It Work?


Experiential marketing refers to the strategy allowing brands to create memorable and emotional experiences for their target audience. The purpose of the experiences is to increase engagement and loyalty of said audience to the brand, which should affect their purchasing habits.

The concept was developed by  James H. and B. Joseph Pine II in their book The Experience Economy. Both say that creating memorable events helps elevate brands from their competitors.

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March 13, 2015

On the Gigaom Shutdown: Speculation and Reactions

On the first day of this work week, the tech community was met with the sad news that the highly respected site Gigaom has shut down due to its inability to pay its creditors. In short, it has gone bankrupt.

gigaom shutdown

The official statement released:

A brief note on our company

Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. All operations have ceased. We do not know at this time what the lenders intend to do with the assets or if there will be any future operations using those assets. The company does not currently intend to file bankruptcy. We would like to take a moment and thank our readers and our community for supporting us all along.

— Gigaom management

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March 12, 2015

5 No-Nos When Creating a Video For Your Blog

Adding video to your blog can be a really fruitful investment. It can radically increase viewer engagement, boost your site rankings on Google, give your viewers a sense of relationship with you, and it’s a great way to get information across in an easy to understand way. There’s no doubt about it. When you use video on your blog, it can have a strong, positive impact.

creating a video for your blog


According to Technology Innovations Management Review, a study was undertaken using MRIs to observe brain activity and its connection with consumer behavior. The result of this Neuromarketing study suggested that test subjects associate themselves with objects (including people) seen on video. They tend to think “the person on the screen is me”, and they behave, react, and feel accordingly. read more

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March 11, 2015

Ways How Small Businesses Can Leverage Interactive Content


business people connected by color lines

If you are a website owner, you should be aware of the important role your target audience plays in your development. You should also be wary that turning your audience into customers requires creativity and ingenuity on your end.

This is why you should invest in creating more interactive content for your site.

This content type refers to dynamic pages in your site that demands reaction from your visitors.

Interactive content is in stark contrast with the usual written types of content seen from websites. Instead of investing in the creating of disposable and passive content, make a more conscious effort to engage with your audience by providing them with usable content.

When integrated as part of your content marketing strategy, interactive content will help you generate more leads, build an audience much faster, and increase your brand visibility much quicker!

If you want to see how interactive content works in this level for your business, check out the examples below.

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