November 18, 2013
Google Asks For Help Curbing Secret Surveillance
Despite reports that National Security Agency (NSA) analysts complained that tapping datacenter feeds belonging to Google and Yahoo left them overwhelmed with data, the number of demands Google receives for information on end-users continues to rise…
Tags: Google, Internet Privacy, Internet Security
Communication is evolving, likewise marketing. Product sellers and service providers don’t seat back, waiting on the consumer to demand for their product(s). Instead, they take it to them, anticipating a favorable response. What better way is there to taking your product(s) to the consumer than sending it straight to their inbox? Email marketing is a sure bet. And according to online marketing expert, Richard Gorman, it is an effective and reliable marketing technique
Email marketing is as simple as it sounds; there is no “technical know-how” involved. A computer, an internet connection and email account are the basic tools needed. However, to get good result, which is the goal of every marketer, you need to know your onions, says Gorman.
With several unsolicited mails invading the inbox of consumers daily, they are always in a hurry to click delete. So, you need to come up with emails that won’t only escape from getting deleted, but also push the consumers to consider buying the product(s) you are offering. read more
Tags: email marketing, newsletters
November 15, 2013
Blogging is something most people start for fun or to share what they know with others. However, blogging is somewhat of an art, that takes constant variation in care in order to make it successful. One of these variations is the length and type of your blog content.
Your blog posts should go beyond daily posted 300 words; by incorporating infographics, audio and video, and longer, more in-depth posts you will make your blog more entertaining to read. This can increase time spent on your blog and reader retention rate. read more
Tags: audio, in-depth article, Infographics, slidedeck, Video, Vimeo, YouTube
The benefit to running a Windows machine is the wide array of software developed for these systems. Even going back to Windows 2000/XP there have been developers releasing excellent freeware for anyone in the world. Data backups can be handled manually or through parity of internal drives. OS X users do not always have this same luxury.
But it is important when considering how to backup data from your computer, to think about how you would want access to it. Many users prefer local hard drives either internal in the system, or external through USB/Firewire. I have been using physical drives across multiple Operating Systems and it works great if you have the storage space.
Bloggers are the new poets, or so Paul Krugman claims in “Poetry and Blogging,” in which he compares bloggers’ propensity to use their blogs to build their reputation in order to acquire paid work like poets did with their poetry back in the Tudor court. I think Krugman is right, but not for the reason he proposes. He’s right in that poetry has always existed outside of capitalist structures that equate money with value, but he fails to acknowledge that it still lives there and that its population is starving. Poets rarely find a way to turn their poetic reputation into employment. Adjunct gigs are hardly what they used to be. More and more, I meet writers with advanced degrees in poetry pursuing jobs in SEO, and our poet skills serve us well. Perhaps poets are becoming the new bloggers, and the SEO industry could learn a few things from the practice of poetry. read more
Tags: Opinion, poetry
November 14, 2013
Founded in 2009, Kickstarter is one of the world’s largest crowdfunding sites, with over 51,000 projects successfully funded, and nearly $900 million raised. It, like many other similar sites, has helped thousands of people make ideas or concepts a reality. Our sister site, ForeverGeek, covers exactly what you’d expect: geeky news from Doctor Who to cool gaming setups.
Last week, ForeverGeek launched its Kickstarter store, and here’s the basic idea:
While you may like to get in early and fund projects yourself, there is something to be said about being able to make purchases and receive the goods without waiting for the Kickstarter campaign to end, production to finish, and shipping to commence. That’s why we took it upon ourselves to look at Kickstarter to find cool projects that have been successfully funded and ready to ship their products. read more
Tags: ForeverGeek, Kickstarter
November 11, 2013
If you’ve been following along with current social media trends, you already know that Google+ should be a large part of your social media strategy. The search engine giant’s social media site is a great way to expose your content and increase page views in a single swipe. Linking and posting your quality WordPress content to your verified Google+ account is a fantastic way to increase your audience and help your search results. read more
Tags: google plus
November 8, 2013
A little while ago I read this great post by Ken Mueller which got me thinking, “Where have I never been with my posts before?”
I was quite surprised to find that the answer was “The customer’s mind-set.” I have written posts in the past about providing great customer service and nurturing post-purchase, but never actually about how a business could be seen through the eyes of a customer. Most importantly though, how customers view the “little mistakes” that you decided to let slide or deal with later.
Here are ten little mistakes that I see quite often when browsing the web, and how they could be making your customers view your business in the wrong light!
Little mistake #1 – Not blogging or updating your social networks
It’s very easy to neglect things like your blog and social networks. What with more urgent work tasks, familial and social commitments and unexpected requests dominating many of our lives, the simplest solution is to try and alleviate the pressure by “just blogging tomorrow.” That tomorrow then becomes the day after, and the day after that and the day after that, as you can see from the lonely looking lambs in the example above (almost as lonely looking as the stagnant blog itself)!
It’s a vicious circle, and one that can leave both existing and potential customers seeing you as just as neglectful in other areas of your business as in your content. It can also come across as you simply not having anything interesting to say, so how could you have anything interesting to offer your customer too? read more
Tags: broken links, customer relations, keyword stuffing, SEO, social networks