January 29, 2015
Talk about the “death of the password” has been going round for quite some time now. With technology advancing at such a rapid pace, and with passwords presenting numerous security issues, it is not surprising that alternatives to manually entering passwords are becoming popular.
People tend to use the same passwords across multiple accounts, not to mention choosing passwords that are easy to guess. Then there’s the issue of not updating or changing passwords regularly.
As such, log-in tech such as USB keys, fingerprint detectors, eye scanners, and facial recognition software is starting to get more mainstream attention. read more
Tags: online security, passwords
January 28, 2015
To say that search engine optimization has gone through changes is an understatement.
What was once a shady practice in promoting your online business is now a full-fledged marketing framework that delivers value to your audience.
Below is an infographic from QuickSprout detailing the evolution of SEO over the years.
Tags: Content marketing, Search Engine Optimization, SEO, SERP
Project Portfolio Management (PPM) is a complex yet necessary system/tool for many businesses. However, much of the time it’s only the IT team and a few select “techies” at a business that really understand why a technology was selected, how it works, how it will benefit different departments, and the like. There’s a lot of jargon involved, and it’s easy to forget that some of the most important users (like the CEO) aren’t going to want to fess up to not knowing what customer configured applications are. Luckily there’s a way to introduce PPM and dynamic applications to even the least tech savvy in the crowd (or business): Your internal company blog.
Don’t forget that your major platform for sharing information (your blog) isn’t just for your customers. It can also be used to encourage communication between departments and within your company. The tech team might jump at the chance to provide a flow chart, presentation or training session, but these aren’t always conducive to more informal “talks” on blogs. Plus, they can be intimidating if anyone (or most people!) feel like everyone “get it” but them.
Here are a few ways to introduce your latest PPM technology to everyone who need to know about it with your blog, regardless of their tech prowess: read more
Tags: internal blogs, project management
January 27, 2015
Few professions can benefit more from blogging than artists. Because search engines favor text over images, it can be difficult for young or obscure artists to make a name for themselves in the same way that an excellent writer or poet may be able to. However, thanks to blogging, it is possible to increase visibility and promote your work by building a loyal audience. read more
Tags: Art blogs
January 23, 2015
The folks at Google refuse to rest until search functions online have been perfected. As perfection is impossible to achieve, webmasters and business owners should get accustomed to Google rocking their world on occasion with new or updated algorithms and codes. Google rolls out a number of small changes on a weekly basis that tend to go unnoticed by the general public. However, when the Silicon Valley giant bothers to announce an algorithm change it usually means massive alterations are coming.
Such was the case with the release of Panda and Penguin in 2011 and 2012, respectively. Over the course of the last 11 years, Google has rolled out new fewer than 30 brand-new or updated algorithms that have altered the state of search on the Internet (view all Google updates since 2003 here). As it stands today, people maintain a tight focus on the Panda, Hummingbird, and Pigeon updates. What impact have these algorithms had, and why do they matter in today’s SEO climate?
Here are tips for keeping up with Google. read more
Tags: Google Panda, Google Penguin, hummingbird update
January 22, 2015
The world of design, whether online or offline, is always in a state of flux. It has to be said, however, that there are certain principles that remain constant, perhaps only being tweaked or incorporated into modern design trends.
In the past year, we have seen a lot of design trends that impress. Many of these trends are new, although we still see how great design does not do away with time tested ideas. read more
Tags: Blog Design, Design Tips
Words can never hurt you, but it can cost you a fortune.
Ask Roy Ngerng, a Singaporean blogger who is being sued by the country’s PM Lee Hsien Loong for defamation. In May of last year, Ngerng accused PM Lee in this blog of mismanaging a federal social security fund for the elderly without proof.
Lawyers of PM Lee filed a defamation suit against Ngerng, who took down the incriminating posts and issued an apology. But the lawyer rejected the gesture and pursued the case in the amount of S$5,000.
Tags: avoid getting sued for your blog, defamation suit
January 21, 2015
Video content has been the best way to market your products and services to your target audience.
Take it from Conductor, who have created an infographic below about the evolution of video marketing. It shows creative ways on how marketers use video to disseminate information over the years.
Tags: conductor, video content, video marketing, YouTube
January 19, 2015
“Call a woman a “mommy blogger” and you might as well be slinging mud. The expression, as it is most commonly used, is patronizing at best, derogatory at worst.” – Lauren Apfel, debate editor for Brain, Child Magazine
Being a mother is probably the most difficult job in the world, especially if you have to raise your kids, work, and manage the whole household all at the same time. It is thus not a surprise that mommy blogging has become popular. Not only does it provide an outlet (even therapy) for moms, but it can also be a means of earning money.
We can’t ignore the fact that in some circles, mommy blogging is looked down upon. As the quote from Lauren highlights, the term can be patronizing.
But it doesn’t have to be so. There are many successful mommy bloggers who are to be admired for what they have accomplished, not only in terms of popularity but because of the quality of their writing. If you want to launch your own mommy blog, make sure to look to these successful mommy bloggers for inspiration. read more
Tags: inspiration, mommy blogging, mommy blogs
January 15, 2015
While you are posting what you ate for breakfast, lunch, dinner, and everything in between – not to mention selfies every hour – there are those who use social media for something more beneficial. No, I am not talking about social media marketing, which certainly has its benefits, but what I mean is a concern that affects the society as a whole.
I’m referring to law enforcement agencies which are turning to social media to help them do their jobs better. read more
Tags: Crime, Social Media