July 10, 2014

How to Use Time Tracking to Boost Online Marketing Success

Launching and running a successful online business and publishing career depends greatly on your ability to continuously acquire and please clients and securing a healthy cash flow. Satisfied clients equal greater potential for profits and success. However, getting the client through the door, closing the sales and acquiring profitable traffic are only small pieces of the puzzle. Seeing projects through to completion and delivering on the clients expectations are key.

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Unfortunately, many freelancers and businesses suffer and lack the dedication and organizational skills to follow through; leading to many frustrated and disappointed clients. Many failed projects are not necessarily from lack of skill on part of the web developer, writer or designer but due to poor time and project management skills. read more

July 7, 2014

How to Use Twitter for Prospecting

Editor’s Note: This post was written by Sophie Turton, a writer, editor and content strategist – fascinated by digital communication. You can also check out her web site: www.freelanceadvisor.co.uk.

Twitter has over 255 million active users a month – it is a massive database, buzzing with real-time information about individuals and communities around the world. Twitter is therefore a valuable source of information for online sales and digital content teams, as well as professional bloggers, who can benefit greatly from easy, personalised communication with prospects, as well as readers and consumers.

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A Social Database

Twitter is an interconnected game of follow the leader – if you are savvy, you can use it to start far-reaching conversations, as well as plug into those conversations relevant to your publication or brand. read more

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July 3, 2014

How to Use Twitter’s Advanced Search Engine for Networking & Marketing

Twitter cannot be ignored, point blank. If you and your business have written it off as a site simply for teenagers or idle youngsters to rant, make noise and post about every meal they’re having, you’re dead wrong. Any website that has 645 million active users with 58 million public conversations per day is not something you should be ignoring in your marketing strategy; and if you have an account but are not using it, I’m going to convince you to start doing otherwise.

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July 1, 2014

5 Tools to Keep Track of Your Online Writing Business Finances

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How did you start out as an online writer? Perhaps you got odd jobs here and there, and you didn’t really see what you were doing as a business. If you’ve been doing this for several years now, your client base has probably expanded, and you might even consider what you do as a small business.

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When your online writing activities transform into a legit business, things get better, albeit with some more responsibilities. While you may have more revenue streams, you may have more expenses as well. You might have to tap into savings, consider credit card balance transfers if you have existing credit card problems. According to Jeffrey Weber of SmartBalanceTransfers.com, this is one of the most effective and cost-efficient ways to manage credit card debt and starting anew.

You may even have to learn how to manage your own books. You can always take on the services of an accountant, but that will only add to your expenses.

If you need a little help tracking your online writing business finances – expenses and earnings both – here are some tools which can make things easier for you without having to outsource this aspect of the business. read more

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June 30, 2014

10 Tech, Digital, and Social Media Conferences to Attend in 2014

We’re halfway through the year, and a lot of things have happened in the tech, digital, marketing, and social media scenes. The landscape is in a constant state of flux, with brilliant minds from all over the world contributing to its evolution.

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One thing that every professional in these niches has to prioritize is professional improvement, and that may include learning on one’s own by reading, networking online or via conferences, among other things. That is why we decided to put together a list of tech, digital, and social media conferences you can still look forward to this year.

While some are pretty near (in terms of date), others are still some months away, so you can plan your trip – choose cheap flights via comparison sites, find an affordable hotel via sites such as Uyora, and of course, plan other touristy stuff you can do when not participating in a session. read more

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June 28, 2014

5 Top Earning Blogs to Inspire You

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While practically all sites that offer blogging tips tell you not to focus too much on the money, I think it is safe to say that many a starting blogger can’t help but dream of one day being part of that elite group of top earning web sites.

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Dreaming is one thing. Execution is another.

While it is true that monetization shouldn’t be the main/sole purpose of an online publication, we cannot deny that it is part of the package. If you agree, and you’re working your bum off to succeed in this business, here are five top earning blogs that will inspire you. The chances are you have heard about them. You may even read them on a regular basis.

Now take a closer look, and see what you can learn from them. read more

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June 26, 2014

21 Edifying Resources To Help You Become A Successful Online Marketer

The voice of the online publisher has grown over the years to be well respected for disseminating information as well as a tool for launching businesses and opening doors for ordinary people to making a decent living and achieve their dreams online. Marketing today is not quite as simple as it was in past years and with over 300 Million blogs in existence the competition is quite fierce.

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However, one thing I have noticed is that not many bloggers are extraordinary in their efforts to making their blog a success. Lots of mediocrity and sub par performances are abundant as most don’t truly respect the art and are just not hungry enough to seek to be better day-in day-out. Being better requires hard work, more so than you’d put into your 9-5 job. read more

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June 24, 2014

How to Make It Through Those Lean Months

Working online is an exciting thing, but there is always a higher degree of uncertainty, especially when it comes to finances. Of course, it depends on the exact nature of what you do online, but if you are a freelance writer working for clients, there are periods when there is no client work at all. If you have your own online publication, and you depend on advertisers and Adsense for revenue, then you are at the mercy of Google updates – among other things.

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The stark truth is that winter is coming lean periods do come, and all you can do is to prepare yourself so that you can make it through. Some times may be tougher than others, but if you are prepared, then you’ll survive.

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June 19, 2014

7 Tips for Choosing the Perfect Domain Name for Your Website / Business

Brainstorming the right domain name for your business idea, product, service or blog requires a lot of imagination, strategy, originality, research and good linguistic design practices. Purchasing your domain name is quite similar to buying a piece of real estate as it truly is an investment that can help you make millions from your idea and create the sticky effect every marketer is aiming for.

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Essentially, it’s not a decision that should be quick and impulsive. Do your research, take the time to think about the name and the factors discussed below. Whois.domaintools.com is a very useful website that provides information on whether a domain is available for registration or not or you could check the registry through any web hosting provider. read more

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June 17, 2014

Do You Have These Bad Online Publishing Habits?

Habits are formed, whether good or bad; and the sensible person will accept what bad habits he has formed. More so, he will go one step further and do something to rectify the situation.

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When it comes to publishing online, bad habits are not uncommon. The question is whether or not you, the writer, have realized that you have some of those bad habits and if you are willing to get rid of them.

Here are some bad online publishing habits for you to peruse and get rid of (if you have them). read more

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