October 13, 2011
iPhone and iPad users on Thursday were treated to the newest release of Foursquare and with that app release comes a brand new feature called Radar.
Radar works by allowing users to check-in at locations and then receive information about other hot spots they might want to try. For example Foursquare gives the example of following the list “2001 best dishes and drinks” at which point checking in at one of that lists locations will provide you with information about other spots in the area you might want to try.
The Radar system also provides users with ability to receive notifications when their friends are in the same area. read more
August 18, 2011
Foursquare has announced a new feature which allows users to check into major events, a task users typically fulfill by checking in at various locations and then typing a message so friends know why they are at those venues.
On their official Foursquare blog post they wrote:
“It’s one of the most common checkins on Foursquare: you head off to a movie theater, check in, and type in ‘Harry Potter’ to tell people what you’re seeing. Or check in to a stadium and shout ‘Patriots game’ or ‘Lady Gaga concert.”
Company officials went on to add: read more
Tags: Foursquare, Location Based Services
August 16, 2011
President Obama has joined the world of location based services, signing onto Foursquare this week.
After signing up for the popular check-in service the White House released the following statement:
“The White House is now on Foursquare, a location-based social networking website, which is the latest way for you to engage with the administration,” while adding, “There are over 10 million people already ‘checking in’ around the world, and now you’ll be able to discover ‘tips’ from the White House featuring the places President Obama has visited, what he did there, plus historical information and more.”
The President’s Foursquare account will be used to post his whereabouts as he tours the country for his economic bus tour, focusing on the Midwest at this time.
Along with the President’s location, various checkin locations for different presidential events are being created, while White House staffers have already posted their first tip on Monday, revealing that the President had delivered a speech in Cannon Falls, Minnesota where he talked about growing and strengthening the economy. read more
Tags: Foursquare, Location Based Services, Social Politics
August 3, 2011
On Tuesday location based service Foursquare announced that they now have 500,000 free merchants using their system and today they have revealed that business pages are now a self-serve option that any business can utilize.
Business owners looking to utilize the system can sign up for a free business page using their Twitter account login, at which point they can choose to share check-ins and tips with their Facebook and Twitter accounts.
The system also allows business owners to setup multiple manager accounts to expand their reach across different regions and even divisions of a company.
Before the new system was put in place the Foursquare development team had hand-code almost 3,000 brand pages for businesses. read more
Tags: Foursquare, Foursquare Business Pages, Location Based Services
July 31, 2011
Checking in on Foursquare is a great way to let your friends know where you are at any moment, however if you plan on having them possibly meet you at those locations it could mean waiting around for an unspecified amount of time, that is unless you have the Forecast app which pushes out “future check-in” locations to your Foursquare friends before you even arrive on location.
The mobile application, once installed on your Friend’s Smartphones can also user push notifications so your plans are immediately revealed to your friends, alerting them to the best places to meet up with you at any given moment.
Since the program works in conjunction to Foursquare, users simply log onto the system using their Foursquare account read more
Tags: Forecast, Foursquare, Location Based Services, Mobile Apps
July 29, 2011
Location based service Foursquare has teamed up with daily social coupon site Groupon to offer users daily deals in the Explore tab of the Foursquare application.
Offering daily deals through partners is nothing new for Foursquare which has previously teamed up with LivingSocial, Gilt City, AT&T Interactive, BuyWithMe and Zozi however the Groupon offers are by far the largest to grace the applications presence.
Foursquare plans to fully launch the program on Sunday which will see Groupon’s daily deals appearing next to their five other partners on a regular basis. The program is convenient since the deals are pulled in by location, which means a user visiting another city doesn’t have to reconfigure their favorite daily deals sites to find special offers each day.
As with their other partners Foursquare will give the mayor of each location a special deal on top of the Groupon deal, while the partnership will earn Foursquare a part of Groupon’s revenue for each deal they help close, making the partnership truly beneficial for everyone involved. read more
Tags: Foursquare, Groupon, Location Based Services, Social Deals
July 27, 2011
Following the success of the company’s “Universities 2.0″ program, Foursquare announced on Wednesday that they are bringing the program back and adding even more colleges to the program.
On the official Foursquare blog they announced that 15 colleges have partnered with the company at this time and they include:
Arizona State University, Texas A&M, UCLA, USC, University of Oregon, Texas Tech, Duke University, West Virginia University, University of Oklahoma, University of Wisconsin-Madison, University of Kansas, University of South Florida, Virginia Tech, UC Berkeley and The Ohio State University.
The program initially launched with Harvard, Stanford and Syracuse and will relaunch when the fall semester starts for students.
Location based badges for other universities are also expected to be added as the program expands.
The schools chosen to participate were given priority because they have already teamed with Foursquare in the past, for example Texas A&M had previously used Foursquare to sponsor campus wide scavenger hunts. read more
Tags: Foursquare, Foursquare Badges
July 20, 2011
Columbia Pictures has teamed up with Foursquare to promote their new movie 30 Minutes or Less with a new campaign that asks users to interact with the movie.
The program allows users to follow 30 Minutes or Less via the location based service and then check in at “movie-themed places” such as pizza parlors, banks, food trucks, screenings and of course movie theaters on opening weekend for the movie. As users check into the “movie themed” locations they will receive a 30 Minutes or Less badge and will also have the option of accepting special incentives from affiliated movie theaters.
Colombia Pictures also says that certain theaters may offer special promotional materials for users who check in during the movies opening weekend, although what those specials may entail are not known.
There’s also a cash prize incentive for people who take part in the promotion, users who unlock the 30 Minutes or Less badge can win a grand prize of $3,000. read more
Tags: Colombia Pictures, Foursquare, Location Based Services
July 13, 2011
Klout users who pay close attention to their own Klout score and the scores of their friends, business partners and other users will now discover that the company has added Foursquare check-ins to the mix, adding more user based information to their overall social reach algorithm.
Foursquare is added to Facebook, Twitter and LinkedIn which was added to the program in June.
Adding Foursquare to your Klout account is a very simple process, first log into your Klout dashboard, next click on the “Foursquare” button at which point you can use your login name or Facebook and Twitter accounts to tie your Foursquare account to your Klout account.
Klout has picked up a lot of steam ever since they announced the +K button which allows users to give Klout to fellow users in specific areas deemed “influential” for that user by Klout.
While it is still unclear how Klout will integrate Foursquare with their system it’s likely that a users badges, mayorships, friend counts and location based check-ins at physical locations will all be taken into consideration. read more
Tags: Foursquare, Google, Klout, Social Influence
July 6, 2011
Foursquare on Tuesday pulled off a rare move when they debuted a new mobile feature on the Google Android operating system ahead of Apple’s own iOS system which supports iPhone, iPod Touch and iPad systems. The move from a numbers point of view makes sense as Google Android devices now outsell Apple on a daily, monthly and yearly basis, however mobile app providers have traditionally debuted new applications and upgrades for their already exisitng apps for the Apple app store before moving on to other platforms.
The new upgrade is a badge that will show users notifications of activity among friends, while check-ins, photos, completed tips and swarming and trends changes can now be shown without interrupting the core use of the program.
The notification system also allows users to turn on and off device and email notices for events they don’t want to see, while all messages can be set to “temporarily off” status for one hour or until the following day.
Along with the update Foursquare has promised Blackberry and iOS updates with the new feature “as soon as possible” although an exact date has not been mentioned or even hinted at. read more
Tags: Foursquare, Google Android, iOS