September 23, 2013
Copyright infringement is a serious problem for WordPress creatives. We’ll look at how users can make infringement more difficult and whether they should.
For those of us who make a living producing content for the web, copyright is often at the forefront of the issues that generate the most controversy. The freedom with which information can be propagated through the network is fundamental to the functioning of the online information economy, but no one likes to see the content that they’ve worked hard to create disproportionately benefiting free-riders. read more
Tags: copyright, copyright infringement, wordpress plugins
September 20, 2013
Chris Reimer is a longtime Twitter evangelist, and when not posting far more than 140 characters, he’s got his game face on as VP of Social Media at Falk Harrison.
Why is Twitter a great platform, and how is it different from other social networks?
Twitter is brilliant. It allows for direct, one-on-one engagement and outreach to anyone on Earth (who uses Twitter). Humans love to communicate, and want to be heard. There are countless case studies of people using Twitter to move mountains – to launch products, to gain exposure via someone famous, to sell products, to reconnect with old friends, to build something out of nothing with no ad budget whatsoever!
This is a dumb example, but I was watching Piers Morgan interview Kyra Sedgwick. I can’t remember what they talked about, but it was a great discussion. I was able to tweet “Hey @kyrasedgwick, I really enjoyed your interview on @piersmorgan.” In this case neither responded, and yet I still was very pleased to be able to say this to them. I don’t know why – it’s just how we as humans roll. I hope to be a guest on Piers’ show some day (seriously, why not). Could it help even a little bit that I tweeted him about his Kyra Sedgwick interview? I don’t know, and herein lies the problem for people. read more
Tags: Chris Reimer, Twitter, Twitter Tips
September 19, 2013
The term syndication may bring up alarm bells for sound, as many people associated with duplicate content or spammers attempting to gain traffic off of your good writing efforts. However, syndication can be a great way to get more traffic and exposure to your blogs, as well as your social media profiles. As long as your syndication outlets give a link back to your blog where the original post was published, in most cases Google will not counted as duplicate content.
The most important thing to remember is that you need to choose high quality partners that are going to syndicate your most well-written posts and will give you more traffic in return.
Tags: feed, rss, syndicate, Syndication
In December 1997, Jorn Barger of Robot Wisdom coined the term “weblog.” It combined the word “web” and “log,” and at the time such “weblogs” were incredibly basic. There were no push button services at the time, and not just anyone could start plugging away. Eventually, “weblog” got shortened to “blog” sometime around the year 2000, and we have seen massive changes ever since. WordPress, Blogger, Typepad and others have made it super easy for anyone to start creating content, helping to make their voice heard.
As blogs started to evolve, so did the level of interaction around them. The rise of search engines made content easy to discover for the first time ever, and commenting systems made it so that posts were no longer one-sided. Now, thanks to the age of social media, search engines are no longer the main source of discovery. Despite getting my start at blogging around 2008 when Facebook and Twitter were really beginning to gain traction, I always valued comments. read more
Tags: blog comments, Comments
September 17, 2013
When it comes to competition, we often look at people or businesses in our respective niches as enemies, and those we must beat. No matter what you blog about, chances are there is more than a small handful of people writing about the same thing. And if you sell ebooks, courses, consulting, etc., you can be sure others are as well. Naturally, we are designed to compete because before the days of modern science and technology, if we lost, we died.
Quite frankly, looking at your competition as enemies or “the bad guys,” is an absolutely backwards line of thinking. It is perfectly normal to think that way, but you are doing yourself and your blog a total disservice by not using competition to your benefit.
Gain Valuable Insight
No matter how smart or “on top of things” you think you are, there are people out there who will prove you wrong. Sometimes, there might be areas that you have overlooked, or ways of interacting with your audience for example that you never thought about before. Also, there could be valuable tools you never heard of, and maybe even ways of crafting your content to keep readers more engaged. read more
Tags: blog tips, blogging tips, competition
There we go again with the “P” word. Whether you’re a blogger, a social media expert, or a professional copywriter, productivity always seems to come up. I suppose the same can be said of any person who holds a job. At the end of the day, we are measured by how much we produce and the quality of what we produce.
As a full-time blogger, the chances are that you do not have to answer to a boss in the traditional sense. However, there are your readers to consider. There is the revenue. There is that personal sense of having gotten things done.
And we come back to where we started: productivity. read more
Tags: iPhone Apps, Productivity
September 13, 2013
It’s so easy to get drowned in the convenience of living online. While we always hear about the “dangers” of neglecting “real” life because of online activities, it still is easy to fall into the trap of not going outside and interacting virtually most of the time.
For bloggers and other online professionals, the case may even be worse. Marketing, analysing stats, commenting, looking for exposure, updating – the list of online activities goes on and on. But have you ever thought about going out in the real world and taking engaging in some offline activities – not only to enjoy yourself but also to benefit your blog? read more
Tags: blogging tips
September 12, 2013
Many people start blogs because they are passionate about a topic and want to tell people about it. However, in order for a blog to be successful, we must go beyond writing about what interests us and focusing on the little things that make a big impact on SEO. Some tasks, like allowing for email subscription and verifying your blog’s URL with the major search engines, only take a few minutes but can create a huge difference in traffic, engagement, and overall growth.
Tags: keyword research, Search Engine Optimization, SEO, Social Media
September 10, 2013
The blogging realm is constantly buzzing along, and according to Technorati, two new blogs are creating every second. The craziest part is that statistic was published in 2006, a time when blogs were in their infancy, and very few were creating successful businesses from them. I’m not sure about you, but when I had my first idea for a blog, or any ideas for that matter, I get really excited. I start thinking of possibilities, how to structure the site, and so on.
Also, my aspirations can get the best of me, and I feel that it’s going to be a huge success right out of the gate. However, success is not something that just happens, but takes time to manifest based on a bunch of different factors. Before kicking off your next blogging adventure, don’t go too crazy, and jump off the deep end. First, ask yourself these three questions:
Do I want to make money, or do I just want to build something for fun?
Depending on your goals, you may want to monetize, or just start up a new pet project. There’s absolutely nothing wrong with monetizing a blog, but if your main aspiration is to make money, you’re going to have a bad time. Making money blogging has no eight step program, and there sure as heck is no such thing as a “set and forget” system. read more
Tags: Blogging, blogging advice, blogging tips
September 6, 2013
Because of the increase emphasis on the value of content when it comes to your search engine marketing strategy, bloggers are getting more and more requests for sponsored posts. This puts bloggers who, up until recently, have been writing content out of their own passion and interests, in the position of figuring out how much they should charge for sponsored blog posts.
Tags: blog, Blogging, FTC, paid posts, Sponsored