January 14, 2015

How to Safeguard Your Website and Customers from Data Breaches

Hacker stealing data from a laptop

Cyber attacks became a little bit more personal in 2014.

That’s one of the feelings people may get upon reading SingleHop‘s blog post about data breaches from last year.

If you’re an employee of Sony, iCloud, Goldman Sachs, or any of these companies whose securities were breached by hackers, another prominent impression would be anger.

Hackers slipping through the security cracks and stealing sensitive information from employees and subscribers is frustrating, to say the least.

Worse, these cyber attacks have instilled a feeling of fear to people.

No one is safe from data breaches, despite the processes that ensure the alleged safety of information entered online.

The question now remains: what should you do?

As a site owner, should you stop asking for personal information from users to keep yourself from being a target by hackers?

Before doing anything rash, follow the tips below to secure the personal information of your online customers.

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January 13, 2015

Which Is Better for Professional Use, LinkedIn or Facebook?

LinkedIn vs Facebook Professionals

In 2014, the top social networks were, in terms of number of month actual users, in order:

  • Facebook
  • Google Plus (surprise, surprise!)
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Vine
  • Snapchat

Not surprisingly, each platform has a specific target demographic, which is basically divided into two major sectors: professional use and personal use.

When it comes to profession and/or business purposes, the main contenders are Facebook and LinkedIn. The question about which platform serves a business best remains unanswered. read more

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January 7, 2015

4 Ways to Ensure Readers Trust Your Business Blog

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Editor’s note: This post was written by Seb Atkinson, a search marketer at Selesti, a multi-award winning creative digital agency. Seb has helped a range of clients grow their online presence, from start-ups and small businesses to large international corporations. Follow him on Twitter.

One of the biggest reasons for having a blog on your company’s website is that well written, insightful posts can really help build credibility for your business, positioning your company as a leader in its field. But in order to achieve this, it’s important you ensure that building trust and credibility is part of your content creation process, as well as including all the right trust signals on your blog’s pages. In this article, we’ll discuss some ways you can ensure your readers trust your blog, and by extension, your business, leading to better brand awareness and increased sales.

trust your business blog

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3 Highly Effective Tools to Supercharge Your Content Marketing Strategy

Content Marketing

Forming an effective content marketing strategy for your blog gives way to a host of benefits. Not only will you be able to produce high-quality and more focused blog content on a consistent basis, but you can also expect increased traffic, leads, and sales!

When developing your own strategy for your blog, you will need to keep these factors in mind:

  • Content Rate of Investment (ROI) – The ability to track and measure the performance of your content is imperative to the success of your blog. Therefore, you need to calculate the ROI for each of your content pieces so you can determine how much you should earn from your blog posts.
  • Authority building – By writing well-researched posts about the niche of your blog, you are able to showcase your knowledge to your target audience online. As a result, your audience will consider you as a subject matter expert. The more high-quality posts you publish, the more you amplify your authority within your niche!
  • Brand storytelling – Your blog is more than the posts you publish. By being able to get personal with your audience through storytelling without compromising your blog objectives, you get to appeal to the reader’s emotions. By taking hold of their emotions, you can further engage them into becoming your customers down the line.

If you have incorporated any of these factors into your strategy, then you ought to use the tools listed below to help you achieve a more fulfilling and profitable content marketing.

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6 Lifesavers for Bloggers

Man typing on laptop

Being a freelancer blogger is no easy task; after all, it’s pretty stressful not knowing when a project will end, figuring out where your next client is coming from, or making sure that you’re completing blogs in the right amount of time to lead to a lucrative hourly rate. Luckily, there’s a plethora of other professionals at the ready who can make your blogging career a little easier. Get them on your side, and on your payroll, to maximize your earnings.

There are new freelance opportunities popping up everywhere, and The Guardian is reporting on some of them, but did you know that freelance bloggers are the perfect match for other freelancers? “Freelancing” is an industry in itself, and blogging is just a small part of it. You can’t be expected to also be an expert accountant, attorney or HR specialist, so make sure you have these lifesavers at your fingertips:

1. AP/AR

Tracking your accounts payable and accounts receivable is crucial to keeping your bottom line intact. For the tech savvy blogger, there are many software options, but you might prefer relying on a bookkeeping specialist. Check out Business News Daily for tips on the best software for your needs, or find a local freelancer with a solid portfolio to take care of line items for you. However, AP/AR isn’t complete with itemizing your deductions. read more

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January 5, 2015

The Google Panda Effect: What You Can Do to Fight Back

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Editor’s note: This post was written by V K Rajagopalan, who has over 30 years of experience in the field of Information Technology. He has worked with multinational companies like KLM, Siemens and Wipro. He holds a Masters Degree in Business Administration and is a SAP Consultant certified from SAP, Germany. He is a Director in Paduka Consultants Private Limited that he established in 2006. Over the years, he has become an expert in all aspects of SEO, both online and offline. He utilizes this expertise for his own business as well as his clients. He currently resides in New Delhi, India with his wife and 2 sons.

Google Panda effect

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Is Google Panda still getting you down? Introduced in 2011, this algorithm was designed to lower the rank of low-quality websites, sites with “thin” content, and give users access to higher-quality, more in-depth content. A lot of big-name websites took a major hit and, as the algorithm has been refined over time, Google has caught a lot of websites in its snare. If you think you’ve been caught by the this grizzly beast, here’s how to fight back. read more

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December 31, 2014

Make Money Blogging Using the Top 4 Contextual Ad Networks

Your AD here flat illustration

While there are no shortage of bloggers all over the world, there is only a small percent who succeed in doing so. Even if you do observe the best blogging practices and have generated a substantial amount of blog traffic, it does not follow that you will achieve success by earning a living as a professional blogger.

The real measure of success as a blogger is what you do with the traffic you have generated. Visitors per se won’t rake in cash for you, which is why you need to devise a way that will allow you to monetize your visitors. One way of doing this is by setting up contextual ads on your blog.

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December 26, 2014

Leveraging Reviews, Comments, and Opinions in a Corporate Blog Setting

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Editor’s note: This post was written by Matthew, who can be found on the Devumi Social Metrics Blog every Wednesday and Friday talking about what’s happening in the online worlds of YouTube, Twitter, SoundCloud, Instagram, LinkedIn, and Pinterest. Or step into the jungle with the Devumi Gorilla on Twitter for new content all day.

People are going to be making comments, writing reviews, and offering up opinions about your blog all day long. Some of them will be down in your comments section. Others will be on Twitter. Some may even be on other websites.

corporate blog

Wherever you find them, there are a few ways to best use and leverage them to promote your business. Nothing helps a business move forward like word of mouth advertising, this is the online equivalent being put into action! read more

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December 24, 2014

Here Are Some of the Most Crippling Mistakes Bloggers Made in 2014 (and How to Correct Them!)

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If blogging was easy, then everybody would be doing it. Unfortunately, lots of people are doing it.

As of writing,  there are around 214 million Tumblr blogs in existence and 42.6 million posts published every month on WordPress that are viewed 409 million times. And that’s not considering the statistics of other blogging platforms!

While blogging is a fun activity for those who simply wish to write and publish stuff, blogging as a profession is serious business. Bloggers have the responsibility of not only sharing ideas and engaging with their audience, but also driving more leads and sales to their online business.

Therefore, if you’re not making enough with your blog, then you’re most likely doing it wrong. Considering that there are lots of bloggers now than ever before (and that number will only increase in the coming years), you need to cut through the noise by kicking the bad habits you’ve been making with your blog and let your voice be heard.

Below are some of the mistakes that you may have committed with your blog this year and ways on how to correct them.

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December 19, 2014

6 Quick Ways to Choose a Good Keyword

Quick ways to choose a good keyword.

Image – Mike, Flickr.

It takes a lot of people a long time for them to choose a quality keyword for their website or for a specific blog post. There are tools like Wordtracker that allow you to test out keywords you’ve already thought up, but little that helps you actually choose a good keyword to test in the first place. Here are a few key principles you can follow in order to come up with a solid keyword fast.
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