November 17, 2014
Social media can be a harsh terrain to navigate. Whether for businesses or freelancers, the social media landscape is often fraught with uncertainty and only one unfortunate constant…change. The best way to understand where to start or where to go next is through consistent measurement. No, the number of “likes” or favorites is not useful, nor are they any indication that you’re “doing” social right.
In an attempt to shed some light on the subject and steer individuals and businesses back on a path toward meaningful social media marketing, here’s a list of 5 social media metrics that are actually worth measuring.
It’s a pretty well-known rule that if you have an idea on the Internet, there’s at least one person who will criticize it. Businesses on social media know this feeling all too well, as miscommunication among staff and outright faux pas have received intense backlash from followers. Anticipating these types of interactions and developing processes to resolve them quickly is a great step toward a more successful social media presence. Enter Resolution Rate: the ratio of inquiries that were resolved to all other inquiries. This social media metric allows you to ensure you’ve got a grip on the two-way street that is social media interaction. read more
Tags: Social Media, social media analytics, social media metrics
November 12, 2014
Editor’s note: This post was written by Dustin Greene, a tech writer based out of North Carolina. He graduated from Caldwell Community College and Technical Institute in Hudson and spends most of his free time golfing… weather permitting. You can follow him on Google+.
A blog is an essential piece of the content marketing arsenal for any business. 57% of companies with a blog have acquired a customer from their blog. Your blog visitors come to your weblog, read your opinions and insights, and if you’re lucky they will share or comment on them before leaving.
Source: Desi Mendosa
Often, this accurately portrays the depth of onsite blogger-visitor engagement. Most bloggers will turn to social media as a means of gauging their blog visitors. But there are more strategic ways which provide a representative view of readership in order to better understand visitors’ habits and preferences and overall engagement.
Audry Larocque, the CEO of iPerceptions, was quoted on Market Watch last month stating “online communities need to measure more than unique visitors per month, conversions and goal completion to understand how to grow their audience.” Understanding your audience is critical to growing and further engaging with them as a marketer or a blogger. read more
Tags: reader engagement, Social Media
November 11, 2014
A rocket launch is a sight to behold, but it won’t be possible without the many parts that seamlessly function together to push the entire weight of the rocket up in the air, past the earth’s atmosphere, leaving a cloud of smoke in its path. However, this event that only lasts seconds from start to finish takes months of intense preparation to ensure that the parts are working properly for a successful launch.
The same thing can be said of blog traffic. The concepts behind getting more visitors to your blog sound simple in principle, which is to use different online marketing tactics on top of writing great blog posts. Nonetheless, the rewards of increased readership is a thing of beauty, which is why you have to plow through the complicated and time-consuming process to get it right.
There are lots of parts involved in increasing blog traffic, all of which start with the writing of a blog post. Writing well-produced content is the foundation on which accumulating lots of visitors to your blog is based on.
To help you find inspiration for blog posts ideas, here are five to get you started.
Tags: blog post ideas, case study, evergreen content, headlines, Interviews, people's opinions
November 5, 2014
Many people are under the impression that having a website, writing high quality content and boosting social shares will increase organic traffic to their website. With this mentality, you’re setting yourself up for disaster since you’re forgetting the fundamentals of SEO and how they relate to search engines.
Many bloggers will agree that on-page and off-page SEO will dramatically improve your traffic while building your brand. If you’re not getting the results you feel you should, then you should implement these simple but effective strategies within your content. read more
Tags: headlines, keyword research, SEO
November 3, 2014
Editor’s note: This post was written by Kristi Kelly, a consultant at startups in New York City’s tech and entertainment industries and a writer at Fueled. Follow her on Twitter and Medium.
Google’s Inbox has officially been moved onto my smartphone home-screen, but there is just something off about the new mail app, which is billed as a supplement to Gmail. The first time I was asked what I thought of the new offering, my quick and passionate response was, “It sucks!” It didn’t actually suck, but I was resentful because I felt Google had let me down. Google let me down by being too big to be willing to fail.
I was an early invite to Google Inbox, getting it the first afternoon of launch thanks to contacts at Google. The app was downloaded onto my phone and awaiting my investigation when my fellows at the Fueled collective began to buzz their anticipation about the new app, as well as who had gotten an invite and who had not. I quickly read through the official Google blog’s introduction of Inbox, my excitement building for what I was beginning to believe would be a revolutionary move forward in email management. read more
Tags: apps, Gmail, Google Inbox
The internet is a huge resource for people who are searching for solutions to basic or complex problems. It’s widely known that the best type of content which people love to engage with helps them solve a problem. Even though there are several blogs which provide the same solution, some have not been able to experience the same success as others because they don’t know how to write great “how-to” content. If you are going to be creating problem solving content for your readers, it’s important to implement these simple strategies before publishing.
Tags: generate traffic, how to blog, how to content
If you don’t learn how to manage your email inbox more effectively, it may soon be managing you. When asked what the most frustrating part of their day at work is, many businessmen and women voice complaints related to their email.
How is it that something invented with the goal of making life simpler and faster become such a nuisance? read more
Tags: email tips, Guides
October 31, 2014
Although the spotlight is currently on blogs focusing on social media marketing, content marketing, and similar subjects, personal blogs are alive and kicking. There was a time when the idea that Facebook was killing personal blogging was being thrown about, but there are still many personal blogs out there; and while not everyone does not have monetization as the main goal, there is always that bonus if you want it. So why not monetize your personal blog while you’re at it?
If you have a personal blog, and you want to monetize it, here are things you can do. read more
Tags: Adsense, Affiliate Programs, Blog Monetization, personal blogging
October 30, 2014
A blogger’s ability to visualize targets, plot action plans and execute on tasks that matter most will lay the foundation for success in all ventures. Many are oftentimes distracted by an abundance of tools, tactics and ideas that promise whether it’s high traffic, more signups or better conversions. Beginners especially, fall into the trap of trying everything under the sun that seems to offer some value for blog growth. The reality is, however, that it’s part of the growth process and without experimentation we won’t discover what works and is most suitable for our niche and ventures. Therefore, organization is key and spending time digesting and acting only on the most relevant data while investing time and effort on proven tactics are what will guarantee fruitful success.
With the torrent of data, tools and blog growth formulas out there it’s very easy for the average blogger to get bogged down and experience burnout as plans at the end of the day amount to zero. There needs to be a way to spend more time doing meaningful work and less time trying to figure things out. The starting point for achieving this will be learning how to use the data we acquire about our audience and niches efficiently; organizing and maximizing our days for best results. Dashboard tools are excellent for helping practically any practitioner make sense of their world. Here’s how: read more
Tags: Dashboard tools
October 29, 2014
When referring to an effective email campaign, we’re not talking about the amount of people who opt in to your list but how many of them actively engage with your messages. It’s important that you have subscribers who open your email messages because this will increase your returning visitors and conversions equaling profits. Imagine if your average open rate is 20%, this means 70% of your subscribers are not viewing your email messages. You’re essentially losing 70% potential profits that could have been generated through your subscribers. Over the years, higher open rates have been the subject of numerous case studies, and the results have been astonishing.
Let’s look at the 5 most important factors which will increase your open rate.
It’s been proven that emails with a personal touch increase open rates. Much of the success of personalized emails has to do with the psychological aspect which involves “special” treatment that has impacted the way we interact in society. It builds a level of comfort with the recipient, which translates to increased engagement with follow-up messages.
Going forward, always send your email messages including the first & last name of the recipient. You may want to add a short question after the person’s name ,as we are programmed to respond to questions more consciously than anything else.
Tags: email marketing, email open rates, email subscribers