October 24, 2013
John Pettitt is the founder and CEO of Repost, a content syndication platform that allows you to easily republish content without it losing attribution, advertising and more. A veteran of the tech space, John has successfully lead two companies into an IPO, including CyberSource which was acquired by Visa for $2 billion.
What makes Repost a great tool for content creators?
Repost means you don’t have to create all the content yourself, and your original content can serve you beyond your own site generating audience and revenue. There is a very clear relationship between posting more and getting more traffic. In fact, traffic scales pretty linearly with the number of posts you make. Repost gives you a way of adding more content easily and quickly. Some examples – a hyperlocal site could add movie reviews from Fandango or a news site could add analysis from the Christian Science Monitor or The Economist. Sports sites can add national coverage from Fox Sports, SB Nation, FanIQ, and Bloomberg Sports.
On the outbound side, the best ad for your content is your content. Every time somebody embeds one of your articles it generates ad revenue, traffic, and brand exposure. Readers of embedded articles are 95%+ new to that publisher’s content. Where else can you get that exposure and great CTR’s with an asset you’ve already paid for? read more
Tags: John Pettitt, repost
October 23, 2013
We all know SEO is important, especially for blogs because they get new content regularly. However, if you haven’t educated yourself enough on SEO, then simple mistakes may have a will long-lasting impact on your blog, even though you may have great content.
Even though you may consider yourself in the writing industry, if your content is being published online, then you also need to become an SEO expert. Otherwise, you risk undermining your content and not getting the exposure that you deserve.
Rambling Meta Tags
Meta tags that are too long are one of the most common problems that I see during my website Internet marketing audits that are completed for clients. If your meta tags are too long, then they will get cut off in Google (and other search engines ), leading to incomplete information for both the search engines and your potential readers. Title meta tags must be under 65 characters (including spaces) and description meta tags must be under 160 characters. Most SEO experts (like Moz) agree that 155 characters is a good maximum to shoot for.
When redoing meta tags, be sure to include more top keywords and a good description of what that specific page is about. In addition, for WordPress blogs, you can use a SEO plugin that will automatically optimize these meta tags (as well as complete basic SEO) for you.
Tags: blogger, Blogging, plugins, Search Engine Optimization, SEO, WordPress
October 22, 2013
Spam may be a delicious treat depending on who you ask, but in its digital form by way of your WordPress blog, not so much. No matter what you do, spammers will find your blog. Granted, you can easily blacklist IP addresses, but that doesn’t always keep them from coming back. When most people think of a spammer, they think of some person sitting behind a keyboard. However, with the power of software and sophisticated systems, many spammers are actually scripts or bots that automate the work which used to be done manually.
Akismet needs no introduction. Included in every WordPress install, it is the original comment spam blocker. According to its website, Akismet has blocked nearly 100 billion comments. Free for personal use, there are several paid plans to choose from, starting as low as $5 per month for businesses. For many bloggers, Akismet gets the job done, but it offers very basic functionality. read more
Tags: comment spam prevention, fighting spam, wordpress plugins
October 21, 2013
If you currently run a blog, there are a few simple tweaks you can probable make that will increase the return on your daily efforts. Granted, not everyone blogs for the sake of self-promotion or business. But in reality, anyone who can command an audience online should be able to monetize that if they so choose, and email lists are one of the most effective ways of capturing momentum to better realize this goal. When visitors hit your site, they have two options – they can delve deeper, potentially toward a purchase, or they can leave. With email sign-ups, you have a chance to invite these people back, time after time, to check out your content, your products and your business.
Anyone who runs a blog should also run a parallel email newsletter. For the sake of some additional content, it can be possible to build up a mailing list that hangs on your every word, similar to the audience you can command on your blog. An email list puts names and email addresses to your web traffic, so you can constantly engage with them for promotional purposes. Whatever you blog about, this gives you the advantage of on-demand traffic for your content, or for your self-promotion online. read more
Tags: how to build a mailing list
Most modern advertising and marketing strategies are trite, because they’ve been used hundreds–if not thousands–of times before. Consumers have seen the same ads so many times that they’ve now grown accustomed to them. These days, vanilla marketing by itself just isn’t enough; you need to be innovative and think outside the box. That’s exactly where guerrilla marketing comes into play. read more
Tags: Blog Marketing and Monetization, Marketing
October 18, 2013
Tough laptops are really just built for one reason – to withstand rougher environments that are not meant for most consumer electronics. This means they are built to take extremes of heat, cold, wind, shock and even that great killer of most electronic devices, water.
Now if you’re looking for a laptop that will go anywhere you want to go and take the thrills and spills of travel into exotic locations, or withstand the environment of a working jobsite, here are four top laptops that are built to take whatever the world will dish out.
While the concept of being agile in order to respond to a rapidly shifting market has been around for quite some time, it’s never been more important to be agile than in today’s market. With a rapidly shifting digital landscape as well as shifting trends in social media.
Social media is an extremely fluid marketplace that requires constant maintenance as well constant customer engagement. What is different in this day and age is the speed at which consumers communicate with each other and share their opinions. With this shift in the dynamic consumers are much more likely to act as a flock or a herd than ever before. Please them and they will flock to your door but if you ignore them they will stampede to the competition.
Tags: marketing your business online, online sales
October 17, 2013
Tags: content generation, SEO
October 16, 2013
For as long as search engine optimizers have existed, they’ve focused a huge amount of time and resources on obtaining inbound links for their sites. There’s a very good reason for that: among the 200 or so signals that Google considers when determining ranking positions in the SERPs, inbound links are of vital importance. However, there is considerable diversity of opinion when it comes to linking out from a site to other sites. SEOs are often concerned that outbound links will degrade their site’s standing and prefer to link to their own content, keeping the link juice they gather to themselves. They are also worried about giving away link juice and hence ranking potential to other sites within their niche.
In fact, outbound links can be beneficial for SEO, so it’s worth thinking about the ways in which such links can both benefit and harm a site’s status in the eyes of Google and other search engines. read more
Tags: linking, SEO
October 15, 2013
Google Authorship made its first appearance in June 2011, and allows writers or bloggers to “connect” with their content across the web. Any webpage that has the proper Authorship markup will display basic info from your public Google+ profile, including your photo. Now, before you start worrying, the good news is you don’t have to be active on Google+ in order to take advantage of this feature. It’s a great social network, but definitely not necessary. All you need is a properly filled out profile, and you’re ready to rock.
Despite being available for over two years, there are still many who have yet to add the necessary code to their website or websites. Is it because setting it all up is too difficult? If that’s the case, we’ll be diving into a method which requires zero coding at all. If it’s because many still don’t know about it, that could definitely be the case, too. Earlier this month, Jeff Bullas published a post by Joana Ferreira titled, “Why Aren’t More Bloggers Claiming Ownership of Their Content?” read more
Tags: google authorship, How To Setup Google Authorship