April 9, 2014
Let’s face it, search engine optimization as we know it is an ever-evolving, not dying, art. Gone are the days of simply throwing up a couple targeted keywords, dumping a ton load of miscellaneous backlinks and walking straight to the bank. Google is winning the battle against search engine manipulation slowly but surely. Though the vast majority of us are so mad at Google for it’s actions against web spam through algorithmic changes and direct penalization against particular website, we need to remember: a) Google is a private company and not a public service – they can do whatever they want with their toys and b) they’re in this for the long-run to make profits and please shareholders. How dare we demand anything from Google! I may sound like I have a stake in the company, defending them, but I don’t. I’m just facing the facts.
Instead of whining about the all-powerful Google we should be focused on our business of blogging and online marketing, and how we can grow and evolve with the times. SEO is rough and now is the time to innovate and be deliberate with everything we do with our blogs. read more
Tags: Search Engine Optimization
April 8, 2014
What can you learn from the best travel bloggers? Quite a bit, regardless of what kind of blogger you are, from foodie to relationship disher-upper, or even if you haven’t quite started a blog (yet). Travel bloggers provide a unique perspective, which can be challenging, considering there are over 1.3 million blogs dedicated to travel alone; only a few of them are monetized and garner enough followers to put them at the top of the class. The Huffington Post recently named the top travel bloggers around the world who blog in English, and came up with an impressive list of candidates for the top spot. read more
Tags: blogging tips, travel bloggers
April 4, 2014
One thing we learn from a very young age is that being liked matters. From being chosen on the best football team to getting that dream job ahead of someone equally as capable, being seen in a positive manner and with positive sentiment is of notable benefit.
The same is true for brands and if people have a high opinion of your services or product, then they’ll find it more desirable and be more inclined to purchase it.
In this day and age brands tend to deal with people on a one-to-one level mainly over social media. So, creating positive sentiment on social media around your brand is important – in fact it matters a lot!
Tags: Social Media
April 3, 2014
Editor’s Note: This post was written by Ilan Nass, Chief Marketing Strategist at Fueled, an award winning mobile app design and development firm in New York City. He is also the founder of SEOWholesalers and Social Signifier, companies that provide white label services to marketing and advertising agencies looking to offer digital marketing to their clients.
Selling online is not as hard as you think. Write some great copy and watch the customers come rolling in.
That is, if the quality of the writing is terrible.
Even simple spelling and grammar mistakes can cost businesses millions. So to answer your question, yes, a typo can potentially cost your business millions.
Don’t believe us at Fueled? Here are some simple spelling and grammar mistakes that cost millions. read more
April 2, 2014
Before any blogger or online marketer embarks on any venture that requires building content for a website, he / she will need to complete intensive market research and validation of interests, goals and passions. Going through the ropes of identifying needs in the marketplace, see what’s lacking, match the findings with passions and voila! You’ve got yourself an online business idea.
However, there’s a critical technical step which needs to be taken that I don’t believe should be outsourced to any practitioner without first understanding its importance and relevance. That is keyword research. Keyword research is essentially using tools to gather data relating to what users are searching for in search engines, the volume of searches and to discover how tough the competition really is. read more
Tags: keyword research
Being a blogger means knowing – and doing – a bit of everything; from a little of blog design to search engine optimization to content marketing. While you may not be an expert on blog design, or design in general, it pays to know the basics and to use the right tools to help elevate your blog.
That’s where Inky Deals can help you. A deals site targeting designers, Inky Deals also caters to anyone who has the slightest inclination toward design.
If you are looking at purchasing premium resources and tools for whatever project you may be working on, then this site is the place to go: you get some of the best tools at the best prices. read more
Tags: Blog Design, Designs
April 1, 2014
We’ve talked before about how important security is if you want your business to succeed. We made sure you knew about the ways hackers might try to conquer your WordPress account and that got us thinking about the other online places we take for granted as being relatively hacker-proof but really…aren’t, like your phone.
A lot of people believe that their smartphones are incredibly safe. That’s because most people equate the word “smartphone” with “iPhone” and until recently the iPhone was thought to be virtually hacker proof.
Guess what: they aren’t. A little over a year ago, NBC News reported that researchers had managed to hack iPhone’s operating system. More recently, there is speculation over whether or not Apple worked with the NSA to allow the agency access to iPhone users’ personal information. read more
Tags: Security, Smartphones
March 26, 2014
Blogging has evolved over the years from simple text based posting by hobbyists sharing their passions. It’s now a powerhouse tool for reaching billions of readers worldwide using ideas and discussion to change world views, challenge norms and sell products. As we go with the flow of the blogosphere we continuously look for ways to make our own messages stand out from the rest and gain special attention and traction. In this day accomplishing this and increasing website traffic is a difficult task as competition becomes stiffer and readers’ attention spans become microscopic.
There is one medium able to hold the attention of this fast paced age and that’s video. The rise of video blogging has been a slow one but we’re seeing where many “vloggers” who took early advantage of sites like YouTube and Vimeo, are both rolling in the dough and enjoying rich experiences with their audiences. Online video has already started replacing cable TV viewership with more time being spent online. read more
Tags: Video Blogger, Vimeo, YouTube
March 19, 2014
With the onset of banner ad blindness, tougher competition and more stringent Google algorithmic stipulations, bloggers find it much more difficult to make a buck online. As with any other industry, the only thing that remains constant is change and as bloggers we will have to continuously brainstorm how we’ll make the most out of our greatest asset, our content.
As the challenges pile on, those who are serious are forced to raise the bar higher and do and think differently. At the end of the day, in any venture, the questions remain, “How can I make some money?” Or “How can I make the most out of my life and business?” The answer, especially for bloggers, is that we need to keep flowing with the rising standards and bring new experiences to our readers, clients and prospects. read more
March 12, 2014
The dream and objective of 99% of all bloggers is to make money. Whether the journey began out of a passion or burning desire for your voice to be heard and start a revolution; at some point monetization ideas will come to mind and opportunities will present themselves for you to capitalize. Opportunities have come in the form of large ad deals, sponsorships, broadcasting contracts and book deals. Among all the success stories we’ve heard, in general, the art of making money from blogging seems to be an elusive victory for the majority as with many other global industries.
I’ve written many times about having a correct and decisive mindset when tackling any task and in 2014 we bloggers need to start thinking of new ways of reaching and bringing value to more people while remaining competitive. Now is the time for thinking outside the box and start pushing the boundaries on what you can do to make the best out of your presence online. read more