As a marketing professional, you are always looking for ways to enhance the effectiveness of your marketing efforts – and ultimately to drive more sales for your organization. However, marketing has become increasingly complicated over the last decade – there are many more channels to manage simultaneously, and markets are becoming more fragmented and diverse. Many marketing teams struggle to deal with this complexity, in large part because they still rely on manual processes that don’t scale to meet the new reality.
Marketing automation is designed to address this issue – and to actually let marketing teams capitalize on complexity to maximize their effectiveness. It does this by intelligently automating repetitive marketing tasks, integrating existing marketing systems, and providing comprehensive analytic capabilities that deliver new customer insights. By combining these three aspects, automated workflow software significantly enhances marketing effectiveness and efficiency, and ultimately delivers significant competitive advantage and increased sales opportunities. read more
December 11, 2013
Having an active and engaged blog community is at the top of every blogger’s wish list. While the goal is clearly outlined, the way to get there sometimes isn’t. Although not guaranteed, there are some ways that you can get more comments onto your blog.
Sometimes getting a high level of engagement does take a financial commitment. In this case, having paid campaigns to get more traffic to your website will certainly increase your chances of more engagement, especially when they come from social media. Do some research on paid social media campaigns on Facebook and Twitter and also through the major search engines like Google, Bing, and Yahoo!. Facebook and Google also occasionally send out coupons to new account users, so be sure to research that before signing up for a new account. read more
Tags: Blogging, Comments, engagement
December 10, 2013
Blogging is as intrinsic to my life as taking a shower, eating, and drinking coffee. Of course, I have to come clean and admit that it is part of my job, so I can’t really avoid blogging on a daily basis, but I also have to say that there is something differently enjoyable when I have time to play with my personal blog. It does not get updated as often as I would like, but I do make it a point to change things up once a year if possible.
And when it comes to “changing things up”, the blog theme is always a factor that I consider. Any blogger would agree, I think, although the frequency of changing themes (and/or blog design) will definitely vary from one blogger to another.
How do you go about choosing a blog theme if you do not have something particular in mind? read more
Tags: Blog Design, Themes
December 9, 2013
There are different elements involved in the creation and development of anything that you wish to present to a target audience and ecommerce web design is no exception. Understanding them holistically as well as in some detail will help you provide inputs to your web designer. Should you want to do it yourself, this knowledge will be pretty handy to have.
Let us look at some of the main elements. read more
Tags: eCommerce, web design
December 6, 2013
It’s a pretty common fact that many writers and bloggers listen to music while they are imposing their latest and greatest novels, short story, or blog post (it also helps conquer writer’s block). A 1993 study in literary journal nature stated that when the participants listened to a Mozart sonata, they scored higher on standardized tests of reasoning ability then participants to sat in silence. This allowed experts to reason that listening to music while completing a task that takes up abstract for spatial reasoning can positively influence work production. read more
Tags: ambient noise, creativity, increase credibility, music
December 5, 2013
Freelance Writing Jobs is one of the oldest, most trusted community for freelance writers. Founded by Deb Ng, who worked long and hard to build the community, the site was eventually taken into the fold of Splashpress Media, the same network Blog Herald belongs to. So yeah, FWJ is family, and as it goes with family, we’d like to share something special the FWJ crew has been working on: the FWJ Resources Area, a collection of freelance writing resources.
What’s in it for you?
Tags: freelance writing, Freelance Writing Jobs, resources
December 4, 2013
A paid search advertising campaign, sometimes called PPC (short for pay-per-click, which is the term that means an advertiser only pays on a per click basis, when a person clicks on their ad), are used by webmasters and marketers to push traffic to their websites and e-commerce sites. For many, the traffic they receive translates into massive amounts of sales or traffic, which not only brings more sales, but can allow the website to grow their online influence.
When it comes to blogging, more traffic from PPC campaigns have a lot of benefits, including:
- Charge higher rates to website advertisers
- Grow number of returning readers/users
- Drive sign-ups for newsletters or giveaways
- Promote important posts that highlight a new company service or event
- Grow engagement through more social shares and comments, as more traffic usually equals more audience engagement.
For the majority of blogs, PPC ads aren’t used to drive product sales. Because of this, it can be hard to justify the cost. While Google AdWords occasionally sends out credits and coupon codes for beginning PPC advertisers, starting a blog PPC campaign requires know-how, patience, and initial cost.
If you don’t know how to build, launch, and maintain a PPC campaign, it is worthwhile to either pay someone to do it for you or to learn the entire process yourself. Google offers an AdWords certification program, as does Bing. In Google’s case, even though there is a cost to become certified, you can view the majority of the course materials for free. This can help you begin to craft a PPC campaign.
It’s important to note that even though search engines are the main place for PPC campaigns, Twitter and Facebook also offer advertising (and Pinterest is also beginning to roll it out). This is a good solution if you want to target a specific demographic, based on their interests or profile details, like age or location. Facebook occasionally also offers promo codes for new advertisers as well.
In order to make sure any PPC campaign is worth its cost, be sure to track its traffic. Use UTM tags to verify when traffic is coming from PPC ads in Google Analytics and make sure it can be tracked all the way to a company’s other external pages that are outside of the blog, such as products or contact us. When you have analytical proof of your results, your PPC campaigns are much more likely to become invaluable.
photo credit: x-ray delta one via photopin cc
Tags: AdWords, blog PPC, Facebook Ads, pinterest ads, PPC, Twitter Ads
Anyone can start a blog. Practically anyone can earn money hiring himself out as a blogger/blog content writer. Earning good money by blogging – whether for yourself or as a blogger for someone else – is a totally different story, though. Blogs – and bloggers – are a dime a dozen, but it takes skill, talent, and a mastery of the topic to stand out.
If you are a pro making a living out of writing, and you want your earnings to go up a notch, I suggest taking a look at these blog niches which will help you increase your worth. Of course, it goes without saying that you actually have to learn and exert effort before you can claim mastery and establish your authority in any niche. You can’t just spend a whole day on Wikipedia, and then go around proclaiming yourself as a guru!
If you are serious about making more money without being a hack, here are top earning blog niches that you might want to dive into. read more
Tags: blog niches, blogging tips