August 8, 2014

15 of the Silliest Mistakes Email Marketers Make

Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.

Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.

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The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.

So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.

There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. read more

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August 7, 2014

Why You Need to Get Out of Your Blogging Cave Regularly

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Editor’s note: This post was written by Martin Stephens, Corporate Director of Action Days UK. He has been blogging for almost a decade. Over the years, he has amassed tons of experience and shares excellent tips and best practices with his peers. He encourages online workers to go out in the real world and engage in top outdoor events to have a balanced work-life relationship.

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Bloggers, freelance writers, and practically every online worker have a tendency to stay in their physical comfort zone. Whether it’s a home office, the couch, or the kitchen table, online workers spend majority of their time indoors, relentlessly working and making sure that they meet deadlines and satisfy their clients.

This is quite understandable, as remote workers do need a certain level of routine to be able to maintain – and even increase – their output, which their income depends on. There is, however, something to be said about going out of that “blogging cave” from time to time. Let’s take a look at a handful of convincing reasons you should get out of your blogging cave more. read more

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July 31, 2014

This Common Practice & Mindset May be Sabotaging Your Online Marketing Efforts

Never before in history has the potential of commerce been so ripe and rich with Billion dollar possibilities for marketers. Social media has given us unprecedented reach and influence on international markets and given rise to tools that make delivering the right products to consumers a win-win experience. There’s glory everywhere and everyone wants a piece of the pie and is ready to do all that it takes to achieve victory. More businesses are realizing the benefits of social media and online marketing and budgets and teams are transformed.

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However, as usual, there are a few problems that seem to be holding back the average online marketer. And as we’ve witnessed time and time again, in the words of Gary Vaynerchuk, “marketers ruin everything.” As he explains in the video below and the one here, we certainly have the wrong approach. read more

The First 5 Things You Need to Hear Before You Start Blogging

Editor’s note: This post was written by Danny, a blogger for Instant Checkmate, one of the world’s largest people search engines. He is passionate about writing and is currently a student at the University of San Diego studying English and Business Administration. Find him on Twitter or  Google +.

Not too long ago I started blogging for Instant Checkmate. I thought it would be pretty easy. I thought to myself, “I am a good writer; I did well in all my English classes at school; I often teach people how to write; I am passionate about writing. What could possibly be difficult?”

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Well, unfortunately for me blogging is not an English class. Writing is an important part of the deal, but there are so many factors that go into blogging that the average person has no idea about. The amount of surprise I faced in the first week alone was enough to make me think I had no chance in this field.  read more

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July 28, 2014

Is Your Password Really Protecting You?

Editor’s note: This post was written by Danny, a blogger for Instant Checkmate, one of the world’s largest people search engines. He is passionate about writing and is currently a student at the University of San Diego studying English and Business Administration. Find him on Twitter or  Google +.

Take a second to think about what your password is protecting. If someone knows that simple word they can hack your email, your social media accounts, your blog, your bank account, and much more. Your password protects your conversations, your money, your secrets, and who knows what else!

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Do you think your website is too small, or your account doesn’t have enough information to be worthwhile for hackers? Many think this way, and that is exactly when one falls victim to hackers. Even simple Spotify accounts fell victim to hackers recently, putting large amounts of payment information at risk. read more

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July 27, 2014

4 Things Online Publishers Need to Know to Avoid Legal Trouble

Online publishing has made it so easy for anyone to express his thoughts and opinions online, as well as share experiences and expertise. With online publishing being relatively new, some people who are only starting in the niche may not be aware that there are laws that do apply online.

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Print publications have traditionally been regulated by the government, but depending on where you are based, online publishers may get into legal trouble on various counts. Lawyer Daniel Perlman advises that online publishers should know the specific laws governing online publications in your particular area, but in general, here are things you need to know to avoid legal trouble. read more

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July 24, 2014

Life in the Cloud: How a Content Delivery Network Can Make a Big Difference

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For those of us playing buzzword bingo at home, the word cloud might as well be the free space in the middle. Everything seems to be “in the cloud” today, but what does that mean exactly?

Cloud-based services might be the buzzworthy term of the year, but that doesn’t subtract from how useful and important they are. For example, take a cloud-based content delivery network (CDN). These amazing services help to serve content from a wide range of sites to people all around the world at breakneck speeds. read more

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July 23, 2014

How to Write a Post That Goes Viral

Do you want your blog content to go viral? Sure you do. Accumulating more readers, views, and shares is the ultimate goal of a blogger, after all. Unfortunately, there’s no guarantee that your content will spread – on a massive scale or just in general – but there are steps you can take to boost your odds.

First of all, if you’re trying to reach lots of eyeballs through spammy or dubious methods, stop. As a blogger, you need to be dedicated to creating booming content, stuff that your particular audience will love and be inspired to share. Yes, slapdash content can work to gather initial views, but they do no favors for overall shareability.

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July 22, 2014

Top 8 Personal Finance Blogs You Should be Reading

personal-financeLet’s face it: Personal finance isn’t necessarily the buzziest or most popular industry on the web. While some industries have an easy time creating viral videos, cool infographics, and other creative pieces of content, personal finance has a subject matter that is a little bit less exciting. Still, even so-called “boring” industries have reasons to start a blog. For starters, a blog is a great way to improve your SEO by helping you get indexed more often, thus showing up on a search engine results page (SERP) more frequently.

Fortunately for us, some personal finance companies have managed to create a blog with interesting and engaging content. If you’ve been searching for a blog to learn more about personal finance but can’t find anything quality, check out some of these options below.

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July 16, 2014

Content Topics and Ideas For Your Blog

There comes a time when it seems that you are out of ideas for your blog. Maybe you feel there isn’t anything going on in the world that you haven’t already covered, or you have run out of different ways to address the same content. This can be especially true if you are developing a mini niche site with a specific focus.

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Or maybe you’re thinking of starting a blog but aren’t sure if you have enough content ideas to build a full-fledged website out of your existing knowledge. Instead of wasting your time using a free blogging site such as WordPress.com, Tumblr, or Blogger to test the sustainability of managing a blog, you should do some keyword research, develop some general content themes, and plan ahead. This will save you the trouble of converting to a self-hosted site in the future. read more

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