October 14, 2014
Editor’s note: Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
“Online marketing will wipe out traditional marketing.”
“Digital is the future of marketing.”
“Offline marketing is for dead brands.”
These are common doomsday predictions about offline or traditional marketing that have been parleyed around endlessly in the last decade. The trouble is, these ‘predictions’ do not explain the fact that brands still spent only about 21% of their marketing budgets in 2013 on digital marketing. 2014 is expected to see that number going up to 24.6%. read more
Tags: Advertising and Marketing, offline marketing
October 10, 2014
A lot of freelance writers and bloggers have their preferred working space, where their productivity is optimal. There are times, however, when we need to be out of the house or on the road, for one reason or another.
If you can postpone work for those periods, then good for you; but what if you absolutely need to get an article done and emailed before you get home? What if you need to publish a post in an hour, and you can’t get to your computer on time? You may have your data stored in a flash drive, but how do you access it with minimal hassle? read more
Tags: Mobile Apps, Mobile Blogging, Productivity
October 9, 2014
Blogging is easy, so many people say. But anyone who actually blogs to reach their goals and succeed knows that blogging can be a daunting task at times. While the definition of goals and success may differ from blogger to blogger, at the end of the day, one needs virtual elbow grease to get where they want to.
That being said, there are times when bloggers need to take a break from what they do day in and day out. Office workers get the weekend off. They get weeks of paid vacation. Bloggers who work for themselves and/or do freelance work don’t get that luxury – unless they purposefully schedule a break. read more
Tags: blogging lifestyle, work life balance
October 6, 2014
No doubt, when you look for freelance writing jobs – as a blogger, content creator, or copywriter – you’ve come across the label ISO 9001. Many companies advertise that they have ISO 9001 Certification.
What are the implications of this label for freelance writers? How does ISO 9001 affect you?
To start with, it’s better to clarify exactly what ISO 9001 means. read more
Tags: businesses, ISO 9001, ISO certification
October 1, 2014
Many aspiring writers – and bloggers – dream of publishing a novel that will become a great hit. Lindsey Stone has put her creativity to work in this way, and you can too. Great writers aren’t born great. They get that way through practice and determination. Here is a compilation of other tips to help you get your creative juices flowing. read more
Tags: novel writing, writing tips
September 25, 2014
Outreach, relationship and community building are vital parts of growing any audience, online or off, for profit or hobby. To evoke any response from visitors to your site or consumers you have to be able to serve, prove trustworthiness and provide value at all stages of a lasting relationship. That is why collaboration is so powerful and social networks, for the most part, have been so successful because their functions rely on what drives human beings to action; building relationships. A majority of the most successful blogs and businesses in the current new media age have one thing in common and that’s a focus on serving their community while embracing and collaborating with peers to increase the value of their content within their niche. An approach focused solely on self gain won’t last for the long run since relationships are not built by taking but giving.
Tags: blogging tips, blogging tools
September 24, 2014
Editor’s note: This post was written by Tim Soulo, who calls himself an MMA marketer (which stands for “Mixed Marketing Arts”) and his focus is tactics and strategies that bring you either money or clients. Make sure to visit his personal blog at: BloggerJet.
Get tons of traffic from Twitter
How come Twitter is so simple and yet every social media expert on the planet tries to make it look so complicated?
Twitter marketing is not a rocket science, and obviously you don’t need a PhD to run your Twitter account, right?
However, many bloggers seem to misunderstand how Twitter works and as they try to milk it for traffic they end up doing totally ineffective things: change their profile picture 3 times, order a custom twitter profile design, and rewrite their twitter bio twice a week. But all of that doesn’t help. read more
Tags: social media marketing, Twitter, twitter traffic
September 23, 2014
Everyone wants to become an influencer in his niche. We all know that can be a difficult feat, but the next best thing is to have a direct connection to an influencer. There are many ways to achieve this – via Twitter, Facebook, or direct email.
The issue here is that being an influencer inherently means that they are very busy people. They get countless tweets, DMs, PMs, emails, and what have you. What chances do you have of an influencer actually opening your email, much less reading it, no matter how cool or important your message may be?
If you don’t put some thought and effort into your email, then expect no reply at all. If you want your email ignored by influencers… read more
Tags: email tips, Internet Influencers
September 22, 2014
Editor’s note: This post was written by Kevin, an account director at Online Rep Management. He has been working in internet marketing and public relations for over 8 years. Kevin got his start working online in SEO, link building, and some affiliate marketing. Kevin is most passionate about helping good brands become online entities. Read more on Google+ follow Kevin on Twitter!
The relationship between reputation and brand is so tightly knit, it is difficult to separate them, or know where one ends and the other begins. Like love and marriage, it is difficult to have one without the other. Unlike the chicken and the egg, we are pretty sure which comes first.
Before a company can develop a meaningful brand, it has to garner a positive reputation from a loyal base of consumers. There are a number of factors that go into building a brandable reputation. Here are just a few. read more
Tags: branding, Marketing
September 18, 2014
Although it’s pretty much unlikely that any high profile hacktivists are going to be targeting your website via a Distributed Denial of Service (DDoS) attack anytime soon, that’s not necessarily grounds for sitting back relaxed and complacent without a backup / protection plan. DDoS attacks are becoming more prevalent and much easier to execute thanks improvement in technology, bandwidth and accessibility to tools and information on how to do it. We continue to see big brands like Sony get brought down momentarily by these attacks, and even the CIA’s website suffered this pain in 2012. It’s a serious threat.
For clarification, DDoS attacks happen through an overpowering of numerous computers, usually through the use of bots, that continuously send traffic to an IP address or website. As simple as this might seem, the effects can be brutal to a website. What’s worse is that the typical common security protocols that are set up to defend against hacking and intrusion just don’t work against DDoS attacks and taking matters into your own hands, whether it’s through WordPress security plugins or code tweaks and improvements are not sufficient. read more
Tags: blog security, DDOS