November 3, 2014
Editor’s note: This post was written by Kristi Kelly, a consultant at startups in New York City’s tech and entertainment industries and a writer at Fueled. Follow her on Twitter and Medium.
Google’s Inbox has officially been moved onto my smartphone home-screen, but there is just something off about the new mail app, which is billed as a supplement to Gmail. The first time I was asked what I thought of the new offering, my quick and passionate response was, “It sucks!” It didn’t actually suck, but I was resentful because I felt Google had let me down. Google let me down by being too big to be willing to fail.
I was an early invite to Google Inbox, getting it the first afternoon of launch thanks to contacts at Google. The app was downloaded onto my phone and awaiting my investigation when my fellows at the Fueled collective began to buzz their anticipation about the new app, as well as who had gotten an invite and who had not. I quickly read through the official Google blog’s introduction of Inbox, my excitement building for what I was beginning to believe would be a revolutionary move forward in email management. read more
Tags: apps, Gmail, Google Inbox
The internet is a huge resource for people who are searching for solutions to basic or complex problems. It’s widely known that the best type of content which people love to engage with helps them solve a problem. Even though there are several blogs which provide the same solution, some have not been able to experience the same success as others because they don’t know how to write great “how-to” content. If you are going to be creating problem solving content for your readers, it’s important to implement these simple strategies before publishing.
Tags: generate traffic, how to blog, how to content
If you don’t learn how to manage your email inbox more effectively, it may soon be managing you. When asked what the most frustrating part of their day at work is, many businessmen and women voice complaints related to their email.
How is it that something invented with the goal of making life simpler and faster become such a nuisance? read more
Tags: email tips, Guides
October 31, 2014
Although the spotlight is currently on blogs focusing on social media marketing, content marketing, and similar subjects, personal blogs are alive and kicking. There was a time when the idea that Facebook was killing personal blogging was being thrown about, but there are still many personal blogs out there; and while not everyone does not have monetization as the main goal, there is always that bonus if you want it. So why not monetize your personal blog while you’re at it?
If you have a personal blog, and you want to monetize it, here are things you can do. read more
Tags: Adsense, Affiliate Programs, Blog Monetization, personal blogging
October 30, 2014
A blogger’s ability to visualize targets, plot action plans and execute on tasks that matter most will lay the foundation for success in all ventures. Many are oftentimes distracted by an abundance of tools, tactics and ideas that promise whether it’s high traffic, more signups or better conversions. Beginners especially, fall into the trap of trying everything under the sun that seems to offer some value for blog growth. The reality is, however, that it’s part of the growth process and without experimentation we won’t discover what works and is most suitable for our niche and ventures. Therefore, organization is key and spending time digesting and acting only on the most relevant data while investing time and effort on proven tactics are what will guarantee fruitful success.
With the torrent of data, tools and blog growth formulas out there it’s very easy for the average blogger to get bogged down and experience burnout as plans at the end of the day amount to zero. There needs to be a way to spend more time doing meaningful work and less time trying to figure things out. The starting point for achieving this will be learning how to use the data we acquire about our audience and niches efficiently; organizing and maximizing our days for best results. Dashboard tools are excellent for helping practically any practitioner make sense of their world. Here’s how: read more
Tags: Dashboard tools
October 29, 2014
When referring to an effective email campaign, we’re not talking about the amount of people who opt in to your list but how many of them actively engage with your messages. It’s important that you have subscribers who open your email messages because this will increase your returning visitors and conversions equaling profits. Imagine if your average open rate is 20%, this means 70% of your subscribers are not viewing your email messages. You’re essentially losing 70% potential profits that could have been generated through your subscribers. Over the years, higher open rates have been the subject of numerous case studies, and the results have been astonishing.
Let’s look at the 5 most important factors which will increase your open rate.
It’s been proven that emails with a personal touch increase open rates. Much of the success of personalized emails has to do with the psychological aspect which involves “special” treatment that has impacted the way we interact in society. It builds a level of comfort with the recipient, which translates to increased engagement with follow-up messages.
Going forward, always send your email messages including the first & last name of the recipient. You may want to add a short question after the person’s name ,as we are programmed to respond to questions more consciously than anything else.
Tags: email marketing, email open rates, email subscribers
Editor’s note: This post was written by Natalie Lehrer, a senior contributor for CloudWedge. In her spare time, Natalie enjoys exploring all things cloud and is a music enthusiast. Follow Natalie’s daily posts on Google Plus, Twitter @Cloudwedge, or on Facebook.
Blogging is this generation’s soapbox, and with the advances in technology, there is the possibility for anyone to have access to a global audience of millions of readers. The reasons for blogging are extremely diverse and has even been the subject of research studies across the world. Generally, reasons fall within the following loose categories: creativity, expertise, business or as a form of virtual therapy. For some, blogging is a fun and creative process where they can share their passions, inspire or have a platform for their thoughts and feelings. Some expert’s blog to educate or to establish their expertise and knowledge, possibly to showcase their portfolio in the hopes of finding a better job or develop a following. Some do so to engage in debates and converse with a global audience. There are a number of bloggers that do so in the hopes of marketing or selling a product or even themselves. Some do it for the ability to talk anonymously, others for the fame.
Whether you are blogging to make a difference or just to be heard, you want your content read. You hope to reach a larger audience that those immediately around you and for people to hear what you have to say. So what happens if you actually make it? read more
Tags: blogging tools, web hosting
October 27, 2014
Social media is changing the way we promote content and generate traffic to our websites. It’s a great way to create buzz online with people who are relevant to your niche. Social media networks have allowed bloggers to increase user engagement on their blogs which is important when trying to accomplish a specific goal like email opt ins, conversions, increase traffic, etc.
However, many people don’t utilize social media as a tool in growing their blog because they fail to make use of it the right way. If you don’t know how to create a converting social media campaign, you’ll lose out on enormous growth potential, and your blog will become stagnant. read more
Tags: increase traffic, Social Media, Social Media Tips
While public relations has been officially considered as a profession only since the latter half of the 20th Century, the activity has been in existence for ages – dating back to the ancient times. Since then, public relations has evolved, thanks to the variety of channels which can be used to capture the attention of the public.
A major element in public relations is the press release. As the name suggests, press releases are meant to make an announcement to the media. Press releases can focus on various subjects. read more
Tags: how to write press release, press release
October 24, 2014
The average social media user may not face any issues with regard to crime. Trolling, sure. That’s what the Internet is for, right? Crime directly related to social media is not that common, though. Or is it?
In recent times, however, studies have shown that there is a correlation between crime and social media. As early as 2012, the BBC reported that alleged crimes related to Twitter and Facebook have increased eight-fold in four years!
To be fair, the findings of various studies are not always negative. But when it does go wrong, it can get shocking. read more
Tags: Crime, Cyber-Bullying, cybercrime, Social Media