February 21, 2015
Certain industries find blogging more advantageous than others; and while blogging isn’t for everyone, it can definitely be valuable for every IT specialist. Take a look at some of the following reasons and you’ll likely agree. read more
Tags: Blogging, IT
February 20, 2015
Dr. Mehmet Oz, host of “The Dr. Oz Show,” just been skewered by the U.S. Senate Subcommittee on Consumer Protection for promoting bogus weight loss supplements. He’d also been ridiculed on HBO’s “Last Week Tonight With John Oliver” in a segment that received over 5.4 million YouTube views. Even worse, every social media marketer had seen the #AskJenny debacle, in which former “The View” host Jenny McCarthy had been mocked for her quacky medical views. To connect with the audience, Dr. Oz’s social media team scheduled a Twitter Q&A with the hashtag #OzsInbox. It didn’t go well. In fact, it became one of Twitter’s most epic fails.
When they’re done well, scheduled at the right time, and handled by an experienced social marketing team, Twitter Q&As can be great for a brand. When they’re handled poorly or scheduled at the wrong time, they turn into public relations disasters. Twitter Q&As aren’t a great way to rebuild positive feelings around a struggling brand. If your organization is facing one of these scenarios, you should skip the Twitter chat. read more
Tags: fails, Marketing, Q &A, Twitter
February 19, 2015
Google Chrome is arguably the best browser in existence today. If you use Chrome as your main browser, then you’re probably reliant on several extensions. Without them, your workflow would probably be disrupted. I know that this is the case for me.
In spite of the fact that I already have essential extensions, I do realize that there are always new ones to discover. But how do you discover new Chrome extensions that will actually make your life easier? read more
Tags: Browser Extensions, Google Chrome
These days, there are tons of blogs for almost any topic you can think of. What sets one blog apart from another is how connects with the intended audience.
Did you know that adding video to your blog can make that connection much more effective?
Consider the fact that in a recent report put out by Video Statistics: The Marketer’s Summary 2014, 93% of marketers use video for online marketing, sales, or communication. They also report that in December 2013, Americans watched 52.4 billion online videos. People are drawn to video, and when done right, video can set your blog apart, increase traffic, boost SEO and create loyal viewers. read more
Tags: Video Tips
February 18, 2015
Automating your marketing processes using different tools help cut down time spent on promoting your products and services.
Marketing automation done right will allow you to generate new leads and customers down your buying cycle. This is important in creating a sustainable and lean online business.
But if there’s any aspect in marketing automation that bears the most responsibility, it’s the autoresponder.
Tags: autoresponder, marketing automation
February 17, 2015
Editor’s note: This post was written by Sorcha Mullis, an Online Marketing Specialist with White Chalk Road, a leading search engine optimisation (SEO) and online marketing firm in Perth, Western Australia. White Chalk Road provides SEO, SEM, PPC and online reputation management services to clients based in Perth and wider Australia. Connect with Sorcha on Google+.
Whatever your business, you owe it to your company to explore the myriad of ways this social platform can benefit your marketing initiatives. Establishing a business presence on Pinterest is an excellent way to showcase your products or services and drive traffic to your website.
If your business still believes that Pinterest is merely about fashion trends and crock pot recipes, it’s time to think again. Take a look at these Pinterest pointers which can help you make the most of the platform. read more
Tags: Pinterest, SEO
February 11, 2015
Going green is not only beneficial for the environment, but also for your business.
One of the biggest problems business owners encounter is the carbon footprint they leave behind. The more waste they create, the more they’ll have to spend to clean it up.
This applies to you as a website owner as well. The slower your site loads, the more resources you use, the more expensive your overhead will be.
Having an eco-friendly website is not a choice, but a necessity to make your site more efficient. (Tweet this quote!)
The more efficient tools you use to run your website, the faster it loads. As a result, more users with visit your website, which helps in meeting your business goals online.
Here are some ideas to help you build up a cleaner and green website.
Tags: eco-friendlier website, eco-friendly website, green website
February 10, 2015
Why do you blog? Why did you start a blog in the first place?
You might have been an early adapter, with the idea of starting a blog purely for your own pleasure, but have reached the point where you want to make some money out of it. Or maybe you started a blog with monetization in mind from the get go.
Whichever the case may be, one critical element in creating a successful, profitable blog is to have a significant amount of traffic coming to your site every day. Not only that, you want the traffic to constantly grow from month to month.
With the proliferation of blogs today, it may not be that easy to garner as much traffic as you want; and unless you take certain steps to attract visitors – new and recurring – you probably won’t reach your goals.
One way to increase blog traffic is to create an events calendar. read more
Tags: calendar, Events, increase traffic, wordpress plugins
February 9, 2015
Health and beauty, food, real estate or travel, no matter which field you deal with, ThemeFuse has a theme for you. You can also win an exclusive package which will give you a free domain name and hosting plan for a year. You also get to choose a premium WordPress theme you like most. read more
Tags: giveaways, wordpress themes
February 6, 2015
Usually, the first thing that comes to mind for bloggers is to write text-based posts, with relevant visual aids. It has been established, however, that video content can considerably increase your readership and exposure.
You can always provide a link to a video, say on YouTube, but a much better way is to embed videos in your posts. One reason is that you make it easier for your readers to access the information – they simply have to click play. Another reason is you increase the time on page.
You don’t need a lot of technical know-how to embed videos in your posts. There are a lot of plugins that will make your life easier. In this post, let’s look at some of the best FREE WordPress video plugins. read more
Tags: plugins, Video Plugins