January 27, 2015

An Artist’s Guide to Blogging

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Few professions can benefit more from blogging than artists. Because search engines favor text over images, it can be difficult for young or obscure artists to make a name for themselves in the same way that an excellent writer or poet may be able to. However, thanks to blogging, it is possible to increase visibility and promote your work by building a loyal audience. read more

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January 23, 2015

Algorithms and Auto-Captions: Tips for Keeping Up with Google

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The folks at Google refuse to rest until search functions online have been perfected. As perfection is impossible to achieve, webmasters and business owners should get accustomed to Google rocking their world on occasion with new or updated algorithms and codes. Google rolls out a number of small changes on a weekly basis that tend to go unnoticed by the general public. However, when the Silicon Valley giant bothers to announce an algorithm change it usually means massive alterations are coming.

tips for keeping up with google

Such was the case with the release of Panda and Penguin in 2011 and 2012, respectively. Over the course of the last 11 years, Google has rolled out new fewer than 30 brand-new or updated algorithms that have altered the state of search on the Internet (view all Google updates since 2003 here). As it stands today, people maintain a tight focus on the Panda, Hummingbird, and Pigeon updates. What impact have these algorithms had, and why do they matter in today’s SEO climate?

Here are tips for keeping up with Google. read more

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January 22, 2015

Design Trends 2015

design trends 2015

The world of design, whether online or offline, is always in a state of flux. It has to be said, however, that there are certain principles that remain constant, perhaps only being tweaked or incorporated into modern design trends.

In the past year, we have seen a lot of design trends that impress. Many of these trends are new, although we still see how great design does not do away with time tested ideas. read more

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How to Avoid Getting Sued for Your Blog

Male Judge Writing On Paper

Words can never hurt you, but it can cost you a fortune.

Ask Roy Ngerng, a Singaporean blogger who is being sued by the country’s PM Lee Hsien Loong for defamation. In May of last year, Ngerng accused PM Lee in this blog of mismanaging a federal social security fund for the elderly without proof.

Lawyers of PM Lee filed a defamation suit against Ngerng, who took down the incriminating posts and issued an apology. But the lawyer rejected the gesture and pursued the case in the amount of S$5,000.

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January 21, 2015

[STUDY] Video is the Past, Present, and Future of Marketing

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Video content has been the best way to market your products and services to your target audience.

Take it from Conductor, who have created an infographic below about the evolution of video marketing. It shows creative ways on how marketers use video to disseminate information over the years.

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January 19, 2015

Successful Mommy Bloggers for Inspiration

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Family

“Call a woman a “mommy blogger” and you might as well be slinging mud. The expression, as it is most commonly used, is patronizing at best, derogatory at worst.” – Lauren Apfel, debate editor for Brain, Child Magazine

Being a mother is probably the most difficult job in the world, especially if you have to raise your kids, work, and manage the whole household all at the same time. It is thus not a surprise that mommy blogging has become popular. Not only does it provide an outlet (even therapy) for moms, but it can also be a means of earning money.

We can’t ignore the fact that in some circles, mommy blogging is looked down upon. As the quote from Lauren highlights, the term can be patronizing.

But it doesn’t have to be so. There are many successful mommy bloggers who are to be admired for what they have accomplished, not only in terms of popularity but because of the quality of their writing. If you want to launch your own mommy blog, make sure to look to these successful mommy bloggers for inspiration. read more

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January 15, 2015

How Social Media Is Helping Solve Crime

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social media solve crime

While you are posting what you ate for breakfast, lunch, dinner, and everything in between – not to mention selfies every hour – there are those who use social media for something more beneficial. No, I am not talking about social media marketing, which certainly has its benefits, but what I mean is a concern that affects the society as a whole.

I’m referring to law enforcement agencies which are turning to social media to help them do their jobs better. read more

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January 14, 2015

How to Safeguard Your Website and Customers from Data Breaches

Hacker stealing data from a laptop

Cyber attacks became a little bit more personal in 2014.

That’s one of the feelings people may get upon reading SingleHop‘s blog post about data breaches from last year.

If you’re an employee of Sony, iCloud, Goldman Sachs, or any of these companies whose securities were breached by hackers, another prominent impression would be anger.

Hackers slipping through the security cracks and stealing sensitive information from employees and subscribers is frustrating, to say the least.

Worse, these cyber attacks have instilled a feeling of fear to people.

No one is safe from data breaches, despite the processes that ensure the alleged safety of information entered online.

The question now remains: what should you do?

As a site owner, should you stop asking for personal information from users to keep yourself from being a target by hackers?

Before doing anything rash, follow the tips below to secure the personal information of your online customers.

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January 13, 2015

Which Is Better for Professional Use, LinkedIn or Facebook?

LinkedIn vs Facebook Professionals

In 2014, the top social networks were, in terms of number of month actual users, in order:

  • Facebook
  • Google Plus (surprise, surprise!)
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Vine
  • Snapchat

Not surprisingly, each platform has a specific target demographic, which is basically divided into two major sectors: professional use and personal use.

When it comes to profession and/or business purposes, the main contenders are Facebook and LinkedIn. The question about which platform serves a business best remains unanswered. read more

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January 7, 2015

4 Ways to Ensure Readers Trust Your Business Blog

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Editor’s note: This post was written by Seb Atkinson, a search marketer at Selesti, a multi-award winning creative digital agency. Seb has helped a range of clients grow their online presence, from start-ups and small businesses to large international corporations. Follow him on Twitter.

One of the biggest reasons for having a blog on your company’s website is that well written, insightful posts can really help build credibility for your business, positioning your company as a leader in its field. But in order to achieve this, it’s important you ensure that building trust and credibility is part of your content creation process, as well as including all the right trust signals on your blog’s pages. In this article, we’ll discuss some ways you can ensure your readers trust your blog, and by extension, your business, leading to better brand awareness and increased sales.

trust your business blog

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