Crowdfunding and blogging have a lot in common. They’re both difficult to start, they take a lot of time and effort … and they can both be promoted through the same avenues. So doesn’t it make sense to put the two efforts together? [Read more…]
When it comes to building a blog, we often spend time considering theme, layout, reader personas, content, plugins, and other features. However, it’s imperative that you add font to this list. While it may not appear to be a big deal, choosing one font over another can make a very big difference in how your blog is received. [Read more…]
The first twt is forever embedded in our minds, with co-founder Jack Dorsey broadcasting a few words, which is probably akin to “Hello World”.
just setting up my twttr
— Jack (@jack) March 21, 2006
Who would have thought that 10 years later, Twitter would be a dominant force in our lives – both personal and professional? [Read more…]
If you are looking for any sort of information nowadays, the first place you will be looking for is the Internet. And it’s really easy to see why, because in addition to the convenience and the speed, the wealth and sheer volume of information online is more than reason enough.
However, because there is so much stuff out there, it also means there is a lot of filler and a lot of junk on any topic, so it can be a bit of challenge to sift through all of that information, especially if you are looking for something really specific.
It is no different when it comes to digital marketing, as marketing blogs are a dime a dozen. Of course, more experienced users know where to look, but if you are just starting out, it can be difficult to find the right sort of information. [Read more…]
You’ve probably heard the idea that controversy sells, but at the same time, controversy is scary. Branching out with a new idea or polarizing opinion makes your brand vulnerable, and runs you the risk of alienating a major section of your audience. However, there’s a distinct advantage and an enormous value to producing controversial content, especially when compared to the alternative—without controversy, you’re either sitting on the fence, or telling audiences what they already know. [Read more…]
Domain names have always had an impact in the branding and SEO of online businesses. In the past, online marketers used “Exact Match Domains” or EMDs, which are domain names that are the same as a key phrase they are targeting. Although this is no longer as effective after Google’s EMD update in 2012, coming up with a domain name that’s relevant and conveys a meaningful message to your would-be visitors. Adding a keyword or two in the domain name has also shown to increase a website’s performance in ads and SERP listings. [Read more…]
Web trends change fast, and every year or so, you should be redesigning your site to keep up with online consumer tastes. It doesn’t matter whether you run a small business or you keep a hobby blog; your site will benefit from a regular update to its look and feel. However, before you toss your website’s old code in the bin, you should stop and think about what a redesign does to your search engine rankings. [Read more…]
SEO madness with excessive numbers of backlinks might have led to a temporary decline in popularity of guest posting services in content marketing (which didn’t last for long), but for bloggers guest posts always remained a steady way to get promotion and recognition. If you desperately wish to gain more readers or to reach new target audience, perhaps you should give guest posting a try. However, you’d better use certain stealthy tactics not to let yourself and your target blog down. [Read more…]