September 10, 2014
Did you know that, according to research, 83% of users expect websites to load in 3 seconds or less, but the median load time of the top 500 eCommerce websites is 10 seconds?
It’s no wonder that the Internet is full of trolls, comment spam, and generally unhappy people: everyone’s disgruntled from waiting for websites to load.
Faster websites make more money, have happier users, and boast higher conversion rates than slower ones. You can see all the research in the infographic below: read more
Tags: Infographics, load times, website speed
September 5, 2014
You do have time to blog if you play your cards right. Blogging is one of those things that sounds easier than it is. If you’re starry eyed from the idea of monetizing your blog and enjoying passive income, or making millions like one of the rare YouTube sensations, it’s time for a reality check.
Yes, you can make a decent living as a blogger but it takes a lot of time, skill, and commitment. However, the “time” part is what a lot of people struggle with. read more
Tags: blogging tips, time management
September 4, 2014
Every marketer , writer and business person is searching for the potent secret formula for creating content that ensures virality and mass consumption to increase sales. We’re all convinced that there’s a good and bad way to do things and certain techniques exist which once put into practice, generate profoundly rich results.
It’s quite valid to ponder which medium, platforms, tools and social networks will result in greater benefits for your brand and business. Unfortunately, many miss success employing tactics through mediums that seem to only work for some. There are many tried and tested techniques and reasons for choosing each medium, so why doesn’t it work for so many who try? read more
September 2, 2014
Editor’s note: This post was written by Pratik Dholakiya, co-founder & VP of Marketing of E2M and OnlyDesign. He’s passionate about fitness, start-ups, entrepreneurship & all things digital marketing. You can find him on twitter @DholakiyaPratik to discuss on any of these topics.
We are witnessing a new era in branding: the emergence of personal branding as a means of marketing one’s business. You’ve got CEOs of companies trying to establish personal credibility that rubs off on their company’s brand; there are digital marketing managers out there who are trying to come across as authority figures in their niche to market various products and services, and then there are business owners who sometimes have more visibility than their brands, courtesy of personal branding.
A big reason why people want to build a personal brand is that it is seen as yet another way of boosting visibility of a business, albeit in an indirect manner. It is also seen as a great way of adding to the ‘credibility juice’ that surrounds a particular brand. The saying ‘You are known by the company you keep’ explains the use of personal branding best.
By increasing personal credibility, you are essentially trying to enhance the trustworthiness of your brand by association. And it is working. Forbes has a nice article that serves as a guide to building your personal brand. It talks about the importance of building a personal brand and how you can go about creating an effective one.
One of the better ways of marketing yourself is publishing content on your own blog or on somebody else’s blog/website . It’s a tactic that is devoid of any complication. All you need to do is create useful content and find a home for it. read more
Tags: branding, branding yourself, personal branding
August 25, 2014
Starting a blog is an easy thing to do, but mastering the activity is a whole different story. For WordPress alone, tens of thousands of new blogs are created every day. But how many of these blogs will actually succeed?
Naturally, success is relative, but let’s take a look at one aspect: revenue.
While blogging shouldn’t be all about making money, for those who rely largely on blogging for a living, blog revenue is critical. Beyond, that, however, the lifestyle and habits of bloggers can highly influence their success. You might consider yourself a successful blogger, but if you are not mindful, you might find yourself in financial trouble at some point. You might even find yourself seeking the services of a bankruptcy attorney if you throw (financial) caution to the wind.
So why don’t we take a look at some financial habits of successful bloggers and make sure you stay on the right track? read more
Tags: finance, Successful Blogging
August 21, 2014
The vast majority of business people, writers, marketers and other professionals online have to start from zero with whatever venture we decide to dedicate ourselves to. Most of us aren’t born into fame and as we excitedly embark online with our new products and business, we’re practically invisible and the journey to stardom or business viability seems daunting. Especially among the noise in our present digital age; we need a little help.
Imagine getting an endorsement or mention by the likes of marketer and influencer, Gary Vaynerchuk or a business catalyzer like ex Y Combinator chief, Paul Graham. Such exposure would no doubt be a strong boost to help propel your business into the view of valuable potential clients and add years of credibility to your name. read more
August 18, 2014
Editor’s note: This post was written by Anna, a freelance writer and researcher from the Olympia, WA area who loves to obsess about weird topics and then write about them. When she isn’t writing, she is outside on her bike and contemplating her eventual trip to graduate school.
The fast answer is no: WordPress is very much still alive and kicking.
However, just like any great leader, imitation is the sincerest form of flattery, and there are plenty of options giving WP a run for their money. For example, anyone who’s watched CNBC’s Restaurant Startup has probably noticed a strong push for Wix. Clearly, this competitor is dishing out big bucks to be touted on TV as the easiest free way to create a website.
However, don’t fret, hardcore WP lovers. While it’s still arguably the most popular of all blogging platforms, it’s waning. There’s still time for it to recover, but not if the brains behind it don’t tackle some of the biggest drawbacks. Even users who declare their devotion to WP have to admit there are some big bumps on the road to using it.
Here are some of the biggest cons, along with a smattering of favorite pros. read more
August 11, 2014
Anyone can be a blogger, right? All you need is to have an idea – or tons of them, some clue as to the technology (what platform to use, for example), and some social media/content marketing skills. If you only have ideas, it’s still possible to blog. There is certainly no lack of tutorials and guides for beginning bloggers, and if you want to take things further, there are more advanced guides as well.
But what if you really want to make a splash and play with the big boys and girls? What is it that you need to do? read more
Tags: blogging tips, Education
August 8, 2014
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.
The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.
So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.
There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. read more
Tags: email marketing, newsletters
August 7, 2014
Editor’s note: This post was written by Martin Stephens, Corporate Director of Action Days UK. He has been blogging for almost a decade. Over the years, he has amassed tons of experience and shares excellent tips and best practices with his peers. He encourages online workers to go out in the real world and engage in top outdoor events to have a balanced work-life relationship.
Bloggers, freelance writers, and practically every online worker have a tendency to stay in their physical comfort zone. Whether it’s a home office, the couch, or the kitchen table, online workers spend majority of their time indoors, relentlessly working and making sure that they meet deadlines and satisfy their clients.
This is quite understandable, as remote workers do need a certain level of routine to be able to maintain – and even increase – their output, which their income depends on. There is, however, something to be said about going out of that “blogging cave” from time to time. Let’s take a look at a handful of convincing reasons you should get out of your blogging cave more. read more
Tags: Productivity, work life balance