December 24, 2013
Maintaining a well-oiled blog can be a difficult process that can be hard to do when you are out of town for a conference, vacation, or other engagement. However, with a little bit of planning, it can be easy to make sure your blog stays updated while you aren’t at home.
Have the Right Resources
In order to be a good blogger while you are away, you also need to be a good one while you are at home. Be sure to take advantage of a free writer’s resource area website that offers tips on effective blogging that gets your point across while also being time efficient. These tips are helpful no matter where you are blogging from.
Use a Freelancer
If you’re going to be away for a long period of time, it may be helpful to use a freelancer to fill in the content gaps when you aren’t able to. Hire a capable freelancer from a site like oDesk or FlexJobs that has a background that is related to your blog’s main topics. It’s best to hire someone before you leave so you have time to learn their writing style and they will be able to learn the type of content and formatting you like.
Schedule Ahead of Time
If you can fit it into your schedule, start stockpiling blog posts that can be scheduled out while you are away from your office. These can be evergreen topics which are timeless and contain useful information that anyone can use, even in the future. Some ideas might be best practices, trends in the last year, or tutorials that will still be timely in the time you are gone.
Write About Your Travels
Another option is to write about your travels and what you are doing out of the office, if it’s possible. For instance, if you are going to a conference or event that is related to your blog, it would be great to do a round-up post with what you have learned, photos, and key takeaways that you will be able to put into practice with your blog or work once you get back to your home base.
No matter which option you decide to take (which could be a combination of all of the above, depending on what time allows and the amount of content you need for your site), making sure your blog stays active while you are away can help keep your traffic engaged and showcases your dedication.
photo credit: szeke via photopin cc
Tags: Blogging, freelancer, scheduling, writer's resources
December 22, 2013
With APIs, ecommerce has become a new focus of the Silicon tech elite. But any venture requires a terms of service, which can hurt or help the relationship. If the terms appear too flimsy or the reputation of the site is not good, the terms might not lend credibility to the platform.
Think carefully before deploying changes to the terms, and as a developer, carefully review terms before your idea is yanked out from under your feet. read more
Tags: API, eCommerce
December 13, 2013
Whether you are a fan of the current White House Administration or not, there is little debate that the White House blog has done a great job when it comes to their online presence and strategy. There are several things the White House blog is doing right that other bloggers can emulate, which will hopefully translate into more traffic and better engagement.
The White House blog has a lot of great written content, but it also ties that in with a variety of media mediums that help illustrate its point. This includes embedding YouTube videos and SoundClouds (like the one below that they did of one of President Obama’s speeches), as well as including a lot of photos.
Screenshot taken 12/12/2013 read more
Tags: Blogging, Social Media, tumblr, White House
As a marketing professional, you are always looking for ways to enhance the effectiveness of your marketing efforts – and ultimately to drive more sales for your organization. However, marketing has become increasingly complicated over the last decade – there are many more channels to manage simultaneously, and markets are becoming more fragmented and diverse. Many marketing teams struggle to deal with this complexity, in large part because they still rely on manual processes that don’t scale to meet the new reality.
Marketing automation is designed to address this issue – and to actually let marketing teams capitalize on complexity to maximize their effectiveness. It does this by intelligently automating repetitive marketing tasks, integrating existing marketing systems, and providing comprehensive analytic capabilities that deliver new customer insights. By combining these three aspects, automated workflow software significantly enhances marketing effectiveness and efficiency, and ultimately delivers significant competitive advantage and increased sales opportunities. read more
December 11, 2013
Having an active and engaged blog community is at the top of every blogger’s wish list. While the goal is clearly outlined, the way to get there sometimes isn’t. Although not guaranteed, there are some ways that you can get more comments onto your blog.
Sometimes getting a high level of engagement does take a financial commitment. In this case, having paid campaigns to get more traffic to your website will certainly increase your chances of more engagement, especially when they come from social media. Do some research on paid social media campaigns on Facebook and Twitter and also through the major search engines like Google, Bing, and Yahoo!. Facebook and Google also occasionally send out coupons to new account users, so be sure to research that before signing up for a new account. read more
Tags: Blogging, Comments, engagement
December 10, 2013
Blogging is as intrinsic to my life as taking a shower, eating, and drinking coffee. Of course, I have to come clean and admit that it is part of my job, so I can’t really avoid blogging on a daily basis, but I also have to say that there is something differently enjoyable when I have time to play with my personal blog. It does not get updated as often as I would like, but I do make it a point to change things up once a year if possible.
And when it comes to “changing things up”, the blog theme is always a factor that I consider. Any blogger would agree, I think, although the frequency of changing themes (and/or blog design) will definitely vary from one blogger to another.
How do you go about choosing a blog theme if you do not have something particular in mind? read more
Tags: Blog Design, Themes
December 9, 2013
There are different elements involved in the creation and development of anything that you wish to present to a target audience and ecommerce web design is no exception. Understanding them holistically as well as in some detail will help you provide inputs to your web designer. Should you want to do it yourself, this knowledge will be pretty handy to have.
Let us look at some of the main elements. read more
Tags: eCommerce, web design
December 6, 2013
It’s a pretty common fact that many writers and bloggers listen to music while they are imposing their latest and greatest novels, short story, or blog post (it also helps conquer writer’s block). A 1993 study in literary journal nature stated that when the participants listened to a Mozart sonata, they scored higher on standardized tests of reasoning ability then participants to sat in silence. This allowed experts to reason that listening to music while completing a task that takes up abstract for spatial reasoning can positively influence work production. read more
Tags: ambient noise, creativity, increase credibility, music