August 13, 2009
23andme, the biotech company co-founded by Anne Wojcicki AKA Sergey Brin’s wife, has given the topic sponsored tweets a new spin. According to Techcrunch the company has agreed to pay $1 for the first 500 tweets with both the hashtags #blamedrewscancer and #23andme.
#Blamedrewscancer is a Twitter campaign which went viral very quickly after Drew Olanof was diagnosticized with cancer earlier this year. Ever since then Drew started blaming his cancer for everything, also via Twitter. On 09.09.09 Drew organizes a 24hour Blame-A-Thon which is also sponsored by 23andme. All proceeds of the Twitter publicity stunt and the Blame-A-Thon will go to the Lance Armstrong’s LiveStrong Foundation.