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January 27, 2014

Beyond Google: 5 Social Media Strategies for 2014

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Social media strategiesIt doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.

Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. read more

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August 30, 2013

Facebook for Bloggers with Scott Ayres

Facebook

Facebook is the world’s largest social network, and breaking through the noise is harder than ever. How do you get past the images with quotes, and reshares of funny photos?

I think it all depends on your goals for Facebook. Often times we fall into a pattern of just copying what everyone else is doing because that “worked”. But just because posting idiotic memes works for George Takei doesn’t mean it will work for me!

You have to be yourself and be consistent with that message. The challenge however is avoid the temptation to always post links to your product or company, especially when you’re in the online marketing world. Be human and interact with your followers/friends, and then every once in a while mix in a link or two. And yeah, sometimes posting a silly cat video is needed! read more

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July 12, 2013

PRISM , Big Data and the Future of Privacy

Spy Image

It’s been just over a month since The Guardian broke the story about the National Security Agency’s (NSA) massive data collection program known as PRISM. The fervor has not died down and additional revelations about how the program works and similar systems existing in other countries have only stoked the flames

That anger has culminated in both “Restore the Fourth” rallies across the U.S., outrange online and a great deal of mockery as people turn to humor to best express their feelings. The nation, and indeed the world, has also turned its attention to the flight of Edward Snowden, the NSA contractor who originally leaked information about the program to the media.

But in the midst of the anger, lawsuits and questions, a larger conversation is taking place, one that revolves around privacy online, how much information we put out about ourselves on the Web and who has access to it.

That is because, while the Internet has certainly made our lives more convenient, it has also made them more trackable. In our bid to communicate better and easier, we put out so much information about ourselves, both intentionally and unintentionally, that the discovery of the NSA’s program may be as much a moment of reevaluation of our own practices as well as our government.

After all, for the government to collect the information it does, someone else has to have it first and the government is not the only entity with a vested interest in tracking you and monitoring your activities. read more

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June 6, 2013

Are You Oversharing On Your Business Facebook Page?

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Social media as we know it today is not even 10 years old, and like children that same age, it can be unruly, wild and amazing. But the opportunity to reach thousands and beyond with a single web page or a well-placed post is attractive to small business owners.

If you spend even a week on Facebook, you’ll discover that identifying and connecting with your “fans” takes real effort. Your target audience doesn’t just show up because your page exists. You have to engage them, consistently. You have to share and give a little insight into what your business does and the people behind your brand. The goal is to put out just the right amount of information so you don’t come off cold, distant and too corporate to connect; all while avoiding a deadly dose of TMI – too much information.  read more

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June 5, 2013

Five Tips for Better Content Marketing

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Search engine optimization (SEO)

Content marketing is a crucial part of the success of your website. Without it, you will have to rely on unreliable methods of marketing your website’s content – which only results in your content not being seen by your intended audience.

You need content marketing to promote and develop awareness for your content. Here are five tips that will help you improve the content marketing efforts for any website (whether you had it made or you created it with IM Creator): read more

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May 20, 2013

Google Glass Is Going Social With Facebook, Twitter, And Others

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Google Glass with Social

Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.

With that real-time connectivity, it was only a matter of time before social networks jumped on-board.

Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.

Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.

Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. read more

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May 6, 2013

Facebook: Stats of Dire Straits?

Facebook misuse
Who isn’t on Facebook these days? We’re all connected and joined together with pictures, status updates and a whole lot more – and most of us do it without an inkling of the perils that we face on the social media network, day in and day out. Facebook gets a lot of flak for being unsafe for kids, adding to an employer’s woes, and even messing up a relationship or two – and not without reason.

The social media giant has boomed in the last half decade or so, with more than a billion users to its name. The magnitude of the impact it can have on people has not gone unnoticed. The harmful stats are sure to throw anyone for a loop. From Facebook depression to stalkers, from a loss of productivity to slander – the problems that are part and parcel of the social media network are aplenty. read more

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April 25, 2013

Facebook Acquires App Infrastructure Provider ‘Parse’

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Facebook and ParseSocial network giant Facebook has agreed to purchase app infrastructure provider Parse. The company, which was founded two years ago, provides back-end support for cross-platform apps.

In a statement regarding the acquisition Facebook said:

“By making Parse a part of the Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices.”

Facebook should benefit from Parse’s ability to offer server support and software development kits (SDKs) that make app development easier.  read more

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April 24, 2013

ThingLink Bringing Interactive Images To Facebook

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Thinglink Interactive Images for Facebook

The team at ThingLink is bringing its specialized brand of interactive images to Facebook.

The Helsinki-based company allows users to create interactive images with its online tool, those images can then be shared in fun and unique ways.

Using the program, users can place links inside of multimedia content. Once added to a users timeline, ThingLink creates a new type of interactive photo that engages the curiosity of users.  read more

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April 19, 2013

Most People Won’t Friend A Boss On Facebook, Lose Respect For Co-Workers Actions, Study Finds

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FacebookHave you ever taken a job only to receive a Facebook friend request from your boss shortly after starting work? A new survey has found that most Facebook users don’t want to be friends with their boss.

Studying hundreds of Facebook users, the team at Fierce Inc. found that most social media users don’t want a personal social media relationship with the people they work for.

In polling 800 Facebook participants, the study found that a whopping 80 percent of workers use Facebook on the job while 50 percent of those surveyed thought it was a bad idea to mix Facebook with work.

16 percent of respondents also claimed that they have “lost respect for co-workers because of things they posted on Facebook.” read more

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