If you’re on any popular social media platform, the chances are that you’ve already seen brands pushing products ahead of Black Friday. There’s really no escaping it, especially since shopping online for great Black Friday deals is growing in popularity, making it a genuine alternative to actually walking into a brick-and-mortar store. They times they are a-changin’.
Are you having trouble attracting followers to your blog? Do you wish that you have a ready-made group of followers who already have some vested interest in what you have to say? If so, you should consider using Facebook Notes!
Do you remember Facebook Notes? The tool has been around for a long time, almost since Facebook was initially launched. It used to be a way for you to write more lengthy posts that wouldn’t fit in a restricted status update. (Remember those days? Those were days when people couldn’t just fill your timeline with long status updates that put forward crazy conspiracy theories. I, personally, miss those days.)
Okay, back to the point: Facebook Notes was the place where you would copy and paste quizzes and surveys and answer burning questions about yourself or your friends. (If you’re feeling nostalgic, try this Notes survey on for size.) [Read more…]
As it turns out, Facebook’s rumored “dislike” button really isn’t a dislike button at all — it’s a set of emoji-like emoticons, and the traditional “like” button is just one in the set.
While SEO continues to refer the most traffic to sites and blogs, social media is not far behind. In fact, in December 204, social media has usurped SEO as the top referring channel to websites with 31% of referral traffic coming from Facebook, Twitter, and the like.
While the sample size is small, this study is nonetheless indicative that social media has become a marketing conduit for bloggers to help not only drive more traffic to their blogs, but also increase your conversion rate or ROI!
If you’re still stuck with your ways of optimizing your blog for search engines, maybe it’s time to change with the times by including social media as part of your marketing agenda. To help guide you which tools to use or focus on for this channel, the social media statistics featured below should give you a better understanding on the kind of marketing strategy to prepare for.
As a blogger, you want to make the most of your time producing the best possible content for your blog. This means increasing your productivity and getting rid of roadblocks along the way that prevent you from doing your job.
This web-based service lets you create conditional statements referred to as “recipes” using third-party apps. Using recipes help you cut time in doing certain tasks online. For example, there is a recipe that lets you automatically save all your Instagram photos to your Dropbox. This way, you don’t have spend time manually transfering the images to your Dropbox. Using this trigger, IFTTT will do it for you.
In 2014, the top social networks were, in terms of number of month actual users, in order:
- Google Plus (surprise, surprise!)
Not surprisingly, each platform has a specific target demographic, which is basically divided into two major sectors: professional use and personal use.
When it comes to profession and/or business purposes, the main contenders are Facebook and LinkedIn. The question about which platform serves a business best remains unanswered. [Read more…]
It doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.
Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. [Read more…]
Facebook is the world’s largest social network, and breaking through the noise is harder than ever. How do you get past the images with quotes, and reshares of funny photos?
I think it all depends on your goals for Facebook. Often times we fall into a pattern of just copying what everyone else is doing because that “worked”. But just because posting idiotic memes works for George Takei doesn’t mean it will work for me!
You have to be yourself and be consistent with that message. The challenge however is avoid the temptation to always post links to your product or company, especially when you’re in the online marketing world. Be human and interact with your followers/friends, and then every once in a while mix in a link or two. And yeah, sometimes posting a silly cat video is needed! [Read more…]
It’s been just over a month since The Guardian broke the story about the National Security Agency’s (NSA) massive data collection program known as PRISM. The fervor has not died down and additional revelations about how the program works and similar systems existing in other countries have only stoked the flames
That anger has culminated in both “Restore the Fourth” rallies across the U.S., outrange online and a great deal of mockery as people turn to humor to best express their feelings. The nation, and indeed the world, has also turned its attention to the flight of Edward Snowden, the NSA contractor who originally leaked information about the program to the media.
But in the midst of the anger, lawsuits and questions, a larger conversation is taking place, one that revolves around privacy online, how much information we put out about ourselves on the Web and who has access to it.
That is because, while the Internet has certainly made our lives more convenient, it has also made them more trackable. In our bid to communicate better and easier, we put out so much information about ourselves, both intentionally and unintentionally, that the discovery of the NSA’s program may be as much a moment of reevaluation of our own practices as well as our government.
After all, for the government to collect the information it does, someone else has to have it first and the government is not the only entity with a vested interest in tracking you and monitoring your activities. [Read more…]