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April 16, 2013

Facebook Can Be A Powerful Tool For Selling Homes

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Facebook RealtyFacebook isn’t just a website where users go to complain about their boss and a bad day. The social network, when utilized properly can be a stepping stone towards real estate sales success. Thanks to its open level of communication, robust user base and ability to target users, Facebook should be one of the first stops for real estate professionals looking to extend and maintain their brands.

But exactly how do you maintain and build a real estate brand on Facebook? read more

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April 1, 2013

Racism And Facebook Share The Spotlight In New Study

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Facebook and Racism

Facebook’s automated systems and unfortunate choice of words might be directly effecting the perceptions of racism for some users. A new study has found that the social network is finding unexpected ways to spread racist messages.

While we often think of Facebook and racism as something that happens among bigoted commenters, the truth is the network’s user logs reveal a more prevalent problem. The study published in the Computers in Human Behavior examines racism based on how long a user remained logged into the social network.

The study finds that the longer one is logged in, the more a user absorbs negative racist sentiments. Examining more than 600 participants, including 70 percent females, the study asked each user to read three different Facebook “notes” about race. Each of the notes had a different focus.  read more

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March 31, 2013

Twitter’s Vine Receives Embed Feature, Better Facebook And Twitter Sharing

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Vine Embeds

Twitter has rolled out a new embed feature for its Vine platform. Users can now choose to embed Vine’s based on three different sizes. The company also unveiled stronger Facebook and Twitter sharing options.

In a company blog post  co-founder and general manager Dom Hofmann writes:

“When we launched Vine, we described posts as ‘little windows into the people, settings, ideas and objects that make up your life.’ With today’s update, you can display them almost anywhere.” read more

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March 28, 2013

King Announces Two New Facebook Games: Papa Pear Saga And Farm Heroes Saga

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Papa Pear Saga

King, the social gaming company behind the smash hits Candy Crush Saga and Bubble Witch Saga have announced two new games for Facebook. Now available are Papa Pear Saga and Farm Heroes Saga.

Last week King.com changed its name to King in an attempt to distance itself from a web only platform. The company has promised to work more closely with Facebook and mobile platforms.

King currently serves 108 million players for a total of 12 billion gameplays per month across all supported platforms. The network claims 50 million gamers per day among its user base.

According to Riccardo Zacconi, co-founder and CEO of King:

“The exceptional growth of our mobile, Facebook, and cross-platform audience is a testament to the care and craft that goes into our games.”

Papa Pear Saga is based off of an existing game on King.com called Papa Pear.  The game features dancing fruits, vegetables and inanimate objects. The physics-based game asks players to bounce a shot off as many objects as possible before landing in buckets. Papa Bear Saga currently offers 60 levels of gameplay. The game will also soon arrive for Google Android and Apple iOS.  read more

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March 19, 2013

Facebook Earned Enough In 2012 To Pay Each Employee $1.1 Million

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Facebook RevenueIf Facebook evenly distributed its earnings in 2012 the social network could have paid every single employee $1,101,753.

Facebook reported a 2012 revenue of $5,089,000,000. According to SocialNewsDaily Facebook employees $4,619 workers. In comparison Google employees 53,000 employees but earned $50 billion in 2012. That means Google actually earned less money per employee with a take of $946,000.

Based on Facebook’s earnings the company is currently making $5 in revenue per user (just over 1 billion users now registered). However despite Facebook’s higher per employee earnings structure the company is still under heavy pressure from Wall Street investors.

While Google falls short of Facebook’s per employee earnings, Apple is the clear winner with an average earnings per employee of $2.3 million. Apple was helped along in 2012 by 400 million active credit card accounts connected to iTunes. The company took in $156.5 billion with an average iTunes account spent of $391.  read more

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March 14, 2013

Facebook Hashtag Support Is On The Way

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Facebook HashtagFacebook is preparing to introduce Hashtag support for wall posts, following a move already institute by Twitter, Tumblr, Pinterest and various other social networks.

The # symbol is a popular way for users to share common threads. For example users may talk about President Obama by using the hashtag #PresidentObama.

The move not only allows Facebook users to share a common thread, it allows Facebook to create a better social search platform that is now dependent on a common statement type.

With Graph Search already at the forefront of Facebook’s efforts to better its own search platform the hashtag support will come in handy. For example, users can create conversations which might be discovered for one search term and ultimately lead to deeper searches. read more

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March 13, 2013

Netflix Social Rolls Out Facebook Platform, Enables On System and Network Sharing

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Netflix now offers Facebook Sharing

In late 2012 Netflix announced plans to bring Facebook sharing to its platform in early 2013. On Wednesday morning Cameron Johnson, director of product innovation at Netflix, announced the new sharing service.

On the Netflix blog Johnson writes:

“Starting today, Netflix members in the U.S. can share their favorite shows and movies on Netflix with friends by connecting to Facebook and agreeing to share.”

Using Netflix Social is simple, just connect your Facebook accounts and you’ll fine two new social rows of titles added to your Netflix homepage. The rows included Friends’ Favorites and Watched By Your Friends lists.

Default sharing happens only on Netflix with users needed to choose if they share viewed TV shows and movies on Facebook.  read more

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February 7, 2013

Dad Pays Daughter $200 To Quit Facebook

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Facebook Contract

Are you afraid your child might have a Facebook addiction or simply be wasting too much time on the social network? The father of 14-year-old Rachel Baier is paying her to ditch the social network. If successful Rachel will earn $200.

Paul Baier offered his daughter $200 if she could simply log off the social network for five months.

To ensure that his daughter follows through with the proposal Paul promised $50 in April and another $150 in June. read more

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January 25, 2013

Facebook Cuts Off API Support For Vine App

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Twitter Vine AppFacebook has reportedly cut off API use for Twitter’s newest social app Vine. The move comes less than 24 hours after Vine was released for wide scale use.

Twitter acquired Vine in October and launched the video-sharing service on its platform as a way to expand its multimedia offerings.

As part of the Vine application users are prompted to find their Facebook Friends, an option that now reveals a Facebook error.

While many networks including Foursquare rely on Facebook’s API for data collection, the Facebook API terms of services states that developers “may not use Facebook Platform to export user data into a competing social network without our permission.”

The wording of the social networks API allows Facebook to cut off any company it believes to be a direct competitor.

read more

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January 24, 2013

Facebook Mobile Was Most Downloaded App Of 2012

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Facebook MobileFacebook surpassed Google Maps in 2012 to become the most downloaded app of the year among iOS and Google Android users in the United States.

According to comScore supplied data the Facebook app also managed to win in terms of time users spent using its mobile apps. According to the report 23 percent of a mobile users time was spent on Facebook.

Facebook has long been a favorite app in terms of engagement and 2012 was no different.

While Mark Zuckerberg and team led the mobile download sector, Google still scored five out of the six most downloaded apps thanks to Google Maps, Google Play, app hub for Android, Google Search, Gmail and YouTube.  read more

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