How Penguin 2.0 Puts Up A Tougher Fight Against Web Spam



Google’s website states that: Every day, millions of useless spam pages are created. We fight spam through a combination of computer algorithms and manual review. Penguin 2.0 is their latest spam-fighting algorithm update.

The problem with spam websites is that they saturate the internet and show up in search engine rankings. When these devious sites appear higher in search engine rankings, what do you think happens to your site? That’s right – it gets pushed to the bottom of the list. [Read more…]

What Is The Future Of SEO?



In a society where the internet is an integral part of many of our lives, internet related industries are flourishing, including Search Engine Optimisation (SEO). Without good SEO, website owners will have sites that are barely even noticed by people making searches online, which could make even the best sites all but useless.

With this in mind it is easy to see just why good SEO is in high demand. What’s more is that SEO looks like it will be around for some time yet as it is hard to see how it could become obsolete any time soon. As long as we have the internet there will be a demand for SEO and the internet looks as though it is here to stay, at least that is until something better comes along. [Read more…]

Google Glass Is Going Social With Facebook, Twitter, And Others

Google Glass with Social

Google Glass with Social

Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.

With that real-time connectivity, it was only a matter of time before social networks jumped on-board.

Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.

Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.

Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. [Read more…]

Google Announcing Streaming Music Platform At I/O Conference Tomorrow

Google Music

Google MusicGoogle is about to enter the world of online streaming music. According to reports from The Verge and the Wall Street Journal the software giant will roll out the new feature for both Google Play and YouTube users.

While Google’s software platforms  ranging from Gmail and Google Maps to Google Docs and continue to receive praise the company has failed to keep up with its competitors in terms of media offerings.

To reach a level playing field with Apple and Amazon the company reportedly signed licensing deals with Universal Music Group and Sony Music Entertainment. Those two media conglomerates make up a large portion of the mainstream music market and are considered must have partners for any serious online streaming partner.  [Read more…]

Optimizing Google+ Posts For Offsite SEO

Google Plus

Google PlusThere have been a lot of jokes made at Google’s expense when it comes to Google+. While the social network may not have the mass appeal of Facebook, Twitter, and other competitors, it does offer a practical and worthwhile path along the paved road to SEO success.


Have you noticed the number of posts on that now feature Google Authorship? Every time you see a post with an authors name attached and their picture you are witnessing the start of Google+ SEO magic.


Getting started with Google+ optimization for SEO is simple and surprisingly not time consuming in the least.  [Read more…]

Google+ Adds Gif Support For Profile Pics

Mtt Steiner

Google PlusGoogle+ users can now add some flare to their profiles with animated GIF avatars. Google announced the new platform on it’s official Google+ page along with instructions on how to complete the process.

Once you have a Google+ account you can setup your GIF image by simply clicking on your profile picture and choosing the GIF you want to use.

Here is the full GIF profile pic creation process:

  • Download any video you want to make a GIF from. You can download YouTube videos with KeepVid.
  • Trim the source video to the 2 to 3 seconds you want the GIF to be made from.
  • Open with Photoshop. File > Import > Video Frames to Layers.
  • Fix it up (quality-wise) and save.

Google has been GIF happy lately, the company recently added the ability to search for GIF files via its main search portal. [Read more…]

Viral Videos – Hit or Miss?

Viral videos are pretty hit or miss, and not many brands can match the virality of independent series like Awkward Black Girl. Still, the brands who try can end up winning big: Old Spice and Progressive are just two brands who’ve used humor, silliness and social media to achieve virtually instant name recognition. Videos that are useful or entertaining are the most shared, but there’s no real formula to making a viral video. That doesn’t mean, however, that brands won’t try–and some of them succeed.

For the first few seconds of Till Dance Do We Part it’s not hard to think this is a real show. It’s flashy and gaudy and just weird enough to be plausible: big audience, technically skilled dancers, and a judge who looks like a cross between Liberace, David Alan Grier and Prince. So, when the camera cuts to a female dancer smacking sidelong into a washing machine, the viewer’s surprised. We’ve just been tricked into watching a nearly pitch-perfect pastiche of reality show–and when the punch line comes, the viewer feels a little cheated. That’s what makes it compelling: for a split second, the viewer is left squinting at their laptop screen, not in on the joke.

But that doesn’t last long, and the punch line becomes genuinely funny. It shouldn’t be, because laughing at people who hurt themselves isn’t nice; but the slapstick element is a reminder of just how absurd the reality television industry has become. With the appearance of appliances comes the relief that a dance competition this crazy isn’t actually real. It’s what makes this video both entertaining and shareable. This month-old Sears commercial is proof that virality sometimes doesn’t happen. But Sears’ brand is recognizable enough that it doesn’t need an instantly measurable ROI, and this commercial will eventually become a gamble that pays off.

[Read more…]

Google+ Photos Now Searchable

Google Plus Photo Search

Google Plus Photo SearchGoogle+ users can now search for photos using the social networks search bar.

Users simply type in a search term and then choose “photos” from the drop down menu to begin their photo search.

At this time the search filter does not allow for multiple filters to be applied, a fact that will likely change with the next Google+ update.

The Google+ search will only show photos that are listed as permissible for each user. Essentially only “public” photos and photos from circles you belong to will show up.

The move to add photo friendly searches was an important step for Google. The Google+ platform has quickly become a hot spot of discussion and display for artists looking to share their own works and their favorites pieces form other artists. [Read more…]

Blogger’s Guide to Creative Commons: In Pictures

Bloggers are inevitably obsessed with the topic of creative commons, and if they aren’t yet, they will be soon. Why? Well, if you have ever seen the cost of subscriptions for stock photo sights, you wouldn’t have to ask that question. They are expensive, often offer nothing special and in general don’t cut it for most casual bloggers that don’t want to spend cash on what is essentially a place for their thoughts.

Using public domain or CC licensed content is the perfect way around that. You can use photos and videos as you like, not worrying about the cost or being sued for copyright. Which is ever bloggers wost nightmare, thanks to the many horror stories we are subjected to on the web. [Read more…]

Want A Job At Google? First Step Is Having A Google+ Account

Google Plus Jobs

Google Plus JobsFree food, yoga classes and other events mark the perks of a Google job but only if you can actually land a position. According to a new infographic by Data visualization service and created for SocialTimes your chances at landing a Google job increase if you actually have a Google+ account.

GPlusData discovered that more than 10 percent of  the 114 million people that the social analytics service tracks have claimed Google as an employer. Those claims include jobs at YouTube, Google and the company’s other divisions.

While it is true Google does not employ 11.4 million people (even more if you take its full 500 million+ user base) those numbers likely include freelance workers, former employees, YouTube partners and Google hopefuls.  [Read more…]