Facebook Mobile Ads To Overtake Google Mobile Ads In 2012

Facebook Mobile Ads

Facebook Mobile AdsFacebook mobile ads offered better-than-expected results at the end of Q3, 2012 and now some analysts believe Facebook mobile ads revenue will overtake Google mobile ads by the end of 2012.

Reporting firm eMarketrt predicts that Google will generate $339 million in mobile ad revenue in 2012, a large increase fro the company previous estimates that ranged from $45 million to $100 million.

The firm notes that Facebook is expected to grab an 18.4% of the mobile ad market compared to Google’s current 17% share. Google is also expected to be down from 23% of the mobile ad market †in 2011.† [Read more…]

Google+ Reveals Deeper YouTube Integration

Google Plus and Youtube

Google Plus and YoutubeSearch giant Google has rolled out new integration practices between its Google+ social network and social video sharing website YouTube.

YouTube users now have the option to share videos they upload on Google+ by selecting that option directly from the upload interface. Once uploaded the videos are automatically showcased in a “videos” tab on the users Google+ profile.

In order to use the new service users must like their Google+ and YouTube accounts under their real name. The new process is very similar to what is already used for Picassa photos sharing.

For Google+ users who do not want to use the service the tab can be hidden.

After opting in to the service the users videos then read “YouTube” and when clicked users will be sent to YouTube rather than watching the embed on Google+, a sly way for YouTube and Google to share multiple pageviews per video engagement.† [Read more…]

How to Revive Expired Content

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Most bloggers don’t like the idea of their content expiring, especially if they publish a lot of it on a consistent basis. The thing is that the more you publish, the less time you have to review your past articles. And sorry to be the one to break this to you, but your content won’t stay evergreen till the end of time.

Well okay, if you publish articles on learning the Latin language then you’re safe, but for any other niche, things change quite fast. And if you’re in web technology, blogging, or making money then your content is like a bottle of freshly squeezed carrot juice in the fridge … so to speak.

I guess what I’m trying to say is that good, quality content has a short lifespan.

Essentially, content is like food. The better it is, the sooner you have to eat it. [Read more…]

Google+ Now Features Communities, Announces 500 Million Users

Google Plus Communities

Google Plus CommunitiesGoogle+ on Thursday announced the launch of a new group feature called Google+ Communities. The new program allows users to create public and private groups that can be centered around a specific topic or brand.

According to Google†VP Vic Gundotra the new Communities button on the left side of the Google+ menu allows users to form groups or search for groups by category. Once a member of a group users can join events or participate in video-chat Hangouts.

Google+ will also allow users to share Communities through +1 button support on the web.

Google has also announced that it has surpassed 500 million users with 235 million active Google+ customers for Hangouts and +1 button use. Google also claims 135 million Google+ pages users.† [Read more…]

New School SEO: At Least One Thing You Didn’t Know (Guaranteed)

I think search is a seriously exciting place to be right now. 2012 has seen some of the most aggressive Google algorithm updates of all time; a lot of SEOs were hit hard, and as each update was released some form of mini-riot followed. But while anger towards Matt Cutts (Googleís human shield) ensued, I couldnít help but feel that SEO was returning to the open field that it once was. SEOs dropped out in favour of other things, they decided that Google was on a mission to destroy organic rankings and that Google owed them for all of those useless links and cookie cut content they had created; a quick look at any of the comments on SEroundtable shows that SEOs are just giving up.

But for me, SEO now more than ever is about hording knowledge, itís about grabbing as much as you can and stuffing it into your brain so that you can develop – through management or being hands on – the perfect user/search focused website. So that is what Iím bringing to you today, knowledge bursting new school SEO best practices that will make you smarter than the next guy. [Read more…]

How To Defend Yourself Against Negative SEO

One of the reasons I love working online and running a website is that it lets me mind my own business. Iíve never been one for office politics and I hate the idea of having a Ďbossí so Iíve never been particularly partial to working your typical office job. As such then, I also donít appreciate it when my work as a blogger starts to turn political and the whole thing starts to degrade into something like a schoolyard shouting match. Isnít that the kind of thing lots of us are trying to avoid?

Unfortunately though where thereís money to be made there will always be those willing to resort to unscrupulous methods, and to try to blow out our candle to make theirs blow brighter. This is where Ďnegative SEOí comes in Ė which is the point at which bloggers stop concentrating on themselves and on offering a great site, and instead start thinking about how they can get ahead by taking down the competition and getting their sites penalized. Find yourself a victim then and you can see your website drop from the top spot in the SERPs to page eight and even see your content and design ruined. Itís unsettling, itís unfair and it can potentially cost you a lot of money. [Read more…]

SEO Challenges Small Businesses Face

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. [Read more…]

Top Blogger Smartphone Apps

Because of the seemingly countless mobile s made for just about anything you can think of, writing blog posts, using social media, and checking website traffic stats for your business outside of desktops and laptops have become possible. Indeed, blogging has now entered the domain of mobile phones.

If youíve never experienced the freedom of blogging anywhere, then itís time you do. To get you started, here are the top blogging s that you should get for your smartphone. [Read more…]

Tips for Building High Quality Backlinks

Visually Beta Signup and Video

With the arrival of Googleís search algorithm update known as†Penguin, there was a panic among small businesses and bloggers that their SEO work may fail them, sending them plunging down the results page and into online obscurity. The damage to their profits could be tremendous.

Building high quality backlinks††naturally isnít a secretive process. Itís something anyone can do if you commit to the right strategy and the hard work it requires. Here are a few tips for building high quality backlinks that will last: [Read more…]

The Future of SEO

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Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.

Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. [Read more…]